Edmontonians Summer2011

Page 1

Plus...

• Exciting Events Celebrate Indy Return • Bob Layton Joins Vox Pop • John Berry Fund-raiser for YESS • Rock & Roll Society Helping Youth At Risk


12851 - 56 Street, Edmonton, AB T5A 0C9

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EDMONTONIANS SUMMER 2011


12851 - 56 Street, Edmonton, AB T5A 0C9

Tel: 780.454.3444 Fax: 780.454.3222

www.edmontonians.com Published by: Cedar Publishing Corporation President Moe Najmeddine moe@edmontonians.com Editor Barb Deters bdeters@edmontonians.com Sales Manager Carla Sebastian info@edmontonians.com Columnists Jey Arul • John Berry • Linda Bodo • Heidi Coe • Cheryl Croucher • Marty Forbes • Lynn Fraser • Cheryll Gillespie • Kelley Keehn • Bob Layton Norman Leach • Shawn Moore • David Norwood Barbara Ashley Phillips • Erin Rayner • Elissa Scott Sam Shakura • Natasha Soles • Charles Strachey Ian Wachowics • Mark Wardell FEATURE WRITERS Barb Deters • Judy Sellin • Yuri Wuensch PHOTOGRAPHERS John Berry • Bruce Clarke • Cheryl Coucher Barb Deters • Quincey Deters • EPIC Photography Tracy Kolenchuk • Jim Tustian GRAPHIC PRODUCTION Rage Studios Inc. All rights reserved by Cedar Publishing Corporation. Reproduction or transmission of all or any part of this publication by any means whatsoever is strictly forbidden without prior written permission from the publisher. Although great care is taken to avoid errors in the preparation of advertising material and editorial content, any errors or omissions on the part of Cedar Publishing Corporation are limited and dealt with solely by printing a retraction statement and or correction in the following issue. Edmontonians Newsmagazine is a product of Cedar Publishing Corporation.

in this issue...

Volume XXII Number 2 Summer 2011

About Town VoxPop

Marty Forbes with the men behind the World Junior Hockey Championships..................... 4 Bob Layton—shares his memories of becoming a broadcaster........................................... 6

Sizzling in the City

Erin Rayner meets 2007 Sizzlers Ben Block and Krista Turko........................................... 12

Then & Now

Edmontonians’ own John Berry celebrates 40-year milestone with fundraiser for YESS........ 22

Social Scene

Photos from the CMHA Have a Heart Gala, Glenrose 500, and JA’s Business Hall of Fame...................................................................................24-27

Business

Prosperity Plus

Kelley Keehn is baffled by people who set themselves up for failure................................. 14

WorkingWise

Charles Strachey explains layoff versus termination......................................................... 15

Mergers & Acquisitions

Jey Arul son engaging a business broker: Caveat emptor................................................. 20

Legally Speaking

Ian Wachowicz has a warning for lenders......................................................................... 21

Street Commerce

Featuring Sleep Therapeutics............................................................................................ 34

Professional Development

Mark Wardell provides steps to an effective sales team.................................................... 35

Social Media 101

Heidi Coe explains how to get on the social media bandwagon........................................ 36

Google Guru

Shawn Moore explains web metrics.................................................................................. 37

Economic Outlook

Fraser Forum: Minimum wage increases have negative impact........................................ 40

Business Briefs

Norman Leach highlights firms making a difference; plus More Good News.................... 50

Features Banner Days

Art is front and centre at The Works and on our streets................................................... 16 From behind the barbed wire... by Yuri Wuensch Barbara Penner recounts the trials and triumphs of six refugee women........................... 18

Race Week Edmonton

Off-track events enhance Indy experience......................................................................... 42

Octane means high performance

New Indy team and new track set for success.................................................................. 44

That old time rock & roll

Centre for Art & Music targets at-risk youth..................................................................... 47

Lively Lifestyles Absolute Bodo

Linda Bodo shows us how to repurpose newspapers.......................................................... 9

MenuMagic

Chef John Berry visits Old Strathcona Farmers’ Market and Pampa Brazilian Steakhouse....... 10

Life Balance

Lynn Fraser advocates taking a vacation........................................................................... 13

Creative Interiors

Cheryl Gillespie & Sam Shakura create welcome environments for summer guests........ 32

Home Envision

Elissa Scott introduces readers to Ayurveda—the science of life...................................... 33

Walking the Talk

Barbara Ashley Phillips’ offers hints on how to cope at difficult family get-togethers.......... 38

Canadian Publication Mail Agreement # 40041145

Opinions Civil Wars

Nejolla Korris relishes a government able to govern............................................................ 7

If undeliverable, please return to:

Cedar Publishing Corporation 12851 - 56 Street Edmonton, AB T5A 0C9

www.cedarpublishing.com EDMONTONIANS SUMMER 2011

GenX & Politics

Natasha Soles laments poor voter turn-out.......................................................................... 8

Civic Buzz

David Norwood is encouraged by big thinking.................................................................. 30

Visionaries CONRAD attacks

Cheryl Croucher focuses on research into oil sands reclamation...................................... 52

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Marty Forbes

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...With Marty Forbes & Bob Layton

know I know… it’s summer

and we had a long, cold, brutal winter. But, this on-ice news is worth bringing up, even at this time of the year. If you were living in an igloo over the winter, you may have missed the fact that Edmonton will be hosting the 2012 IIHU World Junior Hockey Championships—a huge deal in the world of sports. Actually, we are sharing the honour with Calgary. The tournament will be played in both cities and actually bridges two years…. it starts late in 2011 and finishes early in 2012. Co organizers Lyle Best, president of

Alberta is home to several Western Canada Junior Hockey League teams that are near enough to either of the cities to get involved promotionally in the tournament this winter. “A joint Calgary-Edmonton bid is a natural choice when it comes to the world Junior Championship,” points out CHL president David Branch. “Both markets are home to model junior franchise and some of the best junior hockey fans in the country.” Lyle explains, “This is the 30th anniversary of this format, and several surprises are coming. The best part for both the participants and the crowd is that it’s the first time 12851 - 56 Street, every junior game will be Edmonton, AB T5A 0C9 played in an NHL arena. Even some of the lower Tel: (780) 701-3715 tiered teams will enjoy the seats being filled, Fax: (780) 454-3222 O F B U S I N E S S I N T H E C A P Iwhich T A Lmakes R Efor G aI better ON game obviously.”

Edmonton-based QuikCard, and former hockey great Jim Piplinski of Calgary put the bid together as a joint submission. Both of our great cities will enjoy economic spinoff during the lucrative Christmas holidays with games at Rexall Place and the Pengrowth Saddledome. “We are thrilled to have partnered with Edmonton and won the bid to host this prestigious event,” says Jim. “The world Junior Hockey Championship is truly a Canadian tradition and a tremendous event that we anticipate will bring significant benefit to the Province of Alberta, the tourism industry, and the hockey community.”

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Championships began in 1974 as an almost ground co-ordination of last year’s highly As you can see from the photos taken 12851 Street, six-team invitational tournament. insignificant successful Edmonton Grey Cup Festival, is in - 56 for this column, we chose the right man to Edmonton, 0C9 The first games were played in the Soviet charge of these events and adds, “Now that theAB T5A represent local interests in the event. Besides Union before sparse crowds, as the participating event is sold out, our focus is on involving all of being one of Edmonton’s most communityTel: (780) 701-3715 nations of Canada, Finland, Sweden, Edmonton in some way or another from joining minded philanthropists, Lyle is the ultimate Czechoslovakia, Russia and the United States, us at entertainment outlets toFax: wearing(780) red and 454-3222 hockey fan. O F Nowhere B U S IisNthisE more S S evident I N Tthan H Ein his C A P I T white A L everywhere, R E G I O or Njust being great local hosts fought for the world title. T H E P E to R aSworld O Nclass A L tournament.” ITY OF BUSINESS IN T H EhasCwon A Gold P I T 15 A times L R in EG Canada’s theI O N QuikCard office and boardroom—the envy of past; twice in five-year consecutive spans. The collectors’ everywhere. It’s taken Lyle a couple most memorable World Juniors tourney was in The sell-out means a good chunk of the of decades to amass these memorabilia—and 1987 when a bench clearing brawl ended the proceeds will be ploughed right back into the most of the items are signed by the stars. More game early after Theo Fleury was slashed by a community… from supporting local kids teams importantly, everything was acquired through Russian player and all hell broke loose. to providing equipment for under privileged personal donations at charity auctions, Date: This year, we will have huge interest in our tripling their sentimental value. Trust Attention: groups. Several Oilers and Flames’ alumni Date: performance since last year’s Canadian Juniors playersin: are working with the group to To Appear Lyle to fulfill his passion while Fax: seemingly had gold inTo theirAppear hands untilin: a classic ensure this happens. And, when you contributing to good causes. collapse in the third period of the final game and consider the legendary “Battles of Alberta” Date Purchased: the Russians scooped the big prize. we’ve experienced over the decades, this Given our usual enthusiasm for indeed is the Peace Pipe of Hockey. staging and supporting world events, The world’s finest juniors will be on If you want to get involved, there are the 31 games are sold out—475,000 T H E P E R Sdisplay ONA L I Ttourney. Y O They F Bwill U12851 Scome I N E -S 56 S literally IStreet, N thousands T H E CofAopportunities P I TA L R G out ION at this to E help tickets were gone virtually out of from Russia, Sweden, Switzerland, and now is the time to let organizers know. All the gate. Edmonton, AB T5A 0C9 Slovakia, Latvia, the United the information you need to know is available at So now, involving the States, Finland,Tel: Czech (780) Republic, 701-3715 www.hockeycanada.ca. rest of us in activities and Denmark. These are the I can guarantee that it will be a tremendously surrounding the Fax: (780) 454-3222 exciting few weeks in both Edmonton and O tournament F B U S Ibecomes N E S S I N T H E C A P I T A L R E G I next O Ngreat NHL stars, generally speaking, and some of Canada’s Calgary. GO CANADA! √ the big deal. Attention: Date: finest superstars have played in Paul Brosseau, this distinguished tournament Marty Forbes is president Radiowise the gent who was Fax: To ofAppear in:Inc. prior to joining the big league. Contact: marty@edmontonians.com – and on responsible for the Paul Brosseau Date Purchased: The World Junior Twitter: mjforbes award winning

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put all your eggs in course, if I really wanted to learn, he would Bob Layton one basket. Always attempt to teach me. I drove through the night column. It’s my second attempt have a job on the side and arrived at the station about10 minutes to at writing for hard copy print. you can fall back on, if the main job you’ve eight in the morning. On the way there, I had The first one was back in 1957, 12851 - 56 Street, got ends. Feeding your family is your first listened to Mel doing the morning show and when I wrote a story for the Edmonton, 0C9 responsibility” To this day I have honoured his reading the news. As he welcomed me intoAB T5A Taber Times on a Boy Scout camp. Those words. the station, he ripped a long piece of wire were the days when you could walk down the Tel: (780) 701-3715 It was also in Fort St. John that I joined a copy from a clickety-clackety machine and street on a Sunday evening and see the black Fax:it (780) 454-3222 committee to form a Toastmaster’s Club for I read through quickly and the Ed Show Y O F andB white U S I TVs N Ecarrying SS IN T HSullivan E CA P I T A handed L R EitGtoI me. ON the area, hence, the name of this column. One mentioned how it all looked very interesting, flickering in every living room. My favourite of your first speeches to your club is your or something equally as lame. I tried to hand performers were the ventriloquists. Who “icebreaker”, where you introduce yourself. it back to him, thinking he would need it for would have thought that now, more than 50 Having now broken the ice with a little of the eight o’clock news. “Don’t give it to me”, years later, I would try that. See the video at my background, in coming columns I’ll share he said, throwing his hands in the air. I must www.boblayton.ca. The website also has the with you some things you didn’t know about have looked like I didn’t know where I should story of how I ended up with a bird in a bar at Date:put it. He looked me right in the eyes. “You do how 630 CHED went from the bottom of Morinville, in case you care. T H E P Ewant R StoObeNa A LITY O F you?” B U SI Iagreed N E S S theI N T HtoEtheCtop… A P what I T Aled L toR me E Gdoing ION ratings broadcaster, don’t This July will mark 40 years at 630 CHED. To Appear in:“Well,” he said, looking at the big editorials on 630 CHED and then on Global that I did. For seven years before radio, I worked in the TV… how the Edmonton Police Service got clock on the wall, “in about two minutes, you post office in Calgary. I also played in a rock first helicopter and the true heroes behind will be.” and roll band in those years for huge fun and 12851 - 56it’s Street, that effort… a personal experience just He led me to a studio and sat me down little money, not realizing how important that Edmonton, 0C9 between me and Lieutenant-Governor Lois in front of a microphone. “That’s the mic AB T5A would become later. We postal workers ended Hole… what’s it like doing stand-up comedy switch,” he pointed. “I’ll beTel: over there on the up on strike, and a reporter who interviewed (780) 701-3715 Attention: Date: and speaking at conventions… and the other side of the glass. You’ll hear the news us put out an inaccurate report on what the Fax: strange things that happen playing music sounder. When I point at you, start (780) reading.” 454-3222 was about. I wished I could tellFax: To Appear in: at T Y O Fstrike BU S I N E S S I N T H E the C A P I T AAsL heRturned E G ItoOleave, N he paused and said weddings. Plus, I’ll tell you about something public the real story. As I fumed about that, I Dateof Purchased: wonderful that is just waiting to happen in quietly and with just a hint of sarcasm, “And, heard a radio ad for the Columbia School T H E P Edon’t R Sfreeze O N up A like L I Tthe Y last O guy.” F B U S I N E S S Edmonton: I N T H630 E CHED’s C A P I campaign T A L R to E build GION Broadcasting. The rest, as they say, is history. the Jerry Forbes Center for Community My salary was $350 a month; only half My first job interview, in 1970, was with Spirit. This building will not only give 630 of what I made in the post office, and I had Mel Stevenson at CKNL in Fort St. John. He CHED’s Santa’s Anonymous a permanent a family to feed. I played bass in a country had told me on the phone that my audition location; it will be the home of several other band to supplement my radio income, and tape was easily the worst thing he had ever Date: vital charities that help to make Edmonton the made more money in the band than on the air. heard but, since I had spent the money for the To Appear in: wonderful, caring city it is. √ I thought of the words Attention: Date: of my dad the day I Bob’s award-winning editorials are heard left home. Through Fax: To Appear in: daily on 630 CHED in the 8:00 a.m., noon, no fault of his own, he Date Purchased: had been through much and 5:00 p.m. news and seen on Global TV at Danny Fatal 6:40 p.m. You can reply to Bob’s comments at unemployment in my www.630CHED.com. You can book Bob for childhood years and Ph: 780-970-8398 your event at www.boblayton.ca. had told me, “Don’t

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CIVILWARS

Finally—an end to the tug of war

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I received a other parties. Though a minority government with Nejolla Korris o you join the group of call from Patient supposedly implies equitable and balanced election fatigued Canadians? It Services informing me the staff member was governance, where has this balance been for seems that for the past several “spoken to” about her conduct. Wow, that the past several years? We surely have not years Canadians, Albertans and makes me feel better! Yes, that was meant to experienced it. What we have seen is the Edmontonians have been called constant tug of war between parties and ongoing sound sarcastic. I was told that since Nurse J is a to vote. The recent federal election produced member of a union, we are not allowed to know threats to force elections if one party doesn’t get a result that I don’t think anyone predicted: a the outcome of that “speaking to” but that the its way. majority government—and one that the polls hospital sends its apologies. The people decide who they vote for and, if didn’t favour—and a devastating blow to the As for her improper withholding of the popular vote favours one party over another, Liberals and the Bloc. Finally, we might get a 12851 56 Street, medication, they have not responded on that then so be it. If you were one of the ones who break from the endless posturing and threats of Edmonton, front0C9 either. The doctor had prescribed an didn’t vote, then you join the group whose AB T5A coalition power that dominated federal politics ongoing democratic choice was abstention. If you wonder for years. Tel: (780) 701-3715dose of pain medication that was to if your one vote counts, just ask Alberta Minister be administered on a timed basis. That did The one area that has disturbed me is hearing not happen. Apparently Nurse J. gave several of Employment and Immigration Fax:Thomas (780) 454-3222 majority government O Fsome B Ucommentary S I N E S that S aI N T H E C A P I T ALukaszuk L R E Gwho I Owon N the 2004 provincial election excuses why she had decided not to administer is an evil thing. Really? Is it? Or do we finally the medication. with three votes… or the Quebec Conservative have a chance to have the government make So… beware of the nurse who overrides the who lost his seat when a recount showed the ND some decisions that are good for Canada and doctor’s instructions because she thinks she is had won by nine votes. Welcome to democracy. Canadians instead of having to bleat andT bargain H E P E R And S Omy N final A L thoughts: I T Y O F B U S I N E S S more I N qualified T H E toCassess A P IaTpatient’s A L Rcondition E G I Oand N for consensus. determine what should be done. OK, Elizabeth, congratulations. You got In the past weeks since the election I’ve Why do we worry about a shortage of doctors heard comments like these: “Oh no, a majorityDate:elected—you’re a party of one. Now the novelty when, clearly, this situation shows that some is over. You want to form a “coalition”… with government—Canada is doomed!” “Now To Appear nurses, like Nurse J, are making the decisions whom? in: nothing will get done in this country—a for them? What’s wrong with this picture? √ And no, Mr. Ignatieff, when you lose your majority government!” But, nothing tops this riding, you don’t stay on as leader. Did we really real quote from a mid-May obituary for an Attention: Date: Nejolla Korris is an international expert in area have to tell you this? 83-year old woman in the Edmonton Journal: Tolinguistic Appearliein: of interviewing skills and detection. Maybe we will all be able to breathe a who may “___ was a lifelong and proud LiberalFax: She is a keen observer and fan of the human collective sigh of relief and watch a government have chosen to leave this earth rather Date than face Purchased: condition. Dubbed the “Human Lie Detector” govern. a Conservative majority government.” Are you by some clients, she is a popular speaker on lie kidding? detection, fraud prevention and investigation, UPDATE ON NURSE J. Let’s face it: The people making these workplace fraud, and organizational justice. Thanks to everyone who wrote to me about my comments are the ones who voted for someone Nejolla recently launched a new speaker’s series experience at the U of A Emergency Unit. I did who didn’t get elected. We should be saying on the differing communication styles between launch a formal complaint against Nurse J. but “Finally, a majority government!” We will men and women. really haven’t had any proper resolution of the be able to see decisions being made, rather Contact: nkorris@working-it-out.com incident. than time wasted bargaining for support from

