TableWine: Uncorked& Unstuffy Local Craft Beverages

It’s difficult to imagine Madison’s Schenk-Atwood neighborhood, an east-side enclave of hip-cool bars, restaurants and retail stores, without a locally owned wine shop. It would have been even more difficult for Molly Moran to imagine a wine shop in the area that wasn’t her own.

“The advice that I had heard a lot was, ‘What would you do if the business of your dreams opened today and it wasn't owned by you? How would you feel about it?’” says Moran. “I thought about that—what if a wine shop went in on Atwood and it wasn't mine? I'd be so upset that I hadn't done it. So lo and behold, I actually lit the fire under my butt and did it.”

Seven years and a recent relocation later, Moran is so grateful she took that advice—her loyal customers are, too. Table Wine has steadily become an unstuffy, go-to spot for casual wine drinkers and enthusiasts alike. Customers sip leisurely among friends or take part in tastings in the cozy space or, on warm summer afternoons, enjoy the shady outdoor patio that came with the new location.