Search Engine Optimization Analysis For: http://www.wisealerts.com
http://www.wisealerts.com http://wisealerts.com: website Analytic Report Site title: Wisealert - Home Comment: Your title should be keyword rich and target keywords you could really rank for, just generic terms or company name will not help you improve your ranking in the SERPs (search engine results pages). You can have as much as 14 characters in your title; so, utilize it without keyword stuffing. You are currently using exactly 14 characters and have no keywords in your title. Meta Description: Need to create Comment: This is one of the important elements for your site. If you don't have a description, you're only hurting yourself. For most sites, it is best not to include the domain name unless it is a keyword term. Google displays up to 14 characters, but most experts go for 150 or 160 to be safe. Meta Keywords: Not found Comment: Google engineer, Matt Cutts, revealed that Google doesn't care to look at the Meta keyword tag, but this debate still continues even today. Thing is, although Google is the top dog and perhaps they really don't care for the keyword meta tag, but it is still good practice and other search engines still care for it, so it doesn't hurt too much to go ahead and utilize the keyword meta tag. Try to stay within 10 keywords per page. Aside from the recommended numbers, it's best to go for keywords you can actually rank for, not just generic keywords that have more than 100,000,000 results. You currently have 0 keywords in place. Images Alt Tags: Total images found: 15, where 8 images does not have ALT text. Comment: Search engines give a considerable amount of value on images that have an alt tag. This is because images cannot be vied or seen by search engine crawlers, but when it is given an alt tag, it is giving a searchable 'value'. Permanent Redirect: Not Found Comment: Search engines may think http://www.wisealerts.com and www. http://www.wisealerts.com are two different sites. You should set up a permanent redirect (technically called a 301 redirect) these sites. Once you do that, you will get full search engine credit for your work on these websites. As of right now, your website without the 'www' has N/A indexed pages while your site with the 'www' has N/A indexed pages. In the same respective, your backward link is 1. Domain Age: 1 year, 10 months, 2 weeks
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http://www.wisealerts.com Comment: Age is an important factor in search engine marketing. Sometimes, a site will outrank another simply because of the age of a domain. Although this is not in your favor, there are still many ways of increasing traffic and improving your ranking positions. 'We have had experience in ranking on page one for HIGHLY competitive keywords of over several million results. Google Indexed Pages: 247 Comment: You have to understand that the more content you have the better chances of ranking you will have for multiple keywords. It's almost like playing the lottery, except your chances for ranking for keywords to bring you traffic has a higher ratio. Google PR: 0 Comment: PR is an important value, but it is not to be placed onto a pedestal like a goddess. There are sites with very low PR value, but still outrank other sites with higher PR values. This is because of the improper of back linking (off-page optimization) from other high PR valued sites and proper onpage optimization. Alexa.com Traffic Rank: 2,725,103 Alexa is an online service that measures traffic for millions of sites on the Internet. Your website has an Alexa rank of 2,725,103 which is in the top 4.11 % of all websites. Comment: Alexa.com is an online traffic ranking service (like compete.com) that monitors over 20,000,000 websites. The closer you are to #1, the better. Alexa also estimates how much traffic a website receives based on country. The honest truth is, Alexa is not an accurate service that tells people exactly where they rank or how much traffic a site really gets. Hover, it should really be taken with a grain of salt, meaning there is a bit of truth in it. Those who think that it's important will perceive a site to be more valuable and authoritative, but those who don't care simply won't matter. Last Crawl Date: 20 Jan 2011 04:30:41 GMT Comment: The more often Google comes back to crawl your pages the more possibilities and chances that your website pages will rank for certain keywords. Inbound Links: 0 Comment: The more sites linking back to you, the better your site will rank for particular keywords. You need high PR sites linking back to your website. This can be accomplished through the use of social media sites, forums, blogs, link directories and more.
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http://www.wisealerts.com Blog: Not Found Comment: Uh oh! A lot of companies do not know that this is a secret weapon that not too many people know how to utilize. The reason for its importance is due to the fact that a blog can generate new and unique content, which Google loves to come back and dig into. A stagnant website is incapable of growing without new content. If your blog is adding new pages, you are increasing your search engine marketing importance by 110%. By utilizing a blog, you are allowing visitors and customers to comment on your entries. This will in turn bring search engine crawlers back for more and more often. (You can over-ride this setting below) Bookmarks: Mixx.com - 0, Delicious.com - 0, Digg.com - 0 Comment: The reason this is important is because social bookmarking sites allow millions of people to share the bookmarks openly. This will also allow search engines to crawl and give 'link juice' to the target link. This in turn will help you with your rankings.
