Coming April 2010: A new Beginning ...
CANADA’S Formerly The Beaver
ARCTIC vIsIons
Two groundbreaking films. Nanook of the North soared. The other was forgotten.
This is NOT your same old Beaver!
Canada’s History is the newest incarnation of The Beaver magazine. Founded in 1920 by Hudson’s Bay Company, at 90 years it is second only to Maclean’s as the longest published magazine in Canada. Originally launched as the Hudson’s Bay employees’ magazine, based largely on the fur trade, it has evolved into Canada’s ONLY history magazine.
With 44,000 paid and audited circulation and an audience of 348,000 intelligent, wealthy Canadians,Canada’s History is your way to reach history and culture enthusiasts, a prestige market for high-quality services and products. Published 6 times per year, subject matter covers the whole range of Canadian history, with particular emphasis on social history, politics, exploration, discovery and settlement, aboriginal peoples, business and trade, war, culture and sport. Every major Canadian historian has written for the magazine. Other luminaries who have contributed include Margaret Mead, Stephen Leacock, Ken Dryden, R.H. Thomson, Lysiane Gagnon, Heather Robertson and Jane Urquhart. Based on a Canada-wide survey in 2008, 47% of respondents said they were ìvery interestedî in Canadian history. It also identified Canadians under 25 as the second highest demographic with a keen interest to read about our past. Our new brand and new look will leave us better positioned for readers to discover us online and on the newsstand. It will focus on delivering a fresh, integrated approach to delivering stories and information that appeal to them both in print and online.
• New columns by prominent historians • New Departments exploring Canada’s rich history in the arts, as well as key turning points in history • Expanded and enhanced travel section, including What’s On listings for museums across Canada • More in-depth features by prominent and award-winning Canadian writers
• Expanded online content that enhances the reader experience • Larger, easier-to-read type • A streamlined, user-friendly contents page • Elegant and modern art design
Canada’s History subscribers are loyal, card-carrying members of Canada’s History Society. They feel ownership and are highly engaged with Canada’s History Programs: • Canada’s History is a premium paid-circulation magazine selling on the newsstands for $6.95 • per copy and to subscribers for $32.95 for six issues annually • The renewal rate is an astonishing rate of 77 per cent! • 40% read it cover to cover and 55% read some articles in detail • Average number of reading occasions is 5 times • Average time spent reading is 114 minutes (67% spend over one hour) • Average enjoyment score is 8.3 on a scale of 1-10
As a result of having read Canada’s History: 25% bought a book/video/audio product 29% visited a web site 21% visited a museum/gallery/exhibition 27% visited an historic building/site 40% watched a television program 7% made a purchase from the Gift Guide (Source for all statistics after renewal rate: 2006 Subscriber Study by Prairie Research Associates (PRA). This mail study was monitored and by ABC and PMB and executed to the most rigorous research standards producing an astounding 75% response rate). Against its core audience of Men 45+ with University Degrees, Canada’s History is #3 in PMB.
[feel ownership]
Rate card Print
Sales summary 1x
3x
6x
Full Page
$ 6,025
$ 5,724
$ 5,423
DPS
10,845
10,303
9,761
1/2 DPS
6,929
6,582
6,236
2/3
4,519
4,293
4,067
1/2
3,615
3,434
3,254
1/3
2,410
2,290
2,169
1/4
1,998
1,889
1,789
1/6
1,326
1,259
1,193
729
693
637
OBC
7,531
7,155
6,778
IFC
7,230
6,869
6,507
IBC
6,929
6,582
6,236
1/12 Covers
2009 Closing Dates
Advertisers – contact Brian Stendel Sponsors/Partners – contact Deborah Morrison Ad dimensions and deadlines can be found at CanadasHistory.ca Ad sizes (W x D) Type page . .......................................... 7" x 9½" Trim size.............................................. 8⅛" x 10¾" Bleed page............................................ 8⅜" x 11" DPS...................................................... 15" x 9½" DPS bleed . .......................................... 16½" x 11" 1/2 spread ........................................... 15" x 4⅝" 1/2 spread, bleed.................................. 16½” x 5½" 2/3........................................................ 4⅝" x 9½" 1/2 v..................................................... 4⅝" x 7¼" 1/2 h. . ................................................. 7" x 4⅝" 1/3 sq. ................................................. 4⅝" x 4⅝" 1/3 v. ................................................... 2⅛" x 9½" 1/4 h. . ................................................. 4⅝" x 3½" 1/6 v. ................................................... 2⅛" x 4⅝" 1/6 h. . ................................................. 4⅝" x 2¼" 1/12 ..................................................... 2⅛" x 2¼"
Issue
Space
Material
Issued
Feb/Mar
December 1
December 8
January 19
Apr/May
February 1
February 13
March 23
Total reader demographics
%
Index
June/July
April 1
April 9
May 23
Male
61
124
Aug/Sept
June 1
June 12
July 22
Female
39
77
Oct/Nov
August 1
August 14
September 23
Dec/Jan
October 1
October 16
November 25
12-24
17
83
25-44
25
75
45-64
39
124
65+
19
125
Total paid circulation: 43,951 (ABC) Geographical Breakout*
Age
#
%
Atlantic
2,215
5
Bachelor's degree +
35
172
Quebec
1,777
4
Post-graduate degree +
15
215
Ontario
22,011
50
Man/Sask
4,111
9
Select Prof'ls & Mgrs. (SPBM)
14
168
Alta/NWT/Nunavut
5,353
12
Retired
27
136
BC/Yukon
6,726
15
Income
US/Foreign
1,633
4
Household income $100,000+
30
122
Personal income $50,000+
30
141
* ABC Dec 2008, Feb/Mar issue
Education
Occupation
Source: PMB 2009
printer to place supplied art here.
