T H E
P E R S O N A L I T Y
O F
B U S I N E S S
I N
T H E
C A P I T A L
R E G I O N
PM 40023292
0
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
an innocent N otBYSTANDER
with Mark & Marty By Les Brost
T
he 2010 Vancouver Olympics are over, and they were quite a show. Our Olympics overcame the nasty sniping of international media critics and provided memories for the ages. In the end, our athletes, particularly our men’s and women’s hockey teams, saved Canada from a collective national depression. The Olympics also provided huge learning opportunities for the various sports. Curlers glimpsed the potential that exists to repackage curling—a sport previously in demographic decline—into an exciting mainstream attraction. The new figure skating judging system showcased the skaters’ amazing athleticism and sparking individuality, and garnered millions of new fans around the world. Yet hockey—both women’s and men’s—was the sport seeing the greatest opportunities for positive change and growth. The games between the Canadian and American women showcased the full potential of women’s hockey as a gripping spectator sport. Fast paced, hard-hitting, and saturated with skill, the games between the archrivals riveted viewers to their seats. What about games between Canada’s women and the other teams? Did they have the same impact? All too often they were boring blowouts that turned spectators off. The challenge for women’s hockey is to fast-track the skill development of these teams. There is a tremendous opportunity for Alberta universities to play a key role as talent incubators for women from other countries playing high-calibre hockey. The men’s Olympic hockey tournament engaged the entire country and set national and international viewing
records. People who don’t bother watching the regular-season NHL offerings avidly watched the Olympic hockey games. The speed, finesse and controlled aggression captured their interest. Will these new fans now flock to NHL arenas to watch the game as currently played? Will the endless and pointless scrums raise them from their seats? How about the sight of two thugs pounding away at each other, or the sight of a player carted off the ice on a stretcher after a check to the head? Not very likely. It’s time for the game to lose the Pied Pipers of Cro-Magnon hockey—the Don Cherrys, Mike Milburys and their ilk. Potential fans currently turned off by thug hockey far outnumber the fans lusting for blood on the ice. After watching Zach Parise, Drew Doughty and Sydney Crosby work their magic playing under Olympic rules, why would you want to pay good money to watch knuckledraggers like the Oilers’ Zack Stortini or Calgary’s Brian McGrattan? The success of high-quality hockey played under international rules has major implications for cities hosting NHL teams. Too many NHL teams in places like Memphis and Tampa Bay aren’t drawing fans to the game as played, which puts a huge strain on the league. Those with a solid fan base are supporting the walking dead. The tenuous state of many teams in the league makes it increasingly difficult to find credible, deep-pocketed owners with the resources required to operate a franchise. Yet the NHL establishment takes mere baby steps toward reform—what took so long to penalize blindside headshots?—but ignores the market’s larger danger signs, religiously disregarding calls for the
greater refurbishing of the current game. There’s also a lesson for Edmontonians coming out of the Vancouver Olympics, given the NHL’s future direction has direct implications for us. Our city is considering a massive downtown redevelopment in partnership with the ownership of the Edmonton Oilers. This proposal would require a massive public investment. The NHL’s involvement in urban redevelopment in places like Phoenix and Nashville is worth careful attention. Public investment in any city is at risk if the NHL continues to peddle the same old product. A new, publicly-funded arena anchoring a massive downtown redevelopment requires very careful consideration, particularly when the major tenant’s league has a cloudy future. Taxpayers might be wise to think carefully before investing public dollars supporting the current NHL structure. The problem is not the game itself. Vancouver’s Olympics showcased the beauty of Canada’s game. Played under international rules, it’s a game of speed and skill and courage, and elevates the tepid existing NHL product to a new level. Yet, if the hockey establishment doesn’t learn the Olympic lessons, our great game—and possibly Edmonton taxpayers—will be the poorer. √ Les Brost is the head of Southern Star Communications, a member of the University of Alberta Senate, and Edmontonians Transformer, and a keen observer of the world around us. lbrost@edmontonians.com
W
hen I close my eyes
and reflect on the Celebrity Waiter competition at the Alzheimer Society Benefit Dinner of Nations fundraiser held last month, I call up quite the string of images: Kris Burkholder from CHED at the podium screeching out a perfect cougar impersonation… Kyle Koch from the Edmonton Eskimos eating sorbet out of Aaron Fiacconi’s bellybutton or visa versa—I had to look away… Klondike Kate aka Deborah Lauren wrapped in a feather boa sitting on Greg Christensen’s lap singing in his ear… and Minister of Employment and Immigration Thomas Lukaszuk with his perfect hair up in Pippi Longstocking pigtails.
Lukaszuk Thomas
The celebrities were doing whatever they could to earn tips from patrons in the Chateau Lacombe ballroom. The night brought in over $75,000 for the cause. After the dust settled on the waiter contest, Thomas was the winner, and received his trophy from Jon Johnson from Medicine Shoppe Pharmacy, a major sponsor. I was quite moved by Thomas’ acceptance speech. He shared how his family dealt with an elder member’s struggle with Alzheimer’s. After all the wild and fun times, he put it all in perspective with his personal story. Very touching.
EDMONTONIANS APRIL 2010
2
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
The next fundraiser for the Alzheimer Society is the Memory Walk on June 19th. Contact the Alzheimer Society for more details: 780.488.2266
I finally got to see Merle Haggard—fantastic. In early March, I caught his first show at the River Cree Resort and Casino. The sound was excellent, considering it was in a tent. In fact, as much as I would like to see a permanent structure to replace the Venue, the structure is pretty darn nice. The folks at the River Cree put on a first class show. It would be nice to have a few turlets—as Archie Bunker used to say—under the big top. One note: It was too bad that Merle’s son could not perform with his dad in the Casino. Because he’s under age, he wound up playing live into the show from one of the tour buses. Not too sure of the details, but the powers-that-be should have made an exception. Besides, I thought you weren’t supposed to leave your kid in your vehicle when you went into a casino? Great show… sorry I didn’t have tickets for the second one.
Brand new event to check out... Spring is upon us and with it, comes parades, fun runs, golf tourneys and biking events. Latest into the fundraising fray is JTMF West, an artscentric group raising funds for HIV Edmonton. The first event, 2010 Artists for Life: Edmonton, is coming up on April 17th at the Catalyst Theatre. What I like about this event is that, while rd a gg their mandate is to Merle Ha raise money for HIV/AIDS, they do so by celebrating the incredible talent of local performing and visual artists. It will be hosted by the beloved and colourful Michael Phair, and feature a reading of
Speaking of fashion, Edmonton’s Fashion Week is now called the Western Canada Fashion Week. This innovative event is eight days of runway shows, featuring local, Canadian and international designers, plus a multitude of professionals, buyers and media checking out the collections. There also are performers, musicians and visual artists. This fusion of talent truly creates an event that goes beyond the runway. You will see the return of designers such as native Edmontonian Michael Kaye of New York, Jason Matlo of Vancouver and Joeffer Caoc of Toronto doing showcases. Take in the emerging designer, stylist, fantasy hair and makeup contests, and the Salon Showcase. The events run until April 8th. Details are available at edmontonfashionweek.com
naysayers about using Twitter, but I have to say it was amazing to be on Twitter during the earthquake/ tsunami problems last month. Within minutes of the danger being announced, a special #hawaiiemergency site was set up so people could communicate in the moment. Ditto NHL trade day: Although the event was not an emergency, a Twitter site allowed followers to monitor the happenings. Suffice to say, social media was well ahead of traditional media and is quickly becoming the norm. I too thought Twitter was for kids (I didn’t really care what kind of sandwich you were eating). Now, following businesses and people of interest opens up the world to me. As does Huffingtonpost.com (which was streaming live video from Waikiki Beach… amazing). Other sites on my list are Westjet, Edmontonians, the New York Times, both Edmonton dailies, several key media people around North America, and TV/radio stations, among others. I simply don’t miss anything—no matter where in the world I am. Check it out… it’s worth it.
This month’s salute to people I respect: Kudo’s to 630 CHED’s Bob Layton for a lifetime achievement award from the broadcast industry. He joined the station in 1971 and, in 1994, became director of 630 CHED, iNews 880, CISN Country and JOE FM. A winner of three national RTNDA awards for editorials, Bob is best known for taking strong positions on family, good government, and law and order. Under his leadership, his newsroom has also won awards for best documentary, best newscast and best website. In 2005, then Premier Ralph Klein presented Bob with a Centennial Medal for community service. We can thank Bob for the EPS Air One helicopter, too.