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GENX&POLITICS

Voter apathy an epidemic

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o you remember the first

amount of vote having voiced an opinion about who should be with Natasha Soles splitting found governing in the first place. time you voted? I do. It was within this Choosing to vote permits individuals to select October 2008, and the election system. was held only four days after my a government they feel is best able to represent Ridings such as Moncton-Riverview-Dieppe, their interests. Within this context, the smaller eighteenth birthday. I couldn’t Labrador, Scarborough Centre, London West, the electorate is, the fewer the opinions reflected believe my luck, as I heard horror stories of Ottawa-Orleans, Kitchener-Waterloo, Sault Ste. people who weren’t able to vote despite being of in an election result. Low voter turnout also Marie, and Ajax-Pickering, would not have gone completely eliminates the concept of majority eligible age soon after the election. It seems that Conservative without a divided vote between the rule: It shifts our electoral system from being my eagerness was in the minority that year, and NDP and Liberals. The ridings in which votes a majority of the electorate to a majority of has been ever since. were split alone would have denied Harper a individuals who chose to vote. Voter apathy is a growing disease in the body majority. It’s the worst case scenario of the firstConsent is a funny thing, politically speaking. of our political system, and is creating a level past-the-post system, in regards to numbers, and By voting, you are giving your consent to your of polarized political ideology that is arguably is one of the reasons that FPTP systems tend chosen official, allowing them to speak for you unhealthy for our democratic process. As well, to move toward polarized politics, or even two legislatively. If you do not vote, you are giving voter apathy prevents an elected government party systems in accordance with Duverger’s your tacit consent to a government that could from feeling that they have truly been given the be in direct opposition to your interests or even, trust of the people to govern in the ways that 12851 - 56law*. Street, However, there is a bright side in this election. in the worst case scenario, tyrannical. By not they feel appropriate. Edmonton, AB T5A 0C9 continued amounts of voter apathy, Despite voting, it means you approve of every single The risks of non-voting are not just a smaller turnout did increase from 58.8 percent in 2008 thing that the government in power does, no electorate; entire demographics suffer poorer Tel: (780) 701-3715 to 64.1 percent in 2011. (At the time of this matter what your true opinion on the matter. Do representation. In Canada, the smallest voting Fax: 454-3222 writing, not all statistics had been released, you really want to be responsible for (780) that? is voters O demographic F BUSIN E S Sbetween I N TtheHages E Tof CH18 AE P PI TEAR LFew SO Rpeople ENGAIwant LOI TNthat Y level O F ofBresponsibility, U S I N E S S but I Nyoung T Hvoter E C A P Ialso T Aapparently L REGION turnout and 24. This is hardly unusual, as it seems that increased.) As well, there will be more female yet voter apathy continues to permeate our many young people either do not understand representatives than ever before, with 76 women political world. The reasons for this are endless, or do not care about our electoral system, and elected. and stem from ignorance to laziness, from Elections Canada is doing little to change this. A strong government, with a strong and vocal people exercising their democratic right not to While there are programs such as Student opposition is in place, something that many vote to disenfranchisement. Many do not put Vote, Rush the Vote, and Apathy is Boring, Canadians will be thankful for after so many any value into their vote at all. People believe Elections Canada’s presence in the community Attention: Date: Date: years of minority rule. √ that a single vote is unlikely to change the is astonishingly low. There are few information in: To Appear in: outcome of an election, with aggregate utility booths in public places, no signage inFax: highly To Appear *In Political Parties (English edition 1954), the French political diminishing within a larger electorate. People visible areas such as public transit, and the scientist Maurice Duverger proposed a law and a hypothesis about Date Purchased: receive diminishing marginal returns upon the the relationship between the number of parties in a country and its website and voter information PDFs found electoral system. The law was that ‘the simple majority, single ballot “investment” of voting… to them, the effort is therein are frustrating at best. system favours the two-party system’; the hypothesis was that ‘both not worth the expected benefit of the action. The additional risk is the crisis of legitimacy. the simple-majority system with second ballot and proportional Yet another reason people do not vote is the Low voter turnout is hardly a majority, and does representation favour multi-partism’. electoral system itself. Single-member plurality, not allow for true representation of popular or first past the post, is a self-reinforcing Natasha Soles lives and writes in Edmonton. She opinion, leading political figures to question problem. It not only allows but also encourages is currently pursuing the first of many degrees their own mandate. Mandates for governing outcomes based on small percentages of the in Political Science at the University of Alberta. bodies based on such small majorities create electorate, leaving large sections to feel ignored Her passions include local politics, international a crisis of legitimacy, wherein many will or meaningless. As well, this is due to the large relations and cupcakes. disagree with government decisions, despite not

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Transfer seed sacs outdoors and plant seedlings in sacs in the soil after any risk of frost. The Perfectly straight rows… newsprint will decompose in the soil, allowing perfectly spaced apart… roots to spread. perfectly biodegradable. Source a12851 small Seed tape makes the - 56 Street, jar, bottle or can whole planting process Edmonton, AB approximately 2 1/2” T5A 0C9 sow much easier. Refer and much of the air with newspaper is an ecodiameter x 5” high 701-3715 to package instructions Tel: (780) friendly alternative to herbicides, will protect to form the sacs. for spacing and planting depths. soil from temperature extremes, and slow down Fax: (780) 454-3222 Layer four pages O This F BisUa fab S I weekend N E S Sproject I N forT H E TCHAE P PI TEARLS O R ENGAI LOI TNY O Fof newsprint BUSIN E S S evaporation. I N T H ELayCstacks A P of I TatAleast L R8 to E 10 G sheets ION and the kids to work on, and custom of newsprint, overlapping edges to the desired cut strips slightly wrapped seed tapes are perfect for shape of the area. Heavily soak paper and longer than the gift giving. ts cover with at least 2” of mulch. If adding plant o bottle height. P Mix 1/4 cup flour with enough Seedling material, simply pierce paper with a trowel to Roll and wrap water to make a paste. Cut 1” strips create an opening. paper around bottle with of newspaper. Dab paste onto paper Date:newsprint overhang at bottom. Tuck and fold Date: strips with a small brush, Q-Tips or a Attention: COMPOSTING loose edges against bottle bottom. Compress squeeze bottle with a fine nib. Drop seeds onto in: bottle end against a hard To Appear in: Adding shredded newspaper to your compost folds by kneading paste and dry two hours. Roll tape andFax: wrap as To Appear heap will improve the texture of the compost. surface to crease newsprint. Remove bottle and desired. Store in a dry, air-tight container untilPurchased: Date Refrain from layering full sheets to avoid fold top down to desired height. ready to use. Lay tape in soil according to depth creating a matted barrier. Mix with other Tip: Set all finished, planted pots snugly in recommendations and cover with soil. Water compost ingredients such as kitchen and garden a container with a 1” lip filled with water to thoroughly. plant waste, grass clippings or leaves. Since moisten. newsprint does not add much in the way of SEEDLING POTS nutrients, enhance nitrogen levels by adding WEED BARRIERS Seed sacs are the ideal biodegradable pots for plant waste from beans, nettles or peas. √ Weed barriers are easily installed with a thick starting seedlings. Planting seeds in newsprint layer of newsprint placed directly on the soil. containers indoors in early spring will give you Contact: lbodo@edmontonians.com Simply cover paper with mulch and say good a jump on the growing season. For best results, www.absolutebodo.com bye to pesky garden intruders. Cutting off light use a good quality compost when potting.

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9


TY

MENUMAGIC

! n e v a e H e i d o Fo

W

alking through the

with chef

poised to offer Doug Lyseng of Maplewood Acres and John Berry “ready-to-bake” president of the Old Strathcona Farmers’ Old Strathcona Farmers’ cinnamon buns Market, says it’s like a country fair, with Market is like taking a that can be baked produce and meat vendors, artisans working on walk through history… site, crafts, live entertainment with buskers, face- at home and enjoyed fresh out of the oven. with all of the smells and Grandma Bear’s number one seller? Butter painting and plants, especially herbs. activity of a medieval carnival coupled with tarts that are to die for. I’ve eaten a lot in my life “We gear up all week for the market. It’s our fresh produce, exotic and organic meats, crafts time but these are simply the best I’ve ever had. focus.” and artisans. She also offers pies, buns and breads. Her pies John Hoffer of the Holden The market started in 1982 in the parking are legendary—about a dozen different varieties, Hutterite Colony and his lot on the east side of Gateway r e Hoff y r n all ready to bake at home. Rhubarb-strawberry, family are a fixture at the e H Boulevard with a handful of hn and raspberry-apple, mandarin-raspberry and applemarket. When the market vendors. But, when the old bus Jo cinnamon are some of the best sellers. In case started, they had four tables. barns, the hub of transportation your blood sugar in spiking through the roof, Today they take up a good on the southside for trollies and she also offers customers diabetic and dietary portion of the west wall of eventually diesel buses became products. the market with chicken, available, organizers were quick Street, a lot of hard work to get to the market. turkey, preserves,12851 fresh - 56 “It’s to jump at the chance to move the Vendors are very dedicated to their customers, vegetables and handmade Edmonton, AB T5A 0C9 market indoors. Since then it has presenting the best product they can. People items such a pot grown into a year round festival Tel: (780) 701-3715 are tired of being disappointed when you buy scrubbers, dishcloths, of food, with a long waiting list of something from a grocery store and it’s stale or deerFax: skin gloves and vendors wanting to get through the (780) 454-3222 O door. F BThere U S Iare N130 E Sbooths S IN R ENGAI LOI TNY much more. John loves in all,T H E TCHAEP IPTEARLS O O F B U S I N E S S not I Nup toT snuff.” H E Grandma C A P I TBear A Lsays R she E Gdoesn’t ION want her customers to feel that way. And it’s rare the market. “You meet serving up to 10,000 customers Market p re s id that she doesn’t sell out. a lot of nice people. We have ent each Saturday. The market has Doug Lys eng If you know what you want, you can easily a lot of regulars. It’s fun to become so popular and fresh, slip into the market, make your purchase, make new friends too.” quality food products are so in and head-out. However, this is a destination A lady who has become demand, organizers are toying market… so set an hour or two aside to soak up something of a matriarch of the with the idea of opening a Date: the ambience, the excitement market is Evelyn “Grandma Attention: Date:and the flavours of second day during the week. a great culinary adventure. Bear”. The tireless 76-year According to Suzie To Appear in: Fax: TobuyAppear I’m a big supporter of local, eat in: local. old and her husband Harold Shoemaker, the assistant With regional fare putting Alberta at the originally sold wild game birds. manager of the market, the Date Purchased: forefront of Canadian cuisine, markets like this But there wasn’t a huge demand Saturday market is like are only going to get bigger. for the tasty, succulent birds a community. Regular Look for the Old Strathcona Farmers’ Market so she moved into her greatest customers and vendors to expand outdoors onto the street, advancing the love: baking. Her homemade bond… become friends, carnival atmosphere in the near future. cinnamon buns are classics. Not like one big family. Most For a complete listing of members of the only are they for sale in her stall, of the vendors are more than happy to take Alberta Farmers’Market Association in the but the concession also sells them warm, with special orders, and fulfill all of the customers’ Capital Region and elsewhere, go to or without cheese icing. They are a huge hit on needs, something many big supermarkets have www.albertamarkets.com √ the breakfast menu offered to shoppers. She is forgotten about or won’t do.

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MENUMAGIC

Pampa takes Edmonton by storm!

I

ITY

t’s been a long time since I

thrown into the mix. the South American cowboys would be slicing There’s a lot of food, well worth the price. off tender, juicy morsels of beef. have stumbled across a truly unique, But, you really have to pace yourself. When you I can assure you, you won’t see any riders refreshing and exciting dining concept: arrive at your table you will find two coloured and their horses galloping along 109th Street Imagine our best Alberta beef, married discs, one red, the other green. Green signifies tenderizing the meat. Instead, you will find an with the Brazilian style of cooking. bring on the next skewer… the red indicates open-concept dining room that is large, warm That’s exactly what Grill Master Oscar you’ve had your fill. and inviting; with a state-of-the-art Lopez and his partner have done at the The evening I was there, Edmontonian Chris Brazilian slow roasting spit, utilizing Pampa Brazilian Steakhouse. Vandewark decided to sample the fine fare lump hardwood charcoal from Daher i It’s a cultural learning d a F r ste before he flew out the next morning for Rio. Argentina. experience in a relaxed Grill Ma cing the beef li s He’s going on both business and pleasure for The menu consists of 10 different atmosphere, coupled the about six months. He says he’s looking forward cuts of meat and poultry—try a excitement of table-side - 56 to theStreet, cuisine. few or sample all. The meat 12851 is service unlike anything “It’s quite accompanied by a lavish salad bar. AB T5A Edmonton, 0C9wonderful, I’m a carnivore. I really we’ve ever seen here. It’s enjoy it.” Each meat course is presented at located just a stone’s throw Tel: 701-3715 And, judging by the numbers, so do alot the table, and sliced right (780) onto away from the Alberta of other people. The Pampa kitchen is going your plate. There is a set price for Legislature in the old Fax: (780) 454-3222 OMirabelle F B URestaurant S I N E Ssite S atI N T H E C A P I T A L R E Glunch I O and N dinner. At lunch time, through 1200 kilos of beef a week. “We cook it all to rare or medium rare. If you 9929-109th Street. 12851 - 56 Street, want it more well-done, we can do “Pampa” means grasslands Edmonton, AB T5A 0C9 Meat cu that too,” adds Oscar. or prairies… an eco-system in ts on thTeHcuEs P E R S O N A L I T Y O F Tel: B U S I N E S S I N T H E HeCestimates A P I T that A L three-quarters R E G I O of N South America encompassing (780) 701-3715 tom gril the guests munch their way through l parts of Uruguay, northeast Fax: (780) 454-3222 all 10 courses with the rest handling OArgentina, F B U Sand I NSouthern E S S Brazil. I N T H E C A PDate: I TA L R E G I O N up to eight courses. The response, he It’s where this style of cooking says, has been overwhelming. Right was born and from where To Appear in: now, they are taking reservations two restaurant derives its name. Chris Vandewark and his language weeks in advance, including many The gauchos/cowboys would Attention: teacher Julianna Bienert from repeatDate: customers. He attributes kill a steer, cut the meat into their success the Edmonton pieces and place them between Fax: ToonAppear in: food scene to several factors including the uniqueness five cuts are offered at $21.95 a Date: the saddle and back of the Date Purchased: plate.. at dinner, you get all 10 for of the restaurant, the flavourful cooking and free horse. Now I’m not trying To Appear in: underground parking. $44.95 a person. to gross you out, but the sweat “It’s about the energy in the room. It’s Here’s the interesting twist, many (high in salt) from the horse and the weight and an open kitchen concept and very family of the cuts of meat are not what you’d normally movement of the rider naturally tenderized the friendly.” √ cook at home or find at the supermarket—cuts meat. When it was time to prepare a meal, the like the bottom sirloin aka the hanging tender, riders would skewer their meat on tree branches Contact Chef John Berry at and rump steak. Rib-eye steak, beef ribs, pork and set them next to a hot fire. This would slow jberry@edmontonians.com loin, sausage, chicken and leg of lamb are also cook and smoke the meat. In a couple of hours,

