ECR Baltic Category Management & Shopper Marketing Benchmark Survey intermediary report for 2013 Join the survey at www.ecr-baltic.org/survey
Report published thanks to ECR Baltic www.ecr-baltic.org/gold members program. *** ECR Baltic, Brivibas Street 149, 8.th floor, Riga, LV-1012 Phone.: +37126546645; mailto: info@ecr-baltic.org | http://www.ecr-baltic.org
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Foreword: The purpose of this ECR survey is to benchmark the use of category management & shopper marketing including the rate of adoption of traditional principles & early identification of growing trends in the Baltics. The survey will also be conducted by other ECR National Initiatives allowing for international benchmarking. This benchmark will provide tangible insights for a company's senior leadership and Category Managers. It will illustrate how widely practised category management & shopper marketing is within the industry and pinpoint which activities are gaining in participation and prominence. Annual participation in the survey will allow participants to conduct gap analyses and identify how the discipline is progressing year on year. We encourage you to participate the survey on annual basis so that you can obtain a full view of category management and shopper marketing in the Baltics. The survey should take 15 minutes to complete: www.ecrbaltic.org/survey
ECR knowledge base for category management and shopper marketing: http://www.ecr-europe.org/ecr-library
The Consumer & Shopper Journey Framework by Emnos and The Partnering Group, 2011
Available in English, Estonian, Latvian and Lithuanian. http://www.ecrbaltic.org/en/workin g-groups/categorymanagement/
The Essential Guide to Day to Day Category Management by Andersen Consulting, 2000
Category Management. What it is? Basic Category Management concepts, describes Category Management potential, traditional retail process versus Category Management driven, answers how to start Category Planning and provides glossary of Category Management related terms.
Efficient Assortment Best Practices Report by The Partnering Group, 1998
Efficient Product Introductions – The development of value-creating relationships by Ernst & Young, 1999
ECR Europe Category Management Best Practices Report by the Partnering Group & Roland Berger & Partners, 1997
All ECR Baltic hosted Shopper Marketing and Category Management training materials and presentations: http://bit.ly/cmsmpresentations
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Disclaimer to this report: the survey was anonymous communicated to ECR Baltic members base and contains raw results without experts feed backs and not necessarily represent the overall category management and shopper marketing maturity in the Baltics States. The results of this survey to be discussed and expert’s feedback gained at next ECR Baltic Category Management working group meeting. If this topic is hot also on your agenda and you are an ECR Baltic member, you can join Category Management working group, here : http://mlgn.to/rk More information: Edgars Pentjuss +37126546645 edgars@ecr-baltic.org
ECR Baltic, Brivibas Street 149, 8.th floor, Riga, LV-1012 Phone.: +37126546645; mailto: info@ecr-baltic.org | http://www.ecr-baltic.org
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