Hurry and get your tickets or you may miss out. The annual Spirit of Spring Fashion Show and Luncheon sold out last year. The runway extravaganza takes place on Sunday, April 18th at Hall D at the Shaw. See the latest fashions and guest models from all walks of life, and support McDougall House. Edmontonians Poll Station columnist Linda Banister is among the ladies who will grace the cat walk. Go to tickets@mcdougallhouse.com or call 780.498.6216.
I
know there are still a lot of
Michael Phair Addition: An Unconventional Love Story by up-and-coming playwright Justen Bennett. The silent auction will showcase several artists, including a piece created specifically for this event by painter Caitlin Crawshaw, and original works by local photographers Kevin Van Tassel and Ray Rasmussen. I am particularly looking forward to the 2010 Artists for Life: Edmonton because we are reuniting the Big Breakfast Boogie Band for that one night only. It will be great to get the band back together again and play some tunes. As the headliners, we’re looking forward to a packed dance floor. For info and tickets, go to jtmfwest.com. Tickets are $50 and $100 for the exclusive VIP treatment or, if you just want to come for the band, it’s only $20. Tax receipts… and a good time, too. √ Mark Scholz, owner of MES Communications Inc. offers a variety of services including production, creative and entertainment. For more information or to suggest a story idea, email mscholz@edmontonians.com
Next, I love Edmontonians Sizzling Twenty under 30 program that recognizes up-and-coming talent in our city. It prompted me to look around for someone who had impressed me lately. I’ve had the pleasure of working with zag creative group’s Alyson Hodson over the past year and can tell you that she is one of the sharp minds in our city. This young risktaker is doing some excellent work in the advertising community and by donating her talents to the not-for-profit sector. I posed a few questions to Alyson. First, how did you get interested in the field of advertising and marketing? “It just kind of grew on me. It is an amazing field… the more people that I met, the more I realized how much I loved it. Clients, suppliers, and co-workers… I have been so lucky to have met so many talented and amazing people throughout my career. “zag creative group inc. was a vision among like-minded individuals that felt as though the advertising world had more to offer us and vice versa. We came together with our own client-focused approach to the business of marketing and advertising. “Smaller and more intimate agencies are able to move quickly on their feet and adapt to an ever-changing landscape. We are able to offer our clients increased collaboration and attention. Business is moving back to quality, personalized
service and a strategic approach, and we are able to deliver.” It’s safe to say that we’re in an advertising slump with many companies rethinking their marketing strategy at this time. So how big a risk is this for you? “I believe that now, more than ever, companies are realizing that they need a new marketing approach. When business is booming, the focus is on taking care of the business coming in. When business is hard to come by, it’s time to market. “I believe that the companies that are surviving this recession have stepped back, sized-up the economic situation and adapted their business plans to set themselves up for success.” Your bio contains reference to giving back to the community… and that’s an important business element in this city. What’s your philosophy on working with charities/public service groups? “Edmonton has been good to us, and we want to help the not-for-profit organizations in this city capitalize on the experience that we have gained over the years. For example, The Jerry Forbes Centre for Community Spirit was one of our first accounts, and we were thrilled to have had the chance to work on this project and be involved with an amazing not-for-profit vision.” Being a young entrepreneur takes a great deal of hard work and courage. What drives you to success? “My success is driven by the team I am fortunate enough to work with… and the amazing community that I am fortunate enough to work within. The clients inspire me, as their success means zag creative group inc. has done a great job. “I never, for one second, thought that our vision wouldn’t work. I believe that if you care about what you do, are good at what you do and approach work in an ethical manner, you will find success in this world. Follow your dreams with like minded people and you will find fulfillment.” This is another “Born in Edmonton” success story. So I encourage local business to support local business—especially one with spirit and commitment to the community. And, if you know someone under the age of 30 who deserves to be recognized, nominations are being accepted for the 2010 Sizzlers. Go to edmontonians.com—the deadline is May 15th. √ Marty Forbes is the recently retired VP and general manager of The Bear, EZRock and The TEAM 1260 Sports Radio. Contact marty@edmontonians.com
EDMONTONIANS APRIL 2010
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
3
Poll
CELEBRATING
21
STATION E
YEARS
With Linda Banister
dmonton has more than its share of big box shopping outlets and chain stores, however, our city is also full of unique local businesses that add to the fabric of our neighbourhoods and make districts like Whyte Avenue and 124th Street popular. For this Poll Station, we decided to ask Edmontonians about some of their shopping habits and how they feel about independent businesses in Edmonton.
FOUNDER DICK MacLEAN
APRIL 2010
Vol. XXI
No. 4
SHARON MacLEAN Publisher and Advertising Director Telephone: 780.482.7000 Fax: 780.488.9317 e-mail: info@edmontonians.com edmontonians.com
INSIDE NOT AN INNOCENT BYSTANDER Hockey/Brost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 VOX POP Mark Scholz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Marty Forbes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 POLL STATION Chains/Banister . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
ARE YOU CONCERNED ABOUT THE GROWING NUMBER OF CHAIN STORES?
IS SUPPORTING INDEPENDENT BUSINESSES IMPORTANT AND WHY?
To begin the survey, we asked Edmontonians whether they were concerned with the growing number of chain stores in Edmonton. One third of respondents (33 percent) were concerned, while two-thirds (66 percent) were not, and one percent were unsure. The most frequently mentioned cause for concern was that smaller businesses can’t compete (39 percent), followed by chain or franchise outlets not being Canadian-owned (21 percent), the belief that there are generally too many chain stores (21 percent); 12 percent preferred supporting local business.
Next, respondents were asked a series of questions to determine their attitudes toward local independent businesses. To begin, they were asked to rate how important it was to them to support independent business. Sixty-nine percent indicated supporting local business was highly important to them, followed by 22 percent who felt it was moderately important, and seven percent that attached only low levels of importance. Of respondents that felt it was important to support local business, 39 percent said independent stores help the local economy, while 15 percent simply preferred to help small or Canadian businesses, 15 percent believed local businesses help create a unique neighbourhood feeling, and 10 percent indicated these stores are unique and sell a diversity of unique products (10 percent). Sixty-two percent preferred to make certain purchases at an independent business, including food (21 percent), clothing (16 percent), jewelry (seven percent), gift items (six percent), books (five percent), home furnishings (four percent), and craft or hobby items (four percent). Approximately one-third (32 percent) did not prefer to make any particular purchases at an independent business.
WOMEN IN BUSINESS Salute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Castellarin/Barlott . . . . . . . . . . . . . . . . . . . . . . . . . .7 Armstrong/Barlott . . . . . . . . . . . . . . . . . . . . . . . . . .7 Davis LLP/Croucher . . . . . . . . . . . . . . . . . . . . . . .8-9 Hale/McPhee . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Van Wyk/Gazin . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Millard/Barlott . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Hansen/Gazin . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Gupta/Pullishy . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 BARB DETERS Editor
editor@edmontonians.com COLUMNISTS Linda Banister John Berry Linda Bodo Les Brost Marty Forbes Bruce Hogle David Norwood Erin Rayner Mark Scholz Walter Schwabe Nizar J. Somji FEATURE WRITERS Caroline Barlott Cheryl Croucher Barb Deters Greg Gazin C. McPhee Marg. Pullishy PHOTOGRAPHERS Terry Bourque Bruce Clarke Cheryl Croucher Rocco Macri SPECIAL PROJECTS Edmontonians Transformers Tom Bradshaw Les Brost Steffany Hanlen Dr. Larry Ohlhauser GRAPHIC PRODUCTION Rage Studios Inc.
Percent
SIZZLING IN EDMONTON Round Table/Rayner . . . . . . . . . . . . . . . . . . . . . . . . 5
39% 21% 21% 12% Are concerned smaller buesinesses can’t compete.
Are concerned chains/franchises are not Canadianowned
Are concerned there Prefer to support are generally too local business rather many chains/ than the larger franchises chains/franchise
DO YOU SHOP AT FRANCHISED STORES? WHY AND WHAT FOR? OR WHY NOT? Next, all respondents were asked how likely they are to shop at a franchised store. Approximately two-thirds (64 percent) reported they were highly likely, followed by 20 percent that were moderately likely, and 15 percent that were unlikely to do their shopping at a chain store. When asked to comment, respondents that were likely to shop at a franchise mentioned that they have the best prices or most fairly priced items (45 percent), that they can be conveniently accessed near their homes (34 percent), that they carry necessities and have a good selection (25 percent), and that most stores are a part of a chain, providing little alternative (14 percent). Those respondents that were unlikely to shop at a chain store most frequently commented that they prefer to support local or Canadian businesses (40 percent), that the stores are too busy and crowded (13 percent), that customer service is poor (13 percent), and that chains undercut local and small businesses (13 percent). Approximately half of respondents (47 percent) preferred to make particular purchase at stores that are part of a chain, while slightly more than half (52 percent) did not express such a preference. Items they preferred to purchase included food (21 percent), clothing (10 percent), electronics (eight percent), home or day-to-day items (five percent), and furniture and appliances (five percent).
