We are for Good

A Local Podcast goes Global

By Maggie Murdock Nichols

Jonathan McCoy & Becky Endicott

From the upstairs of a century-old home near downtown Edmond, Becky Endicott and Jonathan McCoy launched their podcast, We are for Good. The podcast debuted at #1 in the nonprofit category and has listeners across the United States and in more than 85 countries worldwide. A year has passed since the first episode. They’ve found that nonprofit professionals are eager to find their purpose at work, have a desire for connection, and want to learn from their peers. We are for Good welcomes dynamic nonprofit leaders, advocates, and philanthropists to share innovative ideas and lessons learned. As career nonprofit professionals and Certified Fundraising Executives (CFRE), the two have worked together for 15 years on notable fundraising campaigns with a dream to revolutionize the way the nonprofit sector raises up and invests in their own. They live by “ridiculous optimism” and believe an impact uprising among this sector will change the world.

Elevating the Efforts of Nonprofits

Becky says, “We are for Good inadvertently became this global brand.” They launched in the midst of the pandemic when many nonprofits were wondering what the future held for them. An ambitious start, they set out to produce three podcasts per week. They’ve now told more than 180 stories. The audience is not limited to nonprofit professionals but also appeals to those seeking to celebrate the goodness of humanity.

“People who have a vision, take a brave leap, and run toward their passion are our favorite people,” Jon says while reflecting on their podcast guests. Paige Chenault (Ep. 37), Founder of the Birthday Party Project sketched the plan for her nonprofit on a cocktail napkin and has provided more than 12,000+ birthday parties for homeless children. Kari Watkins (Ep. 10), Executive Director of the OKC National Memorial and Museum shares the power of philanthropy and its role in healing a community. Mike Beckham (Ep. 87), an Oklahoma native and founder of Simple Modern, built one of the most popular insulated drinkware companies in the world on the foundation of existing to give generously. One connection has led to another and the lineup of stories to be told has no end in sight. We are for Good PRO, is a reimagining of nonprofit professional development with video course masterclasses. This is where nonprofit professionals can go deeper. Jon laughs, “It’s like Netflix for nonprofits.” They’ve curated the most inspiring teachers and accomplished professionals to share their tools, mindsets, and guides for growth.

The Who Behind We are for Good

Becky Endicott is the resident storyteller. Her goal is to sit at the feet of a stranger, hear their story and determine how to rally a community of support around them. She lives in Edmond with her family and says, “As a teenager growing up in OKC, I remember hearing about Swine Week and marveling at how generous this community was.” John McCoy is a designer and makes We are for Good look... well, good. His is the 100-year-old house where the podcast is recorded and where their ideas have come to life. He lives there with his wife and two sets of twins when they’re not following their wanderlust and traveling the world.

To learn more go to weareforgood.com