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11


Each other’s biggest fan

I

Y

love writing about Sizzlers in

“was taking time Hettinger and Melissa Dominelli. Shortly off [from my real afterward, Krista called Ben to meet about a business, but writing about Sizzlers in life] to start writing, love is new to me. Not unwelcome… but business opportunity. They got together at Joey’s with Erin Rayner then deciding what downtown over drinks, and talked for more than definitely new. to write.” She three hours… without ever discussing the idea While earning his Commerce degree, credits Ben with being the instigator and support that prompted the meeting. Ben Block ran his thriving graphic and web system through the process that started with “I don’t think I even know what the original design company. After graduating in 2004, he a two-week ‘writing-cation’ in the Domincan idea was,” Ben told me over brunch at the returned to the University of Alberta a year Republic. Krista was quick to credit him saying Sugarbowl with Krista. From that point on, later to study law part-time, and expanded “I only started this book because of Ben’s support they sought out business opportunities just so Sundial Graphics to include digital print and encouragement.” But, he quietly told me they could spend time services. In 2007, at age 27, he was named one lock together. This even included afterward about the overwhelming pride he feels B n of Edmontonians’ Sizzling Twenty e B rs e Sizzl at her achievement. “I had a front row seat for the a ‘buddy’ system where under 30 for his accomplishments Turko and Krista dedication it took, and truly believe the result is the two would coordinate as a student who moonlighted as excellent”. meeting at various successful business owner. I was curious to know how the qualities business mixers and As is the case with many that made them Sizzlers—the drive, ambition, networking events just entrepreneurs, a changing industry, for the chance12851 to talk and- 56leadership economic climate and personal desires Street,and vision that are hallmarks of the Sizzling Twenty under 30—had affected their see each other. It wasn’t brought Ben to a crossroads. He started Edmonton, AB T5A 0C9 In my mind, it could go either way: relationship? long before a romance looking at opportunities outside the print Two driven individuals could either drive each blossomed. industry. While maintaining ownership Tel: (780) 701-3715 other crazy or drive together to support each Back in 2007, 22of the design side of the business, Fax: (780) 454-3222 It’sAcertainly heSsoldI the O Fin February B U S I 2010, NES N print T H E TCHAE P PI TEARLS O R ENGAI LOI TNY Oyear F old B Krista U S I was N E S S Iother’s N Tsuccess. HE C P I T Athe L latter R EinGthis ION case. When Krista said, “We support each other recognized as a Sizzler operation of Sundial in order to pursue to chase and reach our dreams,” Ben added, “We for her creativity as the marketing his dreams of becoming a lawyer. Since put a lot of thought into our relationship. And, we director and senior writer for Media-Masters the sale, he has finished his articling year and will just get ‘it’. We each naturally want the other to Communications. Over the past four years, start working with Hillenbrand Kozicki LLP in succeed and make it happen. ” her career has continued to include contract August. I think there’s more to it than that. Planning to marketing and, for a time, she even provided While Ben has an amazing story and a Date:account management services at Sundial. But her marry in Tuscany, ItalyDate: Attention: in the summer of 2012, fantastic drive, it’s his recent and impending these two are genuinely self-aware and in-tune true passion has always been writing. ‘partnership’ with another 2007 Sizzler, Krista To Appear in:would always say to my mom, Fax: They To Appear in: with their individual needs as well as empathetic “Teachers Turko, that is the inspiration for this article. to each other’s growth. Ben and Krista are each ‘Krista’s going to write a book someday,” she are not only partners in a new firm offering web Date Purchased: other’s support systems, sounding boards and recalled. They were right. She just finished her marketing services called The Whole Shebang sanctuaries. first novel, Letters from my Mother, a fictional but are also engaged. The sound of ‘sizzle’ has never been so Ben and Krista didn’t meet at the 2007 Sizzling story of a daughter who is mourning the loss of sweet. √ her mother by reading letters written before her Reception. In fact, Ben had other commitments and wasn’t on hand to accept his award that night. death. At more than 85,000 words, it is a story of Erin Rayner is president of ED Marketing and betrayal, loss, regret, and forgiveness. Instead, the two met at the first and only meeting Communications Inc. The journey to fulfill her dream was an of a Sizzling Mastermind group in the spring adventure in itself. “The hardest part,” said Krista, Contact erayner@edmontonians.com of 2008, which was also attended by Vanessa

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TY

LIFEBALANCE

The 3 Ws to Achieving

Nearly Stress-Free Vacations

Y

with Lynn Fraser

ou’d love to be hiking in

A change is as good as a rest. Sometimes you AND LAST BUT NOT LEAST: the mountains with the kids only need to go as far as the next community to W#3: WHAT’S THE RUSH? this week but, with that project feel like you’ve stepped off the wheel. One of Can you relate to this? I grew up in a family deadline looming, taking a my Sangudo clients booked into an Edmonton that drove straight through 12 hours to our cabin vacation seems unwise: After hotel with a waterslide and ordered in pizza in the Okanagan every summer. It was always all, you can’t afford a holiday if you don’t have for herself and her family as a special birthday a huge inconvenience to stop along the way happy customers to come back to. celebration. Personally, I book two days at a (well… except for ice cream!). Unfortunately, vacations have fallen to the retreat centre each year for myself right after When my husband and I got married, we bottom of the priority list for many workers. the hectic entertaining of the Easter weekend. decided to stop and smell the roses regularly on In December 2009, staffing firm Right It’s time for me to rest and reflect on my year… our trips. So our philosophy has always been Management asked 501 employees from across re-evaluate, plan and then spring forward to build in the time to enjoy the journey. We North America if they’d used all of their vacation refreshed. discover great people and quirky little places time that year. A staggering 67 percent had not. along the way. Isn’t that what travelling is Forbes magazine recently ranked Canada the W #2: WHAT TO PACK? all about… broadening your experience and fourth hardest-working country in the world. Half the hassle of travelling is packing. Yet, expanding your mind? Although you may feel unsure about your this is a critical piece to enjoying your getaway. Travelling with kids? How about renting or job security or overwhelmed by your workload, I keep a carry-on bag with the basics12851 always - 56buying Street, a DVD player or iPAD for back-seat experts agree that vacation time is absolutely packed to go. See lynnfraser.ca for a sample AB T5A entertainment? Edmonton, 0C9 Load up a few movies and books. critical to your long-term health and happiness. list. Some of the key items to bring are good Add some healthy snacks and you’re good to go. (780) 701-3715 And you’re not helping your employer by walking shoes, sunscreen, a Tel: wide brimmed working to the point of burn-out. Just when you hat, sunglasses, plus sunburn and bug bite BE A BETTER WORKER: Fax: (780)E S454-3222 (IArecommend RLS O F BInsurance U S I NBurn S TAKE I N TA H E C A P I TA L R E G I O N O FthinkB you U Scan’t I Ntake E SaSbreak; I Nthat’s T Hexactly E TCHwhen AEP PI TEAtreatments R ENG I LOI TNY OTotal VACATION you need to. Relief by California Tan available at tanning Is your focus on climbing the career ladder salons). making you wince when someone asks what So, where do you start to achieve your next Bring along both indoor and outdoor your summer vacation plans are? Then it’s time nearly stress-free vacation? Try my three Ws. activities just in case—it is Alberta after all: to re-evaluate your priorities. wait 10 minutes and the weather will change. Book time in your planner this week to search THE FIRST W: WHERE TO GO? Pick your favourites: Frisbee, ball gloves, a few websites for potential destinations and to Attention: Date: I usually take a multi-faceted approach: I ask Date: racquets and/or a soccer ball. We pack books, chat with your family (over gelato) about their friends with similar interests and in a similar magazines, puzzles, a crib board and various wishes. Remember, it’sTo notAppear about howin: exotic the Fax: To Appear in: stage of their lives for their recommendations. games. We have tons of fun as a family playing locale is; it’s about spending quality time with Then I check out sites such as travelalberta. Dutch Blitz. It’s a card game for ages 8+ Date Purchased: your loved ones. That’s what will rejuvenate com, charminginnsofalberta.com, sasktourism. available at Christian book stores. your spirit and result in great productivity when com, hellobc.com and Vacation Rental by Owner Apply the K.I.S.S. principle for maximum you return to work. (vrbo.com) to name a few. enjoyment and minimum cost. Have you Ahhh… I can just see that stress evaporating Sometimes you can make a personal ever tried to cook broccoli in the hotel coffee and your smile widening! √ connection. Earlier this spring, we were able maker? Apparently some frequent flyers do. to rent our friends’ mountain vacation home Not me: I’m more of a devotee of hotel rooms Lynn Fraser, the practical life balance expert when they weren’t going to be there. A real with kitchenettes. Then you can pack or buy with Balance Your World Training & Coaching, win-win for everyone: We kept an eye on their a few basics for breakfast and lunch; save is an enlightening speaker and a whole-hearted property while they attended to family events time, money and your waistline. I also take coach mentor. She works with individuals in town. We enjoyed a huge, airy, chalet with a a picnic basket which includes a sharp knife, as well as corporate and association teams spectacular mountain view at a very affordable can opener, hand sanitizer, salt free seasoning, who desire to become healthy focused people price, and then left the place sparkling clean for napkins, water bottles, tea bags and travel attaining sustainable results. Visit her website at their next stay. mugs. www.lynnfraser.ca.

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Business killer: with Kelley Keehn

not getting your hopes up

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ADVERTISING PRO I VERTISING PROOF 12851 - 56 Street, n speaking with friends and before T H E P E R ISremember O N A Lthinking I T Y logically O FEdmonton, B about U S Imy N E AB S S T5A I N 0C9 Teven H Egoing C Aafter P I your T A Lgoal. R IEknow GION

clients who have set only vague we’re crushed if something doesn’t work out own absurd behaviour in the Tel: past and(780) actually 701-3715 goals or who might be planning for and thus might keep our goals and dreams documented two events that I wanted very Fax: (780) 454-3222 to ourselves… not even including those that T Y O F B Ua major S I Nbusiness E S S deal, I N I discovered T H E C A P I T much A L to R happen. E G I OInNone instance, I “got my that many have adopted a bizarre could help us achieve those very outcomes hopes up” and mentally committed to the thought process when visualizing or describing for fear of failure. This is the danger when we event. With the other, I was much less involved possible outcomes. When I inquire about what’s our merit in terms of the goal only, and lied to myself that it didn’t matter whether 12851 - 56measure Street, Date: happening in their lives and they shareAttention: withT me to the place What H E Pthe E Revent S Otook NA L I or T Ynot.O F happened B U S I N E S Sas opposed IN TH E person CA P we I T have A L become REGION Edmonton, AB T5A 0C9 something that could affect them positively in a on the journey toward our goals. Consider with respect to these two occurrences and my Fax: To Appear in: wonderful way, they’ll often add quickly, “Oh, subscribing to Earl Nightingale’s definition of informal experiment? Much Tel: to my surprise, (780) 701-3715 but I don’t want to get my hopes up.” Date I’ve also success and a worthy goal: It’s the pursuit, not I was equally disappointed in both cases: the Date: Purchased: been guilty of this dream killing statement in the one where I was fully engaged the end result. √ emotionally and Fax: (780) 454-3222 T Y O Fpast,Bbut U ISrealized I N E Searly S on I Nin my TH E C A Pa To I TA R where EG N I decided that if I was Appear in:I IOwasn’t. career what theL one ridiculous notion this is. Reprinted from She Inc.–A Woman’s Guide to going to be disappointed anyway, wouldn’t Date: Many individuals have the idea that, ifAttention: we Maximizing Her Career Potential, Insomniac Press it make sense to be 100 percent engaged, don’t get our hopes up, it won’t hurt as badly especially if the disappointment wasn’t going Fax: To Appear in: 12851 - 56 Kelley Street, when the event (business deal, date, etc.) doesn’t to be lessened by being 50 percent engaged? Keehn is a financial expert, speaker occur… or the disappointment will somehow Edmonton, and 0C9 author of seven books. Her most recent Furthermore, I had to question whether my AB T5A DatebePurchased: lessened because we have convinced ourselvesDate: book, The Money Book for Everyone Else is lack of enthusiasm and visualization had led to Tel: that things will not go as planned. Or perhaps in bookstores now. She was the financial host the unsuccessful outcome. If I had (780) poured my701-3715 it’s for social justification, so that when a friendTo Appear of Burn My Mortgage on the W Network and heart into in: it, would I haveFax: achieved(780) my goal?454-3222 Y O Fasks B us U about S I NaEgoal S SthatI failed N TtoHwork E C P I T A L I’m R sure E G you’ve I O Nhad an opportunity, out,Awe a weekly contributor to the Globe and Mail can gracefully accept defeat because we hadn’t and AOL’s WalletPop Canada. For more relationship or some other occurrence in your gotten our hopes up. yourself T H E P E life R Swhere O Nyou A Lhave I T Yset O F B up U StoIfail N E S S information, I N T H EvisitCwww.kelleykeehn.com A P I TA L R E G I O N

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TY

WORKINGWISE

Layoff or termination?

D

ear Working Wise:

with Charles Strachey

TEMPORARY LAYOFFS

The good news is that Alberta’s unemployment rate has come down over the past year and If your employer wanted to maintain the the number of job postings is on the rise. You employment relationship—and lay you off are in a better position than many job seekers, temporarily—he would have been required to because you have two years of experience notify you in writing. Temporary layoff notices working in a job you enjoy. must include the effective date of the layoff Drop by your nearest Labour Market and sections 62-64 of Alberta’s Employment Standards code, which govern temporary layoffs. Information Centre (LMIC) for help putting your 12851 - 56valuable Street, experience to work. LMIC staff can Temporary layoffs cannot last more than 59 provide you with free career services, including 0C9 days in duration. On the 60thEdmonton, consecutive dayAB of T5A career planning, resume development, preparing temporary layoff, the employment Tel:relationship (780) 701-3715 for job interviews, and links to employers who terminates and the employer must pay the are hiring. The centre also offers free access employee termination pay on that day(780) unless: 454-3222 Fax: O Dear F BEager: U S I N E S S I N T H E C A P I T A L • wages R E GorI benefits O N continue to be paid on to computers for job searches, fax machines, photocopiers and telephones. I wish I could help you get your old job back, behalf of the employee; or To find the LMIC nearest you, visit us online but it sounds like your employer has acted • there is a collective agreement that at: www.employment.alberta.ca/awoffices. appropriately. provides recall rights longer than the 59 If you have any more questions about your There is such a thing as a “temporary days. situation, call Alberta Employment Standards layoff”, when an employer wants to maintain toll-free at 1.877.427.3731. This line is staffed the employment relationship with you and call Should the layoff extend past the 59 days, Date: by experts who can go into more detail with you back as soon as there is work available. the employment terminates, and termination your case if you wish. But it sounds to me from your letter that To Appear in: to the length of service of the pay appropriate You can also review the Employment your employer terminated your employment. employee is required. The only exception to the Standards Code for yourself by visiting our web You received severance pay, because 59-day period applies to school employees and site www.employment.alberta.ca/es and clicking your employer severed (terminated) your school-bus drivers. on Safe and Fair Workplaces. √ employment relationship. Employees can be terminated while on Employers are not required to rehire former temporary layoff, but they are entitled to employees first. termination pay. Do you have a work-related question? Send Your employer also paid you an appropriate Employees on temporary layoff can be called your questions to Working Wise at charles. amount of termination pay. Anyone employed back to work with seven days written notice. strachey@gov.ab.ca. Charles Strachey is a for between two and four years is entitled to a Employees who fail to return to work within regional manager with Alberta Employment and minimum of two weeks’ notice or two weeks seven days of receiving written notice can be Immigration. of severance pay in lieu. terminated without termination notice or pay. I was laid off from a company a few months ago and received two weeks of severance pay after working for them for two years. Does the company have to call me first to see if I want my job back before hiring anyone else? If so, and they have hired someone else, what are my options about getting my old job back? Eager to Work

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DOWNTOWNART

Banner Days! D ADVERTISING PR owntown Edmonton is

12851 - 56 Street,

with imagery by four Edmonton, AB T5A 0C9 Edmonton artists he about to become even brighter, chose specifically: much more colourful. This Tel: (780) 701-3715 summer, 299 art banners will T H E PTim E RRechner, S O NAnya A L I T Y O F B U S I N E S S I N T H E C A P I TA L R E G I O N Tonkonogy, Nickolas adorn Jasper Avenue from 97th Fax: (780) 454-3222 Y O F to B109th U SStreets… I N E S along S IN TH E from C A P I T AJohnson, L REG N andI O Pearl 104th Street 100th to 104th Avenues… and on Rice Howard Rachinsky. Their diverse art making styles—from Way from 100A Street to 101A Avenue). Rechner’s colourful According to Linda Wedman, executive abstract painting to director of The Works International Visual Tonkonogy’s expressive Date: Arts Society, “This major banner projectAttention: is unlike any seen in Edmonton before. Not Date:figurative works to To Appear in: the unique illustrative only do they feature imagery from over Fax: 15 of (left to right) Tim Rechner… To Appear in: styles of Johnson and Edmonton’s talented visual artists, but Jasper Date Purchased: Anya Tonkonogy…Nickolas Johnson… Rachinsky—transform Avenue banners also showcase a poem about and Pearl Rachinsky created a series of our streetscape. downtown Edmonton by Poet Laureate Roland 12851 - 56 Street, banners to illustrate the words of Poet The imagery for the Pemberton, the talented rapper Cadence Edmonton, AB T5A 0C9 Laureate Roland Pemberton. 104th Street and Rice Weapon.” His poem unfolds as you walk Jasper Avenue Howard Way banners Tel: (780) 701-3715 Pedro Rodrigues’ banner was chosen by The between 97 Street and 109 Street. You can read to end onEeither the onE104th TCHA EP IPTEAPlaces RLS O LIN T Y OFax: F B U(780) S I N E 454-3222 SS IN TH C AStreet P I TA L R E G I O N T Y O the F poem B U Sfrom I N beginning ESS IN TH RtoENcelebrate GAI O local art talent and also north sides or the south side of Jasper Avenue, to reflect the unique whether you begin at 97 Street and walk character of these west, or at 109 Street and walk east. Titled downtown areas. Monuments (The City in Three Parts), it was supporting partner was Arttec Advertising Inc. The City of commissioned for this art banner project by “This massive banner display promises Edmonton funded the The Places, Art & Design in Public Places, the to bring vibrancy and colour to downtown Attention: Date: project in partnership public art and urban beautification program ofDate: through every season,” says Wedman. with The Places. The the Society. Pemberton’s words are combined Fax: To Appear in:

