DATAPOOL AND IMAGE SYNC, GS1 SWEDEN IMPLEMENTATION, LESSONS LEARNED
ECR BALTIC FORUM VILNIUS, 7-8 NOVEMBER, 2012
Index 路 About Saphety 路 Saphety Sync 路 GS1 Sweden Services (Validoo)
About Saphety
SAPHETY
DATA SHEET Inception Date: December 2000 – 12 years of experience Shareholder: Sonaecom (86,99%), AITEC (7,83%) and BPI (5,17%) Number of customers: 5.300 corporate clients Number of countries users of our solutions: 17 50 Millions transactions a year 23 Millions legal stored invoices
About Saphety
SAPHETY: A COMPANY FROM SONAECOM HOLDING, under SSI (Software e Sistemas de Informação) subholding
TELCO
MEDIA
SONAECOM: a leading ICT group in Portugal, belonging to Sonae group,
SONAE: the biggest non-financial group in Portugal, with worldwide activities in retail, industry, tourism, shopping malls and real estate. Turnover(2011) = 5.7 B€
SSI
About Saphety - Where we are – Worldwide
About Saphety - Where we are – Europe • Ca. 150 retail suppliers throughout Europe, doing business with all major Portuguese retailers, cash&carries, and food service operators • E-invoice services in Portugal and Spain • GDSN-certified data pool for GS1 Sweden (Validoo), GS1 Portugal, GS1 Iceland (pilot phase) • Support all purchase to pay lifecycle for several companies with local offices in Portugal, Spain, Italy, Germany, The Netherlands, Greece and Romenia; • Support Offices in France,Ireland, Poland, Spain and UK (“sister” company WeDo):
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Index 路 About Saphety 路 Saphety Sync 路 GS1 Sweden Services (Validoo)
Saphety is:
Saphety line of solutions targeted for organizations that intend to enable data sync services for their members. Completely based on GS1 standards.
SYNCHRONIZATION SOLUTIONS
SYNCHRONIZATION SOLUTIONS
Mobile B2C App
External Datasources (Third Parties)
SyncMedia Publisher
Aggregator Other Aggregators
SyncCode Recipient
(data pool)
GDSN Connector
Other GDSN Data Pools
Saphety is:
having a unique code for a unique product Full master data aligment solution that provides datapool services for item data synchonization. Compliant with GDSN standard.
PRODUCT SYNCHRONIZATION THE SOLUTION
CHARACTERISTICS
FAST IMPLEMENTATION: enables starting master data alignment services in a very short period of time;
FULLY CUSTOMIZABLE: for local or partner specific requirements. Highly adaptable framework for receiving (from data sources), validating, storing and distributing information to the appropriated data recipients;
SIMPLICITY: encapsulated and isolates, from users, the complexity of the GDSN choreography;
FLEXIBLE: offered in different business models and provided as SaaS or as traditional licensing model;
Saphety is:
putting a face to a product Provides quality assured product images and data. It allows image production, publication, storage and distribution, according with GS1’s standards and respecting local product information requisites
IMAGE SYNCHRONIZATION THE SOLUTION
CHARACTERISTICS
IMAGE QUALITY: implements automatic image validation checks and manual image quality assurance(approval workflow);
DATA QUALITY: no re-type of product information, integrated with datapool data (natively with SyncCode, but possible with any other);
FLEXIBLE: offered in different business models and provided as SaaS or as traditional licensing model;
SIMPLICITY: self-explained and intuitive to use web application; Client Tool makes integrating with SyncMedia as easy as copying a file
STANDARD: based on GS1´s global standards;
Index 路 About Saphety 路 Saphety Sync 路 GS1 Sweden Services (Validoo)
VALIDOO THE SERVICES
Correct and fast information about your trading partners and locations Validates, stores and distributes Trade Item Information
Publishes, stores and distributes quality assured product images with related trade item information
Quality assures the trade item information with a real product sample
Checks the barcode quality and readability
VALIDOO Validoo Item
THE SERVICES
Validoo Item 1331 suppliers 12 data recipients 100 000 GTIN per year 96 % of news item within FMCG 2010 • No local attributes Only GDSN • • • •
VALIDOO THE SERVICES
Validoo Q-lab
Validoo Q-lab • Item information compared with sample of goods GDSN measurement rules • ~35 attributes • ~1000 samples per month • 460 customers • Wholesaler permission for pharmaceuticals
VALIDOO THE SERVICES
Validoo MediaStore Developed on requests from Customer’s
Validoo MediaStore
VALIDOO THE SERVICES
Validoo MediaStore
Validoo MediaStore • Simplify and streamline image and information flow • Increase consumers trust on product information • Increase sales through better product information and images
VALIDOO THE SERVICES
Validoo MediaStore
Publication service • Production or uploading of product images – Photo manual – Quality assurance – Based on GS1s global standard
• Storage and maintenance
VALIDOO Validoo MediaStore
THE SERVICES
Distribution service • Distribution of images - Downloading - Subscription
•
Product information from Validoo Item: a. Planogram b. Sales and Marketing c. All item information for consumer packaging: I. Web shops II. Mobile solutions
VALIDOO Validoo MediaStore
THE SERVICES
Publishers
• Upload • AS2 • Client Tool
Manual validation process
Image Publications
Quality Assurance
Validate and correct images
Req. production
Photo Team Recipients Downloads, Subscription • Download • AS2 • Client Tool
MediaStore
Image production
VALIDOO THE SERVICES
Efficiency
VALIDOO THE SERVICES
http://www.youtube.com/watch?feature=pla yer_embedded&v=-HLOd3Cf0hY#!
VALIDOO THE SERVICES
Feedback from customers “Simplifies product launch, quality assurance and photographing at the same time and place”
“Great advantage that images and item information are connected”
“No double registration of the trade item information” “Excellent tools for maintenance of both item information and images” “Efficient and easy management”
“Enable available quality assured trade item information and images to consumer”
VALIDOO THE SERVICES
Why has Validoo succeeded so far? • • • • •
Focus on customer’s needs Business oriented Strong commitment Clear roadmap Attractive fee structure