2014 HONG KONG CLEANUP MEDIA CLIPPINGS REPORT
THANK YOU! 2014 SPONSORS AND PARTNERS 2014 marked the biggest year yet of the Hong Kong Cleanup, thanks in large part to the support of all our sponsors, media partners and suppor=ng organiza=ons. Over 51,000 people par=cipated in the 2014 Cleanup Challenge, collec=ng over 3.8 million kg of trash. Hundreds of thousands more were impacted by the educa=onal and engagement campaign and messaging throughout the region. We could not have done it without you.
2
1. PRINT MEDIA
3
Publica+on’s reach: 56,000 copies/bi-‐monthly
4
ACTION ASIA MAGAZINE
Full Page Ad: September/October, 2014
5
ACTION ASIA MAGAZINE
Editorial: September/October, 2014
6
should have been better maintained and cleaner. “Sadly, there was only one person doing cleaning and repairs, and fixing broken air conditioners, beds, windows, or such.” As for the new government regulation, outdoors operators are now faced with the difficult task of restructuring their tour packages. Infiniti Adventures have been forced to change their target market and focus on local tourists, for whom the fee increases are not as significant. Still, there are fears the price hike will hurt those living near the parks, and the tourism supply chain they depend on for their ncomes. But Putranto predicts that people will simply adapt. “I foresee there will be a back door, where the guides and authorities on location will shake hands, agree on some under the table, reasonable and acceptable price, and the money does not go to the state. Everybody [will be] happy, except the state.”
the Whaleguide App explains 67 species of whales
on a boat or in remote regions, with the exception of GPS based functions. Whaleguide is sold on iStore and PlayStore, in English and German versions. For €7.99 EUR the basic version comes with over 230 photos, complete text information and the GPS function. Photo and video upgrades are available for €4.49 and €5.99 respectively. Visit www.ocean-pix.de/ english/Apps/whale-app-en. html for further details.
ACTION ASIA MAGAZINE The DRT returns THIS YEAR’S DIVING RESORT Travel Expo (DRT) will be held in Hong Kong on December 12-14, at the Convention and Exhibition Centre. Special components include a marine movie festival, underwater photography seminars across all three days, and other seminars on freediving TRADE SHOW
and technical diving. The show will also feature a scuba museum and gear design award. Between 140-160 exhibitors from around the region are expected to attend, attracting some 20,000 visitors over the course of the event. For all the latest updates, see their website at www.divingandresorttravelexpo.com
A clean finish T H E SI X - W E E K HONG Kong Cleanup has just wrapped up its 14th annual event to sweep coastlines, country parks and city streets of rubbish. Organised by Ecozine and The Nature Conservancy, the cleanup saw the inclusion of a ‘trash bucket challenge’, inspired by the ALS Association’s runaway success in raising awareness of the disease. Last year, over 45,000 volunteers picked up more than 100,000 kilograms of trash, putting Hong Kong at the top of the leaderboard for the International Coastal Cleanup. Numbers from the latest event were not available at time of writing, but these will be released at www.hkcleanup.org ENVIRONMENT
November/December 2014 —
Editorial: November/December, 2014
7
ACTION ASIA MAGAZINE
Full Page Ad: November/December, 2014
8
9
FLASH ON
Full Page Ad: October, 2014
10
FLASH ON
Feature Story. November, 2014
11 Â
FLASH ON
Editorial coverage: January, 2015 12 Â
Publica+on Reach: 50,000 copies/quarterly
13
ECOZINE
Editorial coverage: Summer, 2014 14 Â
Publica+on Reach: 150,000 readers/week
15
HK MAGAZINE
Full Page Ad: October 24th, 2014 16
Publica+on Reach: 20,000 copies/twice per month
17
THE LIST ECO WARRIORS All Things Clean and Green
Sp
Nissa Marion (left) and Lisa Christensen (right)
“THE BIGGEST CHALLENGE WE FACE IS THE MISCONCEPTION THAT HONG KONG IS A CLEAN CITY.” Lisa Christensen: I moved to Hong Kong in 1997 and was working in sports marketing at the time. While training for the 100km MacLehose Trailwalker event, I would go up to Tai Long Wan quite regularly. I couldn’t believe how completely trashed these “untouched” beaches were. I decided to do something about it and threw a beach cleanup with a few friends at Tai Long Wan.
