EDGE BUSINESS MAGAZINE
AN INTERVIEW WITH NEWLY RE-ELECTED MAYOR, BOB BUCKHORN
THE PREMIERE ISSUE
THE ENTREPRENEURIAL SPIRIT UT’S DR. REBECCA WHITE DISCUSSES THE NEXT GENERATION OF ENTREPRENEURS
DAILY INTERRUPTIONS
ARE THEY FACTORED INTO YOUR T0-DO LIST?
10 MUST-HAVE MOBILE APPS
BOB BUCKHORN, TAMPA MAYOR
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CONTENTS Kelly Wilson
EDGE Business Community Founder & CEO
Meet your EDGE Business Community Advisory Board Members:
Brian Burns
Publisher The Tampa Tribune
11 12
The Tampa Tribune Partners with the EDGE Business Community Up Your Mobile Game
Terry Blachek
Franchise Partner & Developer Orange Theory Fitness
Brian Burns
Publisher The Tampa Tribune
10 Must-Have Apps By Chris Jenkins
EDGE BUSINESS MAGAZINE
AN INTERVIEW WITH NEWLY RE-ELECTED MAYOR, BOB BUCKHORN
THE PREMIERE ISSUE
THE ENTREPRENEURIAL SPIRIT UT’S DR. REBECCA WHITE DISCUSSES THE NEXT GENERATION OF ENTREPRENEURS
DAILY INTERRUPTIONS
ARE THEY FACTORED INTO YOUR T0-DO LIST?
Frank Fernandez Owner Fernandez Law Group
Andrea Gebbia
10 MUST-HAVE MOBILE APPS
14
A Bright Future:
19
Destined to Fail
Owner Joe & Son’s Olive Oils
BOB BUCKHORN, TAMPA MAYOR
Presenting Sponsor:
“Delivering newspapers daily for over a century”
Interview with Mayor Bob Buckhorn By Kelly Wilson
Rethinking Your Daily To-Do List
Lt. Col. Karen Mertes Founder & President Fulfill Your Destiny
By Laura Scott
Raphael Perrier Owner Kahwa Coffee
Scott Moore
Owner Urban Body Clothing
20 edge
Focusing on Results for Our Local Business Community
Braxton Williams Business Banking Relationship Manager Wells Fargo
Kelly Wilson
Founder & CEO EDGE Business Community
Hours of Operation Monday – Friday: 8 a.m. – 7 p.m. Saturday: 9 a.m. – 4 p.m. Sunday: Closed Call us at 813-258-0161
Same Day Service Our Services Include: Alterations for Men & Women Dry Cleaning Italian Clothing Custom Clothing Wet Cleaning
Nick Awad Owner/Tailor
Tailor for the US Olympic team in both 2004 & 2008, he’s by far the best in his field of work
Sew Fast specializes in various types of alterations such as leather, suede and bridal apparel. Sew Fast caters toward custom made suits & shirts for men and is well-known for their fast turn around and alterations. Sew Fast offers eco-friendly dry cleaning that is same-day service, and the staff will always greet you with a smile. 2209 W PLATT ST TAMPA, FL 33606
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CONTENTS
22 A Matter of Speaking
4 Tips for Speaking Simply and Engaging an Audience By Rena Romano
24
The Power of the Post 3 Ways to Identify and Engage Brand Advocates By Elizabeth D. Fanslow
27
Surviving the Collaboration Age Turning Your Competition into Coopetition By Topher Morrison
28
SEO Success The Search Engine Optimization Basics You Need to Know By Allyn Hane
30 A Healthy New You
Staying Fit With a Busy Work Schedule By Karlton Meadows
33 Entrepreneurship:
The Answer for the Big Demands and High Expectations of Millennials By Dr. Rebecca White
37
EDGE Business Alliance Membership Directory
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(813) 489-3222 506 N. Armenia Ave. Tampa, FL 33609 www.thefernandezlawgroup.com
EDGE Contributing Staff Kelly Wilson Publisher Allison Strok Executive Assistant Stephanie Lesser Editor-in-Chief Luke Stinson, 4D Studios LLC Graphic Design Keith Lindquist Photographer Contributing Writers Elizabeth D. Fanslow Allyn Hane Chris Jenkins Karlton Meadows Topher Morrison Rena Romano Laura Scott Dr. Rebecca White Kelly Wilson
HOW TO REACH US EDGE Business Magazine Contact Information (813) 508-EDGE (3343) info@EDGEBusinessCommunity.com www.EDGEBusinessCommunity.com SUBSCRIBE TO EDGE MAGAZINE FOR ONLY $24/YR GET THE EDGE EVERY SUNDAY FROM 1-2PM ON WHNZ 1250AM OR DOWNLOAD THE iHEART RADIO APP FREE
Publisher’s Letter Welcome to EDGE — Entrepreneurs Dedicated to Growth & Excellence! I have looked forward to this moment for a very long time and I am so happy to share with you the first issue of EDGE Business Magazine. But before I go on, I’d like to thank all of the EDGE members, sponsors, supporters, advertisers and contributors who have helped make my dream a reality. EDGE began as the South Tampa Business Alliance, which I started with just three members in September 2013. Today, EDGE consists of a business magazine, a radio show, and the EDGE Business Alliance which is growing each day. Put simply, EDGE has blossomed into something more fabulous than I could ever have imagined. I’d also like to thank the Tampa Tribune for seeing and embracing the opportunity to create a Partnership with the EDGE Business Community. Since 1895, The Tampa Tribune has been an integral part of the Tampa Bay community and I am absolutely honored to have them as our partner! I am also grateful to be affiliated with iHeart Media who has been tremendously helpful in launching the EDGE radio show, Getting the EDGE with Kelly Wilson. At EDGE, our mission is to empower small businesses, and with such wonderful partners, we can do just that! EDGE Business Magazine features a variety of interesting business-related editorial content designed for Tampa Bay professionals, including information and updates on the local business community. EDGE will come to you every other month in both a digital and printed format. Printed copies are available by subscription and will also be inserted into the Tampa Tribune in designated Tampa Bay areas. I hope you enjoy the premiere issue of EDGE Business Magazine. We look forward to bringing you many more!
Kelly Wilson
Founder, CEO, Publisher & Radio Host We want to hear from you! What information would you find helpful? If you have a great idea for editorial content, please write to: info@EDGEBusinessCommunity.com To write a letter to the Publisher, please contact Publisher@EDGEBusinessCommunity.com
Kelly Wilson, Getting the EDGE Radio Host & Joey Redner, CEO & Founder at Cigar City Brewing
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& Partnership The Tampa Tribune and tbo.com are proud to be partners with the EDGE Business community. 2015 is an exciting year for the Tampa Business community and a pivotal year for Tampa’s local newspaper, The Tampa Tribune. At The Tampa Tribune, we are focusing our efforts on quality and engaging content for our readers and comprehensive return on investment for our advertisers. We value our local business community and feel that every business is a true partner with us here at The Tampa Tribune. Being a part of the EDGE Business community gives The Tampa Tribune the opportunity to learn more about the needs of local businesses and develop avenues to help each business succeed in the short and long term. The Tampa Tribune has been an integral part of the Tampa Bay community since 1895 and we strive each day since then to be a consumer watchdog and business portal to the community. We believe that a partnership with EDGE will give The Tampa Tribune the opportunity for engagement and discussion with local businesses in a setting that is crucial for idea development and true collaboration within the Tampa Bay business community. The EDGE Business Community is an exciting organization that focuses on results for the local business community and The Tampa Tribune looks forward to playing a role in these discussions with new technologies, content marketing, and ad portals throughout the years to come. Thanks so much and cheers to Tampa! Brian Burns Publisher of The Tampa Tribune
Kelly Wilson, EDGE Founder & CEO
&
Brian Burns, Publisher of The Tampa Tribune
EDGE & THE TAMPA TRIBUNE PARTNERSHIP | 11
Up Your Mobile Game 10 Must-Have Apps By Chris Jenkins
With the rise of high-powered mobile devices in the last two years, chances are you have a fully functional computer in your pocket, capable of running applications every bit as robust as those on your laptop. And, if the app market numbers are any indication, you’re using that device to crush candy capsules and post selfies to social media. Up your mobile game in 2015 with these 10 powerhouse apps guaranteed to improve your life and impress your friends.
