Northshore Media Group Proud to Grow and Evolve with the Region

Northshore Media Group has grown with the northshore, evolving from its beginnings as local radio stations into a complete media company, that’s dedicated to serving southeast Louisiana and southwest Mississippi. Over the past three decades, the northshore has undergone a remarkable transformation, transitioning from a sleepy collection of separate communities to an expanding and very connected, metropolitan area. Three decades ago, the trip from Hammond to Slidell featured a lot of pine trees and little traffic. Not so much today, as these cities have grown toward one another, with residents freely moving between them, sharing in the region’s resources and contributing to the northshore’s culture, which is distinct from nearby New Orleans and Baton Rouge.

Northshore Media Group has mirrored this evolution, expanding beyond its origins as a radio-only operation. Locally owned by Eloise Cottrell, Charles Dowdy and Brian Shirey, the company operates 13 broadcast and streaming radio stations, 5 print publications, a suite of podcast services, and a range of digital advertising products. This comprehensive approach ensures that residents stay engaged and informed through local content while providing businesses with effective tools to connect with their target audiences.

“It is satisfying and humbling serving our community of loyal listeners, readers, and fellow business owners,” says Eloise Cottrell.

Radio and Print: Time-Tested Channels

Of course, the heart of Northshore Media Group’s local presence lies in its radio and print offerings. Their radio stations feature popular local morning shows and on-air personalities who provide not just entertainment but crucial local news updates and interviews. These stations serve as platforms for local businesses to reach large numbers of potential customers effectively. Similarly, their print publications emphasize community events and lifestyle features offering advertisers tangible connections with readers.

“Every day we are energized by the feedback we get from listeners and readers across the parishes we serve,” says Charles Dowdy, “The diversity of the people we connect with is amazing!”

Podcasts: On-Demand Engagement

Recognizing the growing popularity of podcasts, Northshore Media Group has expanded into this medium, enabling businesses to engage niche audiences through on-demand audio content. Whether creating branded podcasts or leveraging existing shows for advertising, the company facilitates strategic planning, production, and distribution to maximize engagement

Introducing the New Suite of Digital Products

And finally, in response to the evolving digital landscape, Northshore Media Group has introduced a suite of digital products. These include responsive website design and management, s earch engine optimization (SEO), digital display marketing, and social media management. These tools empower local businesses to enhance their online presence and engage with customers in innovative ways, ensuring they remain competitive in the digital world.

Brian Shirey, General Manager of Northshore Media Group underscores their commitment to community and business success.

“Our platforms serve to inform, entertain, and connect our neighbors, while also providing effective solutions for local businesses to reach their clientele. We simplify the complex marketing process for northshore businesses.”

Through its integrated approach spanning radio, print, podcasts, and digital media, Northshore Media Group remains steadfast in its mission to support local businesses and enrich community life. Their evolution reflects a deep-rooted dedication to authenticity, community engagement, and innovation, ensuring they continue to play a pivotal role in the northshore’s ongoing growth and development.

Northshore Media Group’s journey from a radio company to a multi-faceted media enterprise mirrors the northshore’s own transformation. As both have grown and adapted, this media group has reinforced their commitment to serving and enhancing the vibrant communities they call home. northshoremedia.net