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for work showcasing energetic artistic specially created by the Mac’s practices, the industry of energy, and talented executive chef, playfully energy between people and communities. interpreting this year’s theme, “On June 23rd these artists will send Energy. Unique interdisciplinary a current through downtown Edmonton, art animations will invite guest interaction and energize the ballroom. energizing Sir Winston Churchill Square and surrounding venues with one of a The gala is a sneak peek at kind installations, events, performances, some of the electric programming and opportunities to interact with the unfolding over The Works Festival’s creative minds behind them. This year, 13-day run from June 23rd to July we’re amping up those opportunities by 5th. Each year, it showcases over 500 partnering with Guru Digital Arts College artists, approximately 1000 works of to launch- the Works App, which art, in over 40 exhibits, 250 special 12851 56official Street, you can download for free from iTunes.” events. Edmonton, AB T5A 0C9 This year also marks the new “Energy I is really a celebration “Works701-3715 with Jazz” program, offering of the power of right brain thinking,” Tel: (780) multidisciplinary performances on The suggests Linda Wedman. “Artists Fax: (780) 454-3222 Works Street Stage, as well as musical T Y O F B U S I N E S S I N T H E C A P I Tresponded A L R Ewith G Ivigour O Nto our call performances with The Edmonton International Jazz festival. Adrian Stimson Wedman encourages “you to leave your as Buffalo Boy… left brain at home and view The Works Exhibit: “The Life diverse offerings through the lens of and Times of endless possibilities.” √

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FEATURE

Views from inside the barbed wire…

To a Third Country

B

By Yuri Wuensch arbara Penner admits she

Because of the transitional nature of the Penner’s experience at the camp and the camp, Penner says she didn’t generally form people she met inspired her to write a book, To didn’t quite know what to expect lasting relationships with the refugees. Of the A Third Country, which features profiles of six when she left to work at a refugee six women featured in the book, she had met women who fled Cambodia. But, she points out camp along the eastern border of Siem Seng, Chantha Kong, Kimsonn Seng, and that “a second country is not a second home”… Thailand in 1985. While she had Nareth Mom who she got to know better than those who are stateless face other perils— studied Southeast Asian history in university, most. Born in Cambodia, Nareth was stuck in flirtation, fear, matchmaking, there were still many unknowns. On her way, the camp because her husband’s documents motherhood, religion and rejection. she didn’t exactly receive stated he had been born in Vietnam which A signing and reception for the words of encouragement, created even more red tape. Penner was able book’s release was held in May at but what she did hear to Street, connect Nareth’s family with an Edmonton NorQuest College where12851 Penner is- 56 strengthened her resolve. sponsor who brought them both to Canada. an English as a Second LanguageAB T5A “On the day I left Edmonton, 0C9 She eventually met Chhorn Nhem and Sareen Intensive Program instructor. Edmonton, I had to Bou after they resettled in Edmonton. All of the Tel: 701-3715 Life wasn’t easy for (780) the transfer through the States women live in Alberta where the Cambodian refugees, with some Cambodians and there was a guy at U.S. Fax: (780) 454-3222 looked OCustoms F B U who SIN E S Slike I N T H E TCHAE P PI TEAR LS O RE NGAIspending LOI TNY as Olittle F BasUtwo S years I N E S S community I N T H is E small C Abut P well I T Aconnected. L REGION Penner has maintained her connection to and as long as a decade in the he could be an ex-military this same community through friendship and camps. A barbed wire enclosure type,” Penner recalls. “He as a faculty member at NorQuest. Most of and guards carrying AK-47s looked at my passport and the women profiled in the book pursued an were the norm. Still, Penner asked me where I was going, education at the College and, in turn, so have says there was a sense of why and for how long. their children. However, what many of the optimism held by the refugees When I told him, he sneered Date: Attention: children didn’t learn orDate: know well was their in her camp. and said I’d be back in two own family histories: their parents’ flight from “It was a managed crisis,” weeks.” in: she recounts. “Of course, I Fax: To nAppear To Appear in: er Cambodia, life in the camps and the eventual Penner ended up spending Barbara Pen journey to Canada. Penner saw an opportunity to knew about the dire situation two years as a Youth with Date Purchased: share those stories via To A Third Country. in 1980 when thousands of starving people were a Mission volunteer at the “The women and I understand one another making their way to Thailand across the border Phanat Nihkom Transit Centre, which was because I know where they’ve come from,” or by boat. However, years later, the people in located in the Thai province of Chonburi. The Penner explains. “But some of their kids our camp were already interviewed, processed camp held up to 25,000 Cambodian, Laotian really didn’t know what their mothers had and accepted for resettlement by Western and Vietnamese refugees who sought asylum gone through.” Language and culture loss embassies. It was really a holding tank where in Thailand. The Cambodians had fled the helps account for the disconnection. “Deeper they awaited medical clearance before they genocidal Khmer Rouge regime, which ruled philosophical discussions just don’t happen in could move on.” Cambodia from 1975 to 1979.

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households where the younger generation, born and raised here, isn’t fluent in the ‘heart language’ of their parents. Unfortunately, this happens to many refugees and their children.” The book’s publication has led to a variety of positive outcomes. For the women profiled, the telling of their stories has provided an opportunity for catharsis and healing. It’s also helping their children develop a deeper understanding of their parents’ background and cultural history. For Penner, it’s been a huge undertaking but an incredibly rewarding experience. But To A Third This photo of Chhorn Nhem, Nareth Mom Mueller, Kimsonn Tuon, Country’s message is really one everyone should hear, Siem Seng, Chantha Kong and Sareen So Bou is on the cover of she says. “Refugees aren’t To A Third Country by Barbara Penner. always very cool, but 12851 - 56 Street, our society is made Chhorn Nhem, Prim Im, Peng, Sokha, Sokhea and Sokhom came to Edmonton on Edmonton, AB T5A 0C9 up of many of them. October 13, 1989. Son Peter came to be Canadian through naturalized citizenship. Chhorn At NorQuest, for is a very proud grandmother. In 2008, after a 35-year separation, she located her mother Tel: (780) 701-3715 example, there are and traveled to Cambodia to see her and to meet younger siblings for the first time. Chhorn’s Fax: (780) 454-3222 O Funcounted B U S Iheroes N E S S I N T H E C A P I T A L R E G I Odaughter, N Sokhea Im, graduated from NorQuest’s Practical Nurse program in 2009. who have done Nareth Mom, her husband David and their son John were welcomed to Edmonton by and gone through their sponsors and friends on September 12, 1989. Sons Joseph and Timothy soon arrived. amazing things. An alumnus of NorQuest College, Nareth upgraded her education and raised her boys after These six women her marriage ended. She provides for her elderly mother in Phnom Penh, and is wonderfully offer a glimpse supported in this by Peter Mueller, who became her husband in 2006. into that world. Kimsonn Seng and Sarun Tuon, along with Nara, their first son, landed in Winnipeg Also, the fact that Date: on January 29, 1986. To reunite with family in 1987, they relocated to Edmonton, where they are women Darley, Vannary and Melanie were born. Along with her sister, Kimsonn cared for their aging Appear in:Aparents. is significant; T H E To PE RSON L I T YTheirOchildren F BU IN E S- S56rare IN T HCambodian-Canadians, E C A P I T A L toRknow E Gtheir ION hadS12851 the opportunity, among Street, in times of war grandparents. Kimsonn is a painter and NorQuest alumnus. Edmonton, AB T5A 0C9 and in war’s Siem Seng, Savy Vonn and little Sytha settled in Edmonton on November 13, 1985. They aftermath, were delighted when a second son, Seyha, and a daughter, Darlene, joined the family. Siem and Tel: (780) 701-3715 women’s stories Savy gathered their extended family around them. They arranged sponsorship of Siem’s parents Fax: (780) 454-3222 get told and brothers O Fdon’t B U S I N E S S I N T H E C A P I T A L R E G IO N in 1989. Today, Siem has mastered a trade; she is a painter. Siem and her husband often enough.” are both NorQuest College alumni. Attention: Date: To A Third Chantha Kong, Oun Tes and their son, Roth, arrived in Calgary on April 7, 1986. Two Country is out now on daughters, Angela and Angelee, were born in Lethbridge. The family moved to Edmontonin: in 1988, Fax: To Appear Word Alive Press and is available to order from where Chantha upgraded her education, earning a childcare certificate. She continues nurturing Amazon, Chapters/Indigo or by e-mailing DateBarbara Purchased: children as the operator of a day home. Penner at barbara.penner@norquest.ca. Royalties Sareen So Bou, husband Chhoeun Bou and their children Sareang, Samnang, Chamnan, from sales are going to Place of Rescue, an NGO near Date: Chamnouer and Chamnoun landed in Edmonton with Chhoeun’s mother on October 20, 1989. Phnom Penh that serves Cambodians touched by AIDS. Sareen cared for her mother-in-law until she passed away at the age of 89. Now Sareen, too, wears Appearthein: Ten percent of sales at the launch was donated To to the honourable title of Yiey, grandmother. As empty-nesters, Sareen and her husband have returned NorQuest SHINE campaign to support newcomers to Cambodia several times. Sareen is an alumnus of NorQuest College where her son is currently a learning English as a Second Language. √ student.

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MERGERS&ACQUISITIONS

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Buyer Beware

few months ago, in an Alberta

quite correctly, business brokering was removed and what you from the real estate regulations. However, that need in the way town, a purported business broker now leaves small business owners without of analysis, from the United States offered an with Jey Arul protection. Minister Klimchuk was sympathetic appraisal and enticing seminar to help local to the plight of those small business people valuation. individuals sell their businesses. who may victims of unscrupulous practitioners, A business broker’s fee is typically a The big city man promised professional but reluctant to provide new regulations as the commission based on the sale price of your advice, counsel and support for all of the Government of Alberta is of the view that the business, and sometimes includes a small individuals who attended his seminar. His goal, parties to business-to-business transactions upfront fee for valuation and/or marketing. of course, was to convince the audience that should include all necessary due diligence. I am, Think twice before you decide to work with the best way to sell their businesses was to hire however, working with her staff to develop a tip any broker who asks for an excessively large him as a professional business broker and, with sheet for business owners to ensure they follow a upfront fee. an advance retainer payment, promised to find safe and fruitful path. Here’s a preview. buyers for their businesses. KEEP YOUR PLANS CONFIDENTIAL: The seminar provider was obviously BUY LOCAL: A professional business broker will ensure convincing enough that several people signed 12851 - 56 Street, that all safeguards are in place to protect A business broker or intermediary works to on and paid their fees. You know the rest of Edmonton, AB T5A T H E P E R S O N A L I T Y O F B U S I N E S S I N T0C9 HE C P information I T A L R Eis G ION your company andAall kept bring together buyers and sellers of businesses. the story. The man disappeared and the small confidential. Leaking your plans prematurely Look for one who understandsTel: your market, and business owners were out of pocket. (780) 701-3715 to suppliers, customers or employees can have is interested in developing a relationship with Situations like this happen too frequently in Fax: (780) 454-3222 repercussions on your business operations. you. butSwe OAlberta, F BU I Nrarely E Shear S Iabout N them T H Ebecause C A P I TA L R E G I O N small business owners are obviously reluctant to BE SURE TO GET REFERRALS: NEVER RUSH INTO A DECISION: tell colleagues and friends they have been duped. It’s always advisable to get a referral from a Selling the company that you’ve poured your As business brokering is not regulatedAttention: in Alberta, Date: trusted source. Your accountant or attorney may heart and soul into for years is a complex there is no other recourse than education: “buyer be able to direct you to a broker with a proven proposition, not one to rushed into. Fax: TobeAppear in: beware.” I anticipate the problem to grow. In track record. 2011, the initial crop of baby boomers turns 65, Date Purchased: Selling your business will undoubtedly be one and there are many small business owners in that Date: the biggest age group now considering how best to have T H their E P E LOOK R S OFOR N AA LSPECIALIST I T Y O F B U S I N E S S of IN T H E transactions C A P I Tyou’ll A L ever R E make GION Appear in: SALES: and one that you’ll probably only do once. As BUSINESS businesses contribute to their retirement. In manyTo IN the Government of Alberta has said, it’s “buyer A business broker who spends their full time cases, that means a sale of the business. beware”, so it’s up to you to find a competent, selling businesses will add more value to Concerned about this trend and the upcoming local, transparent, professional business broker your sales transaction than someone who just increase in Albertans looking to sell their to assist you in this important process. √ dabbles in the sale of businesses. A full-time small businesses, I took a recent opportunity professional intermediary will bring along a to visit with Minister of Service Alberta Attention: Jey Arul is president ofDate: VR Business Sales in network of contacts and an understanding of the Heather Klimchuk to discuss the potential for Edmonton, AB. He started the mergers and principles of business valuation, marketing and new regulation for the industry. A number of Fax: To Appear in: acquisitions company in 2007 after leaving his confidentiality. years ago, business brokers were licensed and position as a senior commercial banker for a regulated the same as real estate brokers. But the Date Purchased: Canadian Bank. Jey holds a BA in Psychology BE WARY OF UPFRONT FEES: expertise required to broker business sales can be and an Executive MBA. Visit www.vralta.com Fees vary depending on a number of criteria decidedly different than that of real estate and so,

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EDMONTONIANS SUMMER 2011


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LEGALLYSPEAKING

with Ian L. Wachowicz

M

A warning to lenders

any lenders believe

She then found, however, that to permit a be first available for any deficiency from the PMSI creditor to use surplus funds from an other pieces of equipment, pursuant to the that if they are lending identifiable, existing asset to pay off debt with PMSI held by CWB. On the other hand, RBC money to allow someone respect to other identifiable, existing assets or and the receiver took the position that any to purchase equipment or any deficiency with respect to assets no longer equity in one piece of equipment would be any property other than 12851 - 56available Street, would usurp the priority of the prior subject to the ALLPAPP held by RBC. land, they will automatically have priority for Edmonton, AB T5A 0C9 secured creditor. Justice C.A. Kent ruled that the RBC would the amount they advanced over the debtor’s In the end, Justice Kent concluded that have priority over the CWB to any equity general financer. However, that is not always Tel: (780) 701-3715 the overall intent of the PPSA to provide an in each piece of equipment. In particular, the case, as a relatively new case from the Madame Justice theB provisions Alberta courts demonstrates. HA E PPI TE A R S OR N A ILO I considered TNY O FFax: U S(780) I N EinS454-3222 S ordered I N T and H Ebalanced C A P regime I T A LforRfinancing EGION O F InBRoyal U S IBank N EofS Canada S I N v. TRamco H E TSales C EG would be served by limiting the priority of a theLAlberta Personal Property Security Act PMSI to the acquired asset. (PPSA) regarding surplus and deficiency, Inc., 2010 ABQB 1, the Court of Queen’s This case is a warning to potential PMSI and the policy reasons behind a PMSI. She Bench of Alberta issued a precedent setting creditors: Any surplus funds from the sale of ruling on the limit of the priority of a purchase identified two significant characteristics of a an asset over which you have a PMSI will go PMSI. First, the loan must be for property not money security interest (PMSI). to the holder of the prior security interest, and previously owned by the debtor. The second The Canadian Western Bank (CWB) not to any other indebtedness characteristic of a PMSI is that it’s limited Date: that the debtor provided a loan to Ramco Sales Inc.Attention: to Date: may owe to you. √ to loans that can be traced to identifiable, acquire several different pieces of equipment. Fax: To Appear in: discrete items in: of property. The master loan agreement stipulated that a To Appear Ian L. Wachowicz is with Parlee McLaws Justice Kent went on to hold that the security interest was granted in eachDate piece Purchased: of LLP. E-mail iwachowicz@parlee.com; phone priority given to the PMSI with respect equipment to secure repayment of all of the 780.423.8655. www.parlee.com to discrete, individual pieces of property indebtedness of Ramco to CWB. Each piece alleviates the situational of equipment had a separate schedule to the monopoly that an master loan agreement. after-acquired property The Royal Bank of Canada (RBC) held a clause in a prior prior general security agreement from Ramco, security agreement with the usual provision for an all present creates. Without the and after acquired personal property security PMSI priority, the interest (ALLPAPP). RBC placed Ramco into prior agreement would receivership. handcuff the debtor to The issue arose between CWB and RBC one creditor on whatever as to the priority to any equity in each piece terms that creditor of equipment. CWB took the position that ars 30 Yroenin demanded. g! one piece of equipment would any equity St

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21


then...