SHOULD THE CITY PROMOTE INDEPENDENT BUSINESSES? Finally, we asked respondents if the City of Edmonton should do anything to promote local independent businesses. Nearly one-quarter (23 percent) felt the City should offer tax breaks or rebates for local independent businesses, while 21 percent indicated the City should advertise them or provide signs for independent businesses. Seventeen percent said nothing should be done by the City to promote local business. √
Monthly Poll Station Online Question Visit www.edmontonians.com to register your opinion
Want a question included in the Edmontonians Poll? Contact Linda at 780.451.4444 or e-mail lbanister@edmontonians.com. Linda Banister is a certified management consultant and the owner of Banister Research and Consulting Inc., a full service provider of market research and program evaluation services. Visit www.banister.ab.ca.
THIS MONTH’S COVER
The Women of the Round Table debate Photo by Bruce Clarke Published by 399620 Alberta Ltd. on the first day of each month at C-100 Park Side Tower, 8920-100th Street Edmonton AB CA T6E 4Y8. ©All rights reserved. No part of this publication may be reprinted or reproduced in any form without written permission from the publisher. Manuscripts: must be accompanied by a stamped, selfaddressed envelope. Edmontonians is not responsible for unsolicited manuscripts. All stories Copyright ©Edmontonians Publications Mail Agreement No. 40023292 Return undeliverable Canadian addresses to: Circulation Department C-100 Park Side Tower, 8920-100th Street Edmonton AB CA T6E 4Y8 Email: info@edmontonians.com
EDMONTONIANS APRIL 2010
4
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
(from the left) Colleen Madsen, Erin Rayner, Pauline Perrault, Jessie Radies and Tracey Scarlett
www.sizzlinginedmonton.com
Photos by Bruce Clarke
By Erin Rayner
O
ne of my previous bosses once called me a feminist. We were discussing the proverbial glass ceiling and the expectations women place on themselves versus those that are placed on them in the workplace. At the time, I inwardly cringed. I thought “feminist” was a dirty word. I envisioned bra burnings and protests—Iʼm not keen on either. So, when it came time to write this monthʼs piece on women in business, I revisited the idea of feminism. As a business owner, I have become very aware of some of the differences in the way men and women business owners operate. I have often been one of a handful of women at a meeting or networking event and surveyed the room wondering where all the smart, determined, hard working women entrepreneurs were, and if anyone besides me noticed the differences between the genders. After discussing my thoughts with Edmontonians publisher and accomplished entrepreneur Sharon MacLean, we decided I should host a round table to explore the gender differences when it came to owning businesses, and what effect this recovering economy was having on women entrepreneurs. Five of us took part in the discussion:
Colleen Madsen, recently sold the Sandler Sales Institute at the end of “one of the worst years ever”. For 13 years, she offered training and strategic direction to sales teams. As we began Colleen shared, “I feel as though itʼs halftime in the game and Iʼm looking forward to figuring out what the second half is going to look like.”
Pauline Perrault is the 29-yearold owner of Jump out of Bed, a business focused on increasing employee engagement through coaching, mentoring and culture consultation with employers. She opened 18 months ago— at the beginning of one of the roughest economic years in a decade. “If Colleen is at halftime then Iʼm still in the locker room!”
Jessie Radies is the mother of two school-aged children and partners with her husband in the Blue Pear restaurant. As well, she is founder of Original Fare, a non-profit organization that promotes collaboration between local restaurants for marketing campaigns and food distribution networks.
Tracey Scarlett, previously the owner of a construction company and now CEO of Alberta Women Entrepreneurs, a non-profit support organization, agreed to participate—and even provided the venue and coffee. She helped me choose three other owners at various stages of their lives with businesses in various industries at different points in their evolution.
Me: I started a charitable and corporate marketing and event planning business three-and-ahalf years ago. ED Marketing and Communications offers charitable organizations committee support services and a grassroots marketing perspective. All in all, a diverse yet receptive and sharing group of women.
Continued on page 14
EDMONTONIANS APRIL 2010
3
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
5
W omen in Business T 5th Annual
Salute to
heir stories motivate... their dedication inspires... their success energizes. Through the pages of this issue, Edmontonians 5th Annual Salute to Women in Business introduces readers to a cross-section of 10 enthusiastic and determined executives. Their corporate responsibilities and volunteer activites are varied, but each woman displays a strong work ethic and community spirit. According to a multi-nation study of enterprise startup and new firm creation, Canadian women are among the most entrepreneurial of the OECD-developed nations. This year, the number of women entrepreneurs in Canada is projected to reach a milestone—the onemillion mark. Over the past several years, the number
of women-owned businesses has been increasing 60 percent faster than those started by men. And, BDC estimates that “nearly half of Canadian small businesses are wholly or partially owned by women,” contributing approximately $20 billion to our economy. Alberta enjoys a long tradition of independentminded women, particulary the Famous Five who championed the “persons’ case”. In addition, the local chapter of the Canadian Federation of University Women was formed in 1909, and embarked on its first charitable endeavour 100 years ago: $50 scholarships to first-year female students with high academic standings. Today, female enrolments in post-secondary institutions consistently surpass those of males in many
faculties and fields of study. The number of women in executive and management positions in both the private and public sectors is also increasing. Their presence in such sectors as law, architecture, manufacturing, engineering, commerce and contruction is becoming commonplace, as it has been in the traditional fields of education, health care, visual and performing arts, food services and retailing. Despite the downturn in the economy, Greater Edmonton and northern Alberta continue to be conducive locations for women with an entrepreneurial spirit to start and grow businesses every year… to assume executive roles in corporations large and small… to become role models for emerging talent. We salute them—one and all. √
Featuring: ANGELA ARMSTRONG
MONA HALE
MICHELLE MILLARD
Prime Capital Consulting 214-3132 Parsons Rd., Edmonton AB 780.437.5193 x 320 aarmstrong@pcclease.com
CFO & Vice President Finance Edmonton Economic Development Corporation World Trade Centre 9090 Jasper Ave., Edmonton AB 780.424.9191 MHale@Edmonton.com www.Edmonton.com
Partner Ogilvie LLP 14th Floor Canadian Western Bank Building 10303 Jasper Ave., Edmonton AB 780.421.1818 mmillard@ogilvielaw.com www.ogilvielaw.com
KRISTA CASTELLARIN Owner & Founder, Fabulous Furballs School Administrator, The Fur Institute 2755 Broadmoor Blvd, Suite 116 Sherwood Park, AB 780.416.8266 366 Bulyea Rd., Edmonton, AB 780.436.8266 krista@fabulousfurballs.com www.fabulousfurballs.com www.thefurinstitute.com www.fabulouskrista.com
KRISHNA GUPTA Vice President Rohit Group of Companies 9639 – 51st Ave., Edmonton AB 780.436.9015 krishna.gupta@rohitgroup.com www.rohitgroup.com
CYNTHIA HANSEN Vice President Finance Enbridge Pipelines Inc. Enbridge Tower 10201 Jasper Ave., Edmonton AB 780.420.5210 cynthia.hansen@enbridge.com www.enbridge.com
Davis LLP 1201 Scotia 2 Tower 10060 Jasper Ave., Edmonton AB www.davis.ca
WENDY-ANNE BERKENBOSCH Partner 780.429.6810 wberkenbosch@davis.ca
JENNIFER CLEALL ROBERTA VAN WYK General Manager ALLWEST Commercial Furnishings 14325 – 112 Ave., Edmonton AB 780.452.8212 roberta@allwestfurnishing.com www.allwestfurnishing.com
Partner 780.429.6838 jcleall@davis.ca
RACHEL HAMILTON Partner 780.429.6833 rhamilton@davis.ca
Start a conversation at LinkedIn— Edmontonians Virtual Communities: Women in Business
EDMONTONIANS APRIL 2010
6
1
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
a new lease on life
Krista Castellarin and Nacho Photo by Justin Gambin
By Caroline Barlott
A
Fabulous Business Sense By Caroline Barlott
F
abulous is a word which describes many aspects of Krista Castellarinʼs life. The feisty entrepreneur moved from Las Vegas to Sherwood Park in 2006 to marry Dwayne, the man she calls her ʻPrince Charmingʼ. Within a week of her arrival, Krista was disappointed and perplexed at the lack of quality pet paraphernalia for her beloved Yorkie. While honeymooning in Hawaii, she suggested to Dwayne that Edmontonians deserved first-rate pet boutiques. With his encouragement, the idea for Fabulous Furballs, a pet grooming and accessories business, was born. Upon their return, Krista set about turning her vision into a reality. Now well-established, the business has grown to include a second location in Edmonton. As part of her due diligence, she also discovered that groomers did not require any formal training. “If you want to cut my hair, you [need] formal training and a license, but anyone with kitchen scissors can give my beloved Yorkie a haircut,” she says. Again, Krista took action: She purchased a grooming school in Leduc, re-named it The Fur Institute, and re-located classes to the Fabulous Furballs salon. “The school is just like beauty school for people. I call it: beauty school for the four-legged set.” Along with offering 12-week classes to aspiring groomers, it provides continuing education for the duration of the groomerʼs career. In keeping with her flamboyant, out-of-the-ordinary style, Krista starred in Animal Planetʼs reality television series, Groomer Has It 2, a couple of years ago. Whiling away tedious hours on the Hollywood set between filmings, she had another idea: Fabulous Krista, a clothing line for groomers, featuring glitzy, crystal be-jewelled tee-shirts, smocks and tank tops—emblazoned with cheeky sayings like Yo Quiero Mi Chihuahua—was launched shortly after her return. With an insatiable sense of adventure, Krista is a true entrepreneur, taking risks in all areas of her life—from expanding her Fabulous businesses to skydiving, driving motorcycles and getting her pilotʼs license. A strong sense of community is also very important and Krista enjoys donating her time and services to the Edmonton Humane Society… something she has built into the curriculum for her students, as well. But, at the end of her work day, Krista is eager to join her two little girls and Dwayne for some well-deserved quality time. She says being a mom has been an amazing experience, which has provided her with more perspective. “A lot of people shake their heads when they hear I have done all of this while having two babies, but it never occurred to me that being a [mom] should stop me from achieving my dreams.” Over the past few years, Krista has made some huge changes in her life. She went from working in the financial field in Las Vegas to running a pet grooming business in Sherwood Park. When she cashed out her retirement plan to start Fabulous Furballs, her financial advisor was against the idea; he feared the profits would not be worth the risk. Little did he know his wife—and hundreds of other clients—would seek out Krista for grooming services, tips and unique pet products. According to Krista, who is relishing ever-increasing success, itʼs not the numbers that are important, itʼs the passion. “Do what you love and the positive energy you have for your business will draw people to you.” With her characteristic enthusiasm, she readily admits, “I am more fulfilled and content surrounded by dog collars and dirty hair today than I ever was behind my desk in Las Vegas.” √
