Northshore Podcasting

Podcasts have been growing in popularity over the past few years and are now all the rage, with no signs of losing luster! 41% of people in the USA tune into a podcast every month, and 28% do it weekly.

Podcasts can be engaging and powerful through storytelling and debates. The most popular subjects are news, comedy, and true crime. However, in addition to the most popular subjects, listeners can find the most varied content imaginable. The podcast spectrum is immense with everything from model airplane enthusiasts to gardening clubs from local civic organizations to national political forums. With the right topics and content, podcasts are the perfect way to engage loyal followers who have similar interests.

Northshore Media Group has been paying attention as podcasting has evolved, and after a couple years of research and discovery has launched a new podcast division: Northshore Podcasting. This new division provides the Northshore with a high-quality podcast service similar to those found in large metros such as New Orleans, Atlanta and DC. Northshore Podcasting offers individuals, businesses, and public agencies on the Northshore the facilities and equipment to produce professional podcasts with a variety of flexible options. The menu of options includes basic in-studio recording of high-quality raw audio, right up to full creation, production, and distribution of their custom podcast.

“There was a void on the Northshore for this increasingly popular service, so we filled it. Podcasting is so closely related to what we already do with our broadcast stations that this expansion was a nobrainer,” said General Manager Brian Shirey.

As family-owned Northshore Media Group transitions ownership from Wayne Dowdy to a trio of new owners, Brian Shirey, Eloise Cottrell and Charles Dowdy, they plan to continue to invest and expand to enhance services to the Northshore. In addition to their 12 radio properties which remain the backbone of the company, over the past few years they have expanded by adding multiple print publications, direct mail, and digital marketing. Podcasting is the latest expansion. Who knows what’s next!

“Listen to any of our radio stations or read one of our magazines and you’ll realize that we are all in when it comes to local content. It’s what sets us apart,” Shirey said. “Our podcasts will be the same. Sure, we can produce something for a national audience, but we’re excited to see what local ideas come forward.”

“Our focus is to produce radio and print products which are truly relevant to our local community,” Eloise Cottrell added. “We do that well, and it will remain the biggest part of our business. But many of the same principles we employ in our radio and magazines can be applied to the creation of a podcast. It is an excellent additional service to offer local businesses or individuals who are trying to stand out.”

Northshore Media Group recently launched Northshore Podcasting’s first dedicated studio in their Covington office which was designed by Niche Modern Home. Near-future plans call for at least two more podcast studios to be added at their Hammond location.

“We reached out to the guys at Niche Modern Home,” Charles Dowdy said. “We explained what we wanted and how we would use the space. Steve and Jeff were awesome. We can’t wait for others to see what they created for us.”

Northshore Podcasting offers a variety of options, from basic rental of that new space to a fully-produced podcast that includes guest sourcing, project management, production, audio hosting and promotion. This customized podcast approach will allow a variety of businesses and individuals to deliver engaging content consistently and easily.

Find out more about Northshore Podcasting at northshoremedia.net.