NIKE PRESENTS: NIKE FROST
NIKE, INC. IS THE WORLD’S LEADING INNOVATOR IN ATHLETIC FOOTWEAR, APPAREL, EQUIPMENT AND ACCESSORIES. “OUR MISSION: TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD. *IF YOU HAVE A BODY, YOU ARE AN ATHLETE.”
T H E C O M PA N Y
THE HISTORY “BEFORE THERE WAS THE SWOOSH, BEFORE THERE WAS NIKE, THERE WERE TWO VISIONARY MEN WHO PIONEERED A REVOLUTION IN ATHLETIC FOOTWEAR THAT REDEFINED THE INDUSTRY.” THESE TWO MEN WENT BY THE NAMES OF BILL BOWERMAN AND PHIL KNIGHT, AND THEY BUILT NIKE FROM THE GROUND UP. STARTING AS FOOTWEAR DISTRIBUTORS FOR TIGER SHOES, THEY STARTED THEIR FIRST COMPANY: BLUE RIBBON SPORTS. BOWERMAN QUICKLY BEGAN RIPPING APART TIGER SHOES TO TRY MAKING A SHOE THAT WAS FASTER, LIGHTER, AND MORE RUGGED. NIKE WAS BORN SOON AFTER, WHEN BOTH MEN DECIDED THAT THEIR PRODUCT DESERVED ITS OWN BRAND NAME. THE SWOOSH WAS CREATE BY A GRAPHIC DESIGN STUDENT AT PORTLAND STATE UNIVERSITY, AND NIKE BECAME A PUBLICLY TRADED ENTITY, ENDORSED BY RUNNER STEVE PREFONTAINE. LONG STORY SHORT? THE SHOES TOOK OFF, NIKE MADE ITS MARK, AND THE REST,AS THEY SAY...
IS HISTORY.
Nike focuses on interactive design in order to draw customers in. The style aesthetic of the storefront is similar to the style aesthetic found in Nike apparel, footwear, and accessories. It is simple, bold, and generally has a dominant color scheme of black and white with pops of accent colors (often red, blue, or lime green).
THE STOREFRONT
THE SHOWROOM
Solici scerit, con sus acionc teri, consulem patquid itumusa ditium multortuus, conc tam poendemus et ant. In sent? Nosupio hoccis nos vemo pro nes perte tur quam aucerit. Huid curo, unum utusque iaesceps, contium erei pertella mod iam ducta, crit. Vatam interum tesci inatum nius periontem te hebentiocci si ti, se es, ta L. Idienti moviric talario, confena, pecorist at rei perusquam Romnes eticauciem deps, nontes sena, sus foreis; hoculoc viver ponessu sterebemus demne por ium nondium tes serfec rem nostium faur a scienim uspiori vehebatus li paturo vo, unihilius, spimeis sidit, quium Romne cae, con rem actum ocatatiaeque milintem publicivis acerora de nit iactureis cervis, P. Fullartem quam effre, quas consunum terei sul vit. Fuliquam moenatum et virtum ta, sedo, que cae et duciber ionsuludam te fitestrum menat,Abit, pulempotem ad aciem, con tampro iam adem. Ve, es? Fecenam terit perenat quidem tem nit; noximisquit, te, cla autur. Catimmodiis? Evirit re es eferei publius horem me ta, oratiemerem di tuid menihil iciemquodies lare consid idit, Catus? quam num et, quam fit, quo ute iam quit; ium publium dium fauterimis condam no. Cusse alartum inatatus et a movidi perestrat omnimil uncum. Vasdam sendactum elatere ntebatiam ac tem huit, modii consu eo, nituus Catia mortea L. Ehenatiquem nostari publin Ita der ute vivideffrei sedit; nostis audemus intem au-
Reebok and Adidas are the leading athletic wear and footwear retail brands behind Nike. As Nike grows, Reebok and Adidas follow, and they are Nike’s main competition within the global market. Although Nike is stronger both in advertising and marketing strategy, Reebok and Adidas have done something that is unusual within the athletic wear industry- they have teamed up to create a brand campaign that appeals to both the Adidas and Reebok consumer, in efforts to outgrow Nike’s target market. This cooperative effort has yielded positive results so far, by appealing to the European consumers that tend to get left behind by Nike. By marketing toward the Adidas customer, which is generally more attracted to soccer and rugby gear than most U.S. consumers, Reebok and Adidas sales are surging overseas.