ngela Armstrong is living her dream and continuing a family legacy of entrepreneurship. When she was eight-years-old, she told her Grandma that she wanted to own a business just like her Grandpa, who ran a successful Volkswagen dealership in Montreal for many years. Now, Angela is the president of Prime Capital Consulting, a leasing firm based in Edmonton. She entered the leasing business right after her graduation from college in 1986 and, since then, she has gone from being a sales representative to an entrepreneur with a passion for helping businesses succeed. Her career began at a Winnipeg company that did equipment financing for businesses. After a few years—when she was only 25—Angela was offered a key position in Edmonton as a branch manager. “They felt I had a skill set, but it was still a huge stretch; I was going from being an account representative to running a branch in a [brand new] city,” she says. Despite some initial trepidation, the young woman thrived in her role and saw the company grow… as did her knowledge and diverse range of skills. By 2000, Angela was married with two little girls and was about to experience a big career change. The company was changing direction, so when one of her clients suggested she look after accounts on a contract basis, she saw an opportunity—and took it. She negotiated a relationship with her employer whereby she could be its agent, free to do business in her own style. As a result, Prime Capital Consulting was born. The successful business woman is passionate about “creating innovation and something new out of what a client already has—synthesizing something new and exciting from different things.” Along with financial solutions, Prime Capital Consulting brings knowledge from cross industries like agriculture, agri-food, manufacturing, fabrication and the oilfield to its clients. By studying these companies, Angela offers start-up businesses creative finance options that fit their specific industries. Depending on needs, Prime Capital Consulting can provide leases for anything from portable buildings to office equipment. Angela is confident she can help many companies, particularly during difficult economic times. She says leasing provides corporations with more diversification: Instead of relying on collateral to cover borrowed money or resources, a piece of leased equipment is “financing thatʼs secured by that asset.” A newly-appointed member of the Canadian Financing and Leasing Associationʼs board of directors, Angela also volunteers to do peer training for an on-line education series and is dedicated to increasing education and professionalism in her field. Angela acknowledges the challenge of balancing work and home life. In fact, as the mother of two young children, she goes so far as to say, itʼs impossible to balance the two on a day-to-day basis. Expecting that you can “satisfy every aspect of your business and home life every day is a sure way to feel like youʼre constantly failing.” She suggests that instead of trying to constantly control your environment, you just have to adapt. A few years ago, she learned this lesson herself when her stress levels were so high that she nearly gave up her business. A good friend told her she had two options: to walk away from her company or to just walk away from the parts of her life that werenʼt a priority at that specific time. Angela re-evaluated her priorities and realized cutting back on her volunteer and board activities would free up more time for her to spend with her family and on her business. “It was a real turning point for me. I gave myself permission to scale back and simplify… Within that year, the business grew and we hit our first million-dollar mark. We havenʼt looked back since,” she says with pride. √
Angela Armstrong Photo by Terry Bourque
EDMONTONIANS APRIL 2010
3
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
7
Rachel Hamilton, Jennifer Cleall and Wendy-Anne Berkenbosch Photos by Bruce Clarke
Exc
EDMONTONIANS APRIL 2010
8
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
T
he four “e-words” in the headline come to mind after spending more than 30 seconds in the company of Jennifer Cleall, Rachel Hamilton and Wendy-Anne Berkenbosch. These dynamic women were recently made partners in the law firm of Davis LLP. And, young as they are—thirty-something—theyʼve already made their mark on the legal scene. Jennifer is immersed in the new area of climate change law, Rachel is focused on bio solutions, and Wendy-Anne is carving her niche as a litigation analyst. Now, as partners in this international law firm, they have taken on the responsibilities that go along with being business owners and managers. As Jennifer observes, “You share in the ups and downs and the fortunes and misfortunes. Itʼs a challenge, but I think weʼve all worked very hard to get here… itʼs a recognition to us of the value that we bring to the firm.” Considering the total number of partners in the Edmonton office is now 11, their appointments make them a significant contingent at the management level. It quickly becomes apparent thereʼs a unique relationship between the three women that goes beyond having been made partners at the same time. They graduated from the University of Alberta Law School at the same time, in 1999. They were called to the bar at the same time, in 2000. They took different routes, but they converged at Davis LLP. They live in the same neighbourhood, raising their children—or, in the case of Wendy-Anne, the pooch she refers to as “nine pounds of fury”. They even finish each otherʼs sentences. What comes to mind? The Three Amigos? Charlieʼs Angels? The references elicit gales of laughter. But itʼs also a recognition this trio is a force that cannot be ignored. They are fiercely enthusiastic about their firm. They
climate change, itʼs really about clean energy and the advancement of new technology to address the challenges we face in light of climate change.” Last December, Jennifer traveled to Copenhagen for a United Nations conference on climate change. “I was there to watch the process unfold. And then I went to Tokyo to talk to some of our clients and prospective clients with respect to climate change. So itʼs been an amazing opportunity.” She also provides legal advice to Albertaʼs Climate Change Emissions Management Corporation (CCEMC). This is the arms length corporation set up to administer the money collected from greenhouse gas emitters. “Alberta is the first jurisdiction in North America to have any sort of regulatory framework which requires emitters to reduce their emissions or face consequences,” she explains. “There are three options: You can reduce your emissions. You can purchase Alberta-based offsets. Or you can pay $15 per tonne that you are over your threshold into whatʼs called the Climate Change Emissions Management Fund. This currently sits at about $125 million and is expected to generate about $80 million per year.” Jennifer advises clients looking for investment opportunities in new technology to produce clean energy, thereby reducing global carbon emissions. She also counsels two corporations focused on energy, environment and bio solutions that were formed under the restructured Alberta research and innovation system. It is bio-solutions that has captured Rachelʼs attention. “I recently got back from the United States, where I provide advice to an American company that is developing a biomass-to-energy facility in Drayton Valleyʼs Bio Mile. It will convert biomass in wood waste to clean electricity with the ultimate goal of developing clean transportation fuels.” Rachelʼs extensive background in commercial law
together a team to identify virtually every argument and concern that may arise in the trial and identify a strategy for dealing with that going forward.” Outside of the office, these incredibly bright women lead equally demanding lives. Jennifer is expecting her second child very soon, after which she is looking forward to resuming the sports she loves so much: running, tennis and soccer, something that gives a whole new meaning to the term ʻSoccer Momʼ. She also sits on the boards of Kids Up Front, The Support Network and the Edmonton-Glenora PC Association. Rachel is busy with her children and their wide range of activities, from music to sports, and her husband Tylerʼs singing career keeps her in touch with the cultural scene. Sheʼs also been involved as a director with the Cornerstone Counselling Society of Alberta. Wendy-Anne bounces around that ʻnine pounds of furyʼ, bikes through the river valley with her husband, and supports the kid-centred events of her friends, like the Spring Zinger for the community league daycare. She was a director of the Edmonton Inner City Housing Society for three years and is now looking forward to her new involvement with the University of Alberta Law School Alumni and Friends Association. Where do they find the time or energy for their personal commitments? Rachel gives the credit to their firm. “Not only do we get to work with great lawyers and clients who are world class, but weʼre able to develop our careers in an environment that allows us to have time to give back to the community and be with our families. Weʼre able to achieve balance in our lives.” Thereʼs one more addition that Rachel, Jennifer and Wendy-Anne would make to the list of “e-words” that define their lives: Edmonton. All three are big time boosters.
