ECR Europe Forum 2013 Program Book by ECR Baltic

PROGRAMME BOOK

WITH

CONTENTS PROGRAMME AT A GLANCE BREAKOUT SESSIONS DETAILED PROGRAMME SPEAKERS MARKETPLACE SERVICES AND GENERAL INFORMATION MAPS NOTES

3 7 11 27 35 41 45 49

PROGRAMME AT A GLANCE

TUESDAY 14/05 09.00

PLENARY 1 - The Future’s Bright

10.30

Break

11.15

PLENARY 2 - Collaborating For a Brighter Future (Awards Plenary)

13.00

Lunch & Networking

14.15

BREAKOUT BO1.1 - CUTTING WASTE FROM THE CHAIN… PROFITABLY BO1.2 - CRAZY? CAPITALISING ON SHOPPER IRRATIONALITY BO1.3 - MANUFACTURERS AND RETAILERS: HOW CAN THEY BOTH IMPROVE? BO1.4 - THE ROUTE TO SUSTAINABLE CONSUMPTION

15.30

Break

16.00

PLENARY 3 - Working Together... Responsibly (In collaboration with EuroCommerce)

19.00

EVENING EVENT – Awards Dinner

Programme at a glance

WEDNESDAY 15/05 09.00

BREAKOUT BO2.1 - I MPROVE EFFICIENCY AND SUSTAINABILITY WITH COLLABORATIVE LOGISTICS BO2.2 - TOP TOPICS, TOP PRIORITIES BO2.3 - COLLABORATION IN PRACTICE BO2.4 - MOBILE, SOCIAL, BIG DATA: THE NEXT FRONTIER?

10.15

Break

11.00

BREAKOUT BO3.1 - 2 1ST CENTURY OSA AND SHRINKAGE MANAGEMENT: CHOICES, CHALLENGES AND OPPORTUNITIES BO3.2 - E-COMMERCE – THE POTENTIAL FOR RETAILING BO3.3 - SHOPPER INSIGHTS AND IN-STORE ACTION BO3.4 - CRITICAL AREAS FOR CHANGE BO3.5 - THE BRIGHT FUTURE OF CONSUMER GOODS TALENT

12.15

Lunch & Networking

13.30

PLENARY 4 – Transforming the Shopper Experience

Programme at a glance

BREAKOUT SESSIONS

BREAKOUT SESSIONS Demand: Transforming the Shopper Experience

Supply Chain: Step-Change Efficiency

Sustainability: Working Together… Responsibly

Are we making the most of online opportunities in our marketing? How do we compare with other industries in Europe, and what can we learn from the best? Mobile phones and social media offer huge potential too. Find out how companies need to build their internal capabilities to make use of the data now being provided.

Retailers and manufacturers are already reducing costs and increasing sales by eliminating waste from the supply chain. From some leading practitioners we will find out what works and why. We will also hear how collaborative logistics can improve efficiency and sustainability through shared transport and multimodality.

We can help consumers to make more sustainable choices. A step-by-step guide to sustainable consumption shows how, using applied shopper knowledge and segmentation.

These sessions will also reveal a groundbreaking initiative from Spain and show how we can capitalise on the irrational behaviour of shoppers.

Additional profits of up to 26 per cent are there to be won through better OSA and shrinkage management. But it requires new thinking. Learn more in these sessions.

BO1.2 – CRAZY? HOW TO CAPITALISE ON SHOPPER IRRATIONALITY BO2.4 – MOBILE, SOCIAL, BIG DATA: THE NEXT FRONTIER? BO3.2 – E-COMMERCE – THE POTENTIAL FOR RETAILING BO3.3 – SHOPPER INSIGHTS AND IN-STORE ACTION

Breakout sessions

BO1.1 – CUTTING WASTE FROM THE CHAIN… PROFITABLY BO2.1 – IMPROVE EFFICIENCY AND SUSTAINABILITY WITH COLLABORATIVE LOGISTICS BO3.1 – 21ST CENTURY OSA AND SHRINKAGE MANAGEMENT: CHOICES, CHALLENGES AND OPPORTUNITIES

Two organisations representing the food supply chain have agreed a set of principles of good commercial practice and companies are now committing to them. We will hear how some of them are implementing the new principles. And we will find out how companies are progressing on several critical areas for change, including deforestation, refrigeration and health and wellness. BO1.4 – THE ROUTE TO SUSTAINABLE CONSUMPTION BO2.3 – COLLABORATION IN PRACTICE BO3.4 – CRITICAL AREAS FOR CHANGE

People Development: Developing the Next Generation Talent

Emerging Trends

Our industry’s future depends not least on the quality of its leadership. ECR Europe’s Leading across Boundaries (LaB) programme is addressing the challenge of refining the strategic and operational skills of our next generation of leaders to ensure our future is bright.

What exactly do the senior executives of our leading companies consider to be the most pressing challenges in the years to come? The findings of a European survey will provide insights into current business thinking and form the basis of an interactive, brainstorming session.

Hear how they are being prepared for the challenges ahead. BO3.5 – T HE BRIGHT FUTURE OF CONSUMER GOODS TALENT

Is ‘win-win’ merely an academic concept or is it really possible for manufacturers and retailers to make joint gains – and where are the biggest gains to be made? We will find out. BO1.3 – MANUFACTURERS AND RETAILERS: HOW CAN THEY BOTH IMPROVE? BO2.2 – TOP TOPICS, TOP PRIORITIES

Breakout sessions

DETAILED PROGRAMME

09.00 •

PLENARY 1 • TUESDAY 14/05

THE FUTURE’S BRIGHT (COPPER HALL) Opening remarks and welcome by Vincent Carton, Managing Director, ECR Europe THE FUTURE IS BRIGHT!