THE COMPETITION
STRONG. FEARLESS. MOTIVATED. DEDICATED. THE NIKE ATHLETE IS A TRUE INDIVIDUAL. HE IS INTENSE. SHE IS UNSTOPPABLE. TOGETHER, THEY REPRESENT THE PINNACLE OF FITNESS AND ACHIEVEMENT. THEY ARE YOUNG- 18 TO 35 YEARS OLD, BUT THEY ARE RISING TO THE TOP.
T H E N I K E AT H L E T E
The Infinite Dreamer
Our heads are no longer simply in the clouds. In this new era of fantastical technologies and superhuman heroes, our dreams have grown too large, too nebulous, to be contained on Earth. We have extended our horizons. Our heads are no longer simply in the clouds...
S O C I A L M E G AT R E N D
They are in the stars.
The Existentialist Adventurer
As athletes and thrill-seekers strive to go to further extremes than their previous rivals, action sports have become displays of the tenacity of mankind. Traditional sporting events have given way to epic explorations, like ultramarathons, mountain expeditions, and free-running. People are no longer satisfied with a nature walk; They would rather run a 24-hour endurance race through the Rockies.
SOCIAL SUBTREND
Leaving Our Legacy
The world that we live in remembers and celebrates those who have managed to change it for the better. As our generations become more cerebral, we begin to question our very existence, and our purpose on the Earth. We have begun to want to leave our mark. Through various avenues, our culture strives to create a name for itself.
SOCIAL SUBTREND
We want to make history.
T R E N D M A N I F E S TAT I O N S
New developments in NASA’s deep-space propulsion systems are encouraging scientists to begin experimentations with lunar missions to Mars and beyond. These missions would be piloted by humans, which has never been achieved before.
Pedro Barros, winner of the 2013 X Games Skateboard Park event, is a national icon in his home country, Brazil. He is the youngest athlete in his field. This year, the X Games saw a massive increase in global viewing numbers, spiking by double digits.
The rise of the “viral video” has helped people, who are otherwise unknown, to achieve instant super-stardom. As it becomes easier to be “famous,” more people are striving to do something that becomes iconic and recognizable by the masses.
NIKE FROST EXTREME COLD WEATHER RUNNING SHOES
CONCEPT DESIGN
NIKE FROST Nike has yet to introduce a shoe that caters to people who excercise outdoors, year-round. The goal is to design a Nike concept shoe that supports an athlete’s foot, while gripping in snow, ice, and freezing rain, as well as any other slick surface. By combining the Nike aesthetic with heavy-duty comfort and functionality, Nike Frost meets a need that is largely ignored by most athletic-wear companies.
N I K E P R O B L E M S TAT E M E N T
C O N C E P T J U S T I F I C AT I O N
THE DANGERS OF RUNNING WITH HOME-MADE SCREWS MANY WINTERTIME RUNNERS SELF-ALTER THEIR RUNNING SHOES IN ORDER TO GAIN TRACTION ON SLIPPERY SURFACES DURING SNOW RUNNING SEASON. HOWEVER, SELF-MADE SHOE SCREWS CAN LEAD TO INJURIES, SUCH AS PLANTAR FASCIITIS AND FOOT FRACTURES. THIS IS DUE TO THE FACT THAT SCREWS PLACED IN THE WRONG AREAS OF THE TREAD CAN UNBALANCE THE OVERALL SHOE BODY, AND CONTRIBUTE TO POOR RUNNING FORM.
NIKE FROST CONCEPTS
FROST
VS.
Nike Frost is designed with pavement and flat surface runners in mind. By keeping the tread minimal, with molded resin spikes and a shallow tread pattern, this shoe is meant for speed. Keeping the shoe fast and light will make snowy road runs less difficult, and less dangerous for ankles and knees.