xcitement... Enthusiasm...
ENERGY... ELECTRICITY By Cheryl Croucher
thrive on the high profile files, the mentorship, and the broad range of expertise and fields of practice within the firm. Davis LLP dates back to 1892 when Edward Pease Davis hung out his shingle in Vancouver. A century later, the firm began expanding across Canada. The Edmonton office was created when Davis merged with Lucas Bowker & White, established in 1948 and well known locally. There are now offices in Calgary, Toronto, Montreal, Whitehorse, Yellowknife, and Tokyo. The Tokyo connection is an interesting one. It began in the 1930s when a Davis lawyer, Sherwood Lett, belonged to the Japan Society. In the years following World War II, the firm championed the cause of Japanese-Canadians who had lost their property during forced resettlement. In 1957, Davis hired a JapaneseCanadian student when no one else would, enabling it to provide legal services to most of the Japanese companies doing business in BC. The opening of the Tokyo office made Davis LLP the only Canadian law firm with an office in Japan. According to Jennifer, “We have two partners in Tokyo who practice Canadian law and act for a number of high profile Japanese trading companies. We also act for those same companies in Alberta and in Canada.” The list of specialties Davis LLP now boasts is long, ranging from climate change to video gaming. Rachel points out, “One of our partners in Vancouver has a keen interest in intellectual property and the video game industry, becoming one of the leading experts in that field in North America. He is a regular blogger, putting out news releases and blogs on interesting developments within this field. This is another practice area that makes Davis unique.” Jennifer is also a blogger. “We have a blog here at Davis called the Climate Change Blog which I contribute to regularly. That helps keep me focused on how climate change and its legal ramifications may affect our clients.” She works primarily in the areas of energy, environment and natural resources. “I think climate change is arguably one of the most important topics weʼre going to face in our lifetime, certainly our generation. It permeates everything.” She goes on to say that “governments, particularly in North America, are beginning to understand itʼs not just
and real estate transactions makes her a valuable resource for international clients looking to set up shop and invest in Albertaʼs progressive economy. She also practices in the area of pension and benefit law, something she calls a hot topic. “Some pension plans have run into issues with their investments, making pensions more forefront in peopleʼs minds. Subsequently, we have been working with plans on reorganizing their investments and setting up relationships with new investment managers.” The human element is a focus for Wendy-Anne who has developed expertise in labour and employment law. She elaborates, “We have a number of very sophisticated clients who work in an industrial setting and many of those settings are unionized environments. Many are highly safety sensitive. So that leads to a number of difficult issues. One of the issues that has been in the forefront for a few years and is starting to fade to some extent is the whole concept of alcohol and drug testing in the workplace.” Wendy-Anne is currently pushing the development of her expertise in a more atypical role. “Iʼve managed to identify that thereʼs significant value in high level analysis and strategic planning, and Iʼve been fortunate that Davis also recognizes the extraordinary value of that as well.” She enjoys the background research and preparation that goes on before going to court. “A lot of litigators want to be in the courthouse and making arguments. I really enjoy the analysis that happens before then in terms of identifying complex arguments and crafting solutions going forward.” While Wendy-Anne cannot speak to specifics, it is her behind-the-scenes handiwork that is supporting the defence in a high profile environmental prosecution that is currently before the courts. “Obviously, thatʼs a controversial file. And itʼs a very important file because itʼs one that is highly publicized and has significant implications going forward. Weʼve been very fortunate to have the trust of the client in terms of defending that file. What weʼve done is put
Wendy, Jennifer and Rac hel Speaking for her colleagues and friends, Rachel concludes, “We could practice law in many other places, but Edmonton is really a fantastic city to both live and work in.” And they all love the river valley. √ Cheryl Croucher hosts Innovation Anthology which is broadcast on CKUA Radio at 7:58 am and 4:58 pm Tuesdays and Thursday. Or download the podcasts at www.innovationanthologyy.com
EDMONTONIANS APRIL 2010
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
9
By C. McPhee
D
onʼt let her petite frame fool you. Mona Hale never backs down from a challenge. In fact, sheʼll tell you a challenge is what drives her the most. Her reputation for defining, implementing and communicating visions and strategies made her an attractive catch for Edmonton Economic Development Corporation (EEDC). After an impressive career spanning two decades in the corporate sector and serving on a number of non-profit boards, Mona joined EEDC as CFO and VP of Finance in April 2008. To say she has shaken things up at EEDC would be an understatement, but her fresh insight was more than welcomed by staff and senior management. “Iʼve learned to never accept the status quo,” Mona says from her brightly-lit office in Edmontonʼs World Trade Centre. “Having diversity in thought and ideas is always beneficial to an organization.” Whether EEDC is updating internal processes, streamlining corporate governance or planning for future growth, she is likely the person driving it. Committed to life-long learning, Mona not only encourages her staff to learn from her she also wants to learn from them. “I understand the power of mentorship first-hand and I hope to give that back to others.” This explains her enthusiasm for the Womenʼs Leadership Foundation (WLF), which she cofounded in 2005. WLF is an organization dedicated to the professional leadership development of women. “We wanted to create a learning and development experience that was fun, motivating and engaging,” Mona reflects. “The WLF conducted forums which emphasized the importance of critical thinking, but also reminds women to not forget the importance of self reflection and laughter.” Itʼs about encouraging others to create the life they want in both their career and in the community. Discovering Mona has an adventurous side to her personality isnʼt surprising, but one still canʼt help but admire her gusto. “Life is a journey and I try to live it with no regrets,” she says. “I made a promise to myself that I would try something new each year.” Whether itʼs a heli-hiking trip with friends, a trip to Africa with a non-profit group or expanding her career experiences, there is no doubt Mona lives her life to the fullest. Mona hasnʼt always taken the safe route in her career. At one point, this accountant led an operational team for a large national organization. “I wasnʼt an expert in the various fields of discipline in the group; but applying sound business principles and good communication skills enable success no matter what the role. “Early in my life, I decided no-one could define my success but me,” Mona says. “I realized the power of authentic leadership and how important it was to always be me.” She encourages this same level of authenticity and openness in her staff, and knows they expect no less from her. “The best leaders are passionate about the environment they create, and thatʼs something you cannot fake. With hard work and a team that is constructive and self-assured, I know we can accomplish anything.” These genuine and hard-working qualities are applied not only to Monaʼs career and personal life, but to the community as well. She is passionate about corporate social responsibility and supporting the community we live in. She is a member of the Edmonton Capital Region United Way Board and was delighted when EEDCʼs United Way committee beat its own records and doubled the amount raised in the organization in 2009. While her accomplishments to date are impressive, Mona is looking forward to the challenges around the corner. She is excited about Edmontonʼs potential and is committed to making EEDCʼs vision of Edmonton becoming one of the worldʼs top mid-sized cities by 2030 a reality. √
Life is a Journey
Mona Hale
LIVE IT
EDMONTONIANS APRIL 2010
10
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
A