THE online source for history enthusiasts! Users will enjoy an updated design that is clear and easy to navigate. They will also be able to view exclusive online content, plus extensions of Canada’s History Magazine content – material that can’t be found anywhere else! We provide discussion forums and blogs for the History Community to meet, learn and share on a variety of topics. Members will be able to share their love of History with their existing networks via links to popular social networking tools, including Twitter, Facebook, Flickr,YouTube and Delicious. We also provide RSS feeds to stay on top of areas of particular interest. In addition to our current podcast features, we now offer video and webinar broadcasts, which will appeal to those users who enjoy more of a ìliveî feel.
[CanadasHistory.ca] ALL THIS, PLUS • Expanded Book Reviews and our new Book Wish List • Club for users to share their photos and/or travel experiences • History Community Calendar of Events You can take advantage of promoting to an engaged audience at a very reasonable cost.
Other programs Canada’s History Awards, which include: • The Governor General’s Awards for Excellence in Teaching Canadian History • The Pierre Berton Award • The Begbie Contest • The Macdonald Prize • Great Questions Essay
2009
2009
PM #40063001 PAP REGISTRATION NO. 10975
2009
31 JAN/FEB
2010
$4.50 CDN
ENTER KAYAK’S NEW CONTEST! YOu COuld WIN A $1000 RESP & A TRIP fOR 2 TO OTTAWA, PluS gET YOuR STORY PublIShEd bY KAYAK: CANAdA’S hISTORY MAgAzINE fOR KIdS!
Canada at the Winter Games 15 Olympic Heroes from Our Past
Get Writing Now!
A special publication of Canada’s History Society
Teacher Anne Tenning
Contest closes October 9th, 2009
197 bold ways to
bring history to life for your students.
ENTER ThE KAYAK KIdS’ IlluSTRATEd hISTORY ChAllENgE TOdAY!
Rewarding Risk Why you should take chances in the classroom.
MADCAP MISHAPS ON ICE AND SNOW
-
90 YEARS OF HEART STOPPING HOCKEY ACTION Kayak31_FINAL.indd 1
Great Field Trips.
Healing with History
Residential survivors share their stories. canadashistory.ca
10
$9.95
IT’S EASY TO TEll YOuR OWN STORY AbOuT CANAdA’S hISTORY. hERE’S WhAT YOu NEEd TO KNOW TO ENTER: 1. Pick a time, place or event from Canada’s history that interests you, research it and write a creative story about it. Use your imagination and have fun! 2. Stories must be between 500–1200 words. 3. Include 1 to 3 original illustrations or archival photographs. 4. Write your story in English or French.
SPONSOREd bY:
2009
5. Comics, graphic novels, storyboards are acceptable (remember, a 5-page comic strip is about 500 words). 6. Submit your story on our website, to our email, or by snail mail on or before October 9th, 2009, the contest closing date. 7. You must be between 7 and 14 years old to enter. For full contest details and to submit online, visit kayakmag.ca and follow the links.
hOW TO SubMIT YOuR STORY : EMAIL: contest@kayakmag.ca WEB: historysociety.ca/writingcontest MAIL: Kayak Kids’ Illustrated History Challenge 2009, c/o Kayak, PO Box 56060 Portage Place RPO, Winnipeg, Manitoba, Canada R3B 0G9
Display until March 31, 2010
11/25/09 7:45 AM
Kayak: Canada’s History Magazine for kids – our award-winning magazine aimed at children ages 7 – 12. It tells the story of Canada’s history in a way that children can understand and relate to, in an interesting and entertaining fashion. Feature stories and anime, plus games, jokes and puzzles.
100 Photos That Changed Canada – an initiative inspired by our magazine article, 10 Photos that Changed Canada, it is currently one of Canada’s bestselling books, with a paper-back version planned for release in 2010.
Teaching Canada’s History Magazine – a special, interactive issue targeted to educators of Canadian history, it is filled with great teaching ideas as well as online resources. Teachers love it!
Kayak Kids’ Illustrated History Challenge (part of awards program?) – a contest for children challenging them to write an original, illustrated story about any aspect of Canadian history. Our first annual contest, in 2009, drew an amazing response from individuals and classrooms across the country.
Heritage Fairs – a crossCanada program that encourages students to explore Canadian heritage in a dynamic, hands-on learning environment. Students use the medium of their choice to tell stories about Canadian history and present the results of their research at a public exhibition.
YOU can make history happen…
Explore
Canada’s History magazine
Learn
From award winning educational resources
Celebrate Canada’s History Awards at Rideau Hall
There are so many ways to support Canada’s History – from cash donations to planned gifts, from donations of Aeroplan points to ordering books and planning Travel Tours through our website For more information visit CanadasHistory.ca