Essential Website Features for small Business Owners If you are merely starting, it can be hard knowing what essentials to include in your site. Your net designer can help yourselves through these things but this article should give you a favorable beginning. 1. Open Source web site system - A CMS (content management system) allows the reader to update your own content which is essential for small business owners. An open source one provides the article reader with the ease to pick your providers as us see fit (avoid being locked into one proprietary partner). 2. Clean welcome page - Avoid filling up your welcome page with too many words and images - Make sure it gets across all of the big information but don't complicate it. Make it clear what you want the customer to do and have lots of white space. 3.
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4. Stand out call to action - Every part of the site overall the homepage really must have clear calls to action so the shopper knows without question what they have to do. 5. Search facility - If your web site is more than a few pages it's practical to include a search form. 6. Sitemap - A site map is useful for people at times but mainly exists for search engines. Include an XML one or include a link to an HTML sitemap in your footer (or both). 7. Great content - One of the most critical aspects of your web site is the copy. Make sure it's short and sharp and drives the shopper to click something. 8. Contact number - It's unbelievable how many websites make it backbreaking to find contact numbers. This is a big mistake; make sure your contact details are very obvious. 9. Blog - Systems like Wordpress or similar make it so easy to install a blog on your web design page and it's the most regarded way to produce complete content. 10. Social integration - These days it's a social web, so be sure you have Facebook Like options, follow us on Twitter buttons, re-tweet options and perhaps a Google + button. Setting up a web site is not a chore these days but take the time to make sure your web design page has these main features and we will bring in the rewards. For more information and reviews on Making the most from PPC advertising like Adwords, please CLICK HERE