TOWARDS A SUSTAINABLE FUTURE

Businesses that learn to survive and prosper in today’s tough market environment will face the future with confidence. Paving the way for two days of important debate in the first shared conference with EuroCommerce, ECR Europe’s Co-chairs, Thomas Hübner (Executive Director, Europe, Carrefour) and Jan Zijderveld (President, Unilever Europe) will join forces with the President of EuroCommerce, Dame Lucy Neville-Rolfe, to set the scene on why the future remains bright.

With the world’s population set to grow by a further two billion by 2050, food manufacturers and retailers face unprecedented challenges. How are we facing up to them? Former Dutch Prime Minister Jan Peter Balkenende, who now leads the Dutch Sustainable Growth Coalition, will state the case for sustainable growth based on economic profitability combined with environmental and social progress.

THE CASE FOR OPTIMISM In spite of the challenges, this could still be an era of unprecedented opportunity for the European consumer goods sector. Joanne Denney-Finch, Chief Executive of IGD, will set out the factors we need to consider: changes in shopper needs, breakthrough technologies, the power of brands, our global reputation and our highly developed skills base.

INGREDIENTS FOR GROWTH What are the biggest issues facing Europe’s consumer goods industry and what do companies need to do to ensure future prosperity? Dominique Reiniche, Chairman of Coca-Cola’s Europe Group, will offer a fresh perspective on issues such as innovation, consumer communication and sustainability.

Detailed programme

TUESDAY 14/05 • PLENARY 2 • 11.15 COLLABORATING FOR A BRIGHTER FUTURE (COPPER HALL) The ECR Europe Co-chairs, Thomas Hübner and Jan Zijderveld, will introduce the five finalists competing for the Best Activation Award in the inaugural ECR Europe Awards. The finalists will give brief presentations as follows: GERMANY: OVERCOMING OBSTACLES TOGETHER… A WIN-FOR-FOUR MODEL

ITALY: COLLABORATIVE TRANSPORTATION AND ASSET SHARING

Lekkerland and Mondelēz International jointly optimised their supply chain and created measurable benefits for themselves, consumers and the environment. An exceptionally fast roll-out and outstanding co-operation in the spirit of ECR make it a unique best practice.

A project based on collaborative logistics and asset sharing, involving Carrefour and four main partners – Nestlé, Coca-Cola, P&G and Chep – to reduce empty kilometres, maximise transport productivity and cut costs… and with a positive green impact.

Presenters: Kay Schiebur, Chief Supply Chain Officer, Lekkerland; Thorsten Rodehüser, Director Sales Chocolate & Biscuits, Mondelēz International.

Presenters: Matteo Gasparini, Transport Manager, Carrefour; Antonio Malvestio, WE Physical Distribution Associate Director, P&G.

GREECE: WHAT’S FOR DINNER TONIGHT?

NETHERLANDS: SPEED DOCKING - A STEP-CHANGE IN EFFICIENCY AND BREAKTHROUGH IN VALUE CHAIN ACCELERATION

It is perhaps the most frequently asked question in every household. In this project a meaningful shopper insight – made even more relevant with the growth of home cooking during recession – was transformed into a successful activation with tangible benefits for the shopper, the retailer and the manufacturer. Presenters: Giorgos Dedes, FMCG Commercial Director, Carrefour Marinopoulos; Andreas Aslanidis, Customer Development Director, Unilever

Detailed programme

A compass for retailers and manufacturers pointing to a more efficient, responsive and sustainable value chain, and empowered by the engagement of people from shop floor to executive board. Presenters: Tom Tillemans, Head of Logistics Network Development, Heinz; Frans van den Boomen, Value Chain Manager, Mars.

UK: JOB SWAP – A WAY TO EMBED COLLABORATION IN THE NEXT GENERATION OF SUPPLY CHAIN LEADERS Cultural differences between retailers and manufacturers impede collaboration. Tesco and Coca Cola overcame this by swapping a team member for a year. The benefits far exceeded expectations. Presenters: Tony Mitchell, Supply Chain Director, Tesco; Wendy Manning, Customer Logistics Director, Coca Cola. CONSUMERS: THE HEART OF ECR Reflecting on the finalists’ presentations, leading academic and author Professor Marcel Corstjens, of INSEAD, will share his insights on the changing world of consumer behaviour.

Detailed programme

TUESDAY 14/05 • BREAKOUT 1 • 14.15 BO1.1 - C UTTING WASTE FROM THE CHAIN… PROFITABLY (HALL 300) Discover from major retailers and manufacturers how they are reducing costs and increasing sales by rooting out waste in the supply chain. Leading practitioners will explain what works, what doesn’t and why. This session will share news of the great progress being made by ECR-active companies across Europe. Examples include the large-scale redistribution of food by Carrefour across France, collaborative food waste reduction by 100 companies in Spain, and trading partners working together to eliminate waste in the UK. Delegates will hear how these companies are recovering rather than disposing of waste, redistributing waste for animal or human consumption, or preventing waste from occurring in the first place. This interactive session promises to be provocative, enjoyable, inspirational and memorable. Speakers: Thomas Hübner, Carrefour; Francisco Comino, DIA; Sophie Fourchy-Spiesser, Foundation Carrefour; James Tupper, IGD; Jésus Nunez, Mahou-SanMiguel; Chris Tyas, Nestlé; Karl Donnan, Unilever; Alan Williams, Waitrose. Facilitated by IGD.

