MAKE A LASTING IMPRESSION

Written by Betsy O’Leary

Photos by Kali Norton

Where Creativity Meets Branding

Chad and Megan Romano have called Tangipahoa Parish home for over twenty years. They moved to Hammond to attend Southeastern, fell in love with the area, and planted roots. The couple met in 2005, married in 2008, then shortly after started their business, Romano Promo. For Chad and Megan, it’s all about merch! From branded apparel and signage to promotional products, Romano Promo offers comprehensive branding solutions designed to elevate businesses’ brand visibility and achieve their marketing goals. Romano Promo has thrived on the principles of creativity, authenticity, and exceptional service. Megan and Chad know that building meaningful connections is key to sustainable growth. Megan gets great fulfillment in her role as creative director, as she stated, “I have the best job! It allows me to be creative, build relationships, and bring marketing joy to our clients. Plus, I get to work with my best friend and the best team!”

What is Branded Merch?

Branded merchandise, often referred to as "branded merch," encompasses a wide array of promotional products that are customized with a company's logo, slogan, or design. These items serve as tangible representations of any company’s brand and are typically distributed to clients and employees or used at events as part of marketing and branding strategies. Branded merch can include practically anything, such as apparel (t-shirts, hats, jackets), office essentials (pens, journals), drinkware (mugs, bottles, tumblers), tech accessories (speakers, mobile chargers), and much more. Essentially, any physical item that can be customized with a company’s branding falls under the umbrella of branded merch.

Why Does Branded Merch Work?

In a world inundated with marketing messages, it's crucial to stand out and create lasting connections with customers and potential customers. Enter branded merchandise and promotional products—the unsung heroes of marketing. Far from mere giveaways, these tangible items possess the power to forge emotional bonds with people, leaving impressions that endure long after the initial interaction. Think about the last time you received a promotional

product. Chances are, you remember the brand associated with it. That's the magic of branded merchandise—it leaves a lasting impression. By integrating a company logo and messaging into everyday items, repeated exposure of the company’s brand endures. Whether it's at home, in the office, or out in public, THAT LOGO becomes a familiar sight, solidifying the brand’s presence in the minds of consumers. Chad commented,

"Everyone loves merch!"

"We find cool merch that compliments a company’s brand, then add their logo to create something that people love and keep.”

Romano Promo prides itself on delivering personalized service to each client. Whether it’s a small startup or a large corporation, Chad, Megan, and their team work closely with every client to understand their unique needs, budget, and branding goals. Chad commented, “Our goal is to ensure our clients’ budget is spent with intention, on quality useful products.”

Their commitment to excellence hasn't gone unnoticed. Romano Promo was named "The Northshore’s Best” in 2020 for promotional materials and earned "Tangi Lifestyles Readers’ Choice” 2022 & 2023 for “Best Promotional Products” and “T-Shirts/Screen Printing.” These accolades are a testament to Megan and Chad's dedication to exceeding expectations and delivering results that resonate with their clients and their communities.

To learn more about Romano Promo, visit them online at romanopromo.com