Cooperation in FMCG Retail Supply Chain Zane Siliņa SC Development Manager
FMCG = Fast Moving Consumer Goods
04.09.2014
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RIMI TOGETHER WITH ECR THROUGH THE YEARS... Working together to fulfil customer wishes better, faster and at less cost!
Retail Ready Packaging Category Management
EDI
GDS Data Pool
Meat crates
Dairy crates
2007
Supplier and retailer cooperation potential: 1 Transport Packaging Standardization – Dairy Crates standard 1. 2 Information exchange – ‘iRimi’ Supplier Portal – forecast sharing 2. 3 Data exchange – GDS Data Pool 3.
1 TRANSPORT PACKAGING STANDARTIZATION
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TRANSPORT PACKAGING STANDARTIZATION How many different plastic crates circulate in RIMI chain ?
More than 100
Is this efficient supply chain‌?
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TRANSPORT PACKAGING STANDARTIZATION
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IS THIS EFFICIENT SUPPLY CHAIN?
Different packaging size and dimensions – complicated picking and delivery
Time, space and inventory-consuming management of different crates
Damaged products shrink and waste throughout the supply chain
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IS THIS EFFICIENT SUPPLY CHAIN?
60% air!
Transporting ‘air’ with each delivery
Better product fit with standard plastic crates
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IS THIS EFFICIENT SUPPLY CHAIN?
Stackable standard plastic crates…
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IS THIS EFFICIENT SUPPLY CHAIN?
Improved truck occupancy…
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IS THIS EFFICIENT SUPPLY CHAIN?
Reduce shrink and waste throughout the supply chain
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ECR STANDARD CRATES FOR DAIRY PRODUCTS Reduce waste* throughout whole supply chain Extra driven km Additional man-hours Write-offs and shrink
*Waste is everything that doesn’t add value
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PLASTIC CRATE FOR EGGS
2 INFORMATION EXCHANGE
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INFORMATION SHARING SUPPLIER PORTAL ‘iRimi’: • Special web info-sharing platform for Rimi suppliers (launched in March, 2014) • One source of information for assortment, quality, logistics and marketing info to suppliers: - News, announcements - Documents, files and business forms - Contact details • Promotion Planning Tool – electronic database for supplier promotion offers/applications
• Rimi Supplier Handbook – summary document of Rimi, our cooperation terms and conditions etc.
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RIMI SUPPLIER PORTAL ‘iRIMI’
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‘iRIMI’ USER FEEDBACK Very good idea! RIMI surprised us...
When Rimi plans to start charging for this as a service...?
It is very nice that finally some retailer starts thinking of ways how to make also supplier life a bit easier
This is amazing!
Is this REALLY for free? Thank you for the superb portal! It is really nice initiative. Wow! Where can I press ‘LIKE’ button for the portal? Once you get used to the system, it is very nice and very easy to understand Portal will help and speed up our work with Rimi (if Rimi really uses it as planned)
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NEXT – FORECAST DATA SHARING WITH SUPPLIERS Regular sales
Seasonal sales
Promotional sales
3 DATA EXCHANGE
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NEW PRODUCT DATA EXCHANGE TODAY...
70 data fields for each new product
Different excel template for each retailer Data filled and processed manually errors and mistakes very common
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GDS DATA POOL – WHAT IT IS? • Centralized database where product information (masterdata) is stored in a standardized way with common industry rules and standards • Suppliers upload product data and retailers download it from the data pool • Used by ≈27 000 trading partners in more than 20 countries around the world 1 Supplier
Supplier uploads item data to the data pool.
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Supplier Data Pool
System validates data fields and sends feedback to the supplier in case of incorrect data.
Retailer Data Pool
Receives and accepts only accurate (validated) data from vendor’s data pool.
May also use same data pool provider
4 Retailer
Item data is automatically transferred to retailer’s internal ERP system.
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EXPECTED DATA POOL BENEFITS • Improved data quality
Rimi Data Pool pilot project
• Shorter product time-to-market
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• Less administrative work • Improved communication • Global export opportunities for Baltic suppliers
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Supplier feedback GDS Data Pool can...
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Supplier feedback Would you recommend data pool to other suppliers?
THANK YOU!
Zane Siliņa Rimi Baltic Group SC Development Manager zane.silina@rimibaltic.com