MARKETING AND REPRESENTATION
Proposal
Exclusive Marketing Presentation Prepared for
Heidi von Szeliski
TABLE OF CONTENTS
Scott-Finn & Associates About Us…………………………....1 Scott-Finn Marketing Plan…………..………………………....3 Sotheby’s Brand - International & National Exposure………6 Online Property Distribution…………………………………...8 Sample Online Marketing Summary………………………….9 Online Marketing………………………………………...……..10 Scott-Finn Social Media Campaigns………………………...14 Local Exposure………………………………………………...15 Pacific Sotheby’s Market Share……………………………...21 Testimonials and Reviews…………………………………….22 Scott-Finn & Associates Quick Stats…………………………24 Notable Sales - Scott-Finn & Associates…………………….25 Pacific Sotheby’s Realty Office Locations…………………...28
Pacific Sotheby’s International Realty ABOUT US
Scott Finn Raye Scott - Realtor/Principal 858. 229. 5424 Raye@ScottFinnHomes.com
Francine Finn - Realtor/Principal 858. 518. 5288 Francine@ScottFinnHomes.com
Raye Scott & Francine Finn, Principals/Agents From the North County coast to the exciting downtown, two longtime local realtors know the San Diego turf as few others do. Friendship and business are thriving for Raye Scott and Francine Finn whose team enjoys more than 50 combined years of real estate experience. Awards and Recognition Scott~Finn team sales volume was in excess of $77 million in 2014 - 2015. Scott~Finn listings sold in an average of 41 days over the past 12 months. Average market time for other major 92101 and 92103 real estate offices was 62 days. Scott~Finn listings sell at an average of 98% of listing price and achieve one of the highest listing price to sales price ratios in San Diego county. Consistently ranked in the top 1% of The Wall Street Journal’s Top 1000 agents nationally by transaction volume Chairman’s Circle Diamond award recognizing top 1% of real estate agents nation-wide for over 25 years Award of Excellence from Realtor.com Recognition of marketing efforts on Realtor.com over the past 15 years. Nominated for San Diego Magazine’s Woman of the Year award. The award recognizes successful female business leaders in the San Diego community. Honored members of the Manchester Who’s Who Registry of executives and professionals. Raye and Francine are Certified Negotiation Experts. Certified by the Real Estate Negotiation Institute. 1
Our Team | Scott~Finn & Associates Raye Scott Raye Scott is an energetic and dynamic Real Estate professional specializing in residential real estate. As a New Jersey native, she came to San Diego over 30 years ago. She has watched San Diego grow and change into a world-class city with many exciting opportunities. In her first year in real estate she was awarded “Rookie of the Year” and has been a consistent award winner ever since. Strong negotiating skills and the effective use of technology and marketing have also contributed to her achievements in real estate.
Francine Finn Francine Finn is passionate about the real estate profession and truly loves the process. Having the opportunity during her 30+ year career to help individuals make decisions that are extremely important to them and their families has given her the experience to tackle the most difficult negotiations. Using these skills has allowed Francine to be consistently ranked in the top 1% of real estate agents nationwide. Francine grew up in the Boston, Massachusetts area, attended New York University and received a Business degree from Burdett College.
Sarah Scott Sarah loves working for one of the best real estate teams in the business. Relocating over 7 years ago from Los Angeles to join the Scott-Finn office at Pacific Sotheby’s International Realty, Sarah is positioned to work with buyers in one of San Diego’s hottest markets. Sarah earned her BA from UCLA and loves being back in San Diego. Following in the footsteps of her mother, Raye Scott, Sarah works hard to earn the business and trust of her clients and their referrals.
Bill Green Bill specializes exclusively in the 92101 Downtown San Diego Condo Market. Having lived in downtown San Diego since 1995, Bill has an intimate knowledge of San Diego’s downtown condos. To better serve his clients Bill has earned the designations of: Seller Representative Specialist, Accredited Buyer’s Representative and Certified Negotiation Expert. Bill was also awarded “2013, 2014 & 2015 FIVE STAR Professional Award: Best in Client Satisfaction, Real Estate Agent” - San Diego Magazine
Catherine Black Catherine Black has been an entrepreneur all of her life. She is very skilled in the art of negotiation and communication; Well known for her tenacity, perseverance, listening skills, and brings passion and deep commitment to assist with the Real estate needs of her buyers and sellers. Born and raised in France, Catherine traveled the world before settling down in San Diego.
