Batter's Owner Abi Caswell shares what makes her life sweet!

Abi Caswell is a native of Alexandria, Louisiana, who has called Tangipahoa Parish home since 2018. After graduating from LSUA with a business degree, she and her husband Trey moved to Hammond where Trey, now a baseball coach at Ponchatoula High School, coached baseball at SLU. During high school and college, Abi worked at an Alexandria bakery where she frosted cupcakes and worked the front counter, but never learned to bake. After graduating, she taught herself how and baked her first cake in 2016. At first, just baking for family and friends, then in 2021, a friend convinced her to open a social media “home bakery.” In the first 24 hours, she had 15 orders, and within a year, her business, Batter Bakery, was born. Her signature PINK BOXES can be seen all over the parish, and in September of this year, she opened a second location in New Orleans! Aside from creating pink boxes full of deliciousness, these are her 5 favorite things…

Fine Dining

With an affinity for travel, she and her husband Trey are foodies. When traveling or visiting out of town, they always research the best LOCALLY-OWNED restaurants to enjoy meals. They always start with a craft cocktail, then work through all courses… “soup to nuts”. Their favorite local restaurant is Cená Hammond.

Playing Tennis

Abi hasn’t always been a tennis player. However, during the pandemic, she and her husband began to play a bit. Since then, she has grown to love the sport. She plays 4 – 5 times each week and captains several teams. She also finds that it is a significant stress reliever from the challenges of small business ownership.

First Cup of Morning Coffee

Abi brags that practically every morning, Trey brings her a perfect cup of coffee in bed. She says it’s just not as good when she makes it herself. She also notes that her second cup usually comes from Luma, where she prefers Cure.

Strolling Downtowns

Having lived in downtown Hammond for years, she grew to appreciate the peace and charm of a downtown stroll. Now, even though they don’t live downtown, every Sunday, she, Trey, and the dog drive to downtown Hammond or Ponchatoula and stroll. But it’s not limited to our local downtowns. Other favorite strolls are in New York City, Chicago, and New Orleans!

Content Creation

Batter Bakery has a physical storefront because of her social media presence and content creation. When she decided to move from her kitchen to an actual bakery, she began “A Day in the Life” videos and has 230K+ followers on TikTok. Her biggest video received over 15 million views, and she’s had sponsorship from IKEA, Microsoft, Mastercard, and QuickBooks. Content creation allows her to celebrate her creativity, marketing, business, and baking passions!