& now 1992 fundraising Telethon with daughter Ashley

John Berry

Mirna, Ashley and John in 2010

T H E P E R S O N A L I T Y O F B U S I N E S S I N T H E C A P I TA L R E G I O N

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e stepped away from the T Y O F B U S I N Ecameras S S IatNCFRN-TV T H EAttention: C A P I TA L R E G I O N more than a decade ago, but John Fax: Berry still remains one of the Date Purchased: station`s most recognizable

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and with an honorary diploma in the visual and communications from Grant MacEwan To Appear in: Community College, where he taught broadcast journalism for four years. His interests are O F B U 12851 S I N E S- 56 S diverse, IStreet, N T from H E serving C A PasI volunteer T A L Rfire E Gchief ION to a zone chairman for Ducks Unlimited to a Edmonton, AB T5A 0C9 chef at the World Garlic Festival demonstration in Gilroy, California. Tel: (780) 701-3715 John`s voicemail message begins with a Fax: (780) 454-3222 cheerful “Blessings on your day!” He is devout, serving as a lay readerDate: at Good Shepherd Anglican Church. He holds a certificate in pastoral care and hospital Tovisitation, Appearand in:is in his third year of Education for the Ministry, offered by the Edmonton Anglican Diocese through Southern University in Tennessee.

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THE PERSONALITY personalities. In September, John will celebrate 40 years in the media—anchorman, reporter, Date: interviewer, talk show host, weather specialist, columnist. For the past two years,To Appear in: O Fhe BhasUdone S I NtheE drive-home S S I N traffic T H E report C Aon P I TA L R E G I O N Shine FM, broadcasting for the Canadian Attention: Traffic Network from Hangar 39 at City Fax: to Centre Airport. But, that`s hardly enough fill his days. John is passionate about helpingDate the lessPurchased: fortunate. He is the consummate master of John behind the mic at Shine FM ceremonies, urging patrons to open their Date: The writer and wallets… he is a talented chef, putting To Appear producer in: of two awardhimself and his culinary skills on the winning documentaries, auction block… he is a celebrity, making We do the small Jobs the big guys Won’t John was recognized a difference. Over the years—he came to specializing in: for his community Edmonton in 1981—he has raised more than • Basements • service chanGes service with the Gold $10 million for charities in North Central • GaraGes • competitive rates Ribbon Award from Alberta. Master electrician serving edMonton since 1992

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His belief and trust in God have been a comfort to him, especially in the past two years as he has faced the biggest challenge of his life. “What I thought was a kidney stone, turned out to be 4-by-4cm tumour adjacent to my pancreas... it’s a rare form… only one in 200,000. There’s only one hospital in North Kelly Buchberger and America treating this kind of cancer—the Kevin Lowe with John Cross, right here in Edmonton. If that isn’t a who catered dinner for John doing weather from United blessing from God and a direct response to the Oilers in the ‘80s Way chicken wing eating contest. prayer, I don’t know what is,” John asserts. “When I got the original diagnosis, I didn’t say ‘Why me?’ I T H E P E R S O N A L I T Y O F B U12851 S I N E -S 56 S IStreet, N T H E C A P I TA L R E G I O N looked to the sky and asked, ‘Can Edmonton, AB T5A 0C9 we see this through together?’ That’s Tel: (780) 701-3715 what we’re doing… God isn’t done with me yet.” Fax: (780) 454-3222 O F John B Uhas S Iundergone N E S S two I Nsurgeries T H E C A P I TA L R E G I O N and this month will begin radiation Attention: Date: treatment to stop the spread and shrink what is left of the tumour. He Fax: To Appear in: is up-beat and optimistic. After all, it gives him cause to direct his energy Date Purchased: to fundraising for the Cross. Getting his honorary diploma Date: n h That, in addition to his focus o J d from Chair Mary Cameron at n a Mirna on the Youth Emergency Shelter ry lo g ir GMCC commencement in 1997 To Appear in: e Keeping the faith th in all Society, where he is cooking up a 12851 - 56 Street, storm for its clients. Which brings Linda Bodo and Chef John have been us to his 40th anniversary celebration Edmonton, AB T5AEdmontonians 0C9 columnists since 2005 on Saturday, September 17th at his Tel: (780) 701-3715 neighbourhood haunt, Richard’s Pub (12150161st Avenue). There will be live and silent Fax: (780) 454-3222 O auctions, F B U Slive I Nentertainment E S S I N with T HSamantha E TCHAEP IPTEARLS O R ENGAI LOI TNY O F B U S I N E S S I N T H E C A P I T A L R E G I O N King, the Sax Butt Group, and the Ashley Berry Dance Troupe. Given John’s culinary attributes, there can be no doubt emcees Graham Hicks and Bruce Hogle will turn this into a “roast”. Proceeds will go to YESS. For tickets (only $20!) and/or to make a Attention: Date: Date: donation, contact Michelle at 780.709.4392 or In the mid-‘80s, John and Graham Hicks hung e-mail cherish@telusplanet.net. √ Fax: To Appear Peking Duck in: on a bird feeder for charity To Appear in:

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Have a Heart for Mental Health Gala

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Ron and Cindy Johnson with Donna and Mark Zutz Karen MacDonald of SAGE (the Seniors’ Association of Greater Edmonton) with Sumeet Shinde, of Tru Care

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Since 1980, the Junior Achievement Alberta Business Hall of Fame has inducted 54 men and women whose business leadership and community stewardship shaped the ways that people live, work, and interact. JA created this signature event to help better understand and learn from the great Alberta leadership legacies that have been developed and nurtured over time. Capturing and illuminating the lessons of the past will undoubtedly assist us in better preparing leaders for tomorrow At the May gala, the 2011 Laureates were honoured. Audrey Luft is the President and owner of the Manpower Alberta Franchise, and has over 35 years of industry experience with Manpower Inc. She is responsible for the vision and overall management of Manpower, in addition to active participation on numerous business advisory groups and substantial

Photos by Bruce Clarke, Moments in Digital

involvement on a community level within the province. Audrey contributes a significant amount of time to various boards, committees and foundations in Alberta. For nearly 50 years, the Ghermezian family has contributed significantly to the city’s economic and social success. Jacob “Papa” Ghermezian and his four sons, Eskandar, Nader, Bahman and Raphael initiated, or were actively involved in, the development of many Edmonton landmarks, including their crowning achievement, the West Edmonton Mall. The evening also highlighted the recent partnership of Northlands and Junior Achievement. Northlands has contributed $100,000 to Junior Achievement Northern Alberta/Northwest Territories to help educate more than 16,000 students about being prepared for the work world through hands-on programs, and was the title sponsor of this year’s gala.

Richard Andersen, president and CEO of Northlands, and Naeem Nanji, a Grade 11 student at Lillian Osborne High School and VP of marketing for his student run company, look on during the presentation by JA Chair of the Board of Directors Robert Fernandez to Business Hall of Fame inductee Audrey Luft, president of Manpower.

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Date: Colonel (Rt’d) the Honourable Donald S.in: Ethell, To Appear Lieutenant-Governor of Alberta, congratulated the 2011 inductees and applauded the accomplishments of the JA students.

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Attention: Date: facility with direct links to LRT and surface in: especially its location. But being situated on fter decades of doing almost Date: Fax: Appear 12851 - 56transportation, Street, and the abilityTo to exhibit the the site of the downtown former federal post exactly the opposite, Edmonton’s AB T5A 0C9natural history and human history To Appear in: at 99th Street Edmonton, museum’s office building and 104th Avenue Date Purchased: City Council, administration, and

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artifacts in one facility, as well as to present is almost perfect, aligning as Tel: it does with other decision-makers in the city (780) 701-3715 major international exhibitions. Its design will the existing Arts District—the main branch and province seem to be taking also provide for future expansion. of the Edmonton Public Library, the Citadel Fax: (780) 454-3222 the ‘think big’ approach to this city’s future. To R LS O O F the B Art U SGallery I N E of SS IN H E Claunched A P I TaA L R E Gbidding ION O Fme, Bthat’s U Snothing I N E but S Sa positive I N Tstep H Ein Tdefining CHAE P PI TEA R EN I LOI TNY Centre, The TProvince competitive Theatre, theGA Winspear process to select a private-sector firm to design Alberta—and alongside the new Arena District. Edmonton’s self-image as it moves forward. and build the new museum. As Infrastructure The $340-million museum will be double Moreover, there also seems to have developed a Minister Ray Danyluk said in the lease, “We are the size of the existing 44-year-old RAM in sense of ‘do it now—not in 10 years.’ While this going to challenge our community of talented Glenora which, as the Alberta Government’s is obviously a generalization, it does seem to designers and contractors to deliver a museum news release pointed out, presented a number characterize the prevailing attitude in Edmonton that reflects what our province of challenges for renovation and expansion, now. Here are three examples. Attention: Date: has become and Date: will become in the future. It will be a museum especially with respect to the related costs. Fax: To Appear Appear in: in: specifically developed To to keep people coming Essentially, building an entirely new structure THE NEW ROYAL ALBERTA MUSEUM back, with the capacity to continuously show was the most economical way to go. There’s The announcement by Premier Ed Stelmach of Date Purchased: Alberta’s growing history in motion.” the added benefit of having a state-of-the-art a new Royal Alberta Museum was a surprise,

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west extension to West Edmonton Mall and 500-stall “green”-roofed, partially underground Equally important, in my view, is the impact Lewis Estates is also continuing. parking structure, and an overhaul of the existing the new museum will have on the continuing The important aspect of expanding the IMAX theatre, involving a conversion to digital revitalization of the downtown core, something I transportation infrastructure is the determination technology, among other improvements. The have no doubt the provincial government had in to proceed with it. The past has shown altogether plans also include a learning and conference mind in selecting (in conjunction with the City) too clearly that simply waiting for funding centre. its location. The RAM could—and should—act for such projects to appear is fruitless—there While the plans are preliminary and require as a catalyst for the long-awaited development has to be motivation to provide the necessary further input, including public feedback, they of The Quarters to the south and east, and will Street, funds, one way or another. And this is12851 where - 56reflect a ‘think big’ attitude on the part of the complement the new Arena District to the west City Council under Mayor Mandel has provenAB T5A Edmonton and south. Edmonton, 0C9Space and Science Board, obviously itself to be different from previous councils. The not content to sit back with an already decent People may debate the political legacy of (780) services is strong.701-3715 determination to provide LRTTel: facility which attracts more than 500,000 visitors Premier Stelmach and his colleagues, but there In the long run, and even in Fax: the medium term, 454-3222 a year. The expansion is expected to draw at is no doubt that he has strongly and consistently (780) O supported F B U SEdmonton’s I N E S S role I Nas the TH E TCof R ENGA I LOprove this will beFthe Bcorrect perL year capital HAE P PI TEA R LSattitude O I TNY toO U S Ione. N E S S least I N 100,000 T H E more C Avisitors P I TA R EandGoffer ION Such infrastructure as this is not simply a good a much broader range of exhibits and displays. Alberta. The renovation of the former Federal idea; it’s a necessity, plain and simple. One possible drawback to the expansion is that it Building and redevelopment of the area will require using a larger portion of Coronation surrounding it as a public plaza (Centennial Park. Plaza), and now the new RAM, among other Edmonton’s Telus World Of Science projects, demonstrates his government’s commitment to proudly showcasing the capital. T H EDate: P E R S O N A L I T Y O F B U12851 S I N E-S56 S InStreet, Iannouncing N T H EtheCnew A PRoyal I T AAlberta L R EMuseum, GION Premier Stelmach saidDate: that, “Great urban centres That is a legacy we can and should beAttention: proud of. Edmonton, AB T5A 0C9 around the world are known for their museums To Appear in: To Appear in: Tel: (780) 701-3715 and cultural institutions. They help shape the ONGOING EXPANSION OF LRT Fax: character and fabric of a community….” He Determination and vision can go a long way Date Purchased: Fax: (780) 454-3222 was referring specifically to the new museum, O when F B they U Sremain I N E consistent S S I NandT persuasive. H E C A P I TA L R E G I O N of course, but his words reflect a truism on a Edmonton Mayor Stephen Mandel has broader scale. EdmontonDate: has passed a turning demonstrated both in his ongoing questAttention: to see point in its development, and is in fact in the LRT extend to all parts of the city, and someday Fax: To Appear in: process of becoming a great urban centre. beyond to St. Albert, Sherwood Park and the Things still must be done right, but they will be International Airport, among other centres. THE TELUS WORLD OF SCIENCE Date Purchased: Simply put, if the transportation infrastructure is The announcement of plans for a $28512851 million - 56done. Street, Date: As many have commented on various Internet in place, people will use it. The dramatic growth expansion will fulfil its goal of becoming a Edmonton, AB T5A 0C9 forums, this is indeed an exciting time to be in LRT use when the south line to Century ParkTo Appear comprehensive, world-class science centre. in: living in Edmonton. √ was opened illustrates this very well. The NAIT The plans are in the formativeTel: stage, but the (780) 701-3715 LRT line is now under construction, and the City expansion would triple the size of the existing Fax: (780) 454-3222 a freelance writer and editor. Centre, and would include new O continues F B U StoI push N Efor S Sfunds I Nto begin T H construction E TCHAE P PI TEA R ENGAI LOI TNY O F exhibit R LS O B U S galleries, I N E S S David I N TNorwood H E CisA P I TA L R E G I O N dnorwood@edmontonians.com of the Mill Woods extension. Planning for the a Canadian circumpolar science centre, a

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31


Rock your guesthouse CREATIVEINTERIORS

T

OF

this summer

with Cheryll Gillespie & Sam Shakura

he sun’s shining, the

If you really want to leave a positive Taking the time to consider the details can impression on your guests, spend 20 cents really ease the stress of relative humidity flowers are blooming and and print off a black and white photograph and amp the enjoyment factor. Remember, summer is actually here. You or two of them from your collection and privacy is key. Up the ante for Auntie by know what that means? Time have it framed for display in the room. It’s placing a gift basket in the room filled with to de-layer those heavy winter these small gestures and subtle details that everything she’ll need but probably forgot: fabrics at home… get your spring clean on… will make them feel very special and right at refresh and lighten up your rooms. home. Summertime naturally equals more guests Most importantly, add lots of your coming to visit and more patio get-togethers personality and flair into the design of your with friends and family. Having all the added 12851 - 56 Street,guest space. Your friends and family company can put a lot of stress on our homes’ won’t forget the Edmonton, AB T5A 0C9 glamour-tude. Whether you have the luxury experience and, of a separate guesthouse or simply a spare Tel: (780) 701-3715 after a long day bedroom available for overnight company, of golfing or it’s important to make your guests feel as Fax: (780) 454-3222 Bwelcome U S I Nand E Sat-home S I Nas possible. T H E C A P I TA L R E G I O N biking through the river valley For our guesthouse, we turned 1000 square TH E P E R S O N A L I T Y O F B U S I N E S S I N T H E C A P I T A trails, L R Ethey’ll GIO be N feet into a rock n’ roll ‘hotel’ fit for our stylish eager to race back friends. We dressed the space in black, white Our ‘Rock n’ Roll Hotel’ and toast their and chrome and created a sexy whimsical hosts. environment influenced by some of our Rock on! √ soap, toothbrush, blow-dryer, latefavourite fashion icons, like Coco ChanelDate: and night snacks. Leave a bottle of Karl Lagerfeld. Draped over top of fashionwater—or illustrated tableware are napkins weAttention: had To made Appear in: vodka, depending—on the Date: Cheryll Gillespie nightstand with a couple of glasses from designer scarves, and cupcakes with Sam Shakura and a handwritten welcome note. fashion labels decorating the black icing– Fax: To and Appear in: are the mother-daughter Make sure the bed is layered in feelindulge! People take designing their homes creative force behind good textures, starting with the best quality too seriously, so have some fun! WeDate left Purchased: the fashion-forward linens you can afford, lightweight throws, and breath mints beside the bed and hung a Harry firm Rock House of Allen original ‘hand hook’ by the front door to funky decorative pillows. We like to customize Design Inc. Renowned interior designers, greet guests with a thumbs-up as they walk in. these pillows by sewing on vintage jewelry national radio hosts, guest speakers and or painting on fun (or suggestive) words with If you don’t want your guests to stay too columnists for over 290 publications, fabric paint. Don’t forget about your guests’ long, add an edgy—and not so comfy— Cheryll & Sam are fabulous living experts. feet: Sensual rugs feel fabulous on the toes in furniture piece like Michael Aram’s Skeleton Check out these style tastemakers online at the morning. iPOD docks and Wi-Fi are room chair. A little leather and a little lace equals www.rockhouseofdesign.com must-haves. hot designer juxtaposition!

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ERTISING PROOF ADVERTISING PRO

JFA

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32

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HOMEENVISION

Home as the healer

O

with Elissa Scott

ur home is our sanctuary.