FastCustomer fastcustomer.com
1
(iPhone, Android, Kindle Fire, & Chrome)
If you’re the kind of person who’d rather be slapped in the face with a day old fish than spend another minute waiting on hold for customer service, FastCustomer is the answer to your prayers. Turn the table on hold times with an app that lets you text a company name, and then calls them for you and waits until a customer service agent answers. Then it rings you back with customer service waiting. The time saved is valuable. But feeling like you’re too important to be put on hold? Priceless.
Pushbullet pushbullet.com (iPhone, Android, most browsers)
Duolingo duolingo.com
Ever leave your phone charging in the other room while working on your computer, and come back hours later to see you missed two calls and six urgent texts? Not anymore. Pushbullet provides interactive desktop notifications from your mobile device. Now you can see who’s calling or receive and respond to text messages without picking up your phone. It also allows you to send files and links to your phone from your computer. After using this for a week, you’ll wonder how you lived without it.
Do you still only speak one language? That’s so 1990s. Duolingo is language learning as a game, and their methods for teaching are so effective they’ve got scientific studies backing their results. What’s more? It’s totally free. Progressing through bite-sized language lessons earns points and ranks, and their active community allows you to ask questions about specific words or phrases along the way. The app both speaks and listens to you, assuring that you’re actually pronouncing the words correctly. At about five minutes per lesson, you can be working on your next language while waiting for that customer service agent to call you back.
Word Lens questvisual.com (iPhone, Android)
Next Glass nextglass.co (iPhone, Android)
OK, so you didn’t learn Italian before heading to Naples for that romantic weekend. What now? Word Lens is your best friend. Use your phone’s camera to view any printed text in another language, and like magic, see the translation in your language overlaid on the image. It may not be a universal translator, but it’s the closest thing yet; it won’t help you tell jokes to the locals, but it might keep you from ordering the “Death by Anchovies” on accident.
Love trying out new varieties of beer and wine, but find the selections in some places overwhelming? Next Glass simplifies the process by personalizing ratings of beer and wine options scientifically catered to your specific tastes. Simply scan the label, and receive a review based on the chemistry of your likes and dislikes. Have picky friends? Link up with them on Next Glass and you can get recommendations that everyone in the group will like.
2
4
Plex plex.tv
6
3
(iPhone, Android, Windows)
5
(iPhone, Android, Windows)
Plex is an all-in-one media streaming platform that lets you view your movies, music and photos from any device, anywhere. Select a movie on your tablet and send it to the big screen. Pause a movie and move it to your laptop. Robust sharing features allow you to share your media with friends and family, and the Flex Sync service means you can preload a selection of movies or music for those times when you don’t have an internet connection. Whether you’re driving through the mountains or cruising at 30,000 feet, you’ve got the entertainment covered.
12 | EDGE APRIL-MAY 2015
123D Catch 123dapp.com
7
(iPhone, Android, Windows)
Cerberus cerberusapp.com (Android)
8
123D Catch is probably the coolest app on the list. Use your smart device to take a series of photos around any object and it will stitch them together into a 3D photo than you can rotate to view from all angles. You can also browse from thousands of 3D models other users have uploaded. Using the 123D Catch suite of apps, you can also render your model for 3D printing. Artists and crafty types will find this app invaluable.
Cerberus is the king of security apps for your Androidpowered mobile devices. While location tracking is a common feature, Cerberus is a multi-functional thief buster. By logging in through a web browser, you can lock your device, wipe the internal memory and SD card, record audio through the microphone, get a list of recent calls sent and received, and more. Whether you’re a secret agent or just someone who values the personal data on their mobile devices, Cerberus is a must-have.
Acorns acorns.com (iPhone, Android)
IFTTT (If This Then That) ifttt.com (iPhone, Android)
There have been all kinds of “round up” apps out there based on doing something with your spare change. But this is the first app that allows you to invest that spare change into a portfolio that you fully control. Simply hook up the debit or credit cards you want the app to monitor, and choose automated or manual investment. The portfolio management allows you to set your percentages invested between a variety of ETF offerings. Then it monitors transactions, and looks for change to invest. If you spend $1.54, it will take the remaining .46 and invest it into your portfolio. It also allows a recurring monthly investment to be specified. While the amounts involved are too small-scale to expect any kind of substantial growth (the site reports an average of 4–9% annual return), this app is the perfect nudge to get non-investors started on the path to building a portfolio.
“Putting the internet to work for you” is the slogan of this app, and no other app even comes close. In simple terms, this app allows for specific actions to be triggered when certain conditions are met. In detailed terms, this is awesome. The number of IFTTT “recipes” is mind-boggling, and the kinds of things that are possible will make you feel like you’re Tony Stark in an “Iron Man” movie. Picture this: you walk into your house after a long day at work. Your lights adjust automatically to your desired brightness and warmth, your Nest thermostat adjusts the temperature to just where you like it, your phone turns on Wi-Fi automatically and begins syncing to your home network, and your smart TV turns on with your latest DVR offerings queued up. Science fiction? Not anymore. The list of what’s possible using IFTTT is way too long to do it justice here, so take a look for yourself. You’ll thank me later.
9
10
Chris Jenkins is the Chief Architect at BenefitNext.com, a data analytics provider for the healthcare insurance industry. A serial entrepreneur and tech pundit, he enjoys mentoring technology-based startups in the Tampa Bay area. benefitnext.com
UP YOUR MOBILE GAME | 13
A BRIGHT FUTURE: MAYOR BOB BUCKHORN SPEAKS ON HIS VISION FOR TAMPA By Kelly Wilson
14 | EDGE APRIL-MAY 2015
Just days after Florida’s governor’s race, and with rumors that he might run in 2018, I sat down with the mayor to get his take on the election and what’s to come for the city of Tampa. Kelly Wilson: What are your thoughts on the recent election? Mayor Bob Buckhorn: I was disappointed in the content of the campaigns. I think all of us want to be inspired. We want to be led, and we want to elect someone who has a vision for a better Florida. I’m not sure we got any of that in this election. It was ugly. It was divisive. It was nothing but mean-spirited personal attacks on each other. I didn’t hear anything during in the course of that campaign that inspired me. I hoped for better out of the two candidates. KW: Do they think that’s the only way they can win? BB: Apparently so. They’re listening to consultants and the consultants are telling them that the only way you can win is to demonize and to drive your opponent’s negatives up — not inspire the voters to believe in something bigger than themselves, but to tear someone else down. BB: And if you look at turnout, if you look at the people who choose to run for office, all of that is suffering because people look at this as such an ugly, nasty business that the best and the brightest don’t want to participate in it. I mean, why would you choose this life? Particularly at that level when there is going to be 150 million dollars spent and half of it’s going to come down on your head. It doesn’t help the state grow and prosper. All it does is drive people out of politics. KW: I wonder how many people that deters from voting. BB: A lot. Most people say a pox on both yourhouses — I don’t care. And we send you to office — whether it’s the folks in Washington D.C. or the folks in Tallahassee — to do a job, to fix serious problems, and to work across party lines. And it doesn’t matter if you’re a Democrat or a Republican; you are an American first, and you ought to be focusing on the American public, not your political party. BB: That’s what’s nice about being a mayor. I don’t have to worry about any of that stuff. I just do my job. I grow a city. People hire me to run an organization of 4,500 employees and to do it without worrying about whether it’s a Democratic or Republican idea.
