SEO Training Institute
How to Structure an Ideal SEO Optimized Page • Complete Site Optimization and Competitor Analysis. • Keyword Research & Analysis • Content Optimization • URL Mapping by Keyword • Meta Tag (Title, Description and Keyword) Creation
• H1, H2 Tags • Alt Tags • Canonical Issue • Image Optimization • Adding Site in Webmaster Tool • Adding Site in Google Analytics Tool • XML & HTML Site Map Implémentation • Error 404 page optimization • Robots.txt Creation
Complete Site Optimization and competitor analysis • Link Analysis with Moz Open Site Explorer • Monitoring Competitors’ Onpage SEO • Identifying Your Top Competitors • Plan how To Beat the Competition
Keyword Research & Analysis Content Optimization • Keyword Recommendations • Keyword Research Sheet monthly searches • Keyword Efficiency Index • Current Keyword Rankings • Return on each keyword
Content Optimization Website content optimization is critical for all written text, but it is mainly important for landing pages that include information about other content pieces. • Title tags • Meta descriptions • Meta keywords • URLs
URL Mapping by Keyword • Select the pages you want to focus on. • Add the recommended list into the Google keyword research tool. • Evaluate which terms are relevant to that page and have good traffic levels • Based on these keywords and the content on the site, write a short title • Add a unique description-this must be useful for the user.
Meta Tag Creation • Be Mindful in Length • Place Important Keywords Close to the Front of the Title Tag • Leverage Branding • Consider Readability and Emotional Impact
H1, H2 Tags • H1 Effect on Other Ranking Factors: H1 tag effects organic
search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is possibly the most important engagement metric as calculated by Google’s algorithm.
• The Hummingbird Perspective: The Google Hummingbird algorithm update, which aims to provide a positive user experience, opens up a great opportunity for optimizing an H1 tag.
Alt Tags • Keep your alt-text short. • Incorporate SEO keywords into your alt-text. • Make your alt-text meaningful to your readers.
Canonical Issue The fundamental problems that canonicalization can fix stem from multiple uses for a single piece of writing–a paragraph or, more often, an entire page of content–that appears in multiple locations on one website or on multiple websites. Search Engine refer to this issue as duplicate content. Shown below some examples: • www.edisoninfosystems.com • edisoninfosystems.com/ • www. edisoninfosystems.com/index.html • edisoninfosystems.com/index.php
Image Optimization • If your image includes text, be sure to repeat it in your alt-text. WHAT WE SEE
WHAT SEARCH ENGINE SEE <img src=“books.png” alt=“books”/>
Adding Site in Webmaster Tool Go to Google Webmaster tools website and sign in with a Google account. After signing in, add your websiteâ&#x20AC;&#x2122;s URL and hit the add new site button. To easily add the meta tag to your website you can install and activate our Insert Headers and Footers plugin. Copy the meta tag line provided by webmaster tools which will look something like this: <meta name=â&#x20AC;&#x153;google-site-verification" content="VerificationKeyCode" />
Adding Site in Google Analytics Tool • Create a Google Account. • Create a username and a secure password and add your phone number (Google may use it to verify your account), as well as your current email address. • Next, you have to have a Google Analytics account. Find out how to set that up in our tutorial on How to Setup and Use Google Analytics on Your Website then return to this tutorial.
XML & HTML Site Map ImplĂŠmentations â&#x20AC;˘ The standard way to build a sitemap is to make an XML file. You also have the option to create your sitemap manually or, alternatively, you can choose from a number of third-party tools to generate your sitemap automatically. After you make your sitemap, you can later submit it to Google with the Sitemaps page.
Error 404 page optimization • Retain Site Visitors • Boost Keyword Rankings • Consistent Site Navigation • Strategic Internal Linking
Robots.txt Creation • Identify which directories and files on your web server you want to block from being crawled by the crawler • Identify whether or not you need to specify additional instructions for a particular search engine bot beyond a generic set of crawling directives • Use a text editor to create the robots.txt file and directives to block content • Optional: Add a reference to your sitemap file (if you have one) • Check for errors by validating your robots.txt file • Upload the robots.txt file to the root directory of your site
About Our Institute • SEO Training Institute:
Training arm of Edison Info Systems.
• Establishment: 2008 at
Ghaziabad, Uttar Pradesh (India).
• Expertise: Training, Placement Consultants, SEO services
Contact us • Edison Info Systems • Cosmos Business Hub, LG-1, Plot No- 586/1, Vaishali, Ghaziabad Landmark- Next to Pushpanjali Crosslay Hospital, Pin- 201010 Contact No- 0120- 4238023, +91- 9717727864 • Email : info@edisoninfosystems.com Website : www.edisoninfosystems.com