INTERLAKEN Magazine
Mediakit 2015
INTERLAKEN Magazine The best of tourism, on your own way Interlaken Magazine is dedicated to present the best options for destinies and the differentials for the clients and direct public. This magazine will be make by Ruah Publishing House twice a year (July and October) and will present the best of tourism in an intelligent mode with a really good graphic quality, the way Interlaken clients deserve.
REVISTA
VIAGENS & TURISMO
INTERLAKEN
AUSTRÁLIA
DESTINO DOS
SONHOS
LUGARES E PESSOAS HISTÓRIAS EM
FERNANDO DE NORONHA
DIGITAL VERSIONS SOCIAL MIDIA
30 DIAS CONHECENDO
JÁ PENSOU EM DAR A
SIDNEY
VOLTA AO MUNDO
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Who reads Interlaken magazine? Interlaken magazine’s readers are over 25 years old and look for inspirations to live their best moments. The mailing is directed to a high purchasing power and sophisticated public, composed of class A families from Curitiba.
78% of the readers are women.
82% of reader´s children study on private schools. 84% have higher education. 71% afford cars. 76% go out for dinner frequently. 88% usually buy on shopping malls. 79% usually go to the movie theater. 68% have traveled abroad. 92% are connected. They have tablets, iPhones or notebooks. * Information based on Ruah´s VIP mailing, which will be used for Interlaken magazine distribution.
3000 copies Distribution
55% 30% 15%
VIP mailing composed by AB+ class people. VIP Interlaken mailing composed by clients with the best purchasing profile. Promotional actions (beauty and medical centers, cafes‌)
2
Price chart FORMAT | DIMENSIONS Single page 17,5 x 26 Double page 35 x 26 Outside back cover 17,5 x 26
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PRICE $ 1.166,66 $ 2.333,33 $ 2.800
2015 Schedule # Edition 1 | 15.06 # Edition 2 | 30.09
Annual sponsorship Annual sponsorship provides you a special discount!
SINGLE PAGE 2 singles pages: $ 1.866,66 20% discount Edition price: $ 933,33 Payment: 4x $ 466,66
DOUBLE PAGE 2 double pages: $ 3.733,33 20% discount Edition price: $ 1.866,66 Payment: 4x $ 933,33
Ruah
Interlaken
Nowadays Ruah is much more than a magazines publisher house. It’s a communication platform that works with the clients, trying to understand really well their history and brand identity, offering materialized products in the shape of magazines, websites, special projects and events.
Interaken´s group has been acting in tourism market for 29 years, and has three travel agencies, tourism operator offices, travel products shop, visa sectors, its own vehicle rent system and money exchange service.
Rua Casimiro José Marques de Abreu, 706 - Ahú | Curitiba-PR | www.editoraruah.com.br
Eurípedes Garcez do Nascimento, 523 Ahú - CEP 80.540-280 - Curitiba/PR www.interlakenturismo.com.br