BB: Now all that being said, it’s an open seat. And I think four years from now, Tampa is going to have oneheck of a story to tell. It will be the story of the renaissance of an American city. A city that is taking its place amongst great American cities and that is leading the state out of therecession. Whether that story resonates with Floridians outside of the Tampa Bay area, I don’t know. But I do know that Florida deserves better, and we’ll cross that bridge when we get to it. BB: I trained to be the mayor. This is the job that I wanted. This is a job that I will be very sad when I have to leave. But if that leads to other opportunities down the road, I’d be foolish not to look at it. KW: The Tampa City Center recently sold for $128 million. What does that mean for Tampa? BB: That’s great. That tells the financial markets and the REITs and the insurance funds that this is a hot market and that investing in Tampa is worthwhile. And some of these large funds that have a lot of money sitting there are going to start deploying it here in Tampa. Those buildings turning over at that price is a good thing for us. KW: You’ve made tremendous efforts at transforming downtown Tampa. What do we have to look forward to in 2015? BB: You’re going to see a lot more of what we’ve been doing, just at a faster pace because my days are dwindling. And so I’ve got to get this stuff done before I leave here because I don’t want to leave it to someone else to finish. KW: What’s your vision for Tampa 25 years from now? BB: A city that my daughters are proud to call home. A city where they can come to find a job that warrants the education my wife and I have given them. A city that everyone in America wants to be a part of. A city that celebrates its diversity as a strength. A city where the urban core is an 18-hour day environment. Where our port — the largest port in the state of Florida — is booming because of international trade and the widening of the Panama Canal. What I want this city to be is the economic engine that drives the southeast United States. There’s no reason why it shouldn’t be us. We can do this.
KW: Any thoughts on running in the governor’s race in 2018? KW: What can citizens do to make Tampa better? BB: I don’t know. It’s a big undertaking. There would BB: They can continue to believe. We’ve come out of a be a lot of family decisions that would have to be made. tough recession, we got the wind kicked out of us and everyone recognizes that, but I think we’ve come out of My kids are young. My wife has a great medical practice here. That’s hard to uproot. She’s a professional in her own right and she has every right to grow her business and be A BRIGHT FUTURE: INTERVIEW WITH MAYOR BOB BUCKHORN | 15 successful and my career shouldn’t interfere with that.
BB (Cont.): this in better shape than when we went into it. And I think the vision is contagious and people are starting to buy into it. BB: There’s an excitement about Tampa that hasn’t existed in a long time. And folks are seeing that there are better days ahead. Just find your passion. Find something that you want to do and recognize that as we all rise, we have an obligation to lift as well. There are people out there that aren’t doing as well as we are and there are parts of the community that need to benefit as well. So go find a passion. Go to sulfur springs and volunteer. Get involved in your Chambers of Commerce. Get involved in your church. Do something that’s bigger than just you. And we’ll be a great city as a result. KW: What’s been your biggest accomplishment as mayor so far? BB: Hosting the Republican National Convention and watching this city do it as well as anybody’s ever done it before. That was a big undertaking and we did it in the face of a hurricane and did it flawlessly. KW: What advice do you have for Tampa entrepreneurs? BB: Keep believing in your abilities. Recognize that you’re not always going to win. Sometimes you’re going to get knocked down. Sometimes you’ve got to wipe the blood off your chin and you’ve got to get back in the game. When I ran for Mayor in 2011, no one thought I was going to win — I mean no one. I had to look beyond the conventional wisdom and know that I was stronger and that I was tougher and that when it got down to it, I wanted the job worse than the others did. And entrepreneurs are the same way. You’re not always going to win. You’re not always going to succeed, but if you get back in the game, chances are that you will. Because if you don’t get in the game, I can guarantee you you’re never going to win. KW: Who inspired you as a child? BB: My parents. In terms of public figures, probably Bobby Kennedy. You know, I grew up in an Irish Catholic family and I grew up outside of Washington D.C. when John Kennedy was the president. In 1968 when Bobby Kennedy was running for president, I was 10 and I used to have my mother drop me off at the Kennedy
16 | EDGE APRIL-MAY 2015
“When I ran for Mayor in 2011, no one thought I was going to win — I mean no one. I had to look beyond the conventional wisdom and know that I was stronger and that I was tougher and that when it got down to it, I wanted the job worse than the others did. And entrepreneurs are the same way.”
BB (Cont.): campaign headquarters. Back in those days, you could drop a 10-year-old off. And I’d stuff envelopes or do whatever, and I was always inspired by campaign headquarters. Back in those days, you could drop a 10-year-old off. And I’d stuff envelopes or do whatever, and I was always inspired by his — even though he came from great wealth — his recognition that we all have a moral obligation to help those who are least able to help themselves and that that’s what government’s role should be, and that you can improve peoples’ lives, and that you can make a difference. He never needed to work a day in his life, but for him, public service was a calling and it was the highest calling of all. I sort of fell into that, was inspired by it and have never looked back. KW: What might people be surprised to know about you? BB: That I sleep. And that I don’t sleep in this. I’ve been accused of sleeping in a coat and tie. I’ve been around for a while and people know me pretty well, the flaws as well as the assets. I don’t think there’s much that people don’t know about me. I’m pretty open, pretty approachable. KW: As far as favorites in Tampa … your favorite restaurant? BB: One of my favorites is Osteria Natalina. And Ulele — the one we just opened up at Water Works Park — is rapidly becoming one of my favorites. And you can never go wrong at Bern’s Steakhouse or Donatello, and there are some great new restaurants in Seminole Heights that are popping up — Rooster & the Till, Fodder & Shine, The Refinery. We have really become a foodie city and I love that. And the craft beer industry has just exploded here, led by Joey Redner and his amazing product that’s put us on the map in the craft beer industry. KW: Cigar City Brewing is actually one of the supporting Sponsors of the EDGE Business Community. BB: Well, you’re in good company. I couldn’t be prouder of what Joey has done there. I’m his biggest cheerleader. I’m not a real big beer drinker — I took care of that in college — but Joey Redner has almost singlehandedly created that whole cottage industry of craft beer here and he set the standard. And what I like about him is he is encouraging of his employees to go out and be entrepreneurs and start their own craft beers. He doesn’t worry about the competition. He wants to grow an industry because he realizes that he’ll be the beneficiary as well.
Kelly Wilson (left) with Mayor Bob Buckhorn (right) But folks might be surprised that I listen to a lot of country music. started in 1980 when I lived in Denver, Colorado and I used to drive my beat up old car to the rodeos. So you know I’m pretty diverse. I can go from Irish music to gospel music to country music. KW: Favorite movie? BB: Braveheart. KW: Favorite Florida getaway? BB: I love going down to Boca Grande and Useppa. We also go to the Keys a decent amount, particularly the middle keys. It’s less commercialized and more about the fishing and the diving. Florida’s got some amazing places. You could spend an entire year visiting places in Florida and never run out of things to do. KW: What’s the best advice anyone’s ever given you? BB: Don’t ever quit. And in my life and my career that’s been important advice, because you know most folks probably would’ve quit when they lost a campaign. But if you believe that you’ve got something to offer and you’ve got the stomach to get back up and get in the game, then good things happen to you.
This interview has been edited for clarity and brevity. To hear clips, tune into Getting the Edge with Kelly Wilson on 1250 AM WHNZ Impact Radio. Originally aired on Sunday, January 11 at 1:00 p.m.
KW: Favorite band or musician? BB: I’m a huge Bruce Springsteen fan, but being an Irish Catholic guy, I’m sort of partial to U2.
