High Profile

If you check Instagram and Pinterest regularly, you’ve probably

noticed that society is fully engaged in an era obsessed with “natural.” From beauty to food, we are passionately consumed with finding the purest solutions to meet our everyday needs— and brands are capitalizing on that desire by introducing new products claiming to be those solutions. While many brands are new to this phenomenon, Sun-Maid has been marketing “Just Grapes & Sunshine®” in the “little red box” for more than 100 years—staying true to its roots (literally) with a steadfast commitment to all-natural, clean products. Now, under the leadership of President and CEO Harry Overly, Sun-Maid Growers of California is raisin’ awareness about just how relevant this quintessentially Californian agriculture cooperative is in our modern world.