Are you developing your Supply Chain enough? (Revenue, operational expenses, capital expenditure, risks)
Case example: one-touch dairy solution in Finland
We want to change the industry for better through modernizing goods delivery and handling
Should you focus more on the last 50 meters TheSupply wholesaler manages the of your Chain? logistics chain
The wholesaler manages the logistics chain Producer managed
Retailer managed
The wholesaler manages the logistics chain
Possible X-docking
Possible Possible X-docking X-docking
Your store backroom? Kuva myym채l채n takahuoneesta
Future at your store?
One-touch merchandising
K. Hartwall Business Development Framework
Revenue
Costs
Focus
Capital
Risks
Revenue
Operational expenses
• Marketing mix 4 p’s (Product, Price, Promotion, Place) • Store concepts • Maximal sales per space • Product Branding • Product visualisation • Product self availability • Freshness
• Property costs • Transportation costs • Labor costs • Health & safety costs • Packaging & waste costs • Product shrinkage costs (damage, spoilage, theft, price reductions, errors, claims)
• Goods carrier repair & maintenance costs
Focus Capital expenditure • Working capital • Long term assets • Equity • Liabilities • Internal interest rate • External interest rate
Risks • Social responsibility • Regulatory • Market / competition • Cost structure • Financing • Knowledge
Revenue
Operational expenses
• Marketing mix 4 p’s (Product, Price, Promotion, Place) • Store concepts • Maximal sales per space • Product Branding • Product visualisation • Product self availability • Freshness
• Property costs • Transportation costs • Labor costs • Health & safety costs • Packaging & waste costs • Product shrinkage costs (damage, spoilage, theft, price reductions, errors, claims)
• Goods carrier repair & maintenance costs
Focus Capital expenditure • Working capital • Long term assets • Equity • Liabilities • Internal interest rate • External interest rate
Risks • Social responsibility • Regulatory • Market / competition • Cost structure • Financing • Knowledge
Case example: One-touch dairy solution in Finland
The Modular Dairy Solution Elements Optional
TRAY
CRATE
DOLLY
DAIRYTAINER
ADAPTOR PALLET
Organizer and platform for portion packs and packages with a height less than 150 mm
For medium and small volume lines and multipurpose usage
Load carrier for crates and trays
For high volume lines
For in-house handling, warehousing and long distance transport of Dairytainer and Dolly
For stores with back or front roll-in chillers
For smaller stores and convenience market
Centralized Dairy Packaking Pool Finland
The Modular Dairy Solution Supply Chain Structures Palletizing
Warehousing
Long Distance
DC Order picking
Local Distribution
Store / Merchandising
Crate Tray Dolly
Dairytainer
Production
Crate – Tray on Pallet
Re-palletizing
Crate – Tray Dolly – Slave pallet
ONE TOUCH
Repalletizing from Pallet to Dolly
ROUTE TRADE
wholesaler manages the WhatThe this means in practice?
logistics chain
The wholesaler manages the logistics chain Producer managed
Retailer managed
The wholesaler manages the logistics chain
Possible X-docking
Possible X-docking Possible X-docking
Effect on handling costs Function
Basic share of Handling costs
+30 % more �One-touch merchandising�
New share of handling costs
Effect
DC / Distribution
20 %
+ 30 % (1,3)
26 %
+6%
In-store handling
80 %
- 30 % (0,7)
56 %
- 24 %
Total
100 %
82 %
- 18 %
The Modular Supply Chain Structure Palletizing
Warehousing
Long Distance
DC Order picking
Local Distribution
Store / Merchandising
Crate Tray Dolly
Dairytainer
Production
Crate – Tray on Pallet
Re-palletizing
Crate – Tray Dolly – Slave pallet
ONE TOUCH
Repalletizing from Pallet to Dolly
- 18 % ROUTE TRADE
Palletizing
Warehousing
Long Distance
DC Order picking
Local Distribution
Store / Merchandising
Crate Tray Dolly
Dairytainer
Production
Crate – Tray on Pallet
Re-palletizing
Crate – Tray Dolly – Slave pallet
ONE TOUCH
Repalletizing from Pallet to Dolly
- 18 % ROUTE TRADE
Palletizing
Warehousing
Long Distance
DC Order picking
Local Distribution
Store / Merchandising
Crate Tray Dolly
Dairytainer
Production
Crate – Tray on Pallet
Re-palletizing
Crate – Tray Dolly – Slave pallet
ONE TOUCH
Repalletizing from Pallet to Dolly
- 18 % ROUTE TRADE
Palletizing
Warehousing
Long Distance
DC Order picking
Local Distribution
Store / Merchandising
Crate Tray Dolly
Dairytainer
Production
Crate – Tray on Pallet
Re-palletizing
Crate – Tray Dolly – Slave pallet
ONE TOUCH
Repalletizing from Pallet to Dolly
- 18 % ROUTE TRADE
Palletizing
Warehousing
Long Distance
DC Order picking
Local Distribution
Store / Merchandising
Crate Tray Dolly
Dairytainer
Production
Crate – Tray on Pallet
Re-palletizing
Crate – Tray Dolly – Slave pallet
ONE TOUCH
Repalletizing from Pallet to Dolly
- 18 % ROUTE TRADE
r d
Producer managed
Supplier
Retailer managed
The wholesaler manages the
chain The wholesalerlogistics manages the logistics chain Possible X-docking
Possible Retailer X-docking managed
DC
The wholesaler manages the logistics chain
cer ged
Transportation
Possible X-docking
Store
K. Hartwall Value Analysis to identify your current Supply Chain efficiency
Retailer managed
Please visit our stand or contact us for further info
Harry Broman +358 40 357 787 harry.broman@k-hartwall.com
Jani Peltonen +358 40 487 4380 jani.peltonen@k-hartwall.com