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http://www.wisealerts.com Brief Overview of Site The SEO of http://wisealerts.com/ is actually quite poor. It is failing to rank for its basic target keywords such as “penny stocks with, trading in penny stocks, in penny stocks. This is probably due to the lack of effort in building the link popularity of the website, as presently Yahoo is only showing 1 inbound link. The basic structure of the site is ok but the URL structure need to be rewritten. The reality is that very little effort and thought has gone into the SEO of the website and it needs to be remedied quickly.
Brief Overview of Recommendations Implement Proper Keyword Research: Currently the there is no keyword so it needs a thorough research and then finalizing the keywords for your site. Improve the structure of the site: The structure of the website can be improved and made more search engine friendly. Increase the link popularity of the website: The link popularity of the website needs to be worked consistently if the site is going to have any chance of ranking for its keywords. Overall the site can be improved massively with all thought out and properly implemented SEO campaign.
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http://www.wisealerts.com About Search Engine Optimization What is Search Engine Optimization? Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria. To ensure your site ranks as highly as possible, will perform (amongst other techniques) a combination of the following SEO procedures: Website Audit Your site will go through a rigorous search engine optimization review. Here, our skilled search engine optimization experts will analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance. Competitor Analysis This offering includes study of the on page and off page optimization factors of the competitor’s website to help in knowing how the competitor is faring on the search engines (specified by the client). It also helps in identifying the phrases which the competitor’s are targeting. This will help you finalize your preference of key phrases and reach the target set for Search Engine Marketing purposes. Key Phrase Identification (1 key phrase may contain up to 5 words) Using our powerful research tools we analyses your suggested key phrases to identify the levels of traffic and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more awareness. We will thoroughly research key phrases for relevancy and competitiveness in order to settle on a target set that will bring in relevant traffic to the site.
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http://www.wisealerts.com Making the site search engine friendly Search Engines live and die by their ability to produce relevant results for their users. By employing specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher’s key phrases. A combination of the following procedures (amongst others) are undertaken to optimize your website: Content optimization If need be, our skilled SEO content writers optimize your website’s content to enhance the keyword density on the pages that need it. Page and link renaming By renaming the pages and the links within your website using your target keywords and you can increase the keyword density of your site allowing the search engine spiders to rank your pages a lot higher. Site-map update / creation Site maps act as the roadmap of your website for search engine crawlers. The more of your website a search engine can see the better change you have of ranking higher in a search result for a certain topic. A full text based site map is crucial in making the site search engine friendly. Tagging We update the Title, Keyword and Description tags for each individual page of your site. This means you can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases. Additional Navigation Bar Ideally, should give the spider as many ways of reaching a page as possible – a couple of navigation bars, links from images, links from content, etc. This increases the chances of a page being revised and indexed. The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website. The pages that are to be promoted need to offer more entry points to spiders to ensure that these pages get indexed.
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http://www.wisealerts.com The target pages should link to all the pages of your site. This can be achieved simply by implementation of a textual navigation bar (at the bottom of each page). HTML Coding Validation & Correction Search engine crawlers prefer W3C standards with respect to HTML coding standards. If a website has been made on the basis of the W3C standard, it positively influences the search engine rankings especially in MSN. Robots.txt Search engines will look in your root domain for a special file named "robots.txt" (http://www.abc.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard. What we do differently is alert the spider to the exact location of your sitemap file (illustrated above) alerting them to constant changes rather than static data. Image Optimization All websites should comply with W3C standards (www.w3.org) and regulations for making sites accessible for people with hearing, motor or visual disabilities. In order for websites to be accessible, every image on the page should have an ALT tag that describes the image exactly, and also repeats any text that is in that image. If you think of a spider crawling through a page – consider it a blind robot moving through your site using only text to tell it what the object in front of it is. So when you have an image the robot comes up against that isn’t named using an alternate tag, the robot simply thinks that space is a big black square. Giving a product image a name will let the robot know that the block is important and it is aptly named. URL Architecture Documents and other objects can be linked within the site using absolute or relative links. Search Engines give more importance to the links which are absolute rather than relative links and therefore positively influences search engine rankings.
