Further Readings: Build measure repeat Loop: https://steveblank.com/2015/05/06/build-measure-learn-throwthings-against-the-wall-and-see-if-they-work/ BMC in big corporates : http://blog.hypeinnovation.com/how-corporates-can-use-thelean-startup Design a better business: http://www.shortpress.com.au/five-big-benefits-of-thebusiness-model-canvas Business design toolbox: http://designabetterbusiness.com/toolbox/#/search A better way to think about your business: https://hbr.org/2013/05/a-better-way-to-think-about-yo BMC Video : http://ecorner.stanford.edu/videos/2877/TheBusiness-Model-Canvas