THE EDINBURGH FESTIVALS IN 2012 A perfect opportunity to package the world’s largest sporting and cultural events
Every year, Edinburgh’s Festivals play host to more than 25,000 artists from all over the world and welcome audiences of some 4 million. The Festivals represent the largest cultural events in the world, attracting more people than a Commonwealth Games every year and defining Edinburgh’s international reputation as a vibrant, cultured and creative capital. In the summer of 2012 the UK will welcome athletes and visitors to the Olympic Games in London. While the world’s elite and emerging athletes are performing in London, the world’s elite and emerging artists will be showcasing their cultural prowess in Edinburgh the world’s favourite Festival City. The timing of the London Olympic games and the 2012 Edinburgh summer festivals provides a unique platform for your clients to extend their visit to the UK and include a few days in Scotland’s capital to experience the world’s largest arts festivals. From the 3-27 August 2012 visitors will be able to enjoy the festivals through a packaged holiday or fly/ drive tailored by you to include the Olympics and the festivals. The easiest way to do this is to include the Edinburgh Festivals Passport in your holiday portfolio. The pass includes tickets to see three shows over a day and more information on it can be found at www.edinburghfestivals.co.uk/trade-passport
Exclusively for summer 2012 the festivals will be tailoring the Passport to complement the London 2012 games. So while your clients enjoy world class and emerging talent in the sporting world, we’ll provide a comparable cultural offering in Edinburgh. Ideal for FITS, the Passport includes tickets to three festival shows over a day. Shows are selected in advance and by a top festival critic, creating a full day of festival discovery from the world’s largest arts festival. Shows are hand-picked from the Edinburgh Festival Fringe and the world renowned International, Book, Art and Jazz & Blues Festivals.
BENEFITS FOR YOU:
BENEFITS FOR YOUR CLIENTS:
• On sale to trade only, no public rate
• The perfect introduction
• Access to discounted tickets for your clients
• Tickets to hot tips and must see shows from a top festival critic
• Free sale product: no need for complex allocations • Hand-picked itinerary* - the easiest hasslefree way for your clients to enjoy the festivals *chosen by a festival critic • Dedicated travel trade team to assist with bookings and customer enquiries
• Discounts in festival cafes, restaurants and bars throughout the city • Hints & tips from celebrity Edinburgh Festivals ambassadors • Guaranteed seats at great shows, reserved for your clients ahead of public sale
• Videos, images and key trade toolkit marketing collateral for use in your promotions • Inclusion in the Edinburgh Festivals integrated marketing & PR campaign • Your package will be featured online (we receive some 750K unique visitors per year) and in e-comms to our extensive database as well as inclusion in print and PR opportunities throughout the year.
Passports are available from £44 nett and are valid from 3rd – 27th August 2012 inclusively To find out more please email Susan at susan@festivalsedinburgh.com All packages created around the 2012 London Olympic games will feature in our extensive yearround marketing and PR campaigns, while include digital campaigns, e-comms, editorial in lifestyle, newspaper and travel publications, broadcast opportunities and above the line campaigns. There are also opportunities available for working with individual festivals, such as the Edinburgh International Festival, the Royal Edinburgh Military Tattoo and Edinburgh’s Hogmanay. To find out more please email susan@festivalsedinburgh.com or visit www.edinburghfestivals.co.uk/traveltrade