Introduction
It has become essential for brands to sell on marketplaces as an increasing number of customers access online marketplaces
It is extremely difficult to manage product catalogs on marketplaces, whether sellers are small or large Utilizing an automated PunchOut catalog system to manage your product catalogs on marketplaces has five main advantages, which are outlined in this article.
Before that, let us talk about the problems that may arise with the management of your product catalogs if you sell on marketplaces
KEEPING PRODUCT DATA CONSISTENT ACROSS CHANNELS
In this omni-connected world, it is much simpler for customers to locate the relevant products they require However, it is equally challenging for brands to guarantee that the quality of their product data is consistent across all channels and platforms It is extremely difficult to manage and keep a single repository for publishing product data across channels and category-wise mapping of product information for each market
UPLOADING MULTIPLE CATALOGS TO VARIOUS MARKETPLACES
The product data formats that are accepted by various marketplaces vary When it comes to attributes, hierarchies, and catalogs, their requirements are distinct. PunchOut catalog software can provide great assistance in this regard It takes more work to update in the required formats the more sites you get listed on
INSTANT ACCESSIBILITY
DEALING WITH SUPPLIER DATA
Suppliers' incomplete and inconsistent product data also contribute to the difficulties in rectifying these issues Merchants may find it challenging to make product data customer-ready, particularly if they collaborate with multiple suppliers.
"The global catalog management software market will grow at a CAGR of 12 89% during the period 20172021," say analysts from Technavio[3] As a result, adopting agile PunchOut catalog Coupa software that enables them to provide end users with a consistent experience is critical for catalog managers to achieve in order to gain a competitive advantage in the market.
KEEP INFORMATION AT ONE PLACE
It is difficult to maintain multiple product catalogs for multiple channels, such as customers, subscribers, and affiliates. Centralized repository for all product data. Due to the introduction of PunchOut software and the requirement for bundled services across various departments, managing various catalogs becomes challenging over time
You can manage product data immediately and with very little redundant product information with the help of a catalog management system. PunchOut integration organizes the company's data in a centralized repository so that brands can easily access and see everything from a single browser, allowing them to react quickly to changes in the market.