Detailed programme

BO1.2 - C RAZY? HOW TO CAPITALISE ON SHOPPER IRRATIONALITY (311 & 312) Shopper marketing is ultimately a behavioural science. At its core is an understanding of why shoppers behave as they do, which is then harnessed to trigger purchases. But traditional approaches such as shopper focus groups and interviews only yield so much. The newer fields of neuro-marketing, consumer psychology, biometrics and big data are where the real breakthroughs are taking place. This session will explore consumer and shopper irrationality, and apply the field of behavioural economics to FMCG. It will explain why retail over-relies on ‘rational’ shoppers and show how strategies that harness inherent shopper irrationality can be applied. Also included will be a ground-breaking study that maps shopper arousal ‘triggers’ in FMCG using state-ofthe-art mobile biometric sensors. In a fascinating and entertaining session delegates will see how understanding shopper motivation and consumer psychology can increase business without touching price or margin. Speaker: Ken Hughes, Glacier Consulting.

14.15 •

BREAKOUT 1 • TUESDAY 14/05

BO1.3 - M ANUFACTURERS AND RETAILERS: HOW CAN THEY BOTH IMPROVE? (ARC)

BO1.4 - THE ROUTE TO SUSTAINABLE CONSUMPTION (314 & 316)

Is ‘win-win’ just an academic concept or does it correspond to a real-world opportunity for joint gains for manufacturers and retailers? If win-win is a real possibility, why has it taken so long to take root and flourish?

This session will provide a step-by-step guide to sustainable consumption and show how to help shoppers make sustainable choices. From a fact-based starting point, it will examine the importance of applied shopper knowledge and segmentation in influencing shopping behaviour and go on to highlight the importance of sustainability for different shopper clusters.

This interactive session will focus on whether and how all players in the FMCG supply chain can win simultaneously. It will compare the economic performance of the largest players to identify winners and losers at the levels of sub-sectors (manufacturers vs retailers) and individual companies. This will set the stage for an examination of the areas offering the most fruitful collaboration between retailers and manufacturers as highlighted by the current ‘10 for 20’ vision of ECR Europe. These include Shopper Experience, Efficiency, Responsible Business and Talent Development. Focusing on these four dimensions, the session will consider the current state of play in the industry and explore ways to go beyond current conventional wisdom.

Concrete examples from manufacturers and retailers will provide insights and answers on how to guide shoppers towards more sustainable choices. Speakers: Valérie Séjourné, AISE; Anne Vandenbergen, Colruyt; Neil Coles, CSCP; Franz Speer, Malte Turk, Henkel. Facilitated by Henkel.

Speaker: Marcel Corstjens, INSEAD.

Detailed programme

TUESDAY 14/05 • PLENARY 3 • 16.00 WORKING TOGETHER... RESPONSIBLY (COPPER HALL) Welcome to the afternoon plenary by Christian Verschueren, Director-General of EuroCommerce. COMPETITIVE ELEMENTS

THE RETAILER AND SUSTAINABILITY

In a keynote address, Joaquín Almunia, Vice-President of the European Commission and European Commissioner for Competition, will examine the importance of competition and its place in the supply chain.

How do you promote sustainability in a difficult market? Do projects and initiatives suffer when the going gets tough – or are they vital aids to recovery and long-term health? Luis Reis, Chief Corporate Center Officer at Sonae, will explain what’s on the sustainability agenda at Sonae.

PANEL DISCUSSION Following the Competition Commissioner’s presentation, we will hear from a Member of the European Parliament, Anna Maria Corazza Bildt, a consumer champion, Monique Goyens (BEUC) and two industry practitioners, Veronique Hombroekx (Mondelēz International) and Léandre Boulez (Auchan) as they consider the issue of fairness in business, against the background of a collaborative framework now being rolled out on trading practices.

Detailed programme

SUSTAINABILITY: THE STATE WE’RE IN Are we truly on the path to a sustainable future? What more should we be doing? Jonathon Porritt, Co-founder of Forum for the Future and one of the foremost voices on sustainable development, will consider what we can do to make a difference.

19.00 •

AWARDS DINNER • TUESDAY 14/05

COCKTAILS AND AWARDS DINNER (SQUARE MEETING CENTRE)

We will be celebrating the first ECR Europe Awards with cocktails and dinner in the Square Meeting Centre. Following aperitifs, dinner will be served at 20.00 and the awards ceremony will begin at 21.30. There will be three presentations: Lifetime Achievement Award, Best Activation Award and Next Generation Leader. The bar will remain open from 23.00-24.00. Guest speaker: Luc Vandevelde, Former ECR Europe Co-chair and founder and Chairman, Change Capital Partners.

Detailed programme

WEDNESDAY 15/05 • BREAKOUT 2 • 09.00 BO2.1 - I MPROVE EFFICIENCY AND SUSTAINABILITY WITH COLLABORATIVE LOGISTICS (311 & 312) Maximising efficiency and sustainability is the ultimate goal for supply chain management. Collaborative logistics is the logical way to achieve it without negative trade-offs. Join this session to learn more about sharing transport and the benefits of multimodality and streamlining operations. The session will demonstrate that intermodal transport in Europe works by helping to reduce costs and the environmental footprint of our industry. There are numerous ways to improve efficiency and motivate our teams to work more effectively and there are great success stories out there already showing tangible business benefits, as speakers will highlight. Speakers: Antonio Bianchi, Colgate Palmolive; Tom Tillemans, Heinz; Peter Jordan, Value Chain Vision; Frans van den Boomen, Mars. Facilitated by ECR Poland.

Detailed programme

BO2.2 - T OP TOPICS, TOP PRIORITIES (314) A ‘top topic’ survey among senior executives from leading FMCG manufacturers and retailers across Europe offers insights into what boardroom members think about the challenges for 2013 and beyond. This round-table workshop will examine the general conclusions, highlight the most important topics and identify the differences between countries, retailers and manufacturers, and even within organisations. The aim of this interactive workshop will be to reach a new level of insight into current business issues, share visions and brainstorm new ideas. It will provide an opportunity to share and benchmark opinions with fellow FMCG executives in Europe. Participants will receive copies of the Top Topic survey after the session. Speaker: Dirk Vanderveken, GfK.

