GRIST FOR THE MILL

Welcome to the second decade of Edible Monterey Bay! We started this magazine adventure in September 2011 and most of the time it feels like 10 years have passed in the blink of an eye. It was the same year that the growing community of edible magazines won the prestigious James Beard Foundation Publication of the Year award and we were here on the Central Coast wondering why there wasn’t an edible for our area. After all, Santa Cruz is known as one of the cradles of the organic movement, we have the Salad Bowl of the World in the Salinas Valley and there was a sophisticated food and wine scene developing on the Monterey Peninsula.

Founders Sarah Wood and Rob Fisher had the courage and determination to get EMB off the ground, along with Shelby Lambert and Kate Robbins on sales and me on the editorial side.

“Edible Monterey Bay is a magazine with a mission,” Wood wrote in our inaugural issue. “That mission is to help connect the people of Santa Cruz, Monterey and San Benito counties who grow, harvest and prepare our food with the people who eat it and to celebrate the amazing bounty of food and wine being produced here.”

Thousands of words, photographs and interviews later (2,208 stories can be found on our website) we are still at it, although our founders moved to the East Coast a few years back.

We love telling the stories of the local sustainable food community, and our readers eat it up. But one of the most rewarding parts of this work has been helping facilitate those connections within the foodshed, not between just farmers and eaters, but also among chefs, fishermen, foragers, food artisans and markets.

And we love brightening your day with compelling content. One of the most frequent comments we hear from readers is how uplifting, heartfelt and beautiful Edible Monterey Bay is—truly a respite from other types of media.

Many thanks go to our talented team of contributors who put together a fresh edition every quarter. With each season it seems our list of story ideas for the future grows longer.

In this 41st issue: Raúl Nava digs into the Japanese roots of this year’s trendiest flavor; Kathryn McKenzie gets ready for Thanksgiving with a visit to a regenerative turkey ranch; and Maria Gaura introduces us to a reclusive couple bringing rare ingredients to the tables of the finest local restaurants.

We are so grateful to all the businesses whose advertisements pay for our work. Remarkably, 17 of them have supported us since the very first year. On the occasion of our 10th anniversary, please stop in and thank them:

• Charlie Hong Kong • Dig Gardens • Earthbound Farm Stand • The Fish Lady • Gizdich Ranch • G&B Organics • Live Earth Farm • McIntyre Vineyards • New Leaf Community Markets • Penny Ice Creamery • La Posta • Santa Cruz Mountain Brewing • Scheid Vineyards • Soif • Star Market • Storrs Winery & Vineyards • The Wild Plum Café & Bakery

With the support of our advertising partners and the enthusiasm of our readers, we plan to keep Edible Monterey Bay going another 10 years…maybe longer!

Deborah Luhrman Publisher

edible

MONTEREY BAY

EDITOR AND PUBLISHER Deborah Luhrman deborah@ediblemontereybay.com 831.600.8281

FOUNDERS Sarah Wood and Rob Fisher

CONTRIBUTING EDITOR Mark C. Anderson

COPY EDITOR Doresa Banning LAYOUT & DESIGN Matthew Freeman and Tina Bossy-Freeman

AD DESIGNERS Bigfish Smallpond Design Savanna Leigh • tracysmithstudio • Zephyr Pfotenhauer

CONTRIBUTORS Alicia Arcidiacono • Nick Balla • Crystal Birns • Jordan Champagne • Jamie Collins • The Curated Feast • Maria Gaura • Margaux Gibbons • Jules Holdsworth • Alexandra Hudson • Coline LeConte • Kathryn McKenzie • Raúl Nava • Laura Ness • Zephyr Pfotenhauer • Geneva Rico • Jasmine Senaveratna • Ben Spungin • Laura Sutherland • Patrick Tregenza • Lisa Troutner • Jessica Tunis • Amber Turpin

ADVERTISING SALES ads@ediblemontereybay.com • 831.600.8281 Shelby Lambert shelby@ediblemontereybay.com Kate Robbins kate@ediblemontereybay.com Aga Simpson aga@ediblemontereybay.com

DISTRIBUTION MANAGER Mick Freeman • 831.419.2975

CONTACT US: Edible Monterey Bay P.O. Box 487 Santa Cruz, CA 95061 ediblemontereybay.com 831.600.8281 info@ediblemontereybay.com

Edible Monterey Bay is published quarterly. All rights reserved. No part of this publication may be used without written permission of the publisher. Subscriptions are $28 per year at ediblemontereybay.com. Every effort is made to avoid errors, misspellings and omissions. If, however, an error comes to your attention, please accept our apologies and notify us. We also welcome letters to the above address. Thank you.