Should Suppliers Implement PunchOut Catalog for their B2B and B2G Customers? The simple answer is if you want to do more business with B2G and B2B customers, you simply cannot afford to ignore their PunchOut/RoundTrip request. “Do you offer Punchout Catalog?” This is the first question large corporates, Federal, State, and Local government in the United States and Canada ask to suppliers before initiating business talks.
Retaining such large customers can become difficult if you fail to give PunchOut. A PunchOut catalog solution makes it easier and faster for buyers to conduct transactions with your ecommerce site. Greater spend visibility and control across organization is one of the main advantages that customers can reap from using this feature. This feature can protect customers from maverick spending, meaning the sales reps are unlikely to make purchases that break the rule established by the organization. This is because customers access the catalog that they are looking for. The Ariba catalog will display only agreed upon contract products and prices. No unnecessary browsing products to reach the right catalog. Hence there is no chance of choosing products that do not come under contract agreement. These customers often use Ariba procurement system for purchasing process, hence they are looking for some functionality that integrates well with their system and simplifies the buying process. This can be achieved with PunchOut that directly connects the procurement system with your (supplier’s site). In order to access your site, the customer doesn’t have to type user name and password. With this feature, the customer has to click just once in order to enter that site. It is that simple! This is the reason why more and more customers are demanding PunchOut capabilities. So if you want to attract B2B and B2C customers and boost sales and business growth, make sure you are ready to provide PunchOut catalog.