Meet the Beefmaster Breeders United Staff!

Dr. Joe Mask joined Beefmaster Breeders United (BBU) as the new Executive Vice President on September 6, 2022. Most recently, Mask served as Executive Vice President for the American Brahman Breeders Association. Prior to his role with the Brahman association, he served as an Assistant Professor and Extension Specialist in Youth Veterinary Science with the Texas A&M AgriLife Extension Service and Institute for Infectious Animal Diseases. In this role, Mask was instrumental in implementing the Veterinary Science Certificate Program in all 50 states and four countries. Before this, he served as an Agriculture Science Teacher or County Extension Agent for 16 years.

Mask received his Bachelor of Science in Agricultural Science from Texas A&M University, Master of Science in Agriculture Education from Tarleton State University, and Doctorate in Extension Education from Texas A&M University under the guidance of Dr. Chris Boleman. Mask has judged cattle for the past 24 years at local, county, state, national, and international shows. Mask lives in Franklin, Texas with his wife Julie and daughter Jennifer, where they raise Brahman, Simbrah, and Simmental cattle. His greatest joy is watching his daughter, Jennifer show and advocate for the beef cattle industry.

Mask is the Executive Vice President for Beefmaster Breeders United. In this role, he leads one of the global beef industry’s purebred beef associations, represents progressive and committed Beefmaster breeders on a worldwide level, manages a professional team, represents the association at worldwide beef events, and guides the organization as demand for Beefmaster cattle genetics continue to rise. It is his goal to make Beefmaster a common name when talking about the beef industry.

Dr. Lance Bauer was born and raised in the Texas Hill Country, in Ingram, Texas. He grew up with commercial cattle and registered sheep. He also worked in his family’s feed store business.

He attended Texas A&M University, where he graduated with a Bachelor of Science in Animal Science, and furthered his education to completing a Ph.D. in Animal Breeding at Texas A&M, with an emphasis on beef cattle. Bauer and his wife Kaley, reside in College Station, Texas.

Bauer works daily on answering questions about data collection and performance, and how it is used in the Beefmaster breed, as well as in the industry. He also works on education about the breed and where the breed is moving. Bauer works closely with the Breed Improvement Committee, to help the committee make informed decisions that will be beneficial to the breed. He looks into where the breed can focus on research and education to increase the impact on the industry. Bauer is in charge of inputting scan data as it arrives from the lab, and sending out scan results when they arrive.

this day she is still a diehard Alabama Crimson Tide fan! Henderson aspired from a young age to be an elementary education major, but got married before she attained that goal. Not long after she and her husband were married, her husband joined the Air Force. Her first daughter was born in San Antonio, and her second daughter was born in England.

Henderson has also lived in Las Vegas, Nevada and Biloxi, Mississippi during her husband’s career. She ended up back in San Antonio, close to her parents when her husband retired.

She has held all kinds of jobs, all the way from wrapping meat at a deer processing plant, being a childcare provider, a Church Secretary, a teleservice representative with Sears, and an order entry representative at QVC.

She began as the file and mailroom Clerk at Beefmaster Breeders Universal in 1994 and has continued working with the Association for almost twentynine years. She always says it is the breeders she serves that have made her stay. In twentynine years, she has seen the graduation and marriage of both of her children, the birth of two precious grandchildren, and the illness and eventual loss of both of her parents and both in-laws. Henderson states that Beefmaster breeders are a passionate bunch and some of the best people you will ever meet. Who knew that when she walked into the BBU Office at 6800 Park Ten Blvd on May 23, 1994, without an interview appointment, that she would still be walking through their Office doors in 2023 in Bryan, Texas now as the Office Manager!

When members call in with specific questions, Henderson researches those topics and relays the information. She assists with keeping track of other staff’s schedules and vacation time. She sets up emails for committee chairs and handles board of director correspondence. “I basically do a little bit of everything,” Henderson said. “Another thing I try to do is to just keep up with the morale around the office.. I truly enjoy the people I work with; it is like working with extended family.”

Donna Henderson was born in Mobile, Alabama, and moved to San Antonio, Texas where her father’s civil service job transferred him before she entered second grade. Her roots run deep, and to

Henderson is the office manager at BBU. Henderson’s job encompasses a wide array of responsibilities from keeping the office supplies stocked, to assisting the EVP with handling payments. She does data entry, issues passwords, takes calls, and resolves registration issues over the phone.

Kylie McIntosh is originally from Boerne, Texas. She grew up raising and showing swine and Brahman cattle. She currently owns and operates LK Brahmans with her younger sister.

Prior to working at Beefmaster Breeders United, McIntosh was the intern for the Brahman Foundation, where she served as their Scholarship Coordinator. She has enjoyed her time with BBU as the Membership Coordinator, and recently took on another position as the B.E.E.F Liaison for the association. She is currently a new resident to College Station, Texas, and is eager for her future with BBU!

McIntosh is the Beefmaster Breeders United Membership Coordinator, and the Beefmaster Educational Endowment Foundation (B.E.E.F.). In these roles, she serves as a liaison between the organization and its members, as well as managing the current membership database, and helping execute successful strategies to recruit and orient new members. Since she took on the role with B.E.E.F, she works closely with the foundation president to execute administrative and finance tasks for the foundation. in Beefmaster genetics on the international and domestic fronts. me a call. I am glad to help in any way

Laurel Kelley is originally from Yoakum, Texas, where she grew up raising and showing steers. Kelley began judging collegiately at Blinn College, and transferred to Texas A&M University, where she competed on a nationally recognized team. While at Texas A&M, Kelley obtained a Bachelor of Science degree in Animal Science.

