Web Traffic Analysis

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By Tom Marchido So, you’ve done so much work on your new website and you now have it online! Congratulations!

That’s a huge first step in getting your business online. All of the effort you’ve put into the planning, executing your plan, and finally, pressing…publish! I know the excitement you feel and I hope you continue on your venture. But, what’s next? No, you can’t quite start counting your money just yet. You have some things to do first so you can make good decisions about the next steps.

In order to know just how well your site is doing, you need to know how many people are coming to your site, and most importantly how they got there and what they looked for when they arrived. This is why learning about web traffic analysis is crucial. A web traffic analysis program can give you detailed results for everything about your site’s visitors. You can set up some programs to give you just a few bits of information or you can receive a very detailed list of activity for every page of your site. This can be great information, but it can also become confusing. Most will supply column graphs, bar graphs, or line graphs. Trends can also give you a chronological pattern of your traffic.

You will want to avoid the antiquated on-page “hit-counters” that are useless today. Knowing only how many “hits” your site receives will not help in any way except to tell you how many times your page has been accessed. Of course, if that’s all you want to know, then it’s ok. For any other reason, however, you need to learn what the statistics mean. This information will be invaluable to you as you grow your site and your business.

Depending on who your web host is, there’s a good chance that they will have free, basic stats available for your site. Other, more advanced programs will provide detailed stats such as these: • The browser used to navigate to your site. • The amount of time spent on your site. • The amount of time spent on a given page on your site. • Which search engine was used to find you. • What keywords were searched to find you. • The geographical area of the originating request. • A graph showing the time of day your site was accessed.

This is the short list of what you can learn from a good web traffic analysis program. As I said, many hosting providers will provide some basic form of web traffic stats, but to get detailed information, you will have to invest approximately five to ten dollars a month to get more useful information. For now, until you understand the information, I would go with the free information and gradually add more as you learn more.

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