Elice Crowder As Marketing and Listing Director, Elice Crowder brings over 15 years of Real Estate, Mortgage, Sales and Marketing experience to the Scott~Finn team at Pacific Sotheby’s International Realty. Elice helps her team deliver a consistent and systematic marketing campaign utilizing traditional marketing combined with complete social media integration and search engine optimization. Her goal is to achieve maximum results at the highest level of service for every client, every time.
Amy Howard Amy Howard has been in the field of Real Estate for numerous years. As the Licensed Transaction Coordinator for the Scott~Finn team, she is the liaison between Escrow, the Lender, the Agents, & the Buyer and Seller. At Scott~Finn, Amy's expertise comes into play once a property has been sold and the escrow process begins. She will make the transaction a smooth and successful one by keeping the timelines of the contract on track to meet the crucial deadlines. 2
Online & Print Marketing plan Professional Photography, Color Property Brochure, & Free Staging Consultation ▪ A custom brochure will be made available to brokers, agents and potential buyers ▪ Professional photographs will be taken of the interior and exterior ▪ A slideshow tour will be available for potential buyers and their agents to view Broker Caravan The Scott~Finn team will personally host an open house to present your home to Brokers and Agents Office & International Networking Pacific Sotheby’s International Realty has more than 500 agents in 15 offices serving eight locations in the San Diego area. Listings are marketed on the pacificsothebysrealty.com website and the sothebysrealty.com global website. The Sotheby’s International Realty network currently has 15,000 sales associates located in approximately 720 offices in 52 countries and territories worldwide. Monthly Mailer to Downtown Buildings Your residence will be a featured property on our monthly mailer which is sent to over 4,000 San Diego residences plus our extensive list of past clients throughout the USA Dedicated Web Page Your home will have a dedicated web page with information and property photos Online Marketing Syndication Please see next pages for a full list of sites we syndicate to for maximum exposure including Realtor.com & Zillow.com Complete Social Media Integration Our listings are shared, tweeted, posted and pinned across several social media channels including Facebook, Twitter, Pinterest and YouTube Scott~Finn Blog & web-sites | www.BroadcastSanDiego.com | www.ScottFinnHomes.com | www.pacificsothebysrealty.com | www.sothebysrealty.com Our blog & web-sites provide an additional marketing avenues to share information regarding your property and will be posted to our Scott~Finn Facebook and Twitter page for added exposure Feedback Updates Every 7 to 10 days you will receive showing feedback on your residence.
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Pacific Sotheby’s International Realty
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
Extraordinary Lives OUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTING AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
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Pacific Sotheby’s International Realty
Property
THE MARKETING OF YOUR
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR PROPERTY.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME…
In an Extraordinary& Targeted Manner
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Pacific Sotheby’s International Realty
Heritage
BRAND
A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
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Pacific Sotheby’s International Realty
Worldwide
PRESENCE
A TRULY GLOBAL BRAND.
17,397 sales associates, 845 offices, in over 63 countries 7
MARKETING ONLINE
To increase the potential for your home to be found by the most qualified real estate consumers, Sotheby’s International Realty has partnered with & distributes properties to the most significant media companies and real-estate focused websites in the world.
