How To Make Your Articles Have Effective CTRs By Sean Beever Disclaimer: This report cannot be sold or distributed without my express permission. intended for Warrior Forum members only. Š2010
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Sean Beever
Hey Warriors! First off, thank you for downloading this free WSO! This is my first WSO ever, so be easy, but don't be afraid to leave some critiques! In this report I will show you how to write articles that get GREAT CTRs. I'm talking about 40% and above. The articles that I have with those CTRs are published on Ezine Articles, and I was amazed at how a simple change in writing style would make such a difference. Internet Marketers who have been in the business for a little while may see this as something they already know...but I had to find this out on my own, so hopefully newbies once in my position will find it's content helpful.
So without further adieu.....let's get started!
The first thing to do is give quality information in your article. something they likely already knew.
Don't tell them
You don't want to skimp out on information. You NEED to be helpful and tell your audience at least 1 major thing that they likely did not know before reading your article. That will instill value in your article. Too many articles are written with crap info, and with that the readers will think that your link in the resource box will also have crap info. So basically, give your readers good info and they will already have the mindset to continue on to your links. Now don't get me wrong. Don't tell them everything they need to know. You need to withold enough information to keep them interested. All we want to do is give them a taste of our quality information. A sort of "trial offer" for reading, if you want to look at it that way.
The above is one simple way to improve article performance, but here is another that works well for information products (Clickbank Style). They sort of run hand in hand, so keep that in mind.
Instead of giving them bits of quality info, you can instead tell them what they will get from the product. You don't need to mention the product name, but just categorize the product. Is it a Step-by-step guide? (Most products are anyways). So tell them what a step-by-step guide will do and how they will benefit from one.
Let's say I promote a guide for a PC Game. Obviously a guide is going to give them instructions on what to do and how to do it. But you'd be surprised at just how many people don't automatically assume that. So you need to tell them what a guide will do for them. If it is a guide for World of Warcraft, then you need to tell them what strategies it will teach them. Don't tell them it will make them rich in the game, but rather tell them how it will make them rich.
For example, I have an article in the PC game niche, and I call the guide which I promote a "walkthrough". The word "walkthrough" already tells the reader what it does. It walks you through the game! Then in the article I explain what a walkthrough will teach the reader. If you are familiar with games, they would say things like... "A walkthrough will tell you how to spend your points wisely and effectively" "A walkthrough will tell you what tasks to complete so you don't waste your time on low-reward tasks, so you get the most reward for your effort" And so on..... In my resource box, I would have something like... "Are you interested in a complete WidgetLand Walkthrough? If so, then check this awesome walkthrough/guide right now!" So in the article I told them what a walkthrough does and why a walkthrough would help them. I then gave them a link to a walkthrough at the end of the article.
And by the way, that article that uses that technique heavily has a 42.2% CTR. also has several hundred views, so the CTR isn't exaggerated.
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Now believe it or not, but my articles that have "listing" formats perform much worse. When I first started, I read that they were supposed to work the best! For, example, I mean articles like "5 tips for success in WidgetLand" and then you proceed to have a numbered/bulleted list of tips in the article. Several articles of mine like that have CTRs of 12-17%. Not too good, huh? Ok, not horrible, but 40% sounds much nicer! You essentially need to instill an interest in the product. I know, it sounds obvious. Of course you need to instill interest. We should all know that. But a lot of marketers don't do it!
An article telling me how a certain exercise burns fat is informative, but it doesn't presell a product to me. You need to explain specific exercises and how they affect your body, and why they are helpful in burning fat. You tell them why it works, but not how it works. There is a distinct difference. Your product in your resource box will tell them the how part.
So, if I were to tell you to memorize 1 measily little sentence from this report, it would be.... "You tell them why it works, but not how it works." So when you are writing your next articles, keep remembering that. Be informative, and give quality information, but give them information that will help them understand why they need the product which you are promoting.
I hope this report has had some helpful information regarding writing effective articles, and you will be able to apply what is in here to your advantage.
Once again, thank you for reading my report, and I wish you future success in the world of Internet Marketing!
To Your Success, Sean Beever