09.00 •

BREAKOUT 2 • WEDNESDAY 15/05

BO2.3 - C OLLABORATION IN PRACTICE (HALL 300) Over the last two years, the organisations representing the food supply chain have agreed a set of principles of good commercial practice with concrete examples of fair and unfair behaviour. Companies are now able to commit to the principles on a voluntary basis and to start the process of implementing their commitment. During this session representatives from both sides of industry will share their experience in preparing for signing up and implementing the new good practice principles. Speakers: Alain Galaski, AIM; Christian Verschueren, EuroCommerce; Ian Blandamer, GlaxoSmithKline.

BO2.4 - M OBILE, SOCIAL, BIG DATA: THE NEXT FRONTIER? (ARC) Mobile data, product data, social data… manufacturers and retailers are being flooded by data. Mobile phones, smart or not, offer enormous opportunities for companies to change the game with shoppers. Social media are becoming mainstream, allowing shoppers to create and share data. Has online become the new off-line? This session will show how new technologies are making increasingly big data available to the industry and how social media have become a part of our daily lives. With case studies of innovative applications, the session will explore how companies need to build their internal capabilities to digest data and how they can move from insights to action. Speakers: Benoit Golay, Icare Institute; Sylvain Rebet, Bobst; Derren Sequeira, Facebook; Ken Venn, Indaba; Geoffroy de Myttenaere, Jean-Albert Nyssens, McKinsey. Facilitated by McKinsey.

Detailed programme

WEDNESDAY 15/05 • BREAKOUT 3 • 11.00 BO3.1 - 2 1ST CENTURY OSA AND SHRINKAGE MANAGEMENT: CHOICES, CHALLENGES AND OPPORTUNITIES (314) The prize for effectively managing on-shelf availability and shrinkage is considerable – a potential four per cent boost to the top line and extra profits of 18-26 per cent on the bottom. Yet realising this potential requires new thinking and a deeper understanding of the impact shrinkage has across the retail environment.

BO3.2 - E-COMMERCE – THE POTENTIAL FOR RETAILING (311 & 312) Online channels are now widely used by both retailers and manufacturers as part of multichannel marketing strategies. Online’s success, however, varies. While it is prominent in information gathering and purchasing in many service industries, its success in the FMCG industry lags behind. The UK is currently the most developed country in Europe, with online sales representing five per cent of total sales.

Speakers: John Fonteijn, Ahold; Stefan Winter, Oliver Wyman; Colin Peacock, P&G; Adrian Beck and Megan Bornman, University of Leicester.

This session will highlight the current position of e-commerce in Europe, give examples of successful initiatives and formats and show which FMCG categories have gained most traction online. Target groups, consumer attitudes and behaviour, and the role of brands online will be examined. Guidelines for effective e-commerce strategies will also be offered, based on research findings.

Facilitated by University of Leicester.

Speakers: Thomas Bachl, GfK; Oliver Koll, Europanel.

This highly interactive session will give participants the opportunity to gain new insights on how to establish first class on-shelf availability and shrinkage management.

Facilitated by GfK Germany.

Detailed programme

11.00 •

BREAKOUT 3 • WEDNESDAY 15/05

BO3.3 - SHOPPER INSIGHTS AND IN-STORE ACTION (HALL 300) A modern-day challenge for retailers and suppliers is to create sustainable growth in mature categories where consumer spending is constrained and without having to pull the price and promotion levers. Real collaboration, focused on the consumer and shopper journey, can inspire and produce groundbreaking results, even in categories with refrigeration requirements. This session will look at what happens when trading partners work together and use shopper insights to create in-store solutions. Case studies from Spain and Ireland, involving frozen and chilled categories, will reveal critical success factors. The session will show that collaboration can develop real opportunities even in challenged economies and that it is possible for competing companies to work together to stimulate category demand. Speakers: Barry Carty, BWG Foods; Declan Carolan, ECR Ireland; Iñigo Anton, Findus; Rob Mullen, Kerry Foods; Shay Leonard, Unilever.

BO3.4 - CRITICAL AREAS FOR CHANGE (ARC) The Consumer Goods Forum has identified a number of areas where, by working together, the industry could make significant progress, and has made commitments in three key areas: • Deforestation – help achieve zero-net deforestation by 2020 • Refrigeration – start phasing out HFC refrigerants by 2015 • Health and wellness – work on a broad set of initiatives, ranging from healthier products to responsible marketing and educating consumers on healthier diets and lifestyles. Food safety is another critical topic and CGF has a long-standing, business-driven initiative, in the form of the Global Food Safety Initiative, for the continuous improvement of food safety management systems. In this session speakers will set out the importance of these commitments and explain how they are being implemented. Speakers: Onno Fransse, Ahold; Sabine Ritter, CGF; Megan Hellstedt, Delhaize; Britta Gallus, Metro Group; Saliha Barlatey, Nestlé; Nigel Bagley, Unilever. Faciitated by the Consumer Goods Forum.

Facilitated by ECR Ireland.

Detailed programme

WEDNESDAY 15/05 • BREAKOUT 3 • 11.00 BO3.5- THE BRIGHT FUTURE OF CONSUMER GOODS TALENT (316) What is happening nationally and internationally to stimulate a bright future for people in our industry? In this session, delegates will hear what is being done to enhance the strategic and operational skills of our next generation of leaders and prepare them for the undoubted challenges ahead. Speakers: Christophe Gattegno, Hervé Gomichon, Carrefour; Vincent Carton, ECR Europe; Stephanie Penning, ECR LaB; Maggie Chan, Unilever; Facilitated by ECR LaB and INSEAD.