lthough her feet are firmly planted on the Earth, Roberta Van Wyk has always been fascinated by NASAʼs space program. Part of her interest in space exploration is the determination and perseverance that characterized the pioneers of space flight. She explains that “the space program continued because people had a dream and a vision and believed it could happen.” Roberta strives to exhibit these same qualities in her capacity as Allwest Commercial Furnishingsʼ general manager, a position she has held for the past 17 years. Despite her success at Allwest, her career trajectory was not laid out from the outset. “I never expected that my career would lead to the position I have today,” says the interior design graduate from Mount Royal College, class of ʼ76. “My background was in design and sales; I had no management training.” Roberta began her career in the 1970s as a young woman in contract window coverings, navigating the predominantly male world of construction. Her initial intimidation gave way to a determination to overcome the outdated stereotypes of the day. Rather than fight the status quo, Roberta adapted to the world of construction; unwilling to accept preferential treatment, she sought to be recognized solely on the merits of her work. She discovered that the “old guys” in the construction world were tough but fair, and Roberta developed a deep respect for their strong work ethic and pride in their work. Roberta was brought on board the Allwest team by George Smith, president and owner, to develop a window coverings division to complement the companyʼs growing contract office
Determined By Greg Gazin
furniture business. He fueled her drive to succeed by inspiring her creativity. He constantly offered her new challenges and, in 1993, he brought up the subject of promotion. Although Roberta admits that her immediate thought was, “He canʼt possibly suggest that I can take on a general manager role in his company,” she accepted the position, encouraged by Georgeʼs confidence in her abilities. Despite her trepidation, Roberta excelled in the managerial role. “I love my job. We donʼt just supply office furnishings: Through a combination of furniture, re-locatable walls and window coverings, we transform an organizationʼs work environment, making a difference in a companyʼs image and in the health and productivity of its employees by providing the best ergonomic solutions available. The industry itself is also very dynamic, and every day presents new challenges and opportunities.” One such challenge arose when Allwest expanded and renovated its offices and showroom. In addition to her usual management obligations, Roberta was given the task of overseeing the entire project, and leading the process of becoming LEED CI (Leadership in Energy and Environmental Design- Commercial Interiors) certified. She applied the experience she had gathered working on construction projects to meet the challenge, orchestrating the five-year transition to a green-friendly workplace. Today, Allwest is in the final stages of the LEED approval process. Roberta spends her days at Allwest building relationships with clients and staff by mentoring, listening, and coaching—as well as fighting the occasional fire—but she confesses that her favourite aspect of the job is watching employees grow as professionals. “We encourage them, and provide a foundation for them to succeed.” No doubt the manner in which she nurtures her staff is a reflection of the support she received from George during the past 27 years, and she makes a special effort to pay that support forward by helping women in the workplace to reach their potential. Roberta credits her success to her teams, in the office and in the field, who make possible Allwestʼs success, as well as her mentor, George Smith. She also admits to a wee bit of serendipity,“The sun, moon and stars were all lined up.” √
Implant-Supported Dentures My grandmother’s dentures spent most of their time in a glass of water beside her bed. This is because they did not fit properly and she did not like to wear them. Today, we understand the importance of keeping our teeth, and with the advances in dentistry, we can keep our teeth for a lifetime. However, if you are missing teeth, what can you do? Keep the foundation, the underlying bone and have implants or denture-supported implants placed. If you lose a tooth, you also lose its root. When you lose the root, the supporting bone has no function and is resorbed by the body. If you lose enough teeth, your nose and chin move closer together, prematurely aging your looks. Dental implants replace the root of your natural teeth and convince the body that there is a root that needs to be supported. Knowing that it has a function, the bone will remain in place. Now you have a solid foundation on which to build a beautiful smile and great dental health using crowns or, if necessary, implant-supported dentures. If my grandmother were alive today, she would be smiling all the time. After all, a woman who raised 9 boys is pretty amazing and deserves to have her beauty appreciated and recognized.
Dr. Sholina Kherani received her DDS degree from the University of Alberta in 1985. Her practice focus is Aesthetic, Restorative and Neuromuscular Dentistry. She is a published columnist, a mentor to other dentists and participates in study groups on Pain Management and neuromuscular dentistry. She is committed to providing the Art and Science of Beautiful Smiles in a relaxed, personalized atmosphere. Dr. Kherani’s passion is changing people’s lives by improving their health and smiles using the principles of neuromuscular dentistry.
EDMONTONIANS APRIL 2010
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
11
Michelle Millard Photo by Terry Bourque
Lessons from a Lawyer By Caroline Barlott
M
ichelle Millard dreamt about being a lawyer when she was in elementary school. She attended the University of Alberta in the field of commerce, and entered law school upon the completion of her first degree—bringing her childhood dream closer to reality. Even in university, she had a passion for helping the community—as a law student, she participated in the criminal division of Student Legal Services, assisting people who didn’t have the means to hire a lawyer. Michelle earned her Bachelor of Laws in 1994 and then commenced her articles with Ogilvie LLP, an Edmonton firm, started in 1920. She was attracted to the entrepreneurial spirit of the knowledgeable lawyers in the medium-size firm. She is now a partner enjoying that same spirit: She has been able to develop a split practice that continues to provide her with interesting work. Firstly, she counsels a wide variety of large and small corporate clients who are looking to buy or sell assets, land or shares, to finance these transactions, and to set up workable corporate structures. Secondly, she provides advice and direction to individual clients to meet their estate planning needs, including preparing related documents and family trusts, and helping administer the estates of their next of kin. Michelle’s goal is to look after her clients needs—whether business or personal—by presenting them with innovative options that address those needs. “When I ask the right questions and find out the key issues that are important to my clients, then I can give them effective solutions,” she says. A practice which involves personal situations—like drafting a will—and corporate aspects—such as helping clients set up a company or close a deal—gives her professional life balance. And, according to Michelle, it is also important to have a balance of work that both pays the bills and also feeds one’s passions—though, of course, the two are not always mutually exclusive. “[If] you like to be creative and problem solve, then this is a fantastic profession. And that is probably what has made me stay with it. I continue to find it to be a stimulating career.” Michelle’s professional career has been enriched by many volunteer activities outside of her typical work day. Currently, she’s on the board for the Family Centre Foundation. She served as president of the Estate Planning Council of Edmonton, chaired various sections of the Canadian Bar Association, and was involved with the Junior Chamber and Junior Achievement. From 2001 to 2005, Michelle also was an instructor for the legal assistant program at Grant MacEwan College, which prompted her to consider different aspects of law from the perspective of her enthusiastic students. “I came out with many [fascinating] questions [and new ideas] that I hadn’t even considered before,” she explains. But, as the wife of Steve, and the mother of Kieran and Tristan, aged eight and nine, Michelle again stresses the need for balance—this time in regard to personal and professional obligations. “I’m very careful about trying to be in the moment wherever I am. So when I’m spending time with my husband and boys, it is quality time.” Her hands-on attitude is evident in how she actively participates in her children’s lives: Michelle enjoys helping them with homework, cheering them on at hockey games, and joining them for skiing, biking and tennis. She smiles when she admits that, at this stage of her life, “I’d like to spend more time in the hockey rink and less time in the boardroom.” Like many leaders, Michelle has the gift of foresight and is looking ahead to the next phase of her career. Her strong work ethic, ability to achieve balance, and passionate drive are all apparent in the way she conducts herself personally and professionally. As a partner, her vision includes mentoring and coaching associates at Ogilvie LLP to help them develop their own practices. Michelle also expresses gratitude to her colleagues in the partnership for mentoring her over the years—and now she’s excited about sharing her own knowledge and experiences. √
P