A BRIGHT FUTURE: INTERVIEW WITH MAYOR BOB BUCKHORN | 17
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EDGE BUSINESS MAGAZINE
AN INTERVIEW WITH NEWLY RE-ELECTED MAYOR, BOB BUCKHORN
THE PREMIERE ISSUE
THE ENTREPRENEURIAL SPIRIT UT’S DR. REBECCA WHITE DISCUSSES THE NEXT GENERATION OF ENTREPRENEURS
DAILY INTERRUPTIONS
ARE THEY FACTORED INTO YOUR T0-DO LIST?
10 MUST-HAVE MOBILE APPS
BOB BUCKHORN, TAMPA MAYOR
Presenting Sponsor:
“Delivering newspapers daily for over a century”
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Destined to Fail Rethinking Your Daily To-Do List By Laura Scott
T
wenty years ago, I was launching a new business. I was a solopreneur trying to do it all. And if there were a hash tag associated with my daily to-do list, #failure would have been it. Fast forward seven years. I am coaching people around personal productivity and project management and I notice that my clients consistently overestimate the available time they have during their day. They fail to factor in all of the interruptions — the emails, instant messages, water cooler conversations, phone calls, cubicle invasions by colleagues, special requests from clients, and texts from the kids. When I invite them to factor in these typical interruptions, they are shocked to find their eight-hour workday has shrunk to around three hours, or less. This was the actual available time of their day that they could be totally productive and in control of their tasks. It was a sobering exercise, but it was also a game changer. Most of my clients acknowledged that they were in the habit of beating themselves up at the end of the day for daily todo lists that they now realized were totally unrealistic. It was a wish list, not a to-do list. My clients quickly realized that there were only three or four things on their lists that absolutely had to get done by the end of the day. Everything else was put on a running to-do list from which the daily to-do list was pulled. Other critical tasks that had deadlines attached were suspended out into the
future on their calendar so they would have a reminder days ahead of the deadline to focus on these tasks. This was not rocket science, but it was incredibly empowering to realize that while I couldn’t do everything on my list every day, I could do the most important things. The key was choosing wisely and being realistic about what I can actually accomplish in the span of the day. The other important lesson I learned while helping my clients was to celebrate the small successes at the end of the day. To avoid burnout, we also had to recognize that we had a life outside of our work and that life was critical to our well-being. Over time, I created these cardinal rules for personal productivity and time management and posted reminders that would keep me accountable and on track. Do whatever it takes to make you feel accomplished at the end of the day. Recognize that the unplanned tasks and interactions that fill the rest of your day can be as important as what you had actually planned. And make sure that the things you do say “yes” to relate directly to your strategic objectives, your values, and your wants and desires. Anything else is somebody else’s plan for you, not your own.
Rules for Personal Productivity & Time Management to Keep You Accountable and On Track:
1
Find a way to manage your interruptions. Determine what you will say “no” to.
2
Schedule at least three face-to-face meetings a week with potential clients or someone who can refer you.
3
Focus only on the things that you can actually work on that day.
4
Break big chunks of work into small baby steps that can be accomplished within an hour.
5
Set your alarm and take a stretch break at least four times a day.
6
Make appointments with yourself tofocus on one project or exercise, or to callfriends and family.
7
Set ground rules with your family, or partner, about the number of times they can phone or text you in a day.
8
Disable all sound alerts for emails and texts if you can. Check email three or four times a day maximum.
9
At the end of the day, celebrate what you actually did accomplish, even if it wasn’t on your to-do list.
10
Remind yourself that you are doing the best you can and that you do make a difference in the world.
Laura Scott is the President of 180 Coaching, a leadership training and executive coaching provider.180coaching.com DESTINED TO FAIL | 19
EDGE Business Community The ultimate resource for your small business! PRESENTING SPONSOR:
The EDGE Business Community offers our Business Members Unity, Collaboration, Empowerment and Promotion through our Alliance, Radio, Print & Digital
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Join us the 2nd Thursday each month for the EDGE Business Alliance “Evening Social� 6-8:30 pm Not like your typical networking events!
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April 9, 2015
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May 7, 2015
Held in a different members business each month.
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21
A Matter of Speaking
4 Tips for Speaking Simply and Engaging an Audience
By Rena Romano
No matter your industry, effective speaking can be your best sales and management tool. When speaking about your products or services, it is best to use clear, concise language and simple terms. A simplified message that is easy to follow and understand can help you create a powerful and immediate connection with potential customers. Conversely, complicating your message with buzzwords and industry jargon can alienate your audience. And when there is no connection, there is no sale. Try these four tips for using plain language to help you speak more effectively, engage your audience and grow your business.
Know Your Audience
Some professionals feel the need to use big words to impress their audience, but this is a big mistake. Speaking above your audience can turn them off. Before any presentation, find out who will be in the audience and use information such as gender, age and profession to help you choose your words carefully. Use appropriate language for your audience and be sensitive to those who may not be as up-to-date as you are on the topic of your presentation. This applies to one-on-one meetings as well.
K.I.S.S. (Keep It Short & Simple) Fewer words can have a bigger impact; learn to get to the point. In the speaking profession, we call this “The Seinfeld Effect.” Jerry Seinfeld is a master of keeping it simple, taking an eight word sentence and eliminate three to make his point crystal clear. Select common, easily understood words and cut out redundancy (unless, of course, you feel a word or acronym needs to be repeated or redefined for clarity).
Avoid Technical Jargon
Today’s audience has a lot on their mind; if you want to keep their attention, using simple layman’s terms is the best way. No matter what field you’re in, using terminology or acronyms that you use on a daily basis with peers can confuse the general public. Your audience isn’t likely to be familiar with them and they may disengage. If you must use industry terms or acronyms, be sure to clearly define them and perhaps redefine them throughout your presentation.
Replace Filler Words Using filler words (such as “so,” “um,” and “uh”) after each sentence can be annoying and distracting. It also takes away from your message and your credibility. A few are okay here and there, but it is better to replace a filler word with a pause. This gives you a chance to take a breath and it allows the audience time to reflect. Without reflection, there is no connection!
Using these four simple, yet powerful tips in your next presentation can help you engage your audience, gain their trust and develop strong connections that lead to action.
Rena Romano is a Certified World Class Speaking Coach and a John Maxwell Leadership Trainer. She trains and coaches corporations, non-profit organizations and private entrepreneurs to help them speak and lead with confidence.
www.RenaRomano.com
22 | EDGE APRIL-MAY 2015
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The Power of the Post 3 Ways to Identify and Engage Brand Advocates By Elizabeth D. Fanslow
B
rand advocates are an important part of your marketing team, but they are not on your payroll. These are the people who use their own social media accounts to tell the world how much they love you. This kind of organic marketing is extremely powerful since most people will use a service or product based solely on the recommendation of a friend or family member.
Personally, I am a huge brand advocate for the products, services and people I love. And my Facebook posts and tweets about those businesses are better marketing tools than any costly marketing strategy they could put together. Here’s an example. Earlier this year I had a business meeting with a potential client. I had no idea her office was in a shared workspace and when I entered the waiting area I was instantly intrigued. I loved the energy of the open workstations. People were sitting at open desks working on laptops. Desk lamps lit each station, cool music was playing in the background, and a soft orange glow of light filtered the room. As I waited for my meeting, I went online to learn more about this company. I found them on Twitter and immediately shared a post about how much I loved the atmosphere. Before I got back to
my home office, I was surprised to see a return tweet from one of the coowners. And from that interaction, a new business relationship was created: I am now a part of this amazing coworking office space called CoCreativ. While many business owners fail to recognize the power of their brand advocates and miss the boat on converting them to loyal customers, CoCreativ recognized an opportunity and took action. Why? Because they understand the power of the post. You can write social media posts all day long about how great you are, but brand advocates will wield much more power with their posts than you will with yours. And that makes them your most important customers. Here are three ways you too can identify and engage with your own brand advocates and harness the power of the post.