Detailed programme

13.30 •

PLENARY 4 • WEDNESDAY 15/05

TRANSFORMING THE SHOPPER EXPERIENCE (COPPER HALL)

SMART THINKING Smartphones and other mobile devices are bringing our shoppers closer than ever to us and our brands and products. How well are we responding to the needs of the modern, connected consumer, and what can we learn from other industries? Serpil Timuray, Chief Executive Officer of Vodafone Turkey and a former co-chair of ECR Turkey, makes the connections between her industry and ours.

This session will close with a discussion led by the conference moderator, TV journalist and presenter Louise Minchin, with the ECR Europe Co-chairs, Thomas Hübner and Jan Zijderveld.

KEYNOTE PRESENTATION: FROM HERE TO WHERE? So, how do we transform the shopper experience for the benefit of our consumers? For the closing address, Georges Plassat, Chairman and Chief Executive Officer of Carrefour, will provide a personal perspective on the challenges and opportunities that await our industry.

Detailed programme

SPEAKERS

Joaquín Almunia

Vice-President, European Commission

Joaquín Almunia has been a member of the European Commission since 2004 and has served as Vice-President of the Commission and European Commissioner for Competition for three years. After graduating in law and economics and completing postgraduate studies in Paris, he began his career as an economist in the Spanish Chambers of Commerce in Brussels. In 1979 he was elected to the Spanish Parliament and later became Minister of Employment and Social Security and then Minister of Public Administration. He was leader of the Parliamentary Party from 1994 to 1997 before being appointed leader of the Spanish Socialist Party. In 2000 he stood as Socialist candidate for Prime Minister, and joined the European Commission four years later.

Speakers

Jan Peter Balkenende Professor, Erasmus University, and partner, Ernst & Young

A former prime minister of the Netherlands, Professor Jan Peter Balkenende has played a prominent role both in Dutch politics and international affairs for a number of years. A graduate of the Free University of Amsterdam, he became a member of the House of Representatives of the States General and financial spokesperson for the Christian Democratic Alliance in 1998, and three years later party leader. In 2002 he was appointed Prime Minister and Minister of General Affairs, and led four administrations until 2010. He is professor of governance, institutions and internationalisation at Erasmus University, Rotterdam, and is a partner at Ernst & Young. At the conference he will speak on behalf of the Dutch Sustainable Growth Coalition.

Léandre Boulez

Supply Chain & Quality Director, Groupe Auchan

In his current role, Léandre Boulez supervises supply chain and product quality strategy in every country in which the group operates. After graduating from the Ecole Centrale de Paris in 1987, he worked in heavy industry logistics for several companies before becoming logistics director of the Comptoirs Modernes, now part of Carrefour. Joining Groupe Auchan in 2000, he held various positions in the fields of supply chain, purchasing, quality and development before taking up his current post. He is a member of the steering committee of EuroCommerce.

Vincent Carton was appointed as ECR Europe’s Managing Director at the beginning of this year. He joined from Unilever, where he worked for 14 years in a variety of sales and marketing roles, most recently as Sales Operations Director. At Unilever he gained broad operational experience in brand, category and account management, both at local and international levels, and led strategic projects such as ECR’s Joint Agreed Growth (JAG) in the deodorant and ice cream markets. A French-speaking Belgian fluent in Dutch and English, he also teaches retailing, e-commerce and marketing as an external member of the Louvain School of Management (UCL-Mons) and Catholic University of Namur (FUNDP).

Anna Maria Corazza Bildt

Member, European Parliament

Elected to the European Parliament in June 2009 on behalf of Sweden’s Moderate Party, Anna Maria Corazza Bildt is a member of the Internal Market and Consumer Protection Committee among others. She has worked for UNESCO, the Italian Ministry of Foreign Affairs and for the UN in Geneva. She was the longest serving civilian in the peace missions during the Balkan wars, representing the UN in Croatia and Bosnia & Herzegovina, and later was involved in the post-war reconstruction of Sarajevo. As co-founder of ItalianTradition.com, which specialises in promoting quality Italian food in Europe, she is also an active entrepreneur and member of the Board of the Italian Chamber of Commerce for Sweden.

INSEAD

Managing Director, ECR Europe

Vincent Carton

Marcel Corstjens

Professor of Marketing, INSEAD

After studying in Belgium, Marcel Corstjens received his PhD from the University of California, Berkeley, where he went on to teach before joining INSEAD in 1978. At INSEAD he has developed his research and consulting activities in marketing strategy with a particular focus on innovation and distribution channels. Currently his research is focused on the relationship between manufacturers and retailers in the FMCG industry, shopper behaviour and healthcare strategies in the pharmaceutical industry. With his wife Judith, he is author of ‘Store Wars: The Battle for Mindspace and Shelfspace’.

Speakers

SPEAKERS

Joanne Denney-Finch OBE Chief Executive, IGD

Joanne Denney-Finch heads IGD, a leading source of international market intelligence, consumer insight, people development and best practice across the consumer goods supply chain. She works with company chief executives to drive programmes promoting sustainability, health, food chain security and consumer value. Joanne gained experience in retail, buying, supply chain management and commercial projects at Marks & Spencer and was adviser to the UK Ministry of Defence on food procurement. She has a degree in modern languages from Manchester University and an MBA from Stirling University.

Speakers

Veronique Hombroekx Monique Goyens

Director General, BEUC

As head of BEUC, the European consumer organisation, Monique Goyens provides a strong consumer voice in Brussels for 40 independent national consumer associations, ensuring their voices are heard in the development of policies. She is a member of the EU High-level Group on the sustainability of the food chain and of the EU Resource Efficiency Platform. She is also currently the EU co-chair of the Transatlantic Consumer Dialogue, a network of EU and US consumer organisations.

Vice President Global Customer, Mondelēz International

Veronique Hombroekx began her career in the consumer goods industry in 1984 when she joined GIB (Carrefour) in Belgium. In 13 years with the group, she worked in a variety of supply chain, store management, buying department and category management roles before joining Sara Lee in 1997. In 2010, Veronique joined Mondelēz International. In her current role, based in Zurich, she is in charge of developing business and building dedicated strategies with global customers. She holds a degree in food and nutrition from UCL (Belgium) and also completed an international marketing and advanced management programme at INSEAD.