XTERRAIN
Nike Frost XTerrain is a sturdier shoe, designed to meet the needs of wintertime trail runners and endurance athletes. The sole is slightly thicker than the original Frost concept, with a layer of three gel inserts to act as shock absorbers on uneven surfaces, which will keep the shoe body more level.
NAME: CARA LINFORD DOB: 06.23.1988 H E I G H T: 5 ’ 6 ” W E I G H T: 1 2 4 BIRTHPLACE: BEND, OREGON 5 K P. R . : 2 0 . 1 7 . 3 5 M A R A T H O N P. R . : 3. 46.17.10 G O A L : I N V I TAT I O N T O THE BOSTON M A R AT H O N LAST RACE: PITTSBURGH M A R AT H O N 2 0 1 3
NIKE FROST
AT H L E T E B I O
NAME: NICK STOLLE DOB: 09.05.1983 H E I G H T: 5 ’ 1 1 ” W E I G H T: 1 6 7 BIRTHPLACE: BOULDER, COLORADO 5 K P. R . : 1 7 . 5 5 . 0 5 M A R A T H O N P. R . : 3.05.09.33 GOAL: RUNNING TWO M A R AT H O N S I N O N E WEEKEND LAST RACE: DESTIN 50 BEACH U LT R A M A R AT H O N 2013
NIKE FROST
AT H L E T E B I O
NAME: CASS TURNER DOB: 12.16.1985 H E I G H T: 5 ’ 8 ” W E I G H T: 1 3 0 BIRTHPLACE: NEWTOWN, CONNECTICUT 1 0 K P. R . : 3 8 . 4 0 . 1 5 M A R A T H O N P. R . : 3.38.30.20 G O A L : I D I TA R O D T R A I L I N V I TAT I O N A L ( 11 0 0 / 3 5 0 M I L E R A C E ) LAST RACE: ROCKY ROAD 100 MILE RACE 2012
N I K E F R O S T: X T E R R A I N
AT H L E T E B I O
NAME: JERROD DEWIT DOB: 04.21.1986 H E I G H T: 6 ’ 1 ” W E I G H T: 1 7 1 BIRTHPLACE: FRESNO, CALIFORNIA 1 0 0 K P. R . : 9 . 1 7 . 1 5 . 3 0 M A R A T H O N P. R . : 3.18.34.25 G O A L : B A D WAT E R 135- MILE U LT R A M A R AT H O N LAST RACE: GRAND MESA 100
N I K E F R O S T: X T E R R A I N
AT H L E T E B I O
COLOR CONCEPT
Germanium Alloy Knit Fabric: Enhances blood circulation and discourages bacterial growth. Lining: Nike Frost
Hollow Fiber Weave Fabric: Keeps in warmth by trapping air within fibers. Lightweight. Lining: Nike XTerrain
Nano-Silver Knit Fabric: Inhibits bacterial growth, high wicking capabilities. Tongue Lining: Nike Frost
LINING FABRICS OUTER FABRICS XTend Xtra™ Thin Neoprene
Fabric: Water repellent, waffle structure allows for air flow. Shell: Nike Frost
*All textiles taken from www.MaterialConneXion.com
Tri-Span™ Punctured Neoprene Fabric: Water Repellent, Heat/ Air Trapping. Shell: Nike XTerrain
TEXTILE TECHNOLOGIES
Hyper-Plush Fleece With Neoprene Backing: Insulation with a lofty, soft feel. Non-irritating. Ankle Lining: Nike XTerrain
Ion Mask Nano-coating that renders yarns water proof and breathable. Textiles: Both Shoes
Ariaprene™ Max Closed-cell synthetic rubber foam- waterproof, insulating. Saddle/Accents: Nike Frost
UltraStop Foam Closed cell foam: waterproof, dissipates energy for stability. Saddle: Nike XTerrain