1. Pay attention to those who are spotlighting you and giving you compliments. Look for posts that mention your brand and respond to them. By recognizing my interaction with the CoCreativ brand, co-owner Joseph Warren was able to take my excitement about his company and turn me into a paying customer.
2. Stay engaged with your top brand advocates — they have a ton of influence with their own networks. Send them a letter or email, or even feature them on your blog. The more you engage, the more your customers want to talk about you, and the more you can leverage their social reach. Once I moved into my new office space, I wrote a blog post once again raving about my new work environment. Then a dear friend and collaborative business partner read my post. Though she had heard about CoCreativ several times before, she made an appointment and became a customer as well — all based on my blog post! Pretty good marketing for CoCreativ, wouldn’t you say?
3. Do something special for your brand advocates to show you appreciate their support! Whether it’s a discount, a freebie
or some other incentive, rewarding loyal advocates lets them know they are appreciated. I recently read a story about a brand advocate who continually supports Fresh Market through his tweets. So Fresh Market asked him to stop by their office on his next visit, and he ended up scoring a nice gift — just their way of saying thanks! So remember this, your brand advocates are your most powerful marketing tools. Recognize them, engage them and reward them!
Elizabeth D. Fanslow is a social marketing strategist with 14 years of experience in the internet marketing industry. Her firm specializes in helping coaches and consultants build solid and focused social marketing strategies and teaching them how to create, deliver and maintain quality content.
elizabethfanslow.com
THE POWER OF THE POST | 24
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ASurvivingE the Collaboration Age Turning Your Competition into Coopetition
A
By Topher Morrison
farmer, a factory owner and a web developer walk into a bar. Unfortunately, what happens next is no joke. These three professions, and many more, have all found their industries becoming less valued. But had they focused on the trends of business, they may have avoided the plight of their profits and pivoted to continue to make money. What they failed to pay attention to resulted in a commoditized service that people no longer valued, and as we enter a new age of business, you stand to repeat the same plight as the farmer, the factory owner and the web developer. As the old saying goes, “Those who refuse to learn from the past are doomed to repeat it.” And our history shows quite clearly that a business built around the cultural age will thrive, where others who do not will suffer. Let me illustrate. During the Agricultural Age, what were the most successful businesses? Anything revolving around agricultural needs, because that’s what we valued as a society. Farmers, land barons, oxen breeders, saddle makers, and many more cropbased businesses were the backbone of the economy, and from around 1840– 1920 these businesses thrived. Until the Industrial Revolution. This revolution led to a new age in America: The Manufacturing Age. And from around 1930–1970, the most successful businesses revolved around manufacturing. The land barons who burned their crops and built factories did very well, but the majority of businesses in farming and agriculture suffered big time. The ones who did well were those who automated their processes and treated the business of agriculture as a process of manufacturing. Cities like Detroit were built around manufacturing and in the Manufacturing Age they did amazingly well. Until the Computer Revolution.
The Computer Revolution led to another age in America: The Information Age. And from around 1970–2010, any business that was based around knowing something others didn’t could charge for that deficit of information and make millions. Lawyers, consultants, educators and even professions like cab drivers who knew the shortest route from point A to point B could make money. College enrollments started increasing in 1969 and continued to grow every year until 2010. Since then, colleges and universities have seen their enrollments level off and they are being forced to restructure how they sell information. Because nowadays, people don’t value information. That died in 2010 because of the Entrepreneurial Revolution. The Entrepreneurial Revolution has led to the Collaboration Age. Now, people value collaboration more than information. But sadly, most service professionals haven’t figured this out. They are still trying to sell their information in an age where all information is readily available online and we don’t need to pay for it. Who will succeed in this new age? Businesses that focus their service on collaborating with their customers. Here’s an example. Two ride-sharing companies, Uber and Lyft, have emerged to provide a collaborative transportation system superior to the out-dated system of traditional cab companies. With Uber and Lyft, the service professional cooperates with the customer. The customer tells the driver where to go and doesn’t require them to have any information about how to get from point A to point B. They collaborate to get the end result. Interestingly, Uber and Lyft allow their drivers to work simultaneously for the other company, another example of collaborating, while the cab industry is in a panic because they see these two new companies as competition.
Topher Morrison is a masscommunications expert who helps entrepreneurs craft clear and powerful pitches for TV, radio and live audiences. He is also the author of the best-selling book, “Collaboration Economy.” www.tophermorrison.com And they are — as long as the cab industry continues to do business as they have since the Information Age. They must evolve or they will die, much like the small farms did in the Manufacturing Age and the manufacturers did in the Information Age. Businesses that stop seeing their competition as a threat and work with them instead of against them will end up on top. It’s about turning competition into coopetition (cooperation and competition). In the Collaboration Age, your customers care more about who you are than what you know. The moment you shift your company’s focus from your commoditized knowledge to your valuable personality and identity, the sooner you will secure your space as a leader in the Collaboration Age.
SURVIVING THE COLLABORATION AGE | 27
SEO Success
The Search Engine Optimization Basics You Need to Know By Allyn Hane
The term “search engine optimization” or SEO brings varied reactions from business leaders when they hear it. Some rejoice at the results SEO has made for their business, while others are still trying to decipher the basics from a slew of contradictory information. Being a fairly new practice (the internet is essentially only 20 years old and SEO even younger) it stands to reason that its lack of common definition has brought about some nefarious practitioners over the years. To be blunt: there are a lot of basement spammers out there who charge big money for shady, ineffective and even harmful SEO. On the other hand, there are some really good digital marketing strategists who truly understand the online world from a holistic view and can and do drive great ROI for their clients. Typically, the divide between the two comes in the execution, and not necessarily the basic philosophy.
Here’s what you need to know about SEO to start iNcreasing traffic to your site in 2015 and beyond
The Old Three-Legged Stool
Though the online world is constantly changing, the basics of SEO still apply. SEO has and will always be about three primary pillars: website structure, content and links. Other elements may be added to the mix but these three remain fundamental.
Website Structure
1
When I talk about website structure in the realm of SEO, I’m primarily talking about the user experience your website delivers. Is it fast in all browsers? Is it mostly free of dead or broken links and pages? Does it perform well on all screen sizes from mobile to tablet, desktop to TV? Is it sticky (do visitors want to stay on your site and come back again later)? Does it provide a message that is consistent with how you are known offline? (Yes, that’s important too.) If your website isn’t delivering a good experience, users won’t spend much time on your site which will handicap your organic rankings over time.
Content
2 3
Many in the professional SEO community actually prefer to call what we do “content marketing” rather than search engine optimization. Content marketing is essentially telling the story of your business, week in and week out. If you’re not doing this already, it’s time to get passionate about sharing the stories being told behind your logo and tagline. Think of it this way. If your website were a car, your content would be the fuel that keeps it running at top speed. You should strive to add fresh, relevant and compelling content to your website weekly. It’s the best way to tell search engines and internet users exactly what you are about.
Links or Backlinks Link building is a term you find in many digital marketing contracts and it’s an important part of a solid SEO strategy. Think of links as endorsements. Here’s an example. Imagine you are with me at a party with 100 other people. Then someone asks, “Who in this room is an expert in SEO?” and everyone in the room turns and points to me. The person asking the question will now most likely want my advice. The same principle applies online the more contextually relevant links you have pointing to your content online, the better your search results will be.