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REPORTING
To measure the results, we provide a property view report for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually. 9
MARKETING ONLINE EXCLUSIVE INTERNATIONAL PARTNERSHIPS
Marketing
Pacific Sotheby’s Realty has partnered with Caimeiju (www.caimeiju.com), an international real estate marketing platform that reaches affluent Chinese consumers searching for luxury property. This highly targeted exposure enables us to continue our global marketing strategy focused on reaching international buyers who want to invest in our local market. Consumers searching for San Diego property on the site will only see Pacific Sotheby’s Realty listings ($1 million+). All listings are translated into Simplified Chinese by trained linguists familiar with the real estate industry, and since the site is hosted in China, it is behind the country’s firewall, making it fully accessible to Chinese consumers. Properties are also promoted through Caimeiju on Chinese social media sites such as SouFun, YouKu (the Chinese version of YouTube), Weibo.com (China’s version of Twitter), Chinese real estate and video sharing websites, and can be found on top Chinese search engines like Baidu, Google China, Bing.CN and Yahoo Taiwan with top Chinese keywords.
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MARKETING ONLINE
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MARKETING ONLINE
YAHOO! REAL ESTATE - Zillow now powers Yahoo! Real Estate - one of the nation’s top real estate classified websites for consumer traffic, driving million of visits. HOME FINDER - With 3,000,000+ property listings, homefinder.com is able to deliver a full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results. FRONTDOOR.COM | OPENHOUSE.COM - Powered by HGTV, frontdoor.com and openhouse.com provide access to the millions of consumers who search real estate property listings, home related how-to articles and video on FrontDoor and HGTV DIY Network, Travel Channel, etc. HOMES.COM - Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhomes and more. ZILLOW.COM - Zillow and Yahoo! Real Estate have joined forces to create one of the largest real estate networks on the web and mobile, the Zillow Network! The combined network draws millions of visitors.
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MARKETING ONLINE THE WALL STREET JOURNAL DIGITAL NETWORK - The Wall Street Journal digital network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors to Europe and 4.8 million to Asia. All 3 editions have dedicated real estate channels with focused editorial relevant to location and serves more than 900,000 Sotheby’s International Realty network listing views per month. NEWYORKTIMES.COM | IHT.COM - The New York times receives over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYTime.com/real estate section every month. More than 30 million Sotheby’s International Realty network listings are displayed in search results annually. International Herald Tribune, IHT.com, is the global edition of the New York Times and includes the “Great Homes and Destinations” real estate section, providing a global property search tool and featured lifestyle and destination content and articles that discuss great places to live worldwide. THE DAILY TELEGRAPH - Founded in 1855, The Daily Telegraph has transformed from London’s first penny paper to a fully integrated, leading multi-platform media group and is now recognized as the UK’s fastest-growing newspaper website with the country’s most exciting advertising opportunities. Attracting more than 4.6 million viewers monthly, the site boasts an affluent, loyal and influential audience. PROPGOLUXURY - propgoluxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. Propgoluxury.com is the largest property portal in the China & Asia Pacific region. JAMESLIST - Jameslist is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting edge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month. REAL-BUZZ.COM - Real-Buzz.com is the world’s largest real estate database of homes for sale from the MLS in each buyer’s preferred language. Find homes for sale, mortgage rates and information on buying a home, real estate blogs, discussions, advice and more. COUNTRY LIFE - Country Life is the quintessential British magazine with a focus on advertising premium town and country property in the UK and overseas. Country Life is the market leading digital & print magazine for advertising premium property & carries more property pages than any other UK publication. Its ability to reach high-end buyers is unmatched. 13
SCOTT-FINN TEAM SOCIAL MEDIA CAMPAIGNS
Media
ON-LINE
PROPERLY USING SOCIAL MEDIA TO DRIVE EFFECTIVE AWARENESS OF YOUR HOME
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Pacific Sotheby’s International Realty
