LYR Group of Companies celebrates its 40th year

As part of its year-long 40thyear celebration, LYR Group of Companies held their biggest Sharp Koten appliance sales event last March 15-18 in collaboration with their longtime partner in the appliance industry - Sharp Philippines.

The 4-day sales event aims to give consumers the best price, deals and freebies. Sharp Koten, which has the Japanese spirit way of selling, gives customers a different level of experience and excitement while choosing from a wide range of home appliances such as Refrigerators, Air Conditioners, Air Purifiers, Freezers, Washing Machines and Rice Cookers. For the entertainment showcase, they have Smart, Android and Google LED TVs.

The partnership has blossomed into years and years of better services to their consumer.

“Sharp believes in LYR’s mission and work values, since we see their dedication not just for the partnership but also to the people, especially to the consumer.” – Kazuo Kito, Sharp President and GM.

Getting to know LYR Group of Appliances through Mr. Frederick Rubinos – President LYR Group of Companies

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FROM 2 to benefit 1,400 farmers who can now avail of these vouchers to purchase fertilizers at discounted rates.

This support comes as a crucial step in the government’s ongoing efforts to enhance the agricultural sector and uplift the lives of local farmers. The Jubahib administration has prioritized the implementation of this program to help the farmers in Davao del Norte, recognizing the essential role they play in the region’s economy and food security.

The FDV program is expected to have a substantial impact on the productivity of the region’s farmers, leading to increased crop yields, better quality produce, and improved livelihoods for the agricultural communities.

1. What is the best lesson you learned for 40 years in the business?

There are countless lessons that I have learned throughout my years of experience in the industry. For most, these are the top 3 on my list:

• A clear vision, mission, and set of values shared with employees

A successful business must have a purpose that unites and inspires its employees. LYR’s vision, mission, and values serve as guiding principles to help our employees understand what our company stands for; what the company is trying to achieve; and how our employees should act. At the same time, these motivate our employees and guide their decision-making. As our employees work together towards a common goal, the LYR Group of Companies can achieve its objectives.

A clear vision and mission provide clear directions. These provide us with the framework that will help us decide how to move forward to achieve the success we want for the company. A clear vision inspires and motivates our employees to do their best work.

It also attracts employees and customers who share the same values we have.

• Taking care of employees and business partners

Our employees and business partners are our stakeholders. Making our stakeholders feel valued and supported is the topmost priority of our company. We believe collaboration and communication are vital in growing the business and competing in the industry.

Behind every business are people, and behind a successful business are good relationships with people. As a business owner, one of the crucial tasks is taking good care of our employees and business partners.

Our employees and business partners are one of the reasons our company is flourishing. It is necessary to acknowledge their contributions to reaching this success.

• Focus on providing extra mileage services to customers

In our 40 years in the business, we strive to build long-term relationships with our customers. By providing exceptional customer service, we aim to capture customer loyalty. We continue to train our employees to deliver excellent customer service, handle complaints and resolve issues effectively and efficiently. The competition is fierce, and customer expectations are high. Thus, we strive hard to constantly meet our customers’ expectations. To keep our customers

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sage for Eid al-Fitr.

Duterte said she is hoping that the people will put into practice the learning and insights they gained from introspection and pray for continued guidance as they strengthen their connection with Allah.

“I pray that our thoughts are filled with peace and joy even as we sympathize with our brothers and sisters in other parts of the world who might need help

NTC ... FROM 3 registration in Malita, Davao Occidental. and deliverance from trials and sufferings,” she said.

In order to ensure that the general population could connect to the internet and register, NTC 11 previously coordinated with the telecommunications firms to participate in their actions.

She also said that as everyone ponder on the challenges, but will also thank Allah for the strength that allowed everyone to persist and overcome difficulties.

She urged everyone to be grateful for the blessings and strive to be a blessing to the family, friends, and community.

“May our words and actions speak only of the good and may our character reflect the ideals that Allah wants us to live out each day. As we celebrate with our family, friends, and communities, let our hearts be filled with joy knowing that love, kindness, respect, faithfulness, and peace reign supreme in our hearts and in our lives. Let us continue to pray for harmony, unity, and success for each one as we strive to grow deeper in our faith and service to others,” she said.

By Maya M. Padillo

loyal, we consistently find ways to rise. We always create experiences that go the extra mile.

2. What makes LYR different from other players in the Appliance industry?

• Relationship network at the grassroots through our salespeople

The heart of our company’s success is our salespeople. Our salespeople are our bridge to reach and connect with potential customers in local communities. They do not only focus on sales but on building lasting relationships with our customers. Through the years, our salespeople have become great contributors to the success of the LYR Group of Companies.

• Value of a dependable company

It is well-known that the LYR Group of Companies is one of the top Business Establishments throughout Mindanao. It is one of the largest holding companies in the City of Tagum – operating businesses in furniture, appliances, IT products, motorcycle sales and service, and gasoline stations, to name a few. As a dependable company, we strive to create an impact on the community. We provide comfort and develop relationships. We believe consistency is the key to building trust.

Providing total customer satisfaction Customer satisfaction is the key ingredient to the success of any business. It influences customer retention and nurtures customer loyalty. We listen to our customers’ needs. We provide personalized solutions. We ensure customer satisfaction.

3. What differentiates Sharp from other partnerships?

LYR and SHARP have been partners for years. We share the same culture and values by continuously

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canceled due to the Covid-19 pandemic.

Hollis-Jefferson added 29 points, 14 rebounds, six assists, and two steals. Brownlee led Ginebra with 29 points, 12 rebounds, four assists, one steal, and two blocks.

Malonzo, who helped will Ginebra’s comeback from seven points down midway through the fourth quarter, added 21 points, six rebounds, two assists, and one block, while Scot- improving our products and services. We had established a strong rapport. SHARP is the first partner to believe in our vision. Currently, SHARP is the number one appliance partner of LYR. They have been supportive from the start, helping LYR reach milestones to milestones. SHARP has helped our employees’ knowledge and skills by providing continuous training. LYR will continue to strengthen our partnership with SHARP in the years ahead.

4. What should your customers look forward to in next coming years?

LYR is constantly evolving to provide the best of what our customers need. Customers can expect more personalized experiences as we recreate our LYR showrooms to showcase complete product displays and improved visuals. Our planned network expansion covers Mindanao and Visayas. We will bring the LYR vision to more areas to offer them the LYR customer experience.

5. Message from LYR group of companies for their consumers tie Thompson chipped in 20 points, eight rebounds, and nine assists.

For 40 years, the LYR Group of Companies has expanded based on what our consumers need. We stayed true to our vision to make everyone’s lives comfortable and better every day.

With this, we extend our heartfelt gratitude to all our customers for all your support. Our business is growing because of your continued patronage. We sincerely appreciate the trust and confidence you have given us. Together with our partners and employees, LYR will keep on providing quality products and excellent customer service. May you continue your support and patronage as we commit to serving you with excellence and lead the LYR Legacy for the years to come.

The scores:

TNT 97 – M.Williams 38, Hollis-Jefferson 29, Erram 6, Oftana 6, K.Williams 4, Ganuelas-Rosser 4, Montalbo 3, Khobuntin 1.

GINEBRA 93 – Brownlee 29, Malozno 21, Thompson 20, Standhardinger 16, Gray 4, Pinto 2, J.Aguilar 1, Mariano 0, Pringle 0. Quarters: 20-27, 48-51, 77-73, 97-93 (PNA)