MOTIONS r 2020 BY ISSUU
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CONTENT CALENDAR IDEAS
IMAGE CREDITS: CHICKPEA MAG, BBC GF ME, BECOMING ONE, MY MAGAZINE BY MOLLY MY, LUCY’S MAG
NOVEMBER 2020 CONTENT CALENDAR IDEAS 2
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GIVING THANKS In America, Thanksgiving is a major theme amongst content creators. There is so much to cover when it comes to Thanksgiving content, from home decor, to recipes, to table settings, to outfit inspiration. Hospitality is IN as we settle in for the end of year holiday season. Give thanks to your audience.
USING ISSUU FOR SOCIAL Fill up your November 2019 content calendar with content from the Issuu Story Cloud. The Issuu Story Cloud is a suite of integrated digital publishing products. Tap the power of the Issuu Story Cloud to create and share content to your website, on your blog or as Instagram Stories, Stories on Facebook, Snapchat Stories and more. Using the Issuu Story Cloud to distribute your content will allow you to reach a global audience with design-forward assets and digital content. Ready to get started? Head over to the Issuu Creator Hub to see how Issuu can best serve your brand.
TRENDING Orange, Brown, Red Pumpkins, gourds, squash Thanksgiving Warm outerwear Cool weather Alternative Thanksgiving recipes Baking, cookies, pies Holiday home decor ideas
H O L I DAY S I N N O V E M B E R ‘19 IN NOVEMBER, the holiday season really starts to kick off. With the incoming winter holidays, there are so many opportunities for content creators to begin planning and executing campaigns while audiences are in a festive mood. Start planning your November 2019 content calendar today with these content calendar ideas from Issuu.
World Vegan Day (November 1st) Daylight Savings Ends (November 3rd) Veterans Day (November 11th) World Kindness Day (November 13th) Students Day (November 17th) Children’s Day (November 20th) Thanksgiving Day (November 28th) Small Business Saturday (November 30th)
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CREDIT: THE INSPIRED HOME
5 Ways to Generate Engagement with Issuu Content EST LIVING COVERS FIVE WAYS TO CREATE MORE ENGAGEMENT WITH YOUR ISSUU CONTENT.
LEVERAGE AND PROMOTE ALL YOUR CONTENT PLATFORMS – PUSH OUT AND PULL IN Feature and promote content from your varied brand platforms as we say push and pull your readers through your key and most successful content. Drive consumers back to your site or social media channels to engage the consumer deeper and for longer with your brand. We recently introduced ‘the latest’ aligned to our editor’s letter. This used to be an edit of favourite products, now this is more than that showcasing top content from all platforms. The name plays off our weekly email name ‘the latest’ these pages feature new products, best in show content, social success stories and event information.
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CREATE NEW SECTIONS TO DRIVE ENGAGEMENT
Create new sections in your magazine to drive engagement. Working within the interior and homes category we field 100’s of questions about product recommendations and the details of each product featured throughout our editorial. With this constant consumer research, it made sense to create a dedicated section to feature and help answer these questions, so we developed ‘ in the detail’ enabling us to provide engaging information for our consumers to store, share, shop and save their favourite products. Every quarter we share detail about the best-designed products based around the theme for the issue. Eg. Kitchen products such as travertine.
CREATE VIDEO CONTENT TO ENGAGE READERS
Adapt your content from other channels and integrate the content to bring the story to life through the use of video. These videos can be a mix of consumer-led and commercially led. A digital magazine should be flat, it should be interactive – a true form of entertainment. This ensure consumers stay engaged in our title reading cover to cover.
ENRICH YOUR FEATURE STORIES
Add content to your feature stories to engage your readers deeply. Every issue est presents 3 homes and we’ve found that sharing the signature style of the main designer is a great way to drive engagement within the editorial feature. The signature style pages are the most engaged pages of each issue (closely followed now within the detail).
ARTICLE LINKS DRIVE ENGAGEMENT
Est Magazine has driven 80,000 plus link outs for consumers across 30 plus issues published. We ensure that the consumer comes first in every content decision we make. From our market research est knows that our consumers want answers in the digital medium, it is an expectation that you will be able to find what you want online and fast.
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CONTENT MARKETING
How to Make Money with Holiday Gift Guides on Issuu BRANDS AND CREATORS ALIKE CAN BENEFIT FROM HOLIDAY GIFT GUIDES.
It’s a wonderful time of year for brands and creators. One major part of the holiday season: gift guides. Bloggers and creators that use brand partnerships as a source of income have ample opportunity with holiday gift guides. They’re a great way to pair up with brands that align with yours. They can also be fantastic for your own brand awareness with brand reshares! But how can we maximize your sales once you publish? Here’s how to make money with holiday gift guides.
AFFILIATE LINKING
If you’re a blogger or creator that operates on brand sponsorships, including affiliate links is the perfect solution to drive income with a holiday gift guide. Use Issuu’s linking feature so share in-publication hyperlinks. Partner with brands that are aligned with yours on some affiliate link opportunities. Gift guides are a great spot to partner with multiple brands for the opportunity to collaborate. Use affiliate links to make commissions from each sale you drive from your holiday gift guide.
SHOPPING LINKS
Shopping links on Issuu are a great way to entice buyers. Instead of a regular hoverover hyperlink, they’ll see a shopping cart icon. This will make it more “shoppable” to those who are flipping through the magazine. If someone is checking out your gift guide and is ready to buy, these are a great signal that they can buy the shown product. Pair a shopping link on Issuu with an affiliate link to get potential customers to use your gift guide for their shopping needs.
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