Exposure
LOCAL
OUR MONTHLY MULTI-PAPER INSERT GIVES YOUR PROPERTY EXPOSURE IN A VARIETY OF NICHE MARKETS
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Pacific Sotheby’s International Realty
Exposure
LOCAL
DREAM HOMES
DREAM HOMES IS THE PRE-EMINENT SOURCE FOR DISTINCTIVE PROPERTIES IN SAN DIEGO
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Pacific Sotheby’s International Realty
Exposure
LOCAL
UNION TRIBUNE COASTAL HOMES SD UNION TRIBUNE INSERT REACHING SAN DIEGO’S MOST AFFLUENT COASTAL RESIDENTS
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Pacific Sotheby’s International Realty
Advertising
MAGAZINE
OUR BRAND’S PROPRIETARY MAGAZINES REACH A COVETED GLOBAL READERSHIP
RESIDE ▪
10,000 copies inserted into a Friday edition of the Wall Street Journal, being mailed to its subscribers in affluent San Diego zip codes 10,000 copies inserted a Friday edition of the Wall Street Journal, being mailed to its subscribers in affluent Los Angeles zip codes 10,000 copies inserted into a Friday edition of the Wall Street Journal, being mailed to its subscribers in affluent San Francisco zip codes 15,000 copies provided to advertisers and regional offices for local distribution
▪ ▪ ▪
In addition, all 1/2-page and full-page single-property ads are automatically included in the international RESIDE Master Edition. RESIDE Master Edition will distribute 25,000 copies as follows: ▪ 13,000 copies polybagged/mailed with Sotheby’s Auction magazine to its international VIP list ▪ 11,000 copies shipped to network offices worldwide 18
Pacific Sotheby’s International Realty
Mobile SIR
LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE SOTHEBY’S REALTY MOBILE APP WITH GPS ALLOWS YOU TO SEARCH FOR PROPERTIES ANYWHERE IN THE WORLD
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Pacific Sotheby’s International Realty
Sothebysrealty.com THE WEBSITE
A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE INFORMATION AROUND THE GLOBE
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Company Sales Stats Comparison
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TESTIMONIALS The majority of our business is referral based. Please review some testimonials from our past clients.
"I have worked with Raye and Francine selling and buying several properties and highly recommend their services. I am happy to personally endorse them as the most professional and experienced team of realtors in downtown San Diego." Terry Lynn Holland "We were very pleased with the diligent service provided to us by Francine Finn, Raye Scott and their team in a difficult short sale situation for our million-dollar San Diego condo. Their professionalism was especially appreciated since we live on the East Coast --- we always felt well-informed. We listed in September and closed in January to a cash buyer." S. and B. Baldwin “Your approach to marketing our home made us feel confident from the start that we had the best team in town on our side. Thank you, Please feel assured that we will refer you to all our friends and associates.” T. Billings
“You and Raye were recommended to me and I could not have made a better choice. We had a difficult situation--4 sisters who lived in different cities, an older La Jolla apartment building, decisions about work to be done, and multiple buyers. You handled the preparations, the property manager and all of the correspondence with seeming ease. If I know of anyone moving to the greater San Diego area I will not hesitate to highly recommend you.” Maggie Weissman “Your friendly, but direct, professional approach sets you apart from the competition.” Bob and Susan Brown “Thanks for doing such a great job in selling my Renaissance condo. I appreciated your professional approach to the marketing of my unit. You kept me abreast of the activity and market conditions and most importantly, took a proactive stance in regard to marketing strategies. It’s no wonder you’re a top agent” Robert J. Verbic
References We invite you to contact any of our past clients for their personal and confidential references.
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Terry Lynn Holland
(619) 997-1125
Judy Gottschalk
(602) 502-2221
Steve McIntee
(619) 683-2370
Sammy Krumholz & Ina Cantor
(619) 895-0102
Tom and Linda Oakley
(858) 486-7002
Tanya Brandes
(858) 354-7852
TESTIMONIALS - Zillow
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Scott~Finn & Associates Team Stats
* 98% of surveyed clients would hire Raye Scott-Francine Finn & Scott Finn Team to represent them in the future * 75% of our business is from referrals from former clients * All calls on listed properties go DIRECTLY to Raye Scott or Francine Finn who are available 7 days a week * Scott~Finn sales volume in 2014 - 2015 was in excess of $77,000,000.