Kapha types represent the earth element. in balance, Vatas are artistic and enthusiastic. They are likely to be big, leisurely and When out of harmony, they get restless and At the end of the day, we come easygoing, just like Charlie Brown. When anxious. If you’re Vata, keep regular routines, through that door and close balanced, Kaphas become affectionate, with like eating and sleeping. A functional kitchen the outside world behind. high stamina. When unbalanced, they become design is an asset for meal prep and dining, It’s the place where we can dull and possessive. Activity and spontaneity as is a cozy bedroom for a good night’s rest. let go and say “Ahhhh”. For men, it can be a can inspire them. Create a space that motivates laboratory to tinker on a computer or the fabled Blackout blinds on the bedroom windows prevent inertia and lethargy. Overeating and improve sleep cycles for flighty folks. Ground man-cave with the big screen TV. A woman’s 12851 - 56to Street, oversleeping can be prevented with invigorating yourself with muted, subdued earthy tones sacred place could be a spa bathroom oasis Edmonton, AB T5A 0C9 paint colours in the home. that are deep, warm and calm. Yellow, or a bedroom filled with pillows and candles. Paint the kitchen blue to white, violet, blue and Everyone—even pets—should have their own Tel: (780) 701-3715 decrease appetite. Keep deep red paint colours special place to renew… a place that’s like a drapery and blinds light and on walls bring Vata’s Fax: (780) 454-3222 massage for the soul. O F Making B U S Ihome N E the S Splace I Nto energize T H E TC R ENto GAearth. I LOI TNY O F B U S I N E S S I N T H E C Aairy HAE P PI TEAfeet RLS back O P Ion TA L R Ewindows GION bedroom can to allow the rhythms of the Pitta folks have the start with colour. Colour is the quickest way sun to awaken Kaphas element of fire. They’re to transform a space, making it your own. A naturally. Paint rooms muscular, efficient, splash of sassy paint, vibrant toss cushions, in mid-tones with warm and competitive with or simply a vase of bright blooms injects me he overtones that are bright a tendency to heat up personality, emotion and drama. Colour can sc ur lo co a An example of a Kaphas and bold to stimulate, like also ground, soothe and boost happiness. Date:easily. Pittas are like Attention: Date: suitable for red, orange and yellow. Popeye. When all is In Ayurveda—the science of life, there are in: world, Fax: Appear in:your Ayuervedic paintTo therapy enhances good in their three different character styles of mind and To Appear physical and mental well-being, creating an they are loving and content. When they body. Your individual constitution or ‘dosha’ Date Purchased: environment that you will love to come home aren’t feeling stable, they become angry and will determine what colours will impact to. For more inspiration, visit ayurvedaessence. perfectionistic. Avoid heat and excessive you positively or negatively. There are more com √ activity. Favour downtime, cool baths and specific quizzes online at doshaquiz.chopra.com swimming. Soothe Pitta nature with colours to narrow down your basic nature into one of Elissa Scott offers home transformational design that calm. Decorate with soft pastels from three types. consulting, specializing in anything from couture blue, green, silver, rose, pink and purple Vata people have the wind element, with to sacred spaces. Visit www.gruuvyroomz.com palettes. Ceiling fans and air conditioners will slim builds. Tigger is a good example. They or phone 780.484.6880. keep Pittas happy. are active, creative and tend to get cold. When

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33


STREETCOMMERCE

Good care & service are hallmarks of success

12851 - 56 Street, T H E P E R S O N A L I T Y OEdmonton, F B U S I N AB E S ST5A I N0C9 T H E C A P I TA L R E G I O N

Tel: (780) 701-3715 Fax: (780) 454-3222

ADVERTISING PR VERTISING PROOF By Donna Marshall-Hare

B

T Y O F B U S I N E S S I N T H E C A P I TA L REGION Scotia have continued his philosophy of good eing a business woman

enough oxygen. These people are often severely sleep-deprived. Most people are service and care. My husband, Tracey, runs has brought many challenges completely unaware ofDate: the frequent sleep his own business in construction and, even and learning opportunities to Attention: interruptions. Sleep apnea is a potentially though it is a completely different business, me over the last three years. life threatening condition can be easily still maintains the same ideals and standards Fax: Tothat Appear in: The opportunity to run Sleep diagnosed and effectively treated. Continuous as a business owner: good care and service. Therapeutics was scary, but exciting at the Date airway pressure (CPAP) is the most Date: Family is crucial to help you through same time. Leaving the security of a full timePurchased: 12851 - 56positive Street, effective treatment for OSA. the good times and the more difficult ones. job and taking a leap was one I have never 0C9 in:them for advice,Edmonton, Over the last three years, Sleep Relying on support and AB T5A regretted. Although I had never run my own To Appear Therapeutics has grown into four locations encouragement has helped with the challenges business, I knew I had great support from my Tel: (780) 701-3715 TH E Rbeing S Oa N A Lbusiness I T Y owner. O F BI am U Svery I N E S Sacross I N Edmonton T H E Cwhich A P Igives T A Lus the REGION good family and friends. I was always brought up E P of Fax: (780) 454-3222 opportunity to provide service to all corners fortunate to have such a great family to help idea in P I T A L R E G I O N O with F Bthe US I Nthat, E SifSyouI want N TtoHsucceed E CA of the city. Excellent follow-up care is a me become a successful business woman. something, all you have to do is put your best crucial part of our business. Anyone can sell Who knew that snoring could be such foot forward and work hard. a CPAP machine, but it’s the service and a huge health issue! I knew that sleep Owning a business has been something follow-up care that are the most important apena was serious, but like many others, that we are accustomed to in our family. for the patient to be compliant didn’t know the extent of health issues it My father was a business owner as weAttention: were Date: and successful with their treatment. encompassed. Obstructive Sleep Apnea growing up. He was great with the customers If you have any questions about sleep (OSA) is a common sleep disorder that Fax: Date: To Appear in: and had the philosophy that if you provide apnea or have some of the symptoms it affects five to 15 percent of the adult good service and care, they always came To Appear in:It is a disorder that causes a Purchased: entails, I invite you to visit any one of our population. back. My brother Lionel, my businessDate partner, locations at www.sleeptherapeutics.ca and person to frequently stop breathing during as well as my sisters Joanne and Raeanne “Wake up to a great day!”√ sleep; as a result, the body does not get who also run their own businesses in Nova

PR ADVERTISING VERTISING PROOF

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34

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PROFESSIONALDEVELOPMENT

4 steps

e v i t c e f f e e r o m a o t

I

with Mark Wardell

SALES TEAM

selling, versus the myriad other activities they including selling, should be attributed to f you’re not 100 percent work on during a typical week. a different person/position within your satisfied with the performance of Ultimately, you’ll be searching for ways to company. This allows everyone to focus more your sales team, you’re not alone. give your salespeople more time to sell. So, clearly on their specific goals. In most cases, However, you may be surprised to if the results are poor, don’t be discouraged. your salespeople could be a lot more effective learn that the average salesperson In fact, the worse they are, the greater the if you reassigned even a couple of their tasks spends only 20 percent of their day actually potential you have for significant growth. to others. And, while this may take some time doing sales. Surprised? It’s really no wonder 12851 - 56toStreet, organize, especially for small companies, they aren’t getting the results you’d like to see. the more STEP 3: ANALYZE YOUREdmonton, AB T5A 0C9you can stay clear on the fact that Statistics show that close to 80 percent of your you need to free up your salespeople to focus SALES PROCESS salesperson’s day is likely spent on activities Tel: on selling, the better the results will be. If you break it down, what does your(780) sales 701-3715 other than selling. Yet, there is a solution. process look like? In most of the businesses I 454-3222 Here’s how you can help restructure your Fax: (780) O Fsales B team’s USIN E Sand S process, I N TsoHthey E TC HAEget P PI TEAanalyze, R LS O R EN AI LO I TNthe Y average O F Bsalesperson U S I N Ewill S S Of I Ncourse, T H depending E C A Pon I Tyour A L business R E G and ION IG find that time can your industry, the specific changes you’ll need spend five to seven hours per day on some or back to doing what they do best. to make will vary. But, the bottom line is that all of the following sales-related activities: selling is the most valuable and beneficial • Scrubbing call lists; STEP 1: WHAT ARE THEY DOING? use of your salespeople’s time. Even one or • Scheduling appointments; Begin by taking a close look at what your two shifts in your sales process can yield big • Meeting with prospects; salespeople are doing with their time sales improvements. Find ways to get your Delivering samples; • each day. Ask them to submit a weekly Attention: Date: Preparing quotes; Date: sales team out there selling and watch your • log detailing all daily activities, and to be company grow.√ • Processing completely honest with you when noting Fax:theTo Appear in: orders; and To Appear in: • Managing projects. activities they do in the course of a day, no Dateneed Purchased: matter how seemingly mundane. You’ll Mark is president & founder of Wardell But, while each of these steps may be at least two weeks’ worth of data to get an Professional Development (www.wardell. important, only “meeting with prospects” accurate reading on their schedules. It might involves actual selling—the one thing you want biz), an advisory group that helps business help if you actually survey your sales team in owners plan and execute the growth of their your salespeople to do more… which brings action, as well. companies. The author of seven business me to the last step. books, Mark also writes regularly for several STEP 2: ANALYZE THEIR TIME national business publications, including STEP 4: FREE UP YOUR Report-card time. As you analyze the daily Profit Magazine, the Globe and Mail, and SALES TEAM TO SELL activity reports, your objective will be to find CGA Magazine. E-mail: mark@wardell.biz Ideally, each phase of the sales process, out how much time your salespeople spend

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VERTISING ADVERTISING PROOF PRO

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SOCIALMEDIA101

Ok, social media…

Now what? B y now, the term ‘social

GIVE YOUR CUSTOMERS

with Heidi Coe ALWAYS INCLUDE A CALL-TO-ACTION

media’ has likely piqued your A REASON TO ENGAGE Your on-line connections are crucial. These curiosity because, let’s face it, connections are a targeted, interest-specific Whether your platform is Facebook, Twitter it’s everywhere. Social media has or Linkedin, the goal is to create the desire group of people who choose to connect with emerged as the new generation you -and for that they should be rewarded! for your customers to respond, repost and of Internet—now it’s about participation, share. The purpose of including social media - 56Regularly 12851 Street,offer on-line promotions and share conversation and sharing. The world is onindustry specific news by promoting them into your marketing strategy is to expand Edmonton, AB T5A 0C9 line: Consider that Canadians ordered $15.1 through your social media outlets (word-ofyour reach and to allow your customers billion in goods and services on the Internet mouth is incredibly effective). The goal is (and potential customers) the opportunity Tel: (780)to 701-3715 last year alone. to create a ripple effect by offering a call-tobecome part of your brand. They share your Fax: The reality is (like it or not) on-line promotions with their friends, they (780) follow 454-3222 O Fconsumers B U S have I N Ea certain S S Iexpectation N T H EofTC R ENGAI LOI TNisYhow HAEP PI TEAyour RLS Tweets—this O Oyou F B U S I N E S S action I N TorHpromotion E C A that P I Tinvolves A L R‘spreading EGION you. the word’. begin to build These days, they expect you to have a Facebook Like any form of traditional marketing, your on-line brand awareness. Be sure to page, a Twitter account, an engaging website. it’s important to track the success of your keep the theme of all your social media But it doesn’t necessarily mean pouring hours of engagement consistent with your company’s campaign. Doing this will mean that, over time and resources into maintaining your on-line overall brand. time, your on-line marketing will become presence. What it does mean is that you’re going streamlined, more successful and more to need a plan. targeted. Date: Attention: Date: It’s impossible to ignore the impact and UPDATE YOUR CONTENT REGULARLY Fax: To Appear To Appear in: in DETERMINE HOW YOUR TARGET importance of social media, so get involved By doing in: this, you maintain top-of-mind AUDIENCE USES THE INTERNET ways that make sense for your business. √ awareness with your target audience. Your Date Purchased: Analyzing your audience needs to be the first website and social media content should step in deciding which social media platforms always be relevant, consistent, and current. to dedicate the most time to. Do they expect the Heidi Coe is a web marketing specialist at Develop a plan as to how regularly you will ability to purchase on-line? Are they looking to Avalon Global New Media Marketing in update your accounts (such as two tweets per you for industry-specific news and information? Spruce Grove. Visit www.avalonglobal.com day, one blog post per week etc) and stick Knowing why your audience is on-line will or e-mail heidi@avalonglobal.com to it. If you haven’t updated your website establish how you interact with them through or phone 780.962.3999. content in more than three months, it’s been social media. twitter: @avalonglobal, @heidicoe too long.

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VERTISING PROOF ADVERTISING PRO

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GOOGLEGURU

Why understanding

web metrics

with Shawn Moore

is crucial to your success on-line

Q:

I get these reports

3. How many sales or leads you generated from continually improve the “customer experience” those users. You will need operations to track so they keep coming back. this and give you a summary so you can You don’t want to simply look at the hits any compare it to your stats program, and identify more, as this actually provides very little valuable the sources of weakness in your conversion insight. What you do want to look for is “user ratio. sessions”. This will tell you more realistically 4. What your conversion rate of those leads/ the number of people rather than computers sales was. that are visiting your site. In order to track this 5. Which keywords were used to find you. This user information, you will need to get your web helps you determine how well your primary development team to install a “UTM”12851 code on - 56 Street, search your site. It’s a simple code that separates the AB T5A Edmonton, 0C9terms are working for you through your web site’s search engine optimization people from computers being tracked. Tel: start (780) and pay per click, if you are working with Garbage in, garbage out! Always by 701-3715 that strategy. getting the right data to analyze. Speak to your 454-3222 Fax: (780) O F B U S I N E Well, S S the I Nsimple T Hfact E is AE P PI TEA R company ENGAI LOI and TCH R LS O TNYaskOif Fit supports B U S either I N EofS S 6. IN T Hsearch E Cengines A P I were T A Lused R to E find G I you. ON Which hosting that This helps you learn how well your site is the two programs I have mentioned. You will these reports are the lifeline to optimized for each of the primary search find that most of the top hosting companies will your ongoing success online. engines like Google, Yahoo, msn, etc. It supply, if not support, these tools. If they don’t, If you look deep enough into would be a fantastic start if you reviewed this they should be able to refer you to a company the reports, you will find out who came to your information each month. that can. site, how they found you, what words they typed There are SEM (search engine marketing) in to search engines, and what countryAttention: they areDate: Once you know you have the right software firms that specialize inDate: offering you consulting tracking program installed, the key factors that from. They can also tell you where you lost the on these reports. The good ones will also you will want in: to concentrate on are: visitor and how long they stayed on your web To Appear Fax: To Appear in: provide you with a process to review the 1. Which pages were visited most often. I site. In fact, there are several hundred separate Date Purchased: metrics monthly, and then take it to meaningful usually focus on the top three and the worst analysis reports available in the top statistics and actionable conclusions for you in a nice three so I can improve the content on those programs available for your web site. executive summary. They are as valuable as pages and make it more valuable to the user’s I recommend Web Trends, Urchin or Google good accountants and lawyers on your team and experience next time. It also tells you which analytics for the best web analytics. It is crucial can definitely help take your business to another pages/sections to expand upon in your next to review these metrics on an on-going—ideally, level online. √ editing meeting. monthly—basis if you want to learn more about 2. How long visitors stayed on your site. This your web visitors. In essence, the more that you Shawn Moore is President and CEO of Think tells you how much value you have created; can learn about the people that visit your site and Profits.com Inc. Have a question for our Google the goal is at least two minutes, depending on their usage patterns and experience when they Guru? E-mail: shawn@thinkprofits.com your product or service offering. navigate your site, the better you will be able to each month from my web team on hits and traffic to my site. I get business from my site each month, but we are not taking the time to really look at these reports, and I feel we may be missing an opportunity. The problem is that no one knows how to read them and our web hosting company doesn’t really seem to know either. What is the purpose of these reports and what does it mean to my web site?

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A: VERTISING PROOF ADVERTISING PRO

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37


WALKINGTHETALK

Barbara Ashley Phillips

Get yourself together for the [family] get-together Tel: (780) 701-3715 12851 - 56 Street, Edmonton, AB T5A 0C9

H

TH E P Ereunion, RSON A L Iparents T Y OorFhaving B U S I N E S S first. I N InTother H E words, C A Prather I T Athan L R E G Ifor ON waiting visiting ow do you fit into the Fax: relative (780) 454-3222 the other person to change before things get over T Y O F B U S I N Ehectic S S world I N we T Hlive E in? C A P I TA L toR your E Gplace? I O NAre you ready for this?

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ADVERTISING PRO VERTISING PROOF What if you could actually enjoy those Are you the calm, settled, friends and relatives you now barely endure? available person others love What if people you see as intrusive, boring or to be with… or just another irrational could actually become so interesting busy and distracted person? Which would you that spending time with them wouldn’t seem like to be? Attention: like a waste of time? Would you like to be Opportunities to develop a new way of Date: able to come away refreshed when before being in your life are at hand. For some Fax:of you’ve come us, summer means dealing with difficult To Appear in: away drained? Believe it or not, that’s just a shift away. family events. How can you enrich the timePurchased: Date The shift comes from you deciding—and you spend with family at the lake cabin or on following through with—being the change family vacation… while attending a family

better, you change. This doesn’t make you a victim or a doormat. It sets you free. How does that work? Let’s say that your mother is constantly telling you how you should live your life. You Date: feel judged and criticized. The two elements are (1) her pattern of giving advice, and (2) To Appear in: your taking it personally: You interpret it to mean you’re not good enough. If you’re the mom in this situation, you can do your level best to stop giving advice.