otli ght Co-founders of Hong Kong Cleanup, which organizes beach cleanup activities all over Hong Kong, Lisa Christensen and Nissa Marion are true eco warriors whose efforts have empowered thousands of volunteers to take action. To date, Hong Kong Cleanup volunteers have picked up over 12 million pieces of trash. The partners talk with Kate Springer about fixing Hong Kong’s trash problem.
As Hong Kong Cleanup grew, it became the signature event of Ecovision, and it’s now the main focus. Hong Kong has the highest consumption rates of anywhere else in Asia and produces the most amount of rubbish per capita in the world. We suffer from a mentality that someone will clean up after us. HK Cleanup isn’t just about picking up trash—it’s about empowerment, personal responsibility and behavior change. We have to get ourselves on a path to zero waste and re-think our relationship with trash. See it as a resource with another life: repurpose it, recycle it, upcycle it, and do your utmost to minimize the amount you produce in the first place.
It kept growing organically and went from 50 people to 150 people. Last year we had over 45,000 volunteers.
San Francisco is a great example. The city set a zero waste target about 18 years ago and has achieved 85 percent reduction.
I started Ecovision at the end of 2000. It is an NGO that provides environmental education and events.
That’s the direction that Hong Kong needs to go in: an integrated waste management system.
Editorial coverage: May, 2014 18
Publica+on’s reach: 40,000 copies/day
19
HONG KONG DAILY NEWS
½ Page Ad: September 13th, 2014 20
HONG KONG DAILY NEWS
¼ Page Ad: September 13th, 2014 21
HONG KONG DAILY NEWS
½ Page Ad: September 14th, 2014 22
Publica+on’s reach: 3,768,048 readers/day
23
ORIENTAL DAILY
¼ Page Ad: September 14th, 2014 24
ORIENTAL DAILY
Editorial: October 1st, 2014
25
ORIENTAL DAILY
Editorial: October 15th, 2014
26
ORIENTAL DAILY
Editorial: October 19th, 2014
27
ORIENTAL DAILY
Editorial: October 22nd, 2014
28
ORIENTAL DAILY
Editorial: November 5th, 2014
29 Â
ORIENTAL DAILY
Editorial: November 12th, 2014
30 Â
ORIENTAL DAILY
Editorial: November 19th, 2014
31 Â
ORIENTAL DAILY
Editorial: November 27th, 2014
32 Â
Publica+on’s reach: 104,148 copies/day
33
SOUTH CHINA MORNING POST C2 Wednesday, September 17, 2014
CITY PUBLIC EYE MICHAEL CHUGANI Guess who’s the biggest loser in the game of homes? You lose. The tycoons win, again. No surprises there. The tycoons always win. Billions are again pouring into their pockets as home prices resurge, breaking records. Chief Executive Leung Chun-ying’s cooling measures have turned out to be a dud. Homes are becoming even less affordable. Leung’s dud briefly cooled demand, but prices did not drop. Our property tycoons know how to play the people. That’s why they’re the only Hongkongers rich enough to be on the Forbes list of the world’s super wealthy. They circled like sharks as the property curbs wore off. They now smell blood,
Leung Chun-ying’s cooling measures haven’t worked.
You save for 14 years for a small flat so that the tycoons can stay on the Forbes rich list and gullible Hongkongers are letting them come in for the kill. That happened recently when thousands scrambled to buy flats barely bigger than a prison cell for HK$2 million. The tycoons love it when they bait, hook and reel in the gullible. It now takes ordinary people 14 years of saving, without spending a cent on necessities, to afford a 400 sq ft flat. You save for 14 years without food or a roof over your head so the tycoons can stay on the Forbes rich list. The only people who
can possibly change that are our so-called pan-democrats. But they’re too busy fighting a losing battle for what they call true democracy. They’re shaving their heads, prompting students to join class boycotts and planning civil disobedience campaigns. When was the last time you saw them organise a mass protest against tycoons ripping off the people? Why aren’t they throwing bananas at officials to vent anger over tycoons demanding HK$2 million for 177 sq ft flats that buyers aren’t even allowed to see beforehand? If the pandemocrats unite and say enough is enough, that the tycoons have squeezed the people for too long now, that they will paralyse the legislature unless the rules are changed, it may force Leung to bring in real cooling measures. But they prefer paralysing Central, hurting the very Hongkongers who slave for the tycoons to save 14 years of wages, which they then give back to the tycoons for a shoebox flat.
