Fujifilm PH appoints new President, expands services

FUJIFILM Philippines appoints Masahiro Uehara, as new President. Uehara, formerly Managing Director of FUJIFILM Hongkong, assumes the position as the company continues to expand its presence to adapt and respond to customers’ changing needs amid the COVID-19 pandemic.

The Japanese brand, established in the Philippines in 2012 as a sales subsidiary of Fujifilm regional headquarters in the Asia Pacific, has been steadily increasing its presence in the healthcare and graphic industry as well as photographic by making substantial contributions to them.

“Fujifilm Philippines has gone far beyond its roots in photography, using its knowledge and expertise to expand into several other industries and businesses. Our company has grown to be known for its technology-driven solutions, offering complete solutions in various high-tech fields,” said Masahiro Uehara, Fujifilm Philippines newly-appointed President.

In 2019, the company established its first outlet in Cebu to address the increasing demand and make sure that the quality of its products and services in the Visayas and adjacent places in Mindanao are maintained.

At present, Fujifilm offers a wide range of products and services such as Healthcare (medical equipment and pharmaceuticals); Materials (graphic systems, inkjet printers, semiconductor materials, and recording media); Business Innovation (digital color multi-function devices and printers for office use, as well as services for business solutions); and Imaging (including photo and imaging devices such as mirrorless and instant cameras, and photo printing services).

Revolutionizing healthcare through technology

Fujifilm Philippines started offering comprehensive healthcare solutions to the local market after its parent company, Fujifilm Corporation, acquired the diagnostic imaging-related business of Hitachi, Ltd. in March 2021. It covers computed tomography (CT) and magnetic resonance imaging (MRI), X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems, and picture archiving and communications systems (PACS).

As the world grapples with the effects of the COVID-19 pandemic, Uehara said Fujifilm Philippines is now focusing on the health and well-being of the Filipino people. At the height of the pandemic, Fujifilm Philippines installed FDR Go PLUS, a digital mobile X-ray, in various hospitals across the country to help frontliners do chest X-rays and determine patients with COVID-19 symptoms.

“Our products will help healthcare providers diagnose and treat more patients at a faster rate while also providing greater patient comfort and safety. Fujifilm will continue to provide a range of products and services that address the needs of healthcare personnel, helping to improve medical care and supporting the well-being of people,” he said.

One of the global leaders in photography

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