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http://www.wisealerts.com ‘301’ Permanent Redirect "301" translates to "moved permanently". Nothing is more aggravating to an end-user than going to someone’s site and not getting the information they requested. This line is completely frustrating especially when your potential customers can’t find the special page you created for them to alert them to a special sale or new product. Moving a page is risky, but we you can take that risk and move a page(s) securely. If you are considering moving a page on your b site into another folder or simply renaming it; there are a couple of important points to consider. The most important issue is that if the page you are moving or renaming has a good search engine ranking already, or may have been bookmarked by your visitors; all your hard work could be lost. Bearing in mind that search engines can take months to refresh their listings, any visitor clicking on a search engine result may be severely frustrated if they don't arrive on the page on your site. You could always use a custom 404 error page; but this is still an extra hurdle for visitors to jump and the rankings you have built up for the page in question will be lost.
Inbound Links Ideally, you should give the spider as many ways of reaching a page as possible. One of the ways this can be done is by giving links from content.
Your Search Engine XML Site map Google Sitemaps is to inform and direct Google search crawlers to the website pages. Webmasters can place a Sitemap-formatted file on their b server which enables Google crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly.
Website Statistics Website Statistics is a feature in our services, which entails the use of statistics to identify and highlight the trends in the Internet traffic with reference to your site. This encompasses details of the number of users, the frequency of the b pages visited and sessions, browser details and the likes.
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http://www.wisealerts.com Our system uses powerful technology provided by URCHIN, the world’s most accurate system for measuring Unique Visitors. Primarily, the system lays stress on illustrative graphical representations for all sections to enhance comprehensibility of the statistics.
Manual submissions
The UK’s most commonly used search engine is Google.co.uk; hover it is important not to ignore other social sites and search engines such as Yahoo, AOL, MSN, Ask Jeeves as well as the other 400 smaller systems. By manually submitting your b pages to all the major search engines make sure that the pages are properly indexed and stand the best possible chance of reaching the top of the rankings.
Link popularity Most of the top search engines use link popularity in their ranking algorithms. Google uses it as one of its most important factors in ranking sites. Increasing the amount of quality inbound links to your site makes your site appear more important and more relevant to the search engines, resulting in a higher Page Rank and higher positions. We helps increase the link popularity of your website by approaching webmasters of other high ranking popular sites, and trading links with them. We offer ONE WAY LINKING for the website. Under ONE WAY LINKING, the website is submitted in relevant category and directory having good Page Rank. ONE WAY LINKING covers the following: •
Directory Submission
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Creation of Blogs and submitting in relevant blog websites
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Creation of Articles and submitting in relevant article websites
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Press Releases in relevant press releases website
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http://www.wisealerts.com Search Engine Optimization Methodology
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http://www.wisealerts.com
What Our SEO Services Clients get for their money? 12 month search engine optimization •
Technical Audit and Competitor Analysis
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On Page and Off page optimization for the targeted pages of the website
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Ongoing manual, regional, automated and industry specific submissions to the search engines for the optimized pages of the site.
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Increased link popularity
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Monthly competitor ranking reports, traffic and ranking reports to show the effectiveness of the campaign (post-optimization).
Search engine optimization is a long term marketing strategy, and in order to continually achieve the highest rankings it is essential to make adjustments and improvements in order to remain competitive. Ongoing maintenance and research should be carried out on a quarterly basis in order to ensure long-term results.
Reports and Data clients receive We are SEO Experts and will help you to monitor the success of your search engine optimization and pay-per-click campaigns with regular monthly (or weekly) reports on your website traffic, keyword ranking and conversion data. SEO ranking reports To demonstrate the effectiveness of your SEO campaign, our experts generates monthly ranking reports. These comprehensive reports show how will you rank on all of your targeted key phrases on Google; MSN and Yahoo! search engines.
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http://www.wisealerts.com Ranking reports allow us to continually fine-tune your campaigns to ensure the best possible ranking position for all key phrases, and to demonstrate a tangible and measurable return on your investment. Competitor Monitoring Reports Keep tab on how your competition is faring! Competitor Monitoring includes generation of ranking reports for your competitors on a periodical basis. This helps you compare the standards of your online visibility with your competitors. Link Popularity Reports Your link popularity consultant will send you report as to where the links to the website has been submitted every 30 business days. Pay-Per-Click Management reports Your Pay-per-click campaign manager will send you detailed reports on a weekly basis. The reports will show you exactly where and when your campaign spend has been allocated, show which key phrases are bringing you traffic and identify poorly performing key phrases. It also provides you with graphical representations of the data so it can be vied at a glance.
Presented to: Mr Qaisar Amin (CEO)
By: SEO Team Manager Neriah Resources
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