ipelines donʼt always run in straight lines—neither do lifeʼs paths. For Cynthia Hansen whose career took a non-traditional route, she couldnʼt have ended up at a better destination. Since beginning in the Enbridge Pipelines Inc. controllerʼs group 11 years ago, Cynthia moved through the ranks into financial management then operations, rising to the position of Director of Operations Services. In March 2007, she was appointed Vice President Finance. She is responsible for accounting, financial reporting, strategic planning, regulatory compliance, and numerous related functions. Cynthia says that sheʼs fortunate for the career opportunities sheʼs had but she learned, as a summer student, the value of showing good work output and the ability to contribute. That puts her in sync with the characteristics of Enbridge. The company is a major North American player in the energy sector, managing 15,280 km of pipelines—the worldʼs longest liquids pipeline system. As a result of its Corporate Social Responsibility initiatives including those pertaining to the environment, health and safety and the community, Enbridge has been ranked #1 in Canada—and 16th worldwide—on the Corporate Knight Global 100 Most Sustainable Companies report. What makes Cynthiaʼs success impressive is that she has thrived in the energy sector—not known for having women in leadership roles. Cynthia admits that Enbridge, with over 6,000 employees, doesnʼt have the gender diversity it should. “Numbers donʼt lie. Iʼm an accountant. Demographics say, based on the number of women in the workforce in Canada, we should have more women in senior leadership.” But, sheʼs optimistic about the Enbridge commitment to nurturing women in its corporate structure. A new program, the Women@Enbridge Community, creates business value through facilitation of the development and career advancement of women by offering active leadership development, mentorship and peer coaching. Cynthia is the executive sponsor for the Edmonton area. “Iʼm proud of the initiative. What it means to me is that we will harness the energy and opportunities that women in management and leadership positions can bring to Enbridge… an opportunity to help deliver a better product at the end of the day.” Cynthia is well versed in understanding processes, priorities and people plus being a woman thriving in a male-dominated arena. After a seemingly traditional path, getting her Bachelor of Commerce degree from the University of Alberta in 1986, then articling and becoming a Chartered Accountant, she joined Coopers & Lybrand financial advisory services, specializing in forensic investigations. As a Certified Fraud Examiner, Cynthia was seconded to the RCMP as a civilian Forensic Accountant, a groundbreaking position, part of the Proceeds of Crime unit. There, she participated in a number of on-site searches, including a case that resulted in one of the largest cash seizures at that time. “Not as glamorous as on TV. Things that magically happen in 24 hours actually take months.” Despite being the only woman on the team, Cynthia never felt uncomfortable or apprehensive—nor was she a wallflower. “If you have a rural background a few things stick with you. Growing up in an oilfield town, like Swan Hills, exposed me to a wide variety of the population.” Back home, Cynthia had worked with her father as a welderʼs helper, and as a summer student in the BP Amoco field. Being a woman in a manʼs world presents interesting challenges: Cynthia smiles when she recalls the need to plan “your water intake while working in the bush.” Ultimately, her forensic experience taught her to conduct interviews and prepare material for presentation at court, and expanded her understanding of human nature. And, Cynthiaʼs forays into male-dominated territories illustrate the corporate value of embracing gender diversity. Away from her busy work schedule, Cynthia finds satisfaction in giving back to the community through working with industry organizations, charities and not-for-profit boards. “Iʼve personally had a lot of fun the last three years, in particular fundraising for The United Way… an opportunity to work with peers to deliver a greater good to the community.” √
Cynthia Hansen
From forensics
to financials By Greg Gazin
EDMONTONIANS APRIL 2010
12
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
S
heʼs a contradiction in terms. At first glance, sheʼs quietly unassuming, disconcertingly humble, and dignified beyond reproach. But spend a few minutes in conversation with Krishna Gupta, vice president of the Rohit Group of Companies, and you quickly realize that this is a woman who has incredible inner strength. Sheʼs learned how to handle the challenges life is so wont to toss our way. A perfect example: her first solo journey in Toronto when she was just 21, married three weeks, barely off the plane from her homeland of India, and unable to speak a word of English. She wanted to go out, and so she did—and got totally disoriented and lost. Did she phone her new husband Radhe, explain her plight and ask for a rescue? No. She found herself in front of Cabbagetownʼs city hall, which had an extensive map of the transit routes for the city, and worked it out… a clear demonstration of her determination and tenacity. Itʼs led her to expand her knowledge-base about home building, explore her inner creativity through design, and accrue the credentials as a Master Builder, an industry designation bestowed by the Professional Home Builders Association. Armed with a degree in physics and math, and a natural affinity for all things design, Krishna and Radhe established what is now known as the Rohit Group of Companies 24 years ago on a part time basis. While Krishna came from a construction oriented family, she candidly admits that when Rohit began to expand and diverge into land development, she recognized the need to diversify her skills to complement her changing role. Born with an inherent need to learn and improve, Krishna sees every success in life as a mere stepping stone to deal with the next challenge. “I never really see problems as problems... I see them as a situation that needs a solution, and Iʼm good at finding solutions.” An individual blessed with the ability to tap into both the right and left lobes of her brain, she found she had an intuitive eye for what works, what makes a house a home from a design perspective. “I live, in my mind, in every home I design, whether itʼs for a bachelor, a large family or people who live a luxurious lifestyle. I look at it from a womanʼs point of view; after all, weʼre the ones doing the laundry and cooking the meals. So, I look at it from a practical perspective, and think about what are the most important elements and how they will work together.”
Raising the Bar By Marg. Pullishy Krishna takes great pleasure in explaining that fundamental corporate values are very closely aligned to values adhered to by her entire family. “Of course, the business is important and, though the priorities often shift because of certain situations, I always believe my family comes first, my friends come second and the business is third.” She admits that, in her mind, she often thinks of the business as “my youngest child”. That youngest child was recently honoured with the distinctive Builder of the Year award, along with nine other accolades that publicly acknowledge Rohitʼs high standing in the construction community. The awards are a thrill, though Krishna frankly acknowledges itʼs required a lot of hard work, dedication and commitment to a vision, inspiring her to strive to new heights in the future. “It made me immediately raise the bar internally, gave me the feeling that we can deliver even better results for our home owners in the future.” Under Krishnaʼs direction, Rohit Group established a charities division several years ago, involving many different organizations. One of the largest commitments is to the Stollery Childrenʼs Hospital as a diamond sponsor of the Snowflake Gala, and to a fellowship for heart research, established in memory of the Guptasʼ first born who passed away in infancy. Krishna has raised tens of thousands of dollars by shaving her head… setting an example that encourages the Rohit team to volunteer. Among the beneficiaries are the Cancer Foundation, Under One Umbrella, Edmonton Food Bank, Christmas Bureau, Indo-Canadian Womenʼs Association, Kids in the Hall, and Childrenʼs Heart Society. Radhe has also been keen to give back to his hometown of Jourra, India by building an outpatient clinic and an addition to the local school. Krishnaʼs advice to other women in business? “I would say: donʼt give up, be organized, be fearless, donʼt be afraid to ask for help, and remember your failures. Thatʼs how you learn.” √
Krishna Gupta Photo by Terry Bourque
EDMONTONIANS APRIL 2010
2
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
13
Continued from page 5 We began the discussion around what had encouraged us to take the leap from being employees to entrepreneurs. Jessie recalled, “I was 32 when we bought the restaurant. Before, I worked at a large multi-national company [in the fast food industry] for a long time and wasnʼt satisfied with what it gave me. Their definition of success was different than how I defined it in my personal life… I had to compromise my standards and make concessions that I knew I wouldnʼt have to do if I was the boss. [I] wanted to be true to myself—wanted my HR standards and practices to be in line with my values. Also, [I] now had an opportunity to work with my husband. We were newly married at the time, and
“Does anyone besides me notice the differences between the genders?”
