Benita Matofska Sharing Economy Expert
Comparison marketplace for the Sharing Economy
What We Know About the Global Sharing Economy The first comprehensive overview of data on the Sharing Economy from around the world First piece of living research www.compareandshare.com/what-we-know-about-the-global-sharing-economy/
The Sharing Economy is growing faster than Facebook, Google and Yahoo combined 1
Valued at $15 billion in its first 7 years compared to the combined growth of Facebook, Google and Yahoo of $11 billion 2
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1.Business Insider 2. PwC, 2014 3. Business Insider
Sharing Economy :
$15 billion globally4 $335 billion by 20255 Collaboration at work generates ÂŁ46 billion6 There are ÂŁ3.5 trillion of idle resources7
Size of the Market
$10 billion of value from idle capacity in the car industry8 4. PwC, 2014 5. PwC, 2014 6. Deloitte, 2014 7. The People Who Share, 2014 8. Arun Sundararajan, NYU Stern
28% sharing globally9 68% adults globally willing to share / rent goods for money10
Sharing Economy:64% participation in UK Participation Participation to double within next 11
12 months12 Highest rates Asia-Pacific 78% willing to share goods13 9. Havas Worldwide, 2014 10. Nielsen,, 2014 11. Nesta, 2014, The People Who Share, 2013 12. Crowd Companies, 2014 13. Nielsen, 2014
Demographics: Generation Share 25-34 year olds driving the Sharing Economy14 2.68 billion Generation Share globally15 51% prefer to share rather than own16 57% say they can find anything they need to rent or borrow online17 Worldwide, 2014 73% say the Sharing Economy is important1415.18.Havas The People Who Share, 2015 16. Havas Worldwide, 2014 17.Havas Worldwide, 2014 18. American Planning Association, 201
Generation Share: Insights 30% used Sharing services to save money
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40% used Sharing services to earn income or learn new skill 20
51% try products that support good causes
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19,20,21: JWT Intelligence, 2014
Saving & making money22 Sustainability & collective good23 Technology24 Changing values25 Convenience26 22. Vision Critical & Collaborative Lab, PwC, 2014 23. Leo Burnett, 2014, Havas Worldwide, 2014 24. Zipcar, 2013, Lattitude & Shareable, 2010 25. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014, IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 2014 26. Vision Critical & Collaborative Lab, Crowd Companies, PwC, 2014
Sharing Economy:
Drivers
Trust Privacy & Security Ease of sharing Insufficient knowledge of how to get started
Sharing Economy:
Barriers
Investing in the Sharing Economy 7,500 sharing platforms globally
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37% of Sharing Economy startups are VC funded
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80% of Sharing Economy startups see crowdfunding as best way to raise capital
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$28 million a day is invested in Sharing Economy startups 30
27 & 29. Compare and Share, 2015 28 & 30. Crowd Companies, 2014
What is Being Shared? Most popular: Appliances (48.5%) sports equipment (41.5%) and Electronics (26.5%) 31
Electronics (28%) Skills (26%)
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Tools, appliances, sports equipment Pre-loved goods (34%) Media (10%)
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34 31. Havas Worldwide 2014 32. Nielsen 2014. 33. PwC, 2014 34. Vision Critical & Crowd Companies, 2014 35. Nesta, 2014
Future Predictions 40% say they will attempt new types of sharing36 91% of sharers say they will recommend sharing services via social media37 Up to 50% of Millennials intend to engage in more sharing in the coming 12 months38 60% of adults in the UK say they’ll swap goods in the future39 91% of adults intend to continue sharing in future40 36, 38. Havas, 2014 37, 40. Vision Critical & Crowd Companies, 2014 39. State of the Sharing Economy, Opinium, The People Who Share, 2013
Questions?
@benitamatofska @compareandshare www.compareandshare.com