What are the key highlights of a top-notch VARs eCommerce Store?
Introduction
INTEGRATED PRODUCT CATALOG
To build a VARs eCommerce store product catalog involves listing a comprehensive document of all the goods that are for sale. Images, prices, shipping costs, order processing fees, stock levels, and more are just some of the details that are included. Your products' visibility in Google's search results is affected by their catalog category. It also impacts how customers find what they're looking for in your online shop, which in turn affects conversion rates and how long customers spend on your site. Depending on the market segment, products may be broken down into several classifications.
ENHANCED FILTERING AND SEARCHING FEATURES INSTANT ACCESSIBILITY
A rapid search feature greatly increases usability and enriches the purchasing experience. Customers of a VARs eCommerce Store are more likely to bail if they have trouble navigating the site to what they're looking for. To paraphrase: "Remember quick gratification? Shoppers may quickly and easily find what they're looking for with the help of the site's sophisticated search and filtering tools. With the help of filters, consumers may quickly and easily narrow down extensive product lists to only display the items in which they are truly interested. Customers need only enter the first few characters of a product's name, and the website will use predictive analysis to determine what they are looking for and display relevant results as they continue to write. VARs who deal in information technology (IT) or printer supplies (ink and toner) will find the parameter search feature particularly useful. Users may quickly and easily find even the most complex products by using the in-built, advanced search engines that are based on product attributes.
ADVANCED PRODUCT CONFIGURATOR
Value-added resellers (VARs) selling complex and configurable products need to have an online store that allows customers to configure their unique products and solutions without mixing incompatible products, obtain accurate pricing for the customized configurations, and easily check out. If a VAR wants to provide a seamless shopping experience for consumers looking to purchase complicated IT items, the company must have access to an advanced product configuration capability. This is possible with a top-notch eCommerce software for VARs.
CAPABILITIES TO INCREASE SALES BY UPSELLING AND RETARGETING
Online sales are boosted by the configuration engine's ability to spot upsell and cross-sell opportunities and provide insightful product recommendations. Customers are more likely to shop on your eCommerce site and browse through its pages as a result of the improved user experience. Say, for argument's sake, that you run a laptop business. The consumer decides to put a laptop computer in their shopping cart. There's a 'you might also like' area that suggests accessories like a Bluetooth mouse, headphones, cleaning wipes, and laptop cases. Including upsell and cross-sell options in your store helps you make more sales and gives customers a more tailored shopping experience.
INSTANT ACCESSIBILITY