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NOTABLE ADDRESS
Sales
SCOTT-FINN & ASSOCIATES
SALES PRICE
CITY
COE
REPRESENTED
2500 6th #1206
$2,588,000
Bankers Hill
12/29/2015
Seller
1325 Pacific Hwy #3204
$2,475,000
Downtown
4/21/2014
Seller
700 Front St. #2502
$2,350,000
Downtown
1/26/2015
Buyer/Seller
700 Front St. #2502
$2,200,000
Downtown
11/14/2014
Buyer/Seller
645 Front St #2003
$2,075,000
Downtown
4/15/2014
Buyer
1205 Pacific Hwy #3406
$1,410,000
Downtown
7/31/2015
Buyer
1235 Sassafras
$1,400,000
Mission Hills
12/4/2014
Seller
4873 Vista
$1,395,000
Kensington
3/24/2015
Seller
1199 Pacific Hwy #1206
$1,350,000
Downtown
6/27/2014
Seller
672 San Mario
$1,269,500
Solana Beach
12/2/2015
Seller
510 1st Ave #1903
$1,250,000
Downtown
8/13/2015
Buyer
700 W E St. #3006
$1,249,000
Downtown
3/20/2015
Seller
700 W E St. #3302
$1,240,000
Downtown
1/20/2016
Seller
3449 Ibis
$1,215,000
Mission Hills
8/7/2015
Buyer
700 W E St. #1506
$1,167,000
Downtown
2/13/2015
Buyer/Seller
877 Island Ave #905
$1,150,000
Downtown
4/30/2014
Buyer
1325 Pacific Hwy #1407
$1,135,000
Downtown
8/26/2014
Buyer
2240 6th Ave.