Let’s cut our losses and take what we can before it’s gone Executive councillor Professor Arthur Li Kwok-cheung, a former education secretary, doesn’t ever mince words. And he didn’t on Monday. He said even self-immolation by Tibetan monks seeking independence did not make Beijing blink, so how could the milder protests in Hong Kong do it. Public Eye has said nothing will make Beijing blink, not pan-democrats shaving their heads, not students boycotting classes, and not Occupy Central. These are certainly tame tactics compared with self-immolation. Perhaps the pan-democrats should up their game. How about harakiri? Instead of Occupy Central, let’s have Hara-Kiri Central. Just kidding, of course. The point is that instead of fighting a lost battle, let’s snatch whatever we can from the jaws of defeat. Michael Chugani is a columnist and television show host. mickchug@gmail.com
SOCIETY
Cheng Kai-keung, 59, the owner of Cheng Cheung Hing Shrimp Paste Factory, says the traditional mixing and moulding process is dying. Photos: Nora Tam
VILLAGE LOSING ITS TASTE FOR CENTURY-OLD FLAVOUR Tai O is known worldwide for the quality of its shrimp paste, but the processing of the salt-rich additive is slowly becoming a part of history ................................................ Fanny W. Y. Fung fanny.fung@scmp.com If a smell can represent a culture, the salty fragrance of shrimp paste is undoubtedly the signature aroma of old Tai O. It has permeated the Lantau fishing village for a century but today, like the traditional identity of the inhabitants and their community, it is fading. “In the 1960s, there were about 10 shrimp paste factories in Tai O. Now, only two remain,” said Cheng Kai-keung, 59, who started working in his family’s factory as a child.
Even as the craft disappears from fishing communities across the city, steps are being taken to preserve at least its memory. Shrimp paste making was officially recognised as a cultural asset in June when the government announced its first intangible cultural heritage list of 480 items. But locally made shrimp paste has become a part of history. Scenes of residents making shrimp paste began to disappear from Peng Chau, Aberdeen, Cheung Chau, Lamma and Ma Wan from the 1970s. Tai O joined the list when the outlawing of trawling last year cut
off the supply of shrimp from Hong Kong waters. “Between June and October, we would buy enough silver shrimp from local fishermen to provide stock for the whole year,” recalled Cheng, who runs the Cheng Cheung Hing Shrimp Paste Factory founded by his great-grandfather in 1920. To survive under the new law, Cheng moved his production line to the Guangdong cities and Taishan of Yangjiang , leaving only the final processing steps for himself and his wife at the family’s Tai O factory. Shrimp paste is used in east and southeast Asian cooking to add flavour, colour and smell to dishes. Cheng said Tai O shrimp paste gained its reputation among overseas Chinese because of Hong Kong’s privileged position in trade compared with China in the 1950s to 1970s. In response to demand, Tai O shrimp paste makers started to export their product to London and San Francisco in the 1950s. Shrimp meat and salt are the only two ingredients of shrimp paste, and the process of making the mixture fine and smooth and drying it under the sun is crucial to the quality, he said. “You need to use your eyes,
