Ideation Brainstorm, Invent
Creation Sketch, Form
Analysis Observe, Understand
Development Build, Refine
Communication Showcase, Captivate
“ Many desperate acts of design are committed by the void left by a strong concept. A good idea provides a framework for the design decisions, guiding the work�
: fiberglass body for a Indian Lotus 7 replica frame Project initiated by Chinkara Motors
Mountain Dew OSE > Personal Project > 6 Weeks
Brief > Design a promotional vehicle for the soft drink company Mountain Dew keeping in mind the youthfulness of the brand & its dare-to-go-anywhere attitude.
3D Modelling in Rhinoceros
Hatch options for the cold storage area
The Mountain Dew Ose, derives it’s name from the Hindi word for “dew”. The spirited runabout is the manifestation of drink. It’s spirit reflecting the attitude of its youthful patrons. The vehicle operates effortlessly off the road as it does in the urban jungle.
The cold storage hides a mini pick-up truck bed, to haul that Dew motocrosser to the show.
The custom dirt tires have the silhouette of the Mtn Dew logo incorporated in the tread.
Featured on > www.automoto.org, www.tuvie.com, www.psipunk.com
TATA Cupla 2020 > Team Project > 20 Weeks Team Leader > Edmund SPITZ
Team > Atul KOLEKAR, Satyajit KULKARNI, Sameer GAIKWAD, Mudit GUPTA, Gurpreet SINGH
OTHERS 1.21
Brief > Design a World truck for TATA focussing on the rapidly expanding BRICS nations vfor the year 2020.
168,503 units in 2008
6.69
275,600 units in 2008
24.24
LCV vs HCV annual sales figures to decide the segment to target
41.70 74.84
Night Rest Places of Drivers Percentages are based on the multiple choices indicated by respondents
Analysis of the current state of the trucking industry in the BRICS nations [Brazil, Russia, India, China, S.Africa] and the trends forecast. Delving into the systems being put in place to increase efficency of comodity haulage and logistics, in a bid to reach a solution that will work in unison with them.
<4
5.14
HOURS
The Indian Governments $550 million investment, The Hub & Spoke system
Long haul 800
Medium haul 350 - 800
Short Haul 50 - 350
Last Mile 50
5-8
28.88
HOURS
9 - 12
44.59
HOURS
12<
20.39
HOURS
HUB A
HUB B
Average Driving Hours Per Day
The TATA Cupla redefines the proverbial brick-through-the-air phenomena.
The Cupla manages to have a low coefficient of drag when coupled as well as when with container. It does so by the use of a smart air-channelling system. This system uses flaps inside the body to direct the air flow as per requirement.
When the truck is coupled, the air is channelled through the body work.
When the truck has cargo, irrespective of the size, the flaps divert air from the body work to jump the length of the cargo, skipping the very non aerodynamic surfaces of the container or the bulker. This orchestration of air creates a venturi effect taking additional air with it, making it possible for the truck to slip through with utmost ease.
FUEL CELL CONTAINER IN WHEEL MOTOR HYDROGEN STORAGE LIFTING ARRANGEMENT
The Cupla is manoeuvred under an awaiting gantry crane at the docks.
Truck pilot commands autonomous split locking the rear unit in place, line-of-sight tech guides the front unit.
Container lowered in between truck onto the ground
Hydraulic assisted sliding braces lower to engage and lock container
Digital Design > Satyajit Kulkarni Render > Edmund Spitz
The TATA Cupla at the warehouse with a 20â&#x20AC;&#x2122; intermodal container locked and loaded, ready for the interstate assignment.
Digital Design > Satyajit Kulkarni Render > Edmund Spitz
The Cupla in corporate livery.
Digital Design > Satyajit Kulkarni Render > Edmund Spitz
Kassbohrer Extreme Search & Rescue Vehicle 2015 > Team Project > Project in progress, currently in conceptualisation phase.
Team Leader > Edmund SPITZ
Team > Raunaq BABBAR, Chirag BORAWAKE, Saquib SARANG, Ishan NALAWADE
Brief > Design an extreme search and rescue vehicle accomodating a crew of six for the year 2015.
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Fo od
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Sh elt er
d
Aid
Gr ou n
Evaluation of a helicopter’s efficiency in earthquakes over floods
ru st
on cti
The word
HELICOPTER comes from the French
63 PERCENT
25 04 09 PERCENT
PERCENT
PERCENT
28 44 24 04 PERCENT
PERCENT
PERCENT
PERCENT
Analysis of the five phases of an earthquake.
24 31 41 04 PERCENT
PERCENT
PERCENT
PERCENT
33 42 20 05 PERCENT
PERCENT
PERCENT
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32 28 20 20 PERCENT
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hélicoptère
coined by Gustave de Ponton d'Amecourt in 1861. It originates from the Greek helix/helik- (єλικ-) = & pteron (πτερόν) =
'spiral' or 'turning' 'wing'.
IKEA Klutz > Personal Project > 5 days
Brief > Design a walking aid for the active urban youth who frequently suffer sportsâ&#x20AC;&#x2122; injuries.
The exposed ribs are treated to be aesthetically appealing as they are visible to the user with no compromise on structure. Heavily inspired from the mono material Magis chair.
Hinge restricted to 180 degrees
The injection molded polypropylene crutch comprises two units, the upper one being the triceps support and the lower unit being the weight bearing component. The two units are linked by a snap-fit joint built into the upper half. This facilitates easy mobility and breaks free from the usual dependability stigma, associated with the WW II standard issue crutch that hasnâ&#x20AC;&#x2122;t evolved in decades.
Goodyear MotionGEL Driving Footwear > Personal Project > 5 days
Project Mentor > Olivier Lambin, NEWFEEL
One week Footwear Design Masterclass in school, featuring Florence Rohart (ADIDAS), Thomas Murphy (Puma), Olivier Lambin (Newfeel), Kaja Bartel (Camper). Brief > Design a specialised job/working shoe for a trucker.
Over ankle counter
POLYPROPLENE
Mesh sockliner | Collar FABRIC BLEND
Upper
PERFORATED LEATHER
Toebox
POLYPROPLENE
Driving heel rollover STICKY RUBBER
Midsole
MOTIONGEL
Outsole
STICKY RUBBER
MotionGEL window
THERMOPLASTIC POLYURETHANE
Goodyear branding
STICKY RUBBER
Flex Groove
STICKY RUBBER
The Goodyear MotionGEL Shoe has been designed specifically with a truckerâ&#x20AC;&#x2122;s long hours of operation in mind, with keen focus on breatheability, flexibility and support in the ankle region and a viscous gel-filled insole working on the principles of reflexology to keep the wearerâ&#x20AC;&#x2122;s feet from feeling the stresses of the job.
Edmund SPITZ edmund_spitz@hotmail.com
The Cupla in corporate livery
Edmund SPITZ edmund_spitz@hotmail.com
The Cupla in corporate livery
Dankeschรถn