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expectations that people be other than they can let her know the advice hurts and you Why repeat something over and over when it are, and (2) your own unwillingness to would like to get the relationship onto a new doesn’t work? Why not find the things you do take the first step. Your biggest ally is your footing. Few of us are highly skilled in such like in your son or daughter and let them see willingness to let go the past in order to conversations so cut yourself and her some how much you love them? You can let them invite change into the present. When you slack for imperfect expression. If at first you see the goodness in themselves. Did advice change, everything changes. It may not be work on you? No? OK. So why should it work don’t succeed, keep at it. Neither her pattern change on a grand scale, but something will nor yours was built in a day. It’s worth some on your children? You’ll be delighted with definitely shift. As you begin to notice and effort to turn it around. how much weight comes off your shoulders appreciate subtle change, more when you actively seek out the change becomes possible. Tune in to advice-free zone. Look for ways of a more subtle awareness and enjoy asking questions—not controlling the results. questions designed to support your Try it! And keep trying it until point of view, but open-ended it becomes a habit. One key: do it questions that are inviting of honest with not a speck of self-pity. You’re response. This is actually a lot more not sacrificing. You’re identifying fun than walking around pre-loaded an unhealthy pattern and changing with your advice. It becomes safe it into a healthy one. As your own for others to be around you. And 12851 - 56 Street, heart becomes more peaceful, there you’ll enjoy conversations in a is less stormy energy loosed on the way that’s impossible when you’re Edmonton, AB T5A 0C9 world. focusing on what you think is Tel: (780) 701-3715This isn’t about “working on wrong and what needs fixing. yourself.” It’s more about lightening If you’re the son or daughter, Fax: (780) 454-3222 E being C A Pa bit I T playful… A L R E exploring GION O you F BgetUtoSstep I N out E SofSyour I NownT H E TCHAE P PI TEAR LS O R ENGAILOI TNY O F B U S I N E S S I N T H up… in the way little children do. It’s a reaction and just be present with combination of “don’t take yourself your mom. You can connect with so seriously” and that old Ghandi her heart and her good intentions, saying that really works: “Be the change!” √ This same strategy works wonders with rather than assuming there is a put-down other family members you may have had in what she is saying. If you feel your old Barbara Ashley Phillips is a trainer, facilitator difficulties with over, for example, the use reactive pattern kicking in, just stop giving Attention: Date: and a transformational coach focusing on of the cabin on the lake and responsibility it energy and attention. Take a deep breath. Date: high level communication skills and in: a new for its upkeep Notice how hurtful your own reaction has To Appear Fax: To Appear in: and repairs. Or arguing about approach to leadership. Contact: e-mail what should stay or go or whether to sell been to both you and your relationship, and DatetoPurchased: barbara@co-creating.ca, phone 780.465.1721 or not to sell. Your two biggest gremlins choose differently. You can acknowledge or 780.993.2125, or visit www.co-creating.ca. your mom her caring, her feeling for you. You in facilitating change are (1) your own

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ECONOMICOUTLOOK

minimumTel:wages (780) 701-3715 12851 - 56 Street, Edmonton, AB T5A 0C9

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Y O FFax: B U S(780) I N E S 454-3222 S I N T H E C A P I TA L R E G I O N T Y O F B U S I N E S S I N T H ET HCEA PP IETRASL ORNE A GLI IOT N

don’t help the poor

ADVERTISING PRO VERTISING PROOF By Niels Veldhuis and Amela Karabegovi

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ast year, seven provinces Attention: parents (Statistics Canada, 2011). In addition,

wage experts Professor David Neumark, of Date:and Dr. William the University of California, many of the adults earning minimum wage increased the minimum wage Date: Wascher, U.S. FederalTo Reserve Boardin: are supplementing their family income with (HRSDC, 2010). An eighth Fax: To Appear Appear in: economist, comprehensively reviewed the part-time work during childbearing years and province, BC, joined course on Date Purchased: retirement. May 1st. While poverty activists, 12851 - 56academic Street,studies on minimum wages over the past 15 years. In total, they reviewed more than Since the benefits of increased minimum politicians and policy makers who push for Edmonton, 0C9 covering 20 countries and found 100 studies wages largely accrue to young people still AB T5A higher minimum wages might do so with that the “overwhelming majority” of studies living at home and adults supplementing their good intentions, the unpleasant reality is that Tel: (780) 701-3715 consistently show that minimum wage increases family incomes, it is hard to see how they are a minimum wage increases do not help the poor. Fax: effects (Neumark poverty. oneEofSthe RLS O NG AI LOI TNYet, Y itOgets F worse. B U (780) SThe I Nsingle E S454-3222 S have I N negative T H E employment C A P I TA L REGION O F Start B Uwith SIN S most I N common T H E TCHAE P PI TEAsolution R Eto and Wascher, 2007). largest problem with minimum wage increases misconceptions, that the majority of minimum The empirical evidence from Canada shows is that they result in job losses; they increase wage earners are adults struggling to make ends much of the same. At least 14 academic studies labour costs for employers who respond by meet while supporting families. In fact, the have examined the impact of minimum wage reducing the number of employees and/or the typical minimum-wage worker is young and increases in Canadian provinces. Based on these number of hours worked. Studies consistently lives at home. According to Statistics Canada, studies, a 10 percent increase in the minimum show minimum wage increases have negative nearly 60 percent of minimum wage workers in wage is likely to decrease employment by employment effects. Attention: Date: Canada are between the ages of 15 and 24 and,Date: an average of three to six percent for young A recent study by renowned minimumof these, about 86 percent live at home with their

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Research shows that employers often respond to a minimum wage increase by reducing other benefits and on-the-job training. One study found that the proportion of young workers receiving formal training fell by two percentage points for every 10-percent increase in the minimum wage (Neumark and Wascher, 2001).

Reprinted from the Fraser Forum, May/June 2011 © 2011 Fraser Institute Niels Veldhuis is the Fraser Institute’s vicepresident of Canadian Policy Research and senior economist. Amela Karabegović is a senior economist in the Fiscal Studies Department at the Fraser Institute. Young workers are 56 References Street, available on request. Contact: editor@edmontonians.com

Employers respond 12851 to increasedEdmonton, labourAB T5A 0C9 Tel: (780) 701-3715 costs THE PERSO N A L Iby T Y reducing OF BUSINESS IN THE Fax: (780) 454-3222 O F B U S I N E S S I N T H E C A P I TA L R E G I O N the number of workers (aged 15 to 24) (Godin and Veldhuis, employees 2009). For young workers—those earning between the current minimum wage and the and/or hours proposed higher wage— most directlyAttention: affected,

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the impact is more acute, with employment Date: Fax: To Appear in: Given that higher minimum wages decrease losses of up to 20 percent. To Appear in: employment opportunities, benefits and onLost job opportunities for young people are Date Purchased: the job training, it is not surprising that recent especially unfortunate given that entry-level evidence from Canada shows that minimum positions, which generally pay the minimum wages increase, rather than decrease, poverty. wage, are a stepping stone to better-paid 12851 - 56 Street, A study published in Labour Economics employment. These jobs enable workers earlier in 2011 minimum RSO N A examined LITY O F B Uwage S I N AB E S ST5A I N0C9 T H E C A P I TA L R E G I O N to develop skills and gain experience thatT H E P E Edmonton, ultimately lead to higher productivity and wages. increases in nine Canadian provinces over Tel:(Sen (780) two decades, from 1981 to 2004 et al., 701-3715 In fact, research shows that after one year, more 2011). The authors found that a 10-percent than 60 percent of minimum wage workers earn Fax: (780) 454-3222 increase minimum wage increases O more, F BU S aI N E S wage S I increase N T HofEabout C A20P I T A L R EinGtheI O N with typical poverty rates by four to six percent. Editor’s Note: On September 1st, Alberta’s percent (Smith and Vavrichek, 1992). After two While it might feel good to jump on the minimum wage increases to $9.40 from $8.60 years, the percentage of workers earning more Attention: Date:Liquor servers “raise the minimum wage” bandwagon, a per hour for general workers. than the minimum wage increases to more than look at the facts indicates that such policies (who also earn tips) willTo see Appear a minimumin: wage 80 percent (Long, 1999). Fax: have very negative consequences. The truth of $9.05. Of course, some workers will be lucky is that minimum wage enough to keep their jobs and maintain Date their Purchased: Date: hikes actually hurt the hours worked after a minimum wage hike, poor. √ in: but even they will likely not be better off. To Appear

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RACEWEEKEDMONTON

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C A P I TA L R E G I O N

events, musical guests and art contribution to the Band, guitar legend Jerry Doucette and Stray here’s more to the Cats Lee Rocker. city, creating a fun festival that coincides with Edmonton Indy than the race RWE actually encompasses activities the Indy.” itself. in the months preceding and following the There are many don’t-miss activities… not Just ask the folks at Race Week Indy to keep the momentum going. With so the least of which is the 2nd annual Soapbox Edmonton. It’s the umbrella 12851 Street, Attention: Date: happening, thereDate: is a need for people to Derby on Saturday, July 3rd, during the Canada- 56much organization that allows numerous groups to Edmonton, AB T5A 0C9 volunteer in any of theTo areas that are ofin: interest Day weekend. Kits for the races down Victoria operate and promote their events under the Fax: To Appear in: Appear to them. A number of the events are fundraisers Park hill are available at the Alberta Aviation RWE banner. Accordingly, “each event is run Tel: (780) 701-3715 for local charities. Museum (prices include the registration fee… by experts in each area, and they bringDate their Purchased: If you want to get in on the fun as a volunteer, youth: $120, adult: $150). Check out (780) the rules 454-3222 Fax: passions to the game. Also, this means that the O workload F B U SonI N E volunteer S S I Nteam TH E TCHAEonP PI TEA Rwebsite ENGAILwww.raceweekedmonton.com. OI TNY O F B U S I N E S S toI N register on R LStheO T HanEevent, C AorPbecome I T A La sponsor, R E G e-mail: ION each is focused Richard Skermer, Executive Director One of the biggest downtown events is the making their specific event a success, and (they richard.skermer@raceweekedmonton.com Cars & Guitars Street Festival, hosted by Race are) not overloaded with other concerns.” Tom Hinderks, Auto Sports Consultants & Week Edmonton and featuring four nights of The board chief of RWE is Ken Cantor of Car Club Liaison Qualico Developments which is providing office rock & roll roots, rockabilly, country and 60s tom.hinderks@raceweekedmonton.com pop from June 20th through 24th. Hosted by space (phone 780.424.4731). Executive director Bob Donald, Car Show Coordinator Clayton Bellamy, Rice Howard Way festivities Richard Skermer explains, “Race Week Date: Attention: get underway Wednesday evening. There are Date: bob.donald@raceweekedmonton.com Edmonton is kicking off its second year as a Jim Good, Music Director live shows for the Rise & Shine Breakfast on celebration of art, music and motion around Fax: theTo Appear in: To Appear in: jim.good@raceweekedmonton.com Thursday and Friday, as well as each day during 2011 Edmonton Indy. Race Week Edmonton, a Gary Poliquin, Soapbox Coordinator lunch and throughout the evening. Top-notch Date Purchased: volunteer driven organization, is geared toward soapbox@raceweekedmonton.com headliners include BC/DC, the Clayton Bellamy engaging Edmontonians, with family focused

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EVENTS Essentially, the various groups and their volunteers are the wind beneath the wings of Race Week Edmonton.

Get out and support their events!

The Classy Chassis Classic Car Show

Lap the Track

July 2 - 9:00 am - 5:00 pm Location: Capilano Mall, 5004 98 Avenue

Soap Box Derby

July 3 - 10:00 am - Noon Victoria Park Road Details: http://raceweekedmonton.com/ soap-box-derby/

2 Seat Sports Car Show

July 17 - 4:00 pm - 7:00 pm City Centre Lands Track, Airport Road Lap the Track -- run, walk, wheel’athon – raising funds for Aaron Moser Spinal Foundation, Glenrose Rehabilitation Hospital, Shoot for a Cure and the Sam Schmidt Paralysis Foundation in support of spinal cure research! The event takes place on the track at the Indy. Details: http://www.lapthetrack.com

July 9 - 9:00 am- 5:00 pm Southgate Mall, 5015 111 Street

Temporary Foreign Workers Dine & Dance Party

July 22 - 6:00 pm - 11:00 pm Sutton Place Hotel, Rutherford Room, 10235 - 101 Street Second annual Temporary Foreign Worker’s party, sponsored by D. W. Good Investments in conjunction with Catholic Social Services and the Mennonite Centre. Free for Temporary Foreign Workers and their families. Kids welcome! Details: http://carsandguitars.ca/Benefits/ 56TFW/Benefits.html Street,

Transporter Parade 12851 July 20 - All day Edmonton, AB T5A 0C9 Various locations throughout the city Airliner Pull July 16 - 10:00 am - Noon Tel: (780) 701-3715 Airfest Alberta Aviation Museum, 11410 June 24 - June 26 - All day Cars & Guitars Street Festival Fax: (780) 454-3222 Alberta Aviation T Y O Kingsway F B U S IAvenue N E S S I N T H E TCHAE P PI TEA R L S O R E N G A I L O I T N Y O F B U S I N E S S IN TH E C AMuseum, P I T A L11410 REGION July 20 – 24 - All day Kingsway Avenue

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Edmonton Indy

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Rock’n August

August 2 - 6 - All day Various locations in St. Albert Date: Rock’n August is an international car show and music festival. 2010’s To Appear in:that event saw 658 classic car entries attracted more than 50,000 people— making Rock’n August one of the largest events to take place in the Alberta. The show supports Diabetes Research and Education. Details: http://www.rocknaugust.com

For updates and details, go to www.raceweekedmonton.com, and follow RWE on Facebook and Twitter.

Join us for Railway Days! August 11 - 14, 2011 719 Track Street West, Revelstoke, B.C. Toll Free: (877)837-6060 Email: railway@telus.net www.railwaymuseum.com EDMONTONIANS SUMMER 2011

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COVERSTORY

Octane means high performance

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Scott Dixon in the pit last year

s the days count down

before the rubber hits the track, Octane Motorsports Events is in full throttle preparing for this year’s Edmonton Indy. For three exciting days in July—the 22nd to the 24th—race fans and event goers will converge on the City Centre Airport for non-stop track action, traditionally great weather, good music and other great off-track events. Expect changes and improvements with Octane Motorsports Events as this year’s new race promoter. Based out of Montreal, Octane has a reputation of putting on a good race and a great show... promising Edmontonians a weekend they don’t want to miss. “We plan on

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putting on a show that will not only entertain the crowds but will also make Edmontonians proud that the race is still on and here for the next three years in the heart of the Capital region,” says General Manager Anne Roy. Motorsports isn’t new to this crew. With three major races on its schedule this summer, the team brings a depth of knowledge and experience on the auto-racing world that will elevate the Edmonton Indy to a new level. The Formula 1 Grand Prix, the highest-acclaimed race in the motorsport world, brings over 300,000 fans into Montreal providing the ultimate fan experience both on and off track…something that Octane is determined to do here in Edmonton as well. To round out

the summer, they will be on track again for the NAPA Auto Parts 200 Presented by Dodge August 19th and 20th. “This is the only kind of business that we are involved in, and this is what we love to do. We take great pride in being Canada’s number one motorsports event promoter,” stresses Francois Dumontier, president of Octane Motorsports Events Ltd. So what will we being seeing this year? The 10th round of the IZOD Indy Car Racing Series that runs has other stops throughout North America, Brazil and Japan. This summer, the Edmonton Indy will proudly host three Canadian drivers including a track favourite Paul Tracy, the Indy 500 pole sitter Alex Tagliani and James Hinchcliffe, last

EDMONTONIANS SUMMER 2011


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Fan favourite Paul Tracy with Edmonton Indy GM Anne Roy.