Thomas Hübner

Executive Director Europe, Carrefour

Thomas Hübner has extensive food and retailing experience. After seven years at McDonald’s in senior executive positions, he joined Swiss cash-and-carry company Prodega AG as CEO in 1996. Between 2000 and 2008 he worked first as COO in Eastern Europe and Russia and then as CEO for Metro Cash & Carry International. He then spent three years serving as chairman or vice chairman of three start-up supply companies before joining the Carrefour group in 2011 as executive director for Europe.

Dame Lucy Neville-Rolfe

President, EuroCommerce

Non-Executive President of EuroCommerce since last July, Dame Lucy Neville-Rolfe began her FMCG career in 1997 when she joined Tesco as group director of corporate affairs. She went on also to become company secretary before being appointed executive director (corporate and legal affairs) in 2006. Before 1997 she worked in a number of UK government departments, starting with the then Ministry of Agriculture, Fisheries and Food, where she was private secretary to the minister. She was a member of the UK Prime Minister’s Policy Unit from 1992-1994 and later director of the Deregulation Unit. In 2012 she was made a DBE (Dame Commander of the Order of the British Empire) in the Queen’s Birthday Honours for services to industry and voluntary service.

Georges Plassat Chairman and CEO, Carrefour

A graduate of the École Hôtelière de Lausanne and Cornell University in the US, Georges Plassat held a number of senior posts in Casino Group from 1983 to 1997, first as marketing director then as chief executive of its catering division. In 1990 he was appointed chief executive of Casino France. Two years later he became vice-chairman and then chairman of the Management Board of the Casino Group. In 1997 he joined the Carrefour Group as executive director for Spain and chief executive of Pryca. In 2000 he was appointed chairman of the Management Board of Vivarte Group and in 2004 became its chairman and CEO. He was appointed Chairman of the Board and Chief Executive Officer in May 2012.

Speakers

SPEAKERS

Sir Jonathon Porritt Founder, Forum for the Future

An eminent writer, broadcaster and commentator on sustainable development, Jonathon Porritt co-founded the UK sustainable development charity Forum for the Future in 1996. The charity now has 70 staff and more than 100 partner organisations. He is co-director of The Prince of Wales’s Business and Sustainability Programme, which runs seminars for senior executives around the world, and is also involved in the work of many non-governmental organisations and charities. He was previously director of Friends of the Earth, a trustee of WWF UK and chairman of the UK Sustainable Development Commission, advising government ministers, for nine years until 2009. He was made a CBE (Commander of the British Empire) in 2000 for services to environmental protection.

Speakers

Dominique Reiniche Chairman Europe, The Coca-Cola Company

As Chairman Europe, Dominique Reiniche oversees Coca-Cola’s activities in 38 countries. A graduate of ESSEC, Paris, she began her career with Procter & Gamble, where she spent eight years before joining Kraft Jacobs-Suchard and becoming director of marketing and strategy. Joining Coca-Cola 16 years ago, she held marketing, sales and general management posts before being appointed General Manager France in 1998 and then president of Coca-Cola Enterprises Europe in 2003. She is president for the second time of UNESDA, the European non-alcoholic beverage association, and sits on the Board of Food Drink Europe, the confederation of EU food and drink industries.

Luís Filipe Reis

Chief Corporate Center Officer, Sonae

Luís Reis began his career with the Sonae Group in 1989. He has held a number of senior positions, including Sonae retailing marketing director and Modelo Continente SGPS executive director and COO. From 2000 until 2009 he ran Sonaecom, the group’s telecom division business unit. As Chief Corporate Center Officer of Sonae, he is responsible for co-ordinating activities such as corporate change, internal and external communications, investor relations and information systems. He holds a degree in medicine from Coimbra University, an MBA in business management from Porto University and an economics doctorate from Complutense University, Madrid.

Serpil Timuray

Chief Executive Officer, Vodafone Turkey

Serpil Timuray joined Vodafone Turkey as CEO in January 2009 and has been a member of Vodafone Group’s Europe Leadership Team since October 2010. In 2012 she also became a board member of Vodacom Group, 65 per cent owned by Vodafone. Serpil began her career at Procter & Gamble. She was subsequently appointed to the executive committee of P&G Turkey, before joining Groupe Danone, where she was general manager of Danone Turkey for six years, and then Vodafone. She served as co-chair of ECR Turkey between 2003 and 2005 and is currently a member of several industry and advisory bodies in Turkey. She was named as a Young Global Leader by the World Economic Forum in 2009 and Professional of the Year in Turkey in 2010 and 2011.

Christian Verschueren Director-General, EuroCommerce

As Director-General of EuroCommerce, Dr Verschueren plays a leading role in advocacy and communication at EU level on behalf of the international retailing and wholesaling community. Before taking up his present post in July 2011, he led ACE, the alliance for the beverage carton industry, for three years and was previously director general of CropLife, the global federation of the plant science industry, for eight years. A veterinary medicine graduate from the University of Liège, Belgium, and with a PhD from the University of Utrecht, he is an ambassador of WWF Belgium and a Board member of Vétérinaires Sans Frontières and Natagora, a nature conservancy organisation.

Jan Zijderveld

President Europe, Unilever

Jan Zijderveld’s career with Unilever spans more than 25 years. Born in the Netherlands and educated in New Zealand, he graduated from the University of Waikato with a general management degree in 1987 before joining Unilever as a brand manager. From New Zealand, he moved to Australia for Unilever Food Solutions before spending five years in marketing roles at Unilever Netherlands. In 2000 he was appointed chairman of Unilever’s Nordic ice cream business and in 2004 relocated to Dubai as chairman of Unilever’s businesses in Arabia and Iran. In 2008 he moved to Singapore as executive vice president of Unilever South East Asia and Australasia before being appointed in 2011 as President, Unilever Europe, and becoming a member of the Unilever executive team.