28 | EDGE APRIL-MAY 2015
Beyond The Basics: The Fourth Leg of the Stool These days, the online and offline worlds have become intertwined. For young people (and some older ones like me) there is no mental separation between the real world and the digital one. That’s why we are always on our phones during stimulating activities like concerts, sporting events or even a romantic date. We’re not ignoring the activity, but rather enhancing it by sharing it publicly with people we know. We’re all documentarians or reality TV producers if you will. In fact, sometimes it’s more fun to experience an event through sharing and engaging with others online than it is to physically be in the moment. I realize there are a large number of you who may find this aspect of modern culture to be annoying or even appalling. But I challenge you to place your passion and energy instead into figuring out how to get your product or service in front of those people and make some sales! The fact that we’re always on and always connected and sharing means that Google and other search engines have a great interest in understanding the context of our searches beyond just the keywords we use. The way we search today, typing phrases into a search bar, is fast going away. In fact, there are already technologies affecting you every day that have nothing to do with a search query. You are being influenced by factors that are more about your physical context — the who, what, when, where and why — and not so much because you typed “best Italian restaurant Tampa” into a box. This is the fourth leg of SEO, and the leg that will carry us into the next decade of SEO strategy. Basically, every time someone interacts with your business online, they are creating several if not dozens of “human links” to your business. The simplest example would be when someone “checks in” to your business on a social network or leaves a review. That link has the potential to ripple across to many other users at that very moment, creating more reach for your brand.
When I leave a review using my phone, Google can verify much of this information immediately, and then use that data to influence search results for others with similar contexts in the future. It stands to reason that if a 40-year-old man who eats at a lot of local seafood restaurants comes back to one particular restaurant over and over, it must be pretty good. And that can help improve search results for others. This very algorithm is in effect on Google Maps today. So how can you start gaining this type of contextual relevance for your business? The best way is to solicit customer reviews on Google via the Google Maps app. Users can leave reviews within the app using their mobile device. They can also upload pictures of their experience with your business at the same time, drawing even more contextual SEO signals back to your brand. Check-ins, mentions, likes, follows and shares on other social networks also count in a similar way, but there is no social interaction more powerful for contextual juice than a Google review received via mobile. Additionally, getting a Google review encompasses the original three-legged stool of SEO: Users 1) engage with your business via the app to 2) write content in the form of a review, which 3) builds a link from themselves to your business (human links). If you are just starting an SEO strategy and you fear you are too far behind to catch up, don’t worry. Instead, look at it like this. Imagine you are taking a walk in the everglades with your nearest competitor, and the two of you are confronted by a hungry alligator. You both turn to run away. The truth is, you don’t have to outrun the gator — you just have to outrun your competitor. They key is to start now. Getting reviews, check-ins and other interactions from customers is a great way to get the ball rolling.
But there is still an even deeper link at play here, one that Google is very interested in knowing — context about the person who created the link. For example, if I am eating dinner at a seafood restaurant and I leave a Google review on my phone, Google can literally see the context of my visit and use that to improve the quality of search results for me and those around me. Three elements that define this context are: 1) whether I am a tourist or a local; 2) my gender; and 3) how frequently I eat and check in at other seafood restaurants.
Allyn Hane is a social media junkie, SEO practitioner and the Vice President of Digital Strategy for Launch Digital Marketing in Chicago. As he travels the country working with clients and speaking in conferences, he’s often overheard saying, “I don’t just teach digital marketing — I preach digital marketing!” launchdigitalmarketing.com SEO SUCCESS | 29
A Healthy New Year
Staying Fit With a Busy Work Schedule By Karlton Meadows
If you’re wondering whether fitness should be a top priority this year, here are some things to consider. Stress and lack of exercise come with loads of negative consequences. In addition to an increased risk of numerous diseases including cardiovascular disease and diabetes, neglecting your body compromises your mental and physical well-being, and diminishes the quality of both your professional and personal life. Along with other good health choices, like not smoking, mitigating stress in our lives is crucial to being healthy. According to the Mayo Clinic, chronic stress stimulates the release of cortisol and other stress hormones which over time can wreak havoc in the body. Namely, they increase the liver’s production of glucose, which raises blood sugar and causes the body to store more fat. You may also be at an increased risk of other health problems including anxiety and depression, sleep and digestive problems, and even difficulty with concentration and memory. Fortunately, routine exercise can reduce stress while also making the body more resilient to stress. According to the Association of Applied Sport Psychology, additional psychological benefits of routine exercise include improved self-esteem and mood, reduced symptoms of depression, and feeling more energetic. But how do you define “routine exercise”? How much is enough? You can reach “routine” with as little as 90 minutes of moderate intensity exercise per week. This can be achieved by brisk walking, biking, using an elliptical machine or doing other exercises that get your heart rate to 50–70% of your maximum heart rate. To determine maximum heart rate, start with 220 and subtract your age. For example, someone who is 50 years old would have a maximum heart rate of 170, and their target heart rate for moderate intensity exercise would be 85–119 (50–70% of 170).
However, to maximize and optimize your time, I recommend the B.E.S.T. method: Body Engineered Suspension Training. Using a TRX suspension system, you can get a fast and effective totalbody workout by leveraging gravity and your own body weight. You can do hundreds of different exercises and you can adjust the level of difficulty by changing your body position, making this system appropriate for all levels of fitness. But what makes TRX ideal for those with hectic schedules is its portability. It weighs less than two pounds and can be used at home, at the office, outdoors or even in a hotel room. Many of my clients are busy professionals who travel often. They meet with me once a week, and then take their TRX suspension systems to exercise on the go. With proper training, TRX can help you decrease fat stores, improve lean body mass and get cardiovascular exercise without hitting the treadmill. You’ll meet the guidelines for routine exercise while simultaneously developing balance, strength, muscular endurance, flexibility and core stability. That’s what I call “majestic balance.” To get the most health benefits, routine exercise must also be supported by good, balanced nutrition, adequate sleep (roughly 7–9 hours a night), appropriate hydration (drink at minimum half your body weight in ounces), limiting alcohol consumption, and wearing solid, comfortable shoes that support your body properly. And while these may seem like common sense ideas, they are not common enough in practice. Take care of yourself and your body and mind will thank you. Karlton Meadows is a 20-year US Navy Veteran and an international and award-winning fitness authority armed with more than 30 years of experience. As a sponsored athlete, fitness model and leading innovator in the fitness industry, he empowers clients to unleash their inner warrior and athlete. Look for him in the 2016 Olympics.
www.majesticbalance.com
30 | EDGE APRIL-MAY 2015
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Entrepreneurship: The Answer for the Big Demands and High Expectations of Millennials
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t the end of last year, The University of Tampa served as the host school for the 2014 annual conference of the world’s largest group of student entrepreneurs, the Collegiate Entrepreneurs Organization (CEO), held at the Hyatt Regency Grand Cypress in Orlando. Nearly 1,000 university and college students came together for a weekend of inspiration and sharing entrepreneurial dreams. And though I have attended many conferences over the years, this one was different.
empowering messages and experiences of the conference. As an entrepreneur and an educator of more than 25 years, I left the experience more excited and optimistic about our future, not only in Tampa Bay but worldwide.