Tracey recalled her time consulting start-ups in the biotechnology industry. “I came from a very traditional male environment, science and technology, and I was always the only woman… and I never realized that wasnʼt normal. It wasnʼt a barrier… I donʼt think I experienced any gender issues as a result of that. I worked hard and was good at what I did. What changed for me was that I went back to school to do an MBA because, in that environment…if I wanted to run a company in that industry, I needed an MBA. It was actually that that opened my eyes to ʻhold on here, I could actually go a different direction with thisʼ and thatʼs when I started doing consulting work.” The common theme? We became entrepreneurs not out of a desire to make millions or because we had a product we were dying to bring to market, but rather out of a sense of boredom and
Colleen and Erin
lleen
Co [business ownership] offered us the lifestyle we were looking for.” Pauline, the newest business owner in the group, said “I felt a large disconnect from being an employee in a large organization and what I was doing in my free time as a volunteer. The name ʻJump out of Bedʼ came from the idea about being excited to go to work instead of rolling out, sadly unmotivated. Eventually, a fellow Rotarian and mentor told me, ʻYou need to start your own business.ʼ And I took his advice.” Colleen echoed some of Paulineʼs comments adding, “It seemed as though every five years I had peaked at my job—I no longer felt challenged. There are so many more limitations in large companies and I just got bored. Truly though, I stumbled into owning my own business and, in the beginning, really had no idea what I was getting into.” I could relate. Jessie elaborated, “[I thought] thereʼs 300 people ahead of me on the promotion trail in this company and most of them are 10 to15 years older than me, and there is not a hope of me getting to the place I want to be within this corporation.”
planning and financial strategies. But, a gap does not necessarily mean weaknesses on either side. The mood in that room was far from the “man bashing” one might expect from a table of strong, independent and business-savvy women. On the contrary, we all agreed that all entrepreneurs face the same challenges with a few key distinctions: the language men and women use to express themselves in business circles… and each genderʼs definition of success. Tracey pointed out that “gender was never even on my radar until I took on this job. What changed for me was that I realized that, because I donʼt have children, Iʼve been living a career path that wasnʼt much different than men were living… I didnʼt have the same considerations of wanting that family life, so it wasnʼt the same… I realized Iʼm different than most of the women entering into business because [they are] trying to find a way to do what is meaningful and gives them the opportunity to be at the soccer game and volunteer at their kidsʼ schools… That is causing these women to leave mid career from highly paid positions to start their own businesses.” Speaking on the definition of success and the differences between how women and men network, Tracey shared “I think that women view their growth differently and I think Jessie a thatʼs what doesnʼt appeal nd Trace to them about getting into y the old boyʼs club… It doesnʼt mean that women do not want men in their peer group or mentorship model. What theyʼre looking for is people with like-minded business practices and a social responsibility model with a connection to community.” Colleen felt that male entrepreneurs have the same need to contribute and build the community. “Men think the same thoughts [as women], but they express it differently… The language is different—that may be something that limits men. Women are not using effectively the empowerment and unique opportunity they have to ʻbe themselvesʼ and be expressive, sensitive, caring in business.” I was intrigued by the definition of success around the table: What did these women see as success? Jessie defined success as “financial measures and goals balanced with freedoms and family and time (that is) equally important. The rest of it becomes a personal challenge game… but you donʼt have to compromise for financial growth” Colleen added “It depends on the stage of life youʼre in, too. I was a part of the old school that thought money was most important, [but] there is a difference between success and significance without compromise, and to be able to give back and give to your family. We default to having to balance or having an excuse not to succeed. You can have it all! Women need to be empowered [so] they can merge the two things in life.”
“I had to comprom ise my stand ards and make co ncession s” frustration with a lack of challenge and a disconnect between the corporate and personal definitions of success. Of course, it was only a matter of time before gender differences was put forward. Personally, I often see a gender gap between men and women in terms of sales tactics, priorities,
t bored” o g t s u j I “
Slimming Secret! Lose 4 to 20 inches in an hour! A hot new detoxifying body wrap!
Why it works? The wrap detoxifies the body. The body can get overloaded with toxins because it cannot keep up with the filtration process. The more toxins in the body, the more lymphatic fluid increases to protect cells. You force out toxins. Once the toxins are gone, the lymphatic fluid decreases and you lose inches. It is not water loss—rather, an exchange of minerals for toxins.
That’s a Wrap! Call Linda Perras at Suddenly Slimmer Day Spa
780.459.3444 pedicures. manicures. facials. aroma therapy message
www.suddenlyslimmerdayspa.com EDMONTONIANS APRIL 2010
14
0
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
Jessie and Tracey
Innovative approaches
TO SUCCESS lberta Women Entrepreneurs—AWE— is dedicated helping women achieve long-term business success. Since 1995, the not-for-profit organization has supported women in business through business advising, business skills development, financing, and providing networking opportunities. AWE is funded by Western Economic Diversification and provides free business advising services to women entrepreneurs throughout Alberta. It offers advice, information, references and resources for all areas of business management and development to women who are starting a company or are expanding a current business. Repayable loans of up to $100,000 are available based on approval of business plans and viable futures. The Alberta Women Entrepreneurs annual professional development conference. Innovative Approaches to Success will be held at the Fairmont Hotel Macdonald from April 21st to 23rd. It boasts an impressive line-up of speakers from start to finish. The conference features two entrepreneurial success stories. It kicks off with an opening presentation from Manjit Minhas, founder of Mountain Crest Spirits and Minhas Creek Brewing Company, which had revenues in excess of $11 million last year. She will share her insights on strategic pricing and effective marketing. It closes with the insights of W. Brett Wilson, the nice-guy panelist and philanthropist on the hit CBC show, Dragonʼs Den. He is one of the founding partners of FirstEnergy Capital Corp., an investment bank that has brokered deals worth more that $150 billion. Through his own Prairie Merchant investment bank, he has amassed holdings in the energy, agriculture, real estate, sports and entertainment industries. Between these headliners are two days filled with marketing and branding strategy sessions conducted by Dr. Fang Wan, Asper School of Business instructor and author; and Ken Jurina, founder of Top Draw and Epiar, both online service firms. Profit panelists and roundtable experts include: Eveline Charles and Lina Heath of EvelineCharles Salons/Spas; and Jessie Radies of Blue Pear restaurant and Original Fare. Other roundtable experts are Doug Critchely of Displayco Canada; Ushi Joshi of Government Services Canada; and 2009 Edmontonians Sizzler Elisse Heine of Redman Technologies and Divertido.ca. For further information on AWE services and to register for the conference, visit awebusiness.com. √
A
“Gender was not even on my radar until I took this job” Pauline
“I felt a large disconnect” Pauline responded “That is inspiring to hear because I am at the beginning of that walk and trying to strategically plan. Iʼm asking questions like: What stage do I have to be at in my business career to have kids? What is my five-year plan?” Colleen admitted that she had her doubts at times… that there were moments of fear and wondering how she could juggle everything. According to Tracey,. “Having a business plan that reflects the realities of your personal life is an important consideration for any business owner. AWE can help you to identify and implement strategies that will prepare you for this.”
Jessie says that entrepreneurs need to “decide what is important to you. You may have to give up some things. [You] canʼt run a business full time and be in aggressive growth mode and be a stay-at-home mom, but you can do a lot and have it all.” I agree with what Jessie says. I grew up with women shouting the mantra, “You can be and do anything and everything.” Of course, it is empowering and what every child regardless of gender should hear. But I witnessed some intelligent, formidable women who thought they could do it all and be it all at the same time actually burn out. Their children suffered, their marriages suffered and, in the end, their self-esteem was no better. Thatʼs how it looked from my vantage point. Just because one can do anything doesnʼt mean one should do everything. Recently, I received a Facebook message from a retail store owner I very much respect. After giving birth to twins three months ago, she continued to work at her store. With her lease coming up for renewal, she took the opportunity to reflect and has decided that business ownership is not her favourite part of the fashion industry—her clients are. However, not even that realization—for her, for now—could compete with the fact that being a mom is number one. I respect and admire her ability to choose what her focus is, knowing that it doesnʼt make her less successful, less valuable or less of a contributor to society. It takes courage to be honest with yourself… to admit your limitations… to set priorities and to commit to those priorities. Sometimes, stepping back can be as challenging—and satisfying—as forging ahead. The women around the table that afternoon are committed to fulfillment, personally and professionally. Based on Colleenʼs initial analogy, that means no matter where they are at: be it in the locker room, at half time, or momentarily on the sidelines, coaching the next set of players to hit the field. √ Erin Rayner is president of ED Marketing and Communications Inc. Contact erayner@edmontonians.com
Randall C. Purvis, President and CEO of Waterloo Ford Lincoln, would like to congratulate Sara McNeill as she graduates from the international ECO INSTITUTION, which is a member of Green Business Certified and the Green Collar Association. She and her colleagues will be assisting Waterloo Ford Lincoln in our quest for environmental stewardship as we set the standard in sustainable environmental policies that will lead our industry. She will be responsible for the environmental assessment of our current practices and for creating the policies and procedures required as we make the changes needed to ensure our planet is a better place to live for the next generation of Canadians. We are proud to have her and her colleagues as part of the Waterloo Ford Lincoln team. Waterloo Ford has been selling and servicing Ford and Lincoln products in Edmonton since 1945. Waterloo Ford Lincoln is proud to have participated in EARTH HOUR. To find out more about it visit www.wwf.ca/earthhour/
EDMONTONIANS APRIL 2010
1
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________
15
It’s easy. Ask us! 780.756.4638 EDMONTONIANS APRIL 2010
16
0
Proof__ _________PROOFED BY:_______________________________________________CHANGES MADE:__________________________DATE:_________________