Sun Life to strengthen presence in VisMin

Sun Life of Canada (Philippines), Inc., the first and longest standing life insurance company in the Philippines, is eyeing an expanded presence in Visayas and Mindanao in the next three to five years.

The company plans to open additional offices in various regions as well as grow its number of financial advisors.

“Acquiring new clients while also deepening our relationship with the ones we are currently serving both lead towards our vision of a brighter future for more Filipinos,” Sun Life President Alex Narciso said. “And with a stronger presence in Visayas and Mindanao, we will be in a better position to make this happen.”

To acquire new clients, Sun Life will bolster its recruitment of more financial advisors. “Not only will this ensure that there will be more champions of the company’s purpose, this will also provide career and business options for those who may have been displaced by the economic impact of the pandemic,” Narciso said.

Sun Life has been seeing a “younging” of its agency force in Visayas and Mindanao in recent years, with 75% of advisors now millennials and Gen Zs. “This has allowed us to reach out to the younger generation

FSUN, P8