Speakers

in Europe

MARKETPLACE

14 & 15/05 • TV SET

MARKETPLACE

An innovative animation at the heart of the Marketplace

GfK Nordwestring 101 90419Nuremberg Germany Phone: +49 911 395 2205 Website : www.gfk.com Contact: Alessandra Cama Email: Alessandra.cama@gfk.com

What is it?

Schedule of TV set sessions

A roundtable discussion around one theme - Moderated by a professional animator Marc-Lionel Gatto - With a maximum of 3 participants - Lasting 15 minutes

14 May – 10.45 14 May – 13.30 15 May – 10.30 15 May – 12.45

Stand 1 Retail Solutions Inc. Parkshot House, 5 Kew Road Richmond, Surrey TW9 2PR United Kingdom Phone: + (44) 208 334 8820 Contact: Cédric Guyot, General Manager, Europe Email: cedric.guyot@retailsolutions.com

Marketplace

MARKETPLACE Stand 2

Stand 4

Stand 6

Sensitech EMEA Lireweg 42 - 2153 PH Nieuw-Vennep The Netherlands Phone: +31 252 211 108 Website: www.sensitech.com Contact: Joost van Bohemen Email: jvbohemen@sensitech.com

Heineken Heineken International Stadhouderskade 79 1072 AE Amsterdam Netherlands Phone: +31 (0)205239610 Website: www.heineken.com Contact: John Ricketts E-mail: j.ricketts@heineken.com

LANSA EMEA HQ, 26-30 Upper Marlborough Road AL1 3UU St. Albans United Kingdom Phone: +44 1727 790300 Website: www.datasyncdirect.com Contact: Ian Piddock Email: ian.piddock@lansa.co.uk

Stand 5

Stand 7

Stand 3 IGD Grange Lane, Letchmore Heath WD25 8GD Watford United Kingdom Phone: +44(0)1923 851932 Website: www.igd.com Contact: Claire Snook Director of Strategic Accounts Email: Claire.snook@igd.com

Seacon Celsiusweg 60 NL 5928 PR Venlo Netherlands Phone: +31 77 327 5555 Website: www.seaconlogistics.com Contact person Sales ECR: Ron Smits Email: rsmits@seaconlogistics.com Contact person Marketing (stand): Rico Gielen Email: rgielen@seaconlogistics.com

Henkel AG & Co. KGaA Henkelstrasse 67, 40589 Duesseldorf Germany Phone: +49 211 797 0 Website: www.henkel.com Contact: Oliver Klewe Email: oliver.klewe@henkel.com

Marketplace

MARKETPLACE Stand 8

Stand 10

Stand 12

Exceedra Regency House, Mere Park Dedmere Road, Marlow, SL7 1FJ United Kingdom Phone: +44 (0)1628 484820 Contact: Richard Nicholas Email: contactus@exceedra.com

e-SAVE Project INTRASOFT International S.A. 2b rue Nicolas Bové L-1253 Luxembourg Luxembourg Phone: +352 441 012 2186 Website: www.e-save.eu Contact: Antonis Ramfos, Katerina Pramatari Email: antonis.ramfos@intrasoft-intl.com, k.pramatari@aueb.gr

Press Corner & Networking Area

KeyOn Croylaan 14, 5735 PC Aarle-Rixtel The Netherlands Phone: +31 (0)492 38 88 28 Contact: Martin Daudey, Email: mail@keyonplanning.nl

Stand 9 Pro Carton Tabrostrass 20A/20, 1020 Vienna - Austria Phone: 0043 676 4244637 Website: www.procarton.com Contact: Suzanne Mc Ewen Head of Marketing and Communications Email: mcewen@procarton.com Phone: +43 1 2186918 M: +43 676 4244637

Marketplace

Stand 11 ECR Europe Avenue des Nerviens, 85 B-1040 Brussels Phone: +32 498 58 65 22 Website: www.ecr-europe.org Contact: Vincent Carton vincent.carton@ecreeurope.com

Stand 13 POS TUNING Udo Voßhenrich GmbH & Co. KG Industriegebiet Meerbrede Am Zubringer 8 32107 Bad Salzuflen - Germany Phone: +49 (0) 52 22/3 69 65-0 Website: www.postuning.com Contact: Jörg Peters E-mail: j.peter@postuning.com

Stand 14 IRI Arlington Square Berkshire RG12 1WA Bracknell United Kingdom Phone: +44 1344 746000 Website: www.iriworldwide.eu Contact: Anne Lefranc Email: anne.lefranc@iriworldwide.com

Stand 15

Stand 17

Stand 20

GS1 in Europe 2 rue Maurice Hartmann 92137 Issy-les-Moulineaux France Phone: +33.1.40.95.21.79 Website: www.gs1.eu Contact: Camille Dreyfuss Email: camille.dreyfuss@gs1eu.org

CHEP EMEA Weybridge Business Park, Addlestone Rd KT15 2UP Weybridge - United Kingdom Phone: 01932833115 Website: www.chep.com Contact: Matt Cowell Email: matthew.cowell@chep.com

Coca-Cola Entreprises 1424 Chaussée de Mons 1070 Anderlecht - Belgique Website: https://cocacolabelgium.be/ Contact: Etienne Gossart E-mail: egossart@cokecce.com

Stand 16 The Consumer Goods Forum 22-24, rue du Gouverneur Général Eboué 92130 Issy-les-Moulineaux France Phone: +33 1 82 00 95 95 Website: www.theconsumergoodsforum.com Contact: Tanja Kunz, Sabine Ritter Email: t.kunz@theconsumergoodsforum.com, s.ritter@theconsumergoodsforum.com

