E b dd d L di P Embedded Landing Page: Client Options Cli t O ti Edmunds.com Mar. 01, 2010
Copyright Edmunds Inc. (the “Company”). All rights reserved. Edmunds®, Edmunds.com®, the Edmunds.com car design, Inside Linesm , CarSpacesm and AutoObserver® are proprietary trademarks of the Company. This document contains proprietary and/or confidential information of the Company. No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Company, and any such disclosure requires the express approval of the Company.
Creative Comparison: Current Levels of Offering Agency Execution
Full custom execution Plug‐and‐Play 100% client assets Production: 1 day* d d *
Edmunds Multi‐Tab
Edmunds Single Tab
Edmunds Template Edmunds‐Produced 0‐75% client assets Production: 5 days* d d *
Edmunds Template Edmunds‐Produced 0% client assets Production: 1 day* d d *
*not counting client approvals&changes No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Edmunds Inc., and any such disclosure requires the express approval of Edmunds Inc.
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Creative Comparison: Current Levels of Offering Agency Execution
Full custom execution Plug‐and‐Play 100% client assets Production: 1 day* d d *
Edmunds Multi‐Tab
Edmunds Single Tab
Edmunds Template Edmunds‐Produced 0‐75% client assets Production: 5 days* d d *
Edmunds Template Edmunds‐Produced 0% client assets Production: 1 day* d d *
*not counting client approvals&changes No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Edmunds Inc., and any such disclosure requires the express approval of Edmunds Inc.
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Creative Comparison: Current Levels of Offering Agency Execution
Full custom execution Plug‐and‐Play 100% client assets Production: 1 day* d d *
Edmunds Multi‐Tab
Edmunds Single Tab
Edmunds Template Edmunds‐Produced 0‐75% client assets Production: 5 days* d d *
Edmunds Template Edmunds‐Produced 0% client assets Production: 1 day* d d *
*not counting client approvals&changes No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Edmunds Inc., and any such disclosure requires the express approval of Edmunds Inc.
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Creative Comparison: Current Levels of Offering Agency Execution
Full custom execution Plug‐and‐Play 100% client assets Production: 1 day* d d *
Edmunds Multi‐Tab
Edmunds Single Tab
Edmunds Template Edmunds‐Produced 0‐75% client assets Production: 5 days* d d *
Edmunds Template Edmunds‐Produced 0% client assets Production: 1 day* d d *
*not counting client approvals&changes No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Edmunds Inc., and any such disclosure requires the express approval of Edmunds Inc.
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Multi‐Tab Execution Essential for ECM Essential for ECM clients, the 5‐tab clients the 5 tab template offers targeted “payoff” messaging to features‐based promo units. Clients are invited to supply assets (photos, copy) for these units but we can publish with 0% client assets if necessary basing our organization on necessary, basing our organization on approved “themes”
Production Timing: Production Timing 5 full days to create/deploy
No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Edmunds Inc., and any such disclosure requires the express approval of Edmunds Inc.
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Single Panel Execution Single panel solution Single panel solution provides a relevant a relevant (more