Perhaps you think this sounds a bit Pollyannaish. From a sense of entitlement to a habit of job-hopping, few employers tend to paint a positive picture of this generation. And as someone who is often helping to bridge the gap from university study to workplace, I hear lots of grumbling about how to acculturate this collection of independent and selfThe large, airy spaces of the Florida-style hotel were filled with confident yet inexperienced and naïve individuals into the positive energy and pregnant with possibility. The delegates business world. were so young they looked like they should be headed to nearby Disney instead of being dressed in suits and dresses and This group is already emerging as leaders in the tech sector sporting name badges. But this group did not have their noses and among social enterprises, and will soon comprise 75% in electronic gadgets as they walked down the hallway; they of the global workplace, yet they often lack the business held their heads high and were engaged in real conversation! capabilities necessary for true leadership. Indeed, according Each morning I was greeted by someone who, despite to the 2014 Millennial Survey by Deloitte, the world’s largest having stayed up late, was up early and ready to embrace the consulting firm, this group is demanding that both business
YOUNG ENTREPRENEURS | 33
and government offer more to them. For those of us who have “paid our dues” with many years of hard work, our response is often that they need to earn their opportunities. But I would wager that if more of us had the chance to interact with our future leaders when they were “turned on” by the excitement of a vision and personal mission, we would all sleep better at night. This conference offered quite a different glimpse of the Millennial generation than we often hear about. The students represented more than 110 schools and a wide variety of majors and academic goals. They were also culturally and demographically diverse, but they shared a common dream of creating a better world for themselves and others. To help them understand what it takes to make this dream a reality, the conference welcomed experienced entrepreneurs to share their stories of success and failure. Serial entrepreneur Mike DeLazzer shared his mesmerizing story of near failure that included an extreme risk that paid off when he was able to merge his DVD robotic vending kiosk, GetAMovie, with McDonald’s Corporation to launch what we now know as RedBox. Tampa Bay entrepreneur Roberto Torres shared how he and his partners Luis Montanez and University of Tampa alum Christopher Findeisin began selling T-shirts from Torres’ car to start Black & Denim, a Tampa-based denim and apparel company. From Shark Tank to Kickstarter to opening space in Ybor City, this team of entrepreneurs has a wealth of experience that they willingly and frequently share with nascent and early-stage entrepreneurs. They
34 | EDGE APRIL-MAY 2015
know it takes a village to launch a company and to become a successful entrepreneur and they give back freely. One of the most moving presentations included a panel of four entrepreneurs who shared their stories of adversity. From mental illness to robbery to discrimination, these entrepreneurs had dealt with many of life’s biggest challenges. One panelist was Danny Mastronardo, a recent University of Tampa graduate and co-founder of Tampa Bay–based Nardo’s Naturals. Danny is from a close family and started running his business with his brothers. His voice quivered as he told about a near tragic car accident where his oldest brother was injured. He told the rapt audience that this taught him how precious life is and how grateful he is that he could build his business and pursue a vision with his brothers. He also learned that the entrepreneurial life he is pursuing is a vocation, a calling — not a job. Fortunately, his older brother recovered and the business moved forward. But this was not the end of the story. The youngest brother, who was finishing his education up north and would soon be moving to Florida to work with his brothers in the emerging company, was tragically killed in a car accident. With great emotion, Danny recanted how because he felt he could not go on, he had to close the business for a while to allow time to grieve. Ultimately, he chose to build the company in his brother’s honor and he and his remaining brothers picked themselves up and are now running a multi-million dollar business as veterans of Shark Tank and with Barbara Corcoran as a mentor.
This generation does indeed need to “earn” their confidence, and entrepreneurship provides that foundation. Through their amazing stories of strength and perseverance, the presenters changed lives that day. They gave each student a story that may help them find hope and the courage to persevere through their own experiences with misfortune and pain. Entrepreneurship provides opportunity to try, fail, learn and move on. This generation does indeed need to “earn” their confidence, and entrepreneurship provides that foundation. This weekend in Orlando was just one of the many opportunities that my colleagues and I have to observe students engaged in life-changing experiences. We work with amazing young people who are driven by a deep desire to change the world, but are naïve about the cost of pursing big dreams. We try to enlighten them without dampening their enthusiasm. We encounter others who have not yet found a passion and are unhappy because they lack purpose. Within a community of entrepreneurs, these students often find a home. We know entrepreneurs see the world differently and it is this entrepreneurial mindset that can can lead to amazing success or great sadness and regret if not pursued. Our goal is tohelp them find and pursue their dreams with as few “casualties” as possible. As entrepreneurs ourselves, my colleagues and I are fortunate to be able to share our own stories with students on a regular basis. Sure we have our academic credentials in business education, but among us are a lawyer, a restaurateur, a techbased entrepreneur, a human performance expert, a real estate expert, and a former economic development director. We also know how valuable partnering with entrepreneurs can be so we invite them into the educational experience to inspire, mentor and coach our students. Much like architecture, entrepreneurship is a craft — as much an art as it is a science. So we also partner with regional businesses to provide work experiences, internships and shadowing opportunities. As educators, we see our job as not only providing students with business skills but also helping them gain confidence through the practice of entrepreneurship. We hope to help them avoid the arrogance associated with false confidence that is a common complaint about their generation. We help
them become more aware of who they are, and of the world they live in so that they recognize opportunities when they are presented. And because we know learning is critical to success as an entrepreneur, our task is not only to facilitate learning in the classroom, but to teach them to be lifelong learners. We know from our own experiences that opportunities come not only from who we are and what we know, but also from who we know. So we help them build a network and share with them how to listen, learn and engage with others. Through competitions and an iterative design model approach, we help them as they struggle with their failures so that later when those failures have even greater consequences, they have the tools to not only cope, but to be resilient and turn that adversity into opportunity. We bring them into a community of like-minded people and provide them with a safe place to return when they need support. Then we provide tools to help them manage distraction and learn to set aside time in their lives for reflection and meditation. We seek to graduate coachable, passionate, intellectually honest leaders who can change the world. Certainly not every Millennial will or even should seek to be self-employed or start the next big thing. But according to the Deloitte study, our next generation of employees and business leaders are asking for leadership training and for opportunities to make a difference. Let’s provide them with those opportunities. The next steps are theirs to take. Hopefully they can then help us figure out how to deal with the next group about to enter college — Generation Z!