With the recent closing of one of the airport runways, the track has been moved to the opposite side, incorporating a new design by Octane’s Director of Operations Bruno Savard. Drivers liked the old track, but they will love the new one. Many are looking forward to the challenges 2011 will present including two new hair-pin turns and possibly the longest and fastest straightaway in the series. Fans can expect to see some action throughout the weekend as drivers also get accustomed to driving counter clockwise—a unique feature to the track… but also a challenge to the team as it requires different car set ups and a challenge to the driver as going the opposite way puts strains on different muscles in the body. As for the fans, grandstands are now closer to the track, enhancing the overall experience so you will feel the heat

year’s Indy Lights winner. Other drivers to take on the new racetrack include Indy 500 winners Dario Franchitti and Helio Castroneves; female drivers Danica Patrick and Simona de Silvestro, and previous Edmonton winners Sébastien Bourdais, Justin Wilson and Scott Dixon. The City Center Airport has hosted a professional open-wheel race since 2005. From 2005 to 2007 inclusively, the Edmonton race was part of the Champ Car World Series. Since 2008, the sanctioning body is Indy Car Racing Series. fans have something Onew F But BtoU S I N E S S I N T H E TCHAE P PI TEAR LS O RE NG A ILOI TNY look forward to this year.

from the cars and smell the rubber. If on-track action is what you are looking for, then 2011 promises to be an exciting one. As for off-track events, a number of events will be taking place within the fence at the airport for those who are either looking for more than just a racing experience or to fill in some of the down track time. The beer gardens are back this year with entertainment throughout the weekend. Visitors can expect to see some of their favourite annual displays and some new fan-friendly ones. To finish off the event after podium ceremonies on Sunday afternoon, there will be a finale concert in the beer gardens for fans hoping to celebrate and party a little longer.

Continued on page 46

12851 - 56 Street, Edmonton, AB T5A 0C9

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ITY

Continued from page 45 And, of course, Race Week Edmonton is back again this year with various events and parties throughout the city. As well, the Miss Indy contest runs Thursday nights at Oil City Up-and-coming local racer Roadhouse leading up to the Edmonton Indy Stefan Rzadzinski, GM Anne Roy, weekend. Visit www.oilcityroadhouse.com and veteran driver Paul Tracy for more information. The finals will be held who is mentoring Stefan. Thursday, July 14th. The 2011 Edmonton Indy promises to be an exciting weekend for event and race goers and now it is a bit more reasonable. The Edmonton Indy has reduced pricing slightly this year, offering race fans a total of six grandstands with three price range categories 12851 - 56 Street, ranging from $125 to $230 for three days. Edmonton, AB T5A 0C9 Great weather brought out Children under 11 are free with the purchase the fans in droves, though the of a general admission ticket, so the whole Tel: (780) 701-3715 exact numbers are not known family can get out to the track for a day of because the IRL does not release Fax: (780) 454-3222 fun. O F Tickets B U Scan I NbeE purchased S S I N online T H Eat www. C A P I Tattendance A L R Efigures. GION edmontonindy.com or by phone at 1.855.350. INDY (4639). √ T H E P E R S O N A L I T Y O F B U S I N E S S I N T H E C A P I TA L R E G I O N

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ROCK&ROLLSOCIETY C entre f or A rt & M usic

That old time Rock & Roll - 56 Street, is music to the ears Edmonton, of 12851 at-risk youth AB T5A 0C9

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By Judy Sellin and Barb Deters

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T Y O F B U S I N E S S I N T H E C A P I TA L R E G I O N number culture H E P Eothers, R S Oregardless N A L I ofT religious Y O F affiliation, BUSIN E S S stemmed I N T from H E aC A P IofTfundraisers A L R Efor G aI O N ost of them are Tyouth

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VERTISING PROOF ADVERTISING PR or race” are being introduced and instilled in a at risk, with a past that is unique way—through music—at the Centre for unfortunate and each day Art & Music (CAM). filled with horrendous A division of the Rock and Roll Society challenges they must endeavor to try to overcome. Some of these youth of Edmonton, CAM was launched in 2010 Date: and is operated by a steering committee which come from violent offender families, while others Attention: comprises in: Chris Simonson, COO of Children, are being hidden from their birth families for their To Appear Family & Community Services, Catholic own betterment and safety. Fax: Social Services; Dennis Gane, manager, Boundary issues, intellectual development Business Development, Edmonton Chamber Date Purchased: delays, attention deficit disorder and fetal of Commerce; Terry Evans, radio show host at alcohol syndrome are just a few of the disorders K- 97; Dan Rowe, president of the Rock and that a select number are learning to manage by Roll Society of Edmonton; Jeff Kittlitz, owner of the instillation of confidence and life skills that RockHouse Studio; and Carson Cole, executive will help them and their families succeed in director, Centre for Art and Music. today’s world. Like all great endeavors and projects, there “Self- esteem, self- respect, selfis usually that certain something that brings confidence, respect for others, co-operation, about the inspiration. According to Carson, it communication, tolerance and appreciation of

dying friend. Although the individual passed away, the fundraisers were so successful that they continued, begging the question as to what should be done with the money. He recalled, “There was lots of interest in helping kids and giving back the music and the safe environment for people to enjoy… so why not startDate: a school?” And, that is what they did. “It took around a year to in: put the To Appear structure together… we wanted to do this right.” CAM is also blessed with Carson’s experience as a musical talent developer; having brought a range of artists to commercial success, He is particularly well-suited to developing these young musicians’ skills. As he does that, he strives to further refine what is ultimately a very unique curriculum: “[This is very] grassroots… we’re learning as much from the kids as they’re learning from us right now,” he said.

Continued on page 48

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12851 Street, meet the needs for about 40 classes to music—one of the girls did that. Some have - 56donors—to school for the pilot project, and who worked a week. There’s close to 200 kids who have really done a great job producing artwork andAB T5A directly with the first students. “When kids Edmonton, 0C9 expressed an interest—most do not have the working on design.” He’s anxious to see CAM come off the street and meet these two goodTel: (780) financial means to participate in other similar move to the next level: a permanent location. 701-3715 looking guys, covered with great tats… gifted, programs. successful hard-rock musicians, it’s easier for Fax: (780) 454-3222 Y O Fthem BU S I N Ewith S Syoung I N pros T HandE say, C ‘IA P I T AThe L Late REG I O NCalder The Centre is being funded through to connect Graham T H E P E R S O N A L I T Y O F B U S I N E S S Society I N Tactivities, H E C sponsorships A P I T A L and R grants, EGION could do that.’” and contributions from community-minded corporations and individuals. Events to raise CAM’s Rock The Fort funds are a great way to engage the public Fundraiser in sustaining 12851 - 56 Street,this innovative and promising initiative for youth who would never have a Carso Edmonton, AB T5A 0C9 Date: similar opportunity. K-97 sponsors Sunday Attention: n Cole Rock Date: Tel: (780) 701-3715 Jam at On the Rocks, 118th Street and Jasper To Appear in: s! Avenue, from 2-7 pm… musicians Fax: Tolocal Appear in:take the Fax: (780) 454-3222 stage in support of CAM (www.k97.fm). T Y O F B U S I N E S S I N T H E C A P I TA L R E G I O N Date Purchased: The Society is sponsoring the 1st annual T H E P E R S O N A L I T Y O F B U S I N E S S Edmonton I N T H Rock E CFestival A P I TatAtheL Hawrelak R E G IPark ON Amphitheatre on August 12th and 13th. Rocking A Rock and Roll it out for CAM are Big Brother & the Holding Society member has Company, Canned Heat, Jeffersen Starship, generously provided space in the inner city with the first Country Joe and many more. Junior has reveled in the Date: For further information or to become five months being rent-free. experience of seeing the involved, contact Carson Cole at 780.221.5001. Now, the challenge is create kids grow and come out of To Appear in: Attention: Visit www.edrocks.ca Date: for up-coming events. √ the ideal space. Five sound their shells. “It’s all about proof practice studio rooms are artistic expression. A few Fax: To Appear in: Judy Sellin is editor of Over Easy, Please, a being planned. The push also formed groups, while others 12851 Street, Date Purchased: paper serving Fort Saskatchewan and is on to acquire a collection of - 56weekly preferred to work as individuals. area. 0C9 Visit www.overeasyplease.com. instruments—preferably from AB T5A But, if you can’t sing, you can tell your story Edmonton,

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ith over 250,000 Americans living and working in the Prairies, it is not surprising Zoe Todd earned her Bachelor and Masters of that the American Chamber Science at the U of A. Her interests are broad, of Commerce in Canada ranging from environmental issues, Arctic and (Western Chapter) is one of the fastest growing Northern issues and indigenous rights to urban U OF A GRADS RECEIVE business organizations in the country. design and sustainability, art and architecture, “We knew that there was a need for a business COVETED SCHOLARSHIPS and work with cycling organizations. 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She was awarded the scholarship for her to more activities in Alberta’s capital. “Dwain Intersections of Mining, Women’s Subsistence current research project, titled From Eugenics to May, senior manager of government relations Fishing and Paralympics: Disability for Capital Energy, has volunteered to take on a Environmental Sport, Human Rights leadership role for us here in Edmonton.” Change in Paulatuk, and the Government of The organization is focused on bi-lateral trade, NT. The goals of her Disability in Canada. investment and regulatory issues facing Canada final dissertation are She is exploring the and the US. 12851 56 Street, to provide people in complex and shifting “We meet regularly with government Paulatuk with written relationship between Edmonton, AB T5A 0C9 representatives from both sides of the border, sources to mitigate disability, sport and including with the U.S. Embassy in Ottawa. Tel: (780) 701-3715 mining impacts, human rights in Our philosophy is that by working together and to contribute Canada over the last we can achieve more than by criticizing and Fax: (780) 454-3222 O complaining,” F B U S I Nconcluded E S S ISinclair. N T H E TCHAE P PI TEA R LSyears. 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As Vassov explains,Date: the scientists are looking at a number of complex issues. “We To Appear in: have such a range of activities that cover wetland research, soil research, vegetation research, hydrology, water research. It’s as difficult to put the ecosystem back together as it is to make oil. I think in some respects it’s even more difficult because the scope of the environment is so wide, and there are so many different aspects to putting it back to a functioning ecosystem. I think we’re at the beginning of learning to do that. We’re going

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By Cheryl Croucher sov

Vas degree of bitumen remaining in the soil, the to be spending Robert Dr. Lee Foote soil types, the permeability, the groundwater many more years connections. It’s a very complex picture discussing new environmentally. We don’t want to be overly things that are reductionist and come up with a silver bullet happening.” approach. It’s got to be a much more integrated, University of multidisciplinary approach to things.” Alberta professors A key component for Dr. Foote and his who presented at the colleagues is impressing on industry is that symposium included 12851 - 56itStreet, takes time and effort to understand the Dr. Lee Foote, Dr. complexities Sylvie Quideau, and Edmonton, AB T5A 0C9 of wetland ecology. Through their research, the scientists have learned a lot about Dr. Kevin Devito. The Tel: (780) 701-3715 what you shouldn’t do as well as what you companies are leaning on should to effectively recreate boreal wetlands. their expertise in wetland Fax: (780) 454-3222 T Hlearned E CA P about I T A the L slope R E GandI O N O Fecology, B U Ssoil I Nchemistry E S S and I N T H E TCHAEP IPTEARLS O R ENGAI LOI TNY O F B U S I N E S S I N “We’ve a lot the shape of these wetlands. You don’t make hydrology to help develop the most effective bathtubs,” says Dr. Foote. “You make long, what ways to reestablish a functioning boreal we call littoral zones or edge zones for transition ecosystem as oil sands mines are exhausted. zones. Some of the other things we’ve learned Dr. Foote is a professor of conservation is that you don’t just go in and plant greenhouse biology and wetland ecology in the stock willy-nilly. There’s certain growth Department of Renewable Resources. He Attention: Date: Date:MULTIDISCIPLINARY tolerances. You’re wasting your time to do that. and Dr. Jan Ciborowski at the University APPROACH Some of it is about efficiency. So you in: want to of Windsor are principle investigators with To Appear Fax: To Appear in: NEEDED According to Dr. Foote, reclamation research know the species that are adapted and the most a joint research venture called CFRAW. Purchased: has matured and now takes an ecosystem based efficient way to move them over. You don’t take CFRAW is a welcome acronym for Date the rather approach. “We have to remember that with oil intact peat blocks and plant them in the middle complex title of Carbon Dynamics, Food sands, one size does not fit all and there are of winter. They dry out. It’s an inefficient way Web Structure and Reclamation Strategies unintended consequences. This is not a place of doing it. So some of it is about behaving in Athabasca Oil Sands Wetlands. Partners for simple solutions. In the landscape there more efficiently but really our focus is on include four universities, seven oil sands are gradients that run from north to south, and effectiveness.” companies and NSERC, the Natural Sciences and Engineering Research Council there’s the distance from the Athabasca River. For example, there are gradients of salinity, of Canada. Continued on page 54

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Continued from page 53 still some studies that are going on right now The CFRAW team at the U of A is focused biogeochemical side in these soils is very critical that are testing specifically other components of on studying plant communities, biomass to their functioning.” that water.” Dr. Quideau says one of the challenges accumulation and decomposition along with Future research will try to biofilm production. One of Dr. reclamation scientists face is predicting the uncover the specific reasons why Foote’s students to present at trajectory of soil evolution and function over plants are not doing well and the CONRAD symposium was time. Finding the best ways to re-establish the apply that in the field. Marie-Claude Roy. For her PhD, microbial communities necessary to support a The influence of chemistry is she is looking at the dynamics viable forest ecosystem is one of her group’s not just limited to water. It’s just of wetland plant communities research goals. as important to rebuilding the through time by comparing natural “We know a lot of the biological activity soil in the forest floor. Mining and reclaimed sites that are affected happens in the forest floor. So some of the Alberta’s oil sands involves by oil sands mining. work we have been doing is to look at the stripping the land of trees and Roy explains that some of the development of that forest floor in reconstructed soil. Replacing it afterwards sites have tailings in the substrate ecosystems… see how fast that happens… involves more than throwing or have process water in them. see how we can be foster faster development Roy some more dirt into a hole in Her research so far shows definite by planting different type of trees. And then, e d u la -C e ri Ma the ground and expecting the differences between the artificial and how is that forest floor going to influence the 12851 - 56functioning Street, of the forest floor? How is that forest to grow back. natural wetlands. “When we take the Edmonton, AB T5A open water zone, most of the zone is composed going0C9 to influence the composition of the of plants that are completely submerged in the microbial community, whether the microbial RECONSTRUCTING ECOSYSTEMS Tel: (780) 701-3715 water. When I compared this vegetation in the community recycles nutrients? Also how does Dr. Sylvie Quideau is a biogeochemist T H Eto P E Rand S professor O N A LinI the T YDepartment O FFax: B of U S(780) I N E S454-3222 S I N Tthat H Einfluence C A PtheI Tquality A L of R the E Gorganic ION created wetlands that have received tailings O Fthe other B U Stypes I NofE wetlands, S S I NI quickly T H Erealized C A P I T ARenewable L R E GResources I O N at the U of A. matter? And finally, how that those wetlands have less species diversity. does that influence available Referring to the soil as an important They are also colonized by species that we don’t interface between the biological nutrients that plants need to find usually in natural wetlands and in wetlands grow?” and mineral worlds, she studies the Dr. Quideau’s team has that do not contain the tailings. We get about distribution and cycling of elements found a number of things the same story for the emergent zoneAttention: as well, within the soil. Date: so far. One is that, much where again the species that grow in wetlands Date: At the CONRAD symposium, Fax: Appear in:natural like To succession in the that have received the tailings obviously present she stressed that rebuilding the soil forest, planting aspen stands completely different vegetation than the ones To Appear removed to make way for oil sands in: Purchased: fosters faster development of found in the emergent zone in naturalDate wetlands.” mining is a long and complex the forest floor in reconstructed Roy goes on to say that one of the factors process. “In my research group we D r. Sylvie sites. Also, microbe communities affecting plant diversity is differences in water are looking at reconstructing soils Quideau differentiate once the forest chemistry. Just like the garden where acid and that are going to be evolving so canopy exceeds 30 percent. √ salt ring the death knell for most plants, the that somewhere down the road—50 to 100 same principle seems to apply to wetland plants. years down the road—they are going to be able She cites the work of peatland expert Dr. Susan Cheryl Croucher hosts Innovation Anthology to sustain forests. So what we are studying is Bayley. “Obviously the tailings water is really which is broadcast on CKUA Radio at 7:58 all of the soil functions. We cannot reconstruct high in salinity, and this will definitely affect am and 4:58 pm Tuesdays and Thursdays. soils the way they were prior to the disturbance. the vegetation that we can find. So this is one Or download the podcasts at www. We can’t do that. But what we are doing is element of the water chemistry. And there are innovationanthologyy.com restoring the way these soils function. And the

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 The all-new Lexus CT 200h unites dynamic styling, sharp handling and advanced Lexus Hybrid Drive.

• Please LEASE fax your FROM changes or soon as possible to: (780) 454-3222 ANadditions back asDelivers the best combined fuel4PM, economy the luxury segment, justmay 4.6L/100 km. as is. • If we do not have any changes back by  weinwill assume theatad appear  Amp Up Your Drive! The CT 200h offers drivers a choice of four distinct driving modes: INCREDIBLY LOW Normal, Eco, Sport and EV.

3.8%

2011 CT * 200h

 Lexus of Edmonton has won the Pursuit of Excellence award for five consecutive years (2006, 2007, 2008, 2009, 2010)

INCLUDES FREIGHT/PDI AND BLOCK HEATER

* Prices and payments are subject to change without notice. Contact your Lexus of Edmonton dealership for complete details.

www.lexusofedmonton.ca

11204–170 Street

780-466-8300

World’s first compact luxury hybrid

� Approved � Approved With Corrections � 2nd Proof Required Signature: 56

EDMONTONIANS SUMMER 2011


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