Jon Garza is originally from Laredo, Texas. He attended US Army Chemical School in Fort McClellan, Alabama, and graduated from Texas A&M Kingsville with a Bachelor of Science in Range and Wildlife Management. Shortly after graduating, he started working for the TDA as a field investigator and inspector in Corpus Christi, and then served as TDA Coordinator for the Grain Warehouse Program in Austin, Texas.

Garza served a total of 25 years and seven months with the TDA, and served six years in the military. Jon comes to us from the Texas Department of Agriculture (TDA), where he most recently acted as Director for International Programs and Livestock Export Pens. His duties consisted of directing, developing and implementing and being the primary information source for the agency relative to all international programs and livestock export.

Garza’s volunteer work consists of serving on the United States Livestock Genetics Export Board of Directors, and he is an officer in Post 1805 of the Catholic War Veterans of Austin, Texas. Garza and his wife, Denise, have three grown children, and eight grandchildren. His family has used Beefmaster bulls on their South Texas cattle ranch for over 30 years. They still own and operate two ranches, which date back to 1808 through the Spanish land grant.

Garza is the Director of International Programs. His duties include coordinating the international programs, as well as helping grow more interest

Collin Osbourn grew up in the agriculture industry, and was born and raised in central Texas. He is married to his wife, Ashley, and they have a daughter, Della, who is in the third grade. Osbourn graduated from Texas A&M University in 2001 with a bachelor’s degree in Animal Science.

He began working with Jordan Cattle Auction after college, where he worked with marketing replacement females and marketing feeder cattle. In 2007, Osbourn started working for the Beefmaster Association as a field representative and has continued to work for the association in many different roles over the years. Today, Osbourn handles all of the DNA work, along with field services, and he continues to travel to events throughout the year. If you have any questions, please do not hesitate to contact Collin and he will be glad to help answer your questions!

Osbourn handles the DNA for BBU. He handles everything from genotyping, to all testing requests. He works with members to resolve parentage issues, and makes sure that BBU gets all the requested testing completed.

He also works with members on upgrading and consulting from management practices to animal selections.

“Our goal is to help all of our members in any way that we can to help improve their Beefmaster herds.” says Osbourn. He travels to many sales and events during spring fall. “You can probably find me at a Beefmaster sale on a Friday or Saturday. If there is anything that you have questions on, please do not hesitate to give

Addison Coburn is originally from Sterling City, Texas. She grew up exhibiting steers and a few barrows. She attended Blinn College in Brenham, Texas to compete on the Blinn livestock judging team.

She transferred to Texas A&M after attending Blinn College, and graduated in August of 22’ with a Bachelors of Science in Agriculture Communications and Journalism. Prior to working for BBU, Coburn worked in a student worker position for Path to the Plate with AgriLife Extension.

Coburn started working for Beefmaster Breeders United in January 2023. She is the Communications Coordinator, and also helps with Membership Services. Her job duties at Beefmaster Breeders United, mainly consist of handling all of the communication related requests. This can range from creating and sending out E-Blasts, Facebook and Instagram posts for BBU members, to creating the BBU Pay Weight and more. She also handles some of the transfers that come though the BBU office, as well as answering the phones and trying to help out wherever she can! She has enjoyed her time so far at BBU and looks forward to the future!

She is currently continuing her education at Texas A&M University, pursuing a master’s degree in Agriculture Leadership, Education, and Communications. Kelley began her career at Beefmaster Breeders United as the Youth Programs Coordinator in October of 2022, and has enjoyed getting to know the outstanding young people in the Beefmaster industry.

Kelley is the Youth Programs Coordinator. She spends most of her time organizing the JBBA Junior National Show and Convention that takes place in July every year. Additionally, she works very closely with the JBBA Board of Directors, by serving as an advisor, and coordinating fundraisers, meetings, and events throughout the year. Kelley does much more, including keeping the JBBA social media up to date, as well as traveling to all the junior major stock shows to support Beefmaster exhibitors. She is very excited to be serving as the Co-Chair of the 2023 Convention Committee. Daily in the office, she will answer phones and assist with other tasks as needed.

Brinley Allison is currently a freshman Animal Science major at Texas A&M University. iShe grew up in Lorena, Texas, a small town continued on page 10 right outside of Waco, Texas. Growing up, Allison was very involved in her community, playing multiple sports, taking part in local organizations, PALs, and Texas 4-H.

Most importantly, Allison had the opportunity to show and raise livestock, mostly Beefmaster heifers. At Texas A&M, she is involved in several on campus organizations, including

Saddle and Sirloin, Student Government Association, and Freshman Leaders in Progress. Allison plans on obtaining her Bachelor of Science in Animal Science and then plans on to attend medical school in hopes to one day become a general practitioner. Allison is a student worker at Beefmaster Breeders United. Her main job responsibilities consist of working on transfers, opening mail, and helping around the office wherever she can!

Brinley Allison Student Worker

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