LIVING HERITAGE hands and nose to interact with shrimp paste. If anything goes wrong it will make the taste a bit different, and an experienced shrimp paste maker can immediately tell from the smell. It takes many years to completely master the skills.” Humidity and the amount of sunlight are key to the drying process. Producers adjust the salt level according to the weather. “The wrong amount of salt will ruin the quality of the paste,” Cheung says. In fine weather, 100 catties [about 60.4kg] of shrimp can make 60 catties of paste. In bad weather, it can make only 50 to 55 catties. If the weather forecast is for rain, makers add two to three catties of salt to prevent the meat deteriorating. “Then this lot of saltier mixture will be blended with another lot made in good weather so that the taste will be balanced,” he said. Although the industry is a traditional one, Cheng said his family business had relied on contin-
uous improvement to suit changing market needs. For example, today’s paste is less salty than the products of his grandfather’s generation because of modern health concerns. “In the mid- to late 1990s, people were alarmed by medical reports that consuming too much salt could cause health problems. So we adjusted our recipe.” Before the 1960s there was no electricity in Tai O so the family had to grind shrimp meat manually. “But once the power supply reached us, my father bought machines for that process. This halved the grinding time and made the mixture smoother.” Traditional skills and constant adaptation to changes in society have sustained the business until now. But Cheng is pessimistic about its future. “I can’t see the next generation carrying on with this production process. Our industry has all along been run on an apprenticeship basis. If no one in the family is willing to take up the trade, then it will just stop there,” he said. Cheng said he would not ask his three daughters, aged 13, 10 and four, to take over the business. He said he did not mind passing on the skills to outsiders, but it was hard to find anyone who wanted to learn. “No one is willing to join the trade … It’s a tough job.”
Doomed buildings to be history ................................................ Fanny W. Y. Fung fanny. fung@scmp.com An old printing ink shop in Central and a landmark restaurant in Stanley may soon be identified as grade three historic buildings; both are set to be demolished. The grading proposals, passed yesterday by the Antiquities Advisory Board, come a little more than a month after the board took public comment on the issue. The public was asked, among other questions, whether graded historic buildings should be granted legal protection. One of the buildings named in the board’s proposal is the threestorey Nam Wah Company shop on Wellington Street in Central. The printing ink shop was closed in March under the Urban Renewal Authority’s redevelopment plan. The block, built in the 1920s and converted into the shop in the ’50s, features the company’s name on the second-floor balcony. It was written by calligrapher Su Shijie, a revolutionary ally of Sun Yat-sen , the founder of modern China. The other building named in the board’s proposal is a landmark blue house where The Boathouse restaurant stands on Stanley Main Street. The house, built between 1948 and 1951, was acquired in 2010 by the Mira Hotel under the Miramar Group, which has applied to the Town Planning Board to redevelop it into a 10-storey hotel. Speaking after yesterday’s meeting, board chairman Andrew Lam Siu-lo reiterated that the historic grading system was administrative in nature, and provided no legal protection.
Editorial: November 3rd, 2013
34
Publica+on’s reach: 104,148 copies/every Thursday
35
SCMP – 48HOURS
Full Page Ad: October, 2014
36
Publica+on’s reach: 200,000+/daily
37
THE STANDARD
¼ Page Ad: October 19th, 2014 38
THE STANDARD
¼ Page Ad: October 26th, 2014 39
Publica+on’s reach: 1,704,339 readers/day
40
THE SUN
Editorial: September 14th, 2014 41 Â
THE SUN
Editorial: October 1st, 2014 42 Â
THE SUN
Editorial: October 15th, 2014 43 Â
THE SUN
Editorial: October 19th, 2014 44 Â
THE SUN
Editorial: October 22nd, 2014 45 Â
THE SUN
Editorial: November 5th, 2014 46 Â
THE SUN
