BIZLOOK
Urbach Law Firm By Maria Veres
Dealing with an accident or injury is traumatic. Eric Urbach’s goal is to make the journey a little easier. “I lead a person through a tough time in their life and ensure that they receive the compensation they’re entitled to,” he says.
Winning Without a Fight
Many people see personal-injury claims as a battle against insurance companies. “People think they want a bulldog,” says Eric. “The reality is, that’s counterproductive.” Eric takes the more fruitful approach of negotiating with adjusters. “I use techniques that I’ve been trained in and that are proven to be successful,” he says. Eric takes time to get to know clients,
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learning about their hobbies, their work, and the activities they can no longer enjoy because of their injury. His goal is to show the insurance adjuster who the client is as a person. If a case needs to go to trial, Eric doesn’t shrink from that outcome. “Not all personal injury attorneys are willing to go to trial,” he says. “I will.” Most insurance companies prefer to avoid trials, so very few clients end up in the courtroom. Eric’s negotiation skills usually bring about excellent out-of-court settlements.
A Renewed Vision
Eric has specialized in personal injury law since 2000. He also practiced family law for several years, but last fall he returned to focusing exclusively on personal injury cases. “I decided to come home,” he says. “I’m excited about this new season in my law practice.” Eric concentrates on three types of injuries—car accidents, slip-and-fall injuries, and dog bites. “When someone is looking for a lawyer, it’s intimidating to pick up that phone and call,” he says, “but
Eric Urbach there’s no risk involved.” Consultations are free, clients aren’t charged unless they win a settlement, and there are no up-front costs. When he’s not assisting clients, Eric enjoys pursuing his hobby of highdefinition photography and videography, which he has channeled into a thriving side business, Urbach Media. He’s also a busy father of three and stepfather of two. Urbach Law Firm is accepting new clients. Contact Eric at 405-216-3404 or online at urbachlawokc.com.