Stand 18-19 Johnson & Johnson Brussels office : Consumer NV/SA Antwerpseweg 15-17 - 2340 Beerse Belgium Contact: Laurence Strecker Head of Customer & Shopper BNL, Consumer Healthcare BNL Phone: +32 14 649-464 Email: lstrecke@its.jnj.com

Stand 21 Unilever Weena 455 - 3013AL Rotterdam The Netherlands Website: www.unilever.com

Marketplace

ENTRANCE

21 10

Catering Area TV Set

Networking & Press

1 2 3 4 5 6 7

Retail Solutions Inc Sensitech EMEA IGD Heineken Seacon LANSA Henkel AG & Co. KGaA

8 9 10 11 13 14 15

Exceedra & KeyOn Pro Carton e-SAVE Project ECR Europe POS TUNING Udo VoĂ&#x;henrich GmbH & Co. KG IRI GS1 in Europe

16 The Consumer Goods Forum 17 CHEP EMEA 18 & 19 Johnson & Johnson Consumer Healthcare 20 The Coca-Cola Company 21 Unilever TV Set, Networking Area & Press Corner

Toilets Stairs Exit

SERVICES AND GENERAL INFORMATION

IMPORTANT CONTACT INFORMATION ECR secretariat during the conference:

ECR secretariat after the conference:

Baudouin Guyot Tel: +32 (0)473 64 40 05

Tel: +32 (0)2 738 06 43

Marketplace, catering and evening event: VĂŠronique de Greef Tel: +32 (0)495 50 52 55 Programme and speakers: Pascal Magnus Tel: +32 (0)498 10 61 03 For Technical issues: Kim Bouillart Tel: +32 (0)2 515 13 24 or Mobile: +32 (0)470 17 04 94 For general organisation: Nadjah Azimdini Tel: +33 (0) 6 22 20 58 50 Hotel Agency Tel: +32 (0)2 773 50 25 or +32 (0)476 43 46 39

MAPS

RE G EN TS CH A PS ST RA A T

RE G EN CE

KU NS TB ER G

PL KO AC NI E R NG O SP YA LE LE IN

Key to Map Central Station

1 Glass Entrance

(Mont des Arts - Kunstberg)

2 Terrace Entrance

(Mont des Arts - Kunstberg)

3 Ravenstein Entrance (2 rue Ravensteinstraat)

T AA TR NS O O TR

R. RA VE NS TE IN ST R.

KE IZ ER SL AA N

BL D. DE REG ENT LAA N KUN STL AAN

ROYAL PALACE

NE O TR

D E

COURT OF JUSTICE

ST UI VE RS ST R.

E IC ST JU

P RO LA YA CE KO LE -P NI LE NG IN S

RU E

E RU

AR TS

WE TST RAA T

SO LS

LOI

P DE S

E AC PL

SQUARE

RUE DE LA

BLD . DU REG ENT AVE NUE DES ART S

M O KU NT NT DE S ST BE AR RG TS

SABLON

M O NT

L’ EM PE RE UR

M R

STEINST RA VEN AT RA UE

DE D. BL

R EU ER MP L’E

R. DE S

PARLIAMENT

A A SL ER IZ KE

CATHEDRAL

KON ING SST RAA T

i GRAND’ PLACE

RUE ROY ALE

BLD. DE L’EMPERA TR ICE

To Brussels International Airport : express train from Central Station (17min, 12km)

KE IZ ER IN LA A N

MAP OF BRUSSELS

4 Coudenberg Entrance (3 Coudenberg)

Metro Links

i Tourist Information A Bozar (Centre For Fine Arts) Cinematek B Musical Instruments Museum C Belvue Museum D Magritte Museum E Royal Museumsfor Fine Arts

SQUARE LEVEL +3

LEVEL 0 Hall 300 The Arc

Hall 316 Hall 314 Hall 312 Copper Hall

Hall 311

ENTRANCES

Ravenstein Entrance

LEVEL -2

Coudenberg Entrance

Glass Entrance Terrace Entrance

Grand Hall 2

ECR EUROPE The Role of ECR Europe

The ECR Europe Framework Focus Areas

For almost two decades ECR Europe has played a pioneering role in our industry – an industry with sales of €2.4 trillion, representing a third of all European consumption expenditure. Throughout those two decades the values that drive the organisation have remained constant and are as valid today as they were in the 1990s.

•D emand: Transforming the Shopper Experience Consumer and Shopper Journey… Emerging Trends

TOGETHER… RE NG KI

Contact: Vincent CARTON Managing Director ECR Europe Avenue des Nerviens, 85 - B-1040 Brussels Phone: +32 498 58 65 22 Website: www.ecreuropeforum.net - www.ecr-europe.org

SIBLY ON P S Demand TRANSFORMING THE SHOPPER EXPERIENCE EMERGING TRENDS

Supply Chain STEP CHANGE EFFICIENCY CONNECTED BUSINESS INFORMATION

D OPLE EVELO PE P

ECR Europe leads the way in developing and piloting best practices and processes that are embedded in the daily way that we do business.

• People Development: Developing The Next Generation Talent Leading across Boundaries…

W OR

This collaboration is captured in the ECR Europe mission: “Working together to fulfil consumer wishes better, faster, at less cost and in a sustainable way.”

•S ustainability: Working Together… Responsibly Sustainability, Fair business practices…

T EN M

ECR Europe gathers together all value chain partners: retailers, manufacturers and service providers, who share a common belief that by working together on non-competitive matters we can bring transformational change to our industry that benefits our shoppers and consumers.

• Supply: Step-Change Efficiency Supply Chain, OSA, Shrinkage… Connected Business Information

NOTES

INSIGHTS

ACTIONS