Editorial: November 12th, 2014 47 Â
THE SUN
Editorial: November 19th, 2014 48 Â
2. ONLINE
49
Reach: 800,000 visits/month
50
ASIAXPAT
Dedicated Press Release: September 30th, 2014 51 Â
ASIAXPAT
Link on Web Page: September, 2014 52 Â
ASIAXPAT
Web Banner: September, 2014 53 Â
Reach: 2,200 visits/day
54
COMMUNITY JOURNAL
Dedicated Press release: August 14th, 2014 55 Â
COMMUNITY JOURNAL
Editorial: October 6th, 2014 56
57
FLASH ON
Feature Story. October 29th, 2014 58
Reach: 16 million+ page views/day
59
ON.CC
Editorial: October 1st, 2014 60 Â
ON.CC
Editorial: October 1st, 2014 61 Â
ON.CC
Editorial: October 3rd, 2014 62 Â
ON.CC
Editorial: October 15th, 2014 63 Â
ON.CC
Editorial: October 15th, 2014 64 Â
Reach: 12,000 email news service/day
65
MARKETING
Editorial: November 28th, 2014 66 Â
Reach: 60,000 visits/month
67
SASSY MAMA
2,166 ac+ve online community members
Event Calendar: September, 2014 68
SASSY MAMA
2,166 ac+ve online community members
Event Calendar: September, 2014 69
SASSY MAMA
2,166 ac+ve online community members
Webpage Banner (For your diary): October, 2014 70
SASSY MAMA
2,166 ac+ve online community members
Webpage Banner (Things to do): October, 2014 71
Publica+on’s reach: 2 million visits/month
72
THE STANDARD
Editorial: September 26th, 2014 73 Â
IP Global TriChallenge 2014 Facebook page: 91 likes
74
IP GLOBAL TRICHALLENGE FACEBOOK PAGE
Facebook Coverage: October, 2014
75
Unlimited Reach
76
SOCIAL MEDIA
2,612 active online community members
147 active online community members 77 Â
3. SUPPORTING ORGANIZATIONS
78
Reach: 1700+ members
79
AMERICAN CHAMBER
Web Banner and E-newsletter: October, 2014
80
Reach: 1200+ members
81
BRITISH CHAMBER OF COMMERCE
Dedicated Press Release: September 6th, 2014
82
Reach: 400+ members
83
DUTCH CHAMBER OF COMMERCE
E-newsletter: October, 2014
84
Reach: 235+ members
85
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: September 11th, 2014 86
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: September 17th, 2014 87
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: September 22nd, 2014 88
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: September 29th, 2014 89
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: October 8th, 2014 90
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: October 10th, 2014 91
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: October 11th, 2014 92
ITALIAN CHAMBER OF COMMERCE
Dedicated EDM: October 11th, 2014 93
ITALIAN CHAMBER OF COMMERCE
Dedicated EDM: October 11th, 2014 94
ITALIAN CHAMBER OF COMMERCE
E-newsletter: October, 2014 95
ITALIAN CHAMBER OF COMMERCE
Google +: September 17th, 2014 96
ITALIAN CHAMBER OF COMMERCE
Google +: October 4th, 2014 97
ITALIAN CHAMBER OF COMMERCE
Google +: October 8th, 2014 98
Reach: 50,000+ members
99
PURE INTERNATIONAL
Web Banner: September, 2014
100
PURE INTERNATIONAL
Event Announcement: September, 2014
101
PURE INTERNATIONAL
Facebook Coverage: September, 2014
102
Reach: 1 million+ members globally
103
THE NATURE CONSERVANCY
Editorial: October, 2014
104
THE NATURE CONSERVANCY
Editorial: October, 2014
105
Reach: 6 campaign videos visible in 604 buildings in Hong Kong 25 seconds x 84 +mes / day 588 +mes per week September – October 2014
106
FOCUS MEDIA
Videos broadcasted: September - October, 2014
107
4. OFFICIAL MERCHANDISE
108
T-SHIRTS
2014 HKC Challenge T-shirts 109
REUSABLE BAGS
Reusable shopping bags used as gifts, prizes and souvenirs 110
5. ON GROUND EVENTS
111
FREE ECO SEMINARS
2014 Eco seminar dates: • Wednesday, September 10th, 2014 (1pm) • Tuesday, September 16th, 2014 (1pm) • Tuesday, September 23rd, 2014 (1pm) • Tuesday, October 7th, 2014 (1pm) • Tuesday, October 14th, 2014 (1pm) • Tuesday, October 21st, 2014 (1pm) 112
14TH ANNUAL HONG KONG CLEANUP CHALLENGE AWARDS
25th November, 2014 at Shore Restaurant & Bar 113
THANK YOU
114
115