FOODLOOK FEATURELOOK
By Maggie Murdock Nichols
Neighborhood JA.M. Neighborhood JA.M. is now open in Edmond! Serving classics for creatures of habit, decadent sweet takes, freshly made biscuits, sammies and bennies daily from 6:30am to 2:30pm. They’ve found their niche catering to both early risers and the brunch and lunch seekers. Though this is the concept’s fifth location, Edmond is the first location to be custom built for Neighborhood JA.M. The patio is spacious with shade and heaters, making it an option year round. Ample table and booth seating can handle the crowd and all their cravings. The bar offers extra seating and allows an up-close view of the well stocked bar with libations served from 8am until close. The Man Behind the Jam Neighborhood JA.M. is the brainchild of restaurant industry raised, Michael Kraft. Michael’s father Hank is behind some of the area’s best restaurants, serving as the Chief Operating Officer of Hal Smith Restaurants. While studying Hospitality Management at Ole Miss, Michael was inspired to create a place where breakfast could go beyond just another way to start the day and become an occasion worth celebrating. He returned home and began working on the concept, bringing a fresh take to the brand’s thriving lineup of restaurants. Beyond the Cup Neighborhood JA.M. serves Topeca Coffee, grown in El Salvador and roasted in Tulsa. The quality of the process from seed to cup produces a notable difference in taste. Michael had the opportunity to travel and meet the farmers in El Salvador. He says, “We value relationships with our purveyors and source ingredients we feel confident serving to our guests.” Espresso drinks are carefully crafted in addition to the bottomless drip coffee. The iced Sam Elliot signature latte is made using coffee ice cubes, ensuring flavor until the end. 10
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AUGUST 2021
Joshua Lindsey
Neighborhood JA.M.’s cocktails, beers and wines offer an opportunity to kick brunch up a couple notches. The Wild Thornberry cocktail is made using locally distilled, wild berry infused Loyal Gin. The Bubbles on Lift Off mimosa flight is the perfect way to toast the day. Scratch Made Modern No corners are cut with biscuits rolled fresh all day and served alongside housemade jam. Proving their commitment to local, the menu features the products of more than 30 local brands. The Heap, as the name suggests, is piled high with hash browns, two eggs your way, your meat of choice, pico, avocado, cotija, cilantro and chives all on top of toast. You can’t go wrong with the Bennies. The Westside features lox served on a toasted everything bagel with ample toppings. For those wishing to stick to the lighter side, try the not-soaverage Avocado Toast with Campari tomatoes, eggs, arugula tossed with champagne vinaigrette and balsamic glaze. The Acai Bowl and Bison Bowl offer a nutritious and filling start to the day. Sweet cravings can be satisfied with the creative pancake offerings and the Excuse Our French (Toast), made with challah bread, mascarpone, fruit and maple cream. That’s My Jam Neighborhood JA.M. will bring a new option to East Edmond along with a good neighbor spirit by supporting local nonprofits and offering discounts for first responders and nurses. Be sure to check out and join the waitlist via Yelp, and take advantage of their range of ordering options from carry out to full-service catering. Visit Neighborhood JA.M. East Edmond at 2332 E 2nd Street, Edmond, OK 73034.