Dr. Rebecca White is the James W. Walter Distinguished Chair of Entrepreneurship and the Director of the Entrepreneurship Center at The University of Tampa. She helps others develop creative problem solving skills and access their personal leadership style to recognize and exploit opportunities. ut.edu/entrepreneurcenter YOUNG ENTREPRENEURS | 35
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**MEMBER SHARES PARTICIPATING BUSINESSES **4D Studios LLC – Member since 2014 Justin Padilla - Partner 727-433-8545 2511 W. Swann Ave. Suite 100 Tampa, Fl. 33609 www.4dstudiosllc.com
**Balloonz Unlimited – Member since 2014 Theresa Paramoure - Owner 813-348-9714 5002 N. Armenia Ave. Tampa, Fl. 33603 www.balloonzunlimited.com
**Cakes Plus – Member since 2014 MarioTorres - Owner 813-251-4564 1728 South Dale Mabry Hwy. Tampa, Fl. 33629 www.cakesplustampa.com
**180 Coaching – Member since 2014 Laura Scott - President 813-769-9038 301 W. Platt St. #51 Tampa, Fl. 33606 www.180coaching.com
**Bavaro’s – Member since 2014 Dan Bavaro - Owner 813-868-4440 514 N. Franklin St. Tampa, Fl. 33602 www.bavarostampa.com
**CoCreativ – Member since 2014 Joseph Warren - Partner 727-277-9522 3902 Henderson Blvd. #208 Tampa, Fl. 33629 www.cocreativ.com
**Anthony’s Coal Fired Pizza South Tampa Member since 2014 Jonny Phelps – Managing Partner 813-258-2625 1901 S. Dale Mabry Hwy. Tampa, Fl. 33629 www.acfp.com
**Breezin Entertainment Member since 2014 Cindy Dervech - Owner 813-348-4998 3711 Swann Ave. Tampa, Fl. 33609 www.breezin.com
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**BYou Women’s Boot Camp Member since 2014 **Awesome Jewelry – Member since 2014 Paulette Loaiza - Owner Jeff Thomas - Owner 813-841-7668 813-831-2419 333 S. Franklin Street 6305 S. Dale Mabry Hwy. Tampa, Fl. 33602 Tampa, Fl. 33611 www.byouwomensbootcamp.wordpress.com www.awesomejewelrytampa.com
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**MEMBER SHARES PARTICIPATING BUSINESSES **Elizabeth Fanslow **Hunter Business Law – Member since 2014 **Keith Lindquist Photography Member since 2014 Member since 2014 Sheryl Hunter – President Elizabeth Fanslow - Owner Keith Lindquist - Photographer 813-867-2640 727-403-6751 813- 523-9819 711 S. Howard Ave. Suite 200 3902 Henderson Blvd. Suite 208-157 www.keithlindquist.com Tampa, Fl. 33606 Tampa, Fl. 33629 Bay Cities Bank Building, 2nd Floor www.hunterbusinesslaw.com **Ken Walters Promotion & Products www.elizabethfanslow.com Member since 2014 iHeart Media – Member since 2014 Ken Walters **Everything Outdoors John Trimm 813- 251-0500 Member since 2015 Integrated Media Solutions Provider Jared Dorsey – President www.kenwalters.com 813-321-8733 813-832-1473 Tampa, Fl. 4002 W. Gandy Blvd. **Key Person of Influence www.everythingoutdoors.biz Member since 2014 Tampa, Fl. 33611 Topher Morrison www.iheartmedia.com **Fernandez Law Group Owner/Managing Director Member since 2013 813258-4372 Frank Fernandez – President **Inkwood Books – Member since 2014 1111 W. Cass Street 813-489-3222 Stefani Beddingfield - Owner Tampa, Fl. 33606 506 N. Armenia Ave. 813-253-2638 www.keypersonofinfluence.com/usa Tampa, Fl. 33609 216 S. Armenia Ave. www.thefernandezlawgroup.com Tampa, Fl. 33609 **Kit’s Well-Heeled & Well-Dressed **Frostings etc. – Member since 2014 www.inkwoodbooks.com Member since 2014 Joseph Barbato - Owner Kit Stewart - Owner 813-443-5047 Insure U Exchange – Member since 2015 813- 871-5487 500 S. Howard Ave. 3006 W. Swann Ave. Sherry Perri-Anzalone Tampa, Fl. 33606 Tampa, Fl. 33609 LUTCF, Owner/Broker www.cakesandcupcakecateringtampa. www.kitswelldressed.com com 813-361-3444 3225 S. MacDill Ave. Suite 342 **Lecada Tampa – Member since 2013 **Fulfill Your Destiny Tampa, Fl. 33629 Member since 2014 Dana Martinez - Owner www.insureuexchange.com Karen Mertes – Founder & President 813- 874-2332 813-481-9895 3710 W. Azeele St. 3030 N. Rocky Point Dr. W. Suite 150 J.J. Taylor Distributing – Member since 2014 Tampa, Fl. 33609 Tampa, Fl. 33607 Chad McLaughlin www.lecadatampa.com www.fulfillyourdestiny.org VP of Corporate Marketing 813-247-4000 **Lenny’s Sub Shop – Member since 2014 Grill Smith South Tampa Martin Watson – Managing Partner 5102 S. 16th Ave. Member since 2014 813- 281-0700 Rob Regan – Managing Partner Tampa, Fl. 33619 4050 W. Kennedy Blvd. 813-251-3850 www.jjtaylor.com 1108 S. Dale Mabry Hwy. Tampa, Fl. 33609 Tampa, Fl. 33629 www.lennys.com **Joe and Son’s Olive Oils www.grillsmith.com Member since 2014 **Mary Osada Hair by Mary Hive – Member since 2014 Andrea Gebbia - Owner Member since 2014 Jeff Harris - Partner 813-831-5600 Mary Osada - Stylist 813-938-1585 3401 W. Bay to Bay Blvd. 813-777-5131 311 S. Willow Ave. Tampa, Fl. 33629 533 S. Howard Ave. Tampa, Fl. 33606 www.joeandsonsoliveoils.com Tampa, Fl. 33606 www.hivestyle.com
38 | EDGE APRIL-MAY 2015
**Michael Murphy Art Gallery Member since 2013 Michael Murphy - Owner 813-902-1414 2701 S. MacDill Ave. Tampa, Fl. 33629 www.michaelmurphygallery.com
**Schakolad Chocolate Factory Member since 2013 Archie Bourne - Owner 813-259-1099 408 S. Howard Ave. Tampa, Fl. 33606 www.schakolad.com
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**MIT Computers, Inc. Member since 2014 Mit Patel – CEO & President 813-849-0303 407 S. Dale Mabry Hwy. Tampa, Fl. 33609 www.mitcomputers.com
**Sew Fast Alterations and Dry Cleaning Member since 2014 Nick Awad - Owner 813-258-0161 2209 W. Platt St. Tampa, Fl. 33606 www.sewfast.net
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**The Patio Tampa – Member since 2014 Rick Warmack - Partner 813-873-7846 421 S. MacDill Ave. Tampa, Fl. 33609 **Orange Theory Fitness www.patiotampa.com **Silly Dilly Tot Spot – Member since 2014 Member since 2013 Katie Kyres - Owner Terry Blachek **The UPS Store – Member since 2014 813-839-8687 Franchise Sales & Partner/ Area Developer Tariq Khan – Managing Partner 3217 S. MacDill Ave. 813-356-0620 813-251-9593 Tampa, Fl. 33629 115 S. Dale Mabry Hwy. 301 W. Platt St. www.sillydillytotspot.com Tampa, Fl. 33609 Tampa, Fl. 33606 New Channelside Location www.theupsstorelocal.com/3751 **Soho Tan Spa – Member since 2014 For additional Orange Theory locations Downtown Robert Shanstrom - Owner www.orangetheoryfitness.com 813-387-3335 813-258-2826 3217 S. Macdill Ave. Suite D **Promo Printing – Member since 2015 **Urban Body Clothing – Member since Tampa, Fl. 33629 Bill Gillespie - President 2014 www.sohotan.com 813-831-9902 Scott Moore - Owner 5133 W. Cypress St. 813-251-5522 Square 1 Burgers & Bar – Member since 2014 Tampa, Fl. 33607 711 S. Howard Ave. Carol Pooley www.promoprinting.us Tampa, Fl. 33606 Director of Marketing Square 1 & Bella’s www.urbanbody.com 813-414-0101 **Rena Romano and Associates 3701 Henderson Blvd. Member since 2014 Wells Fargo – Member since 2014 Tampa, Fl. 33609 Braxton Williams Brandon Rena Romano - President Assistant Vice President / Business 2042 Badlands Dr. 239-896-2504 Relationship Manager Brandon Fl. 33511 PO Box 151332 813- 225-6554 www.square1burgers.com Tampa, Fl. 33684 100 S. Ashley Drive Suite 1000 www.renaromano.com Tampa, Fl. 33602 **SWC * Swiss Watch Center www.wellsfargo.com Member since 2014 **Richter Publishing – Member since 2014 Shaant Varjabedian - Owner Tara Richter - President **Yellow Credit – Member since 2013 813-258-5520 813- 484-9546 Joe Carlo - Owner 1155 S. Dale Mabry Hwy. Ste. 4 6601 Memorial Hwy. #225 813-251-0999 Tampa, Fl. 33629 Tampa, Fl. 412 S. Howard Ave. #6 www.swisswatchcntr.com www.richterpublishing.com Tampa, Fl. 33606 www.yellowcredit.com **Tampa Oil Solutions **S3 Media Business Development Member since 2014 Member since 2015 **Zudar’s – Member since 2014 Tony Drake - Owner Travis Horn - Director Eric Weinstein - Owner 407-952-8415 813-770-4781 813-250-6272 Tampa, Fl. P1717 E. 5th St. 201 W. Platt St. www.tampaoilsolutions.com Tampa, Fl. 33605 Tampa, Fl. 33606 www.s3media.net www.zudarsdeli.com
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J.J. Taylor Distributing Florida, Inc.
2014 Craft Beer Distributor of the Year