$1,089,000
Mission Hills
1/26/2016
Seller
1199 Pacific Hwy #1405
$1,050,000
Downtown
8/5/2015
Seller
877 Island #206
$1,030,000
Downtown
12/11/2015
Buyer
850 Beech St. #1505
$1,000,000
Downtown
9/18/2015
Buyer
Trabert Ranch
$958,000
Encinitas
7/8/2015
Buyer
7615 Marker
$950,000
Del Sur
8/26/2014
Seller
475 Redwood #407
$940,000
Hillcrest
7/8/2014
Seller
700 W E St. #3002
$915,000
Downtown
7/15/2015
Seller
1325 Pacific Hwy #1004
$905,000
Downtown
10/16/2015
Buyer
645 Front St. 1403
$875,000
Downtown
2/28/2014
Buyer
700 W Harbor Dr. #805
$871,667
Downtown
2/2/2015
Seller
700 W E St. #2004
$870,000
Downtown
9/8/2015
Buyer
160 Island
$865,000
Downtown
3/25/2015
Buyer
415 Village Dr.
$807,000
Encinitas
9/22/2015
Buyer
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NOTABLE
Sales
ADDRESS
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SCOTT-FINN & ASSOCIATES
SALES PRICE
CITY
COE
REPRESENTED
913 Orchid Way
$803,000
Carlsbad
9/18/2014
Seller
200 Harbor Dr. #901
$800,000
Downtown
8/28/2014
Seller
700 W Harbor #1402
$799,000
Downtown
3/7/2014
Seller
1199 Pacific Hwy #1702
$795,100
Downtown
11/3/2015
Seller
108 Lewis St.
$790,000
Mission Hills
2/13/2015
Seller
3535 1st Ave #11B
$765,000
Bankers Hill
9/10/2015
Buyer
1441 9th #1004
$744,000
Downtown
12/9/2015
Seller
1441 9th Ave. #2003
$740,000
Downtown
12/24/2015
Seller
1205 Pacific Hwy #1403
$735,000
Downtown
6/17/2014
Seller
645 Front St. #1305
$705,000
Downtown
7/25/2014
Seller
3676 Texas St
$686,000
North Park
6/29/2015
Buyer
850 Beech #2003
$685,000
Downtown
5/23/2014
Buyer
1441 9th Ave. #903
$660,000
Downtown
12/22/2015
Buyer
877 Island Ave. #801
$655,000
Downtown
10/20/2014
Seller
842 Island Court
$635,000
Mission Beach
2/3/2016
Seller
850 Beech #910
$630,000
Downtown
10/8/2014
Buyer/Seller
3620 Indiana St. #101
$627,000
Hillcrest
5/14/2015
Buyer
2211 Dwight
$625,450
North Park
9/14/2015
Buyer
500 W Harbor #905
$622,000
Downtown
9/16/2014
Buyer
2928 Murcott
$620,000
Escondido
5/21/2015
Buyer
101 Market St. #418
$619,500
Downtown
11/9/2015
Seller
4671 Mt. Frissell
$615,000
Clairemont
3/27/2014
Buyer
9947 Avenida Magnifica
$615,000
Scripps Ranch
7/3/2014
Buyer
6201 Verda
$614,000
Carmel Valley
8/26/2015
Seller
1386 Granite Springs
$600,000
Otay Ranch
1/20/2016
Seller
1205 Pacific Hwy #503
$595,000
Downtown
1/27/2014
Seller
700 Front Street #1907
$579,000
Downtown
12/11/2014
Buyer
1441 9th Ave. #408
$567,500
Downtown
6/29/2015
Seller
1441 9th #208
$555,000
Downtown
5/27/2015
Seller
8211 Station Village Ln. #1105
$555,000
Mission Valley
8/26/2015
Buyer
1336 Knoll
$551,000
Oceanside
8/5/2015
Buyer
3132 31st
$540,000
North Park
8/6/2014
Buyer
1262 Kettner #605
$529,000
Downtown
12/1/2015
Seller
555 Front St. #1501
$515,000
Downtown
2/28/2014
Seller
1580 Union St. #1
$515,000
Downtown
5/7/2014
Seller
Ready to List Your Home? Checklist of Questions to Ask a Realtor: 1) How long have you been working in my market area? Agents from out of the area tend to overprice or underprice - either one will cost you time and money. Scott~Finn have 15 years experience in the downtown market. 2) What is my home worth and how did you arrive at that number? Scott~Finn use multiple factors in a formula which allows us to arrive at a realistic list price/sale price. Anyone can tell you what you want to hear. We will tell you what you need to know. 3) How can I reach you? It’s important to have easy access to your agent. We give you our cell phone numbers for anytime you need to call. If they are too big to give you their cell phone number, maybe they are too busy for your listing. 4) What is your average List Price to Sales Price Ratio? A great agent should know their track record for negotiating sales prices that are very close to list price. Sale prices should be within 10% of list price. Scott~Finn has a 97% ratio. 5) How will you market my home? Besides the obvious use of the MLS, there are many great marketing tools to expose a listing to the widest possible audience. Great agents will let the agents in their office know about the new listing and will also personally call some of the top agents from other companies to give them an opportunity to contact buyers. They will also use direct mail, print advertising in local news sources and an agent caravan. Online marketing is essential and should encompass a specific website, blog, Facebook, Twitter, Pinterest and enhanced presence on Realtor.com still the # 1 site for Buyers to start their search. 6) What Separates You from the Competition? A competent and confident agent should be able to answer this question without hesitation. Your agent should be honest, possess integrity, have excellent negotiating skills, genuinely care about people, have analytical skills and most of all, be a great communicator. 7) What do You Charge and is it Negotiable? Everyone knows that commissions are negotiable. But, do you really want a realtor that is willing to lower their fees because you asked? How hard will they negotiate for you when an offer comes in? In life you get what you pay for. It doesn’t cost you more to hire the best. But, it could cost you plenty if you don’t! 8) Do You Work Solo or as Part of a Team? We have all heard the expression “It Takes a Village”, well, these days it takes a big village to accomplish all the necessary tasks in the selling process. Great agents not only have at least one assistant dedicated to helping them with their clients, but they also have the best service representatives from title, escrow, mortgage, Transaction Coordinators, home warranty, photographers, contractors, cleaning crews, designers to assist along the way. 9) If I Called Your Broker or Asked Other Agents, Would They Say You are a Top Producer or Middle-ofthe-Road? A Top Producer achieves that status by consistently applying professional skills and knowledge to every transaction. They also know that a great reputation is earned and they work hard to maintain that valuable status and never take it for granted. Top Producers also keep on learning and training and honing their skills. They utilize technology that streamlines their efficiency in order to have the time to maintain communication and relationships. After all is said and done, this is still a people business and people want to work with someone they know and trust.
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