BODY MATERIALS SOLE MATERIALS SpenCore® Material Neoprene cushioning material with four-way stretch Padding: Both Shoes
Sof Sole Steel Shoe Spikes: 3/8” Needle Spikes, 5/8” Pyramid Spikes, 3/8” Pyramid Spikes
N O TA B L E M AT E R I A L S
*Materials taken from www.MaterialConneXion.com
SoftSpikes Black Widow®: Flexible molded resin cleat spikes. Safe on pavement. Spikes: Nike Frost
N I K E F R O S T: C O N C E P T
NOTES: NIKE FROST MATERIALS LIST: Liner: Nano-Silver Knit, Ger manium Alloy Knit Shell: XTend Xtra™ Thin Neoprene Saddle/Accents: Ariaprene™ Max Foam, VersaFlex™ Bio Resin Body Padding: SpenCore® Material Spikes: SoftSpikes Black Widow® Resin Cleat Spikes Sizes: Women: Sizes 5-12 Men: Sizes 5-13
FEATURED SHOE- AD CAMPAIGN ICE STORM Colorways: 5 SKU’s : 12 per colorway Sizes: 5-12 Style No: NKF1010
N I K E F R O S T: W o m e n ’ s
FEATURED SHOE- AD CAMPAIGN ICE STORM Colorways: 5 SKU’s : 14 per colorway Sizes: 5-13 Style No: NKF1012
N I K E F R O S T: M e n ’ s
NIKE XTERRAIN: CONCEPT
NOTES: NIKE XTERRAIN MATERIALS LIST: Liner: Hollow Fiber Weave Fabric, HyperPlush Fleece Shell: Tri-Span™ Punctured Neoprene Saddle/Accents: Ariaprene™ Max Foam, VersaFlex™ Bio Resin Body Padding: SpenCore® Material Spikes: Sof Sole® 5/8” and 3/8” metal pyramid spikes, 3/8” needle spikes Sizes: Women: Sizes 5-12 Men: Sizes 5-13
The New Nike+ Shox
NIKE FROST XTERRAIN WILL INTRODUCE THE NEW WAVE OF NIKE+ SHOX TECHNOLOGY. BY MODIFYING THE ORIGINAL DESIGN, WHICH INCORPORATES 25 MM TALL RESIN COLUMNS , THE NIKE SHOX TECHNOLOGY IS MADE SAFER AND MORE STABLE THAN BEFORE. THE NEW “SHOX” WILL BE 8-10 MM IN HEIGHT, AND WILL SPAN THE WIDTH OF THE ENTIRE SOLE IN SETS OF THREES. RATHER THAN USING A HARD, HOLLOW RESIN, IMPACT GEL WILL BE USED, WHICH HAS A SIMILAR CONSISTENCY TO TRADITIONAL SILICONE GELS USED IN THE INNER SOLES OF MANY RUNNING SHOES. BY ADDING THIS “SPONGY, SPRINGY” LAYER OF IMPACT GEL BETWEEN THE UPPER SHOE BODY AND THE SHOE SOLE, NIKE WILL INCREASE UPPER FOOT AND ANKLE STABILITY FOR RUNNERS WHO ARE OFTEN RUNNING ON UNEVEN SURFACES. WHEN THE SOLE STRIKES AN OBSTACLE, THE GEL WILL ABSORB MOST OF THE IMPACT, RATHER THAN THE ENTIRE SHOE OR FOOT.
NIKE XTERRAIN: CONCEPT
FEATURED SHOE- AD CAMPAIGN SNOW RIDGE Colorways: 5 SKU’s : 12 per colorway Sizes: 5-12 Style No: NKX1012
NIKE XTERRAIN: Women’s
FEATURED SHOE- AD CAMPAIGN SNOW RIDGE Colorways: 5 SKU’s : 14 per colorway Sizes: 5-13 Style No: NKX1022
NIKE XTERRAIN: Men’s
PRODUCT ADVERTISMENT
WINTER RUNNING WITHOUT NIKE FROST?
MIGHT AS WELL BE NAKED.
E R I N C H RO S TOW S K I
I S S U U. C O M / E C RO S S D E S I G N S CHROSTEM@MAIL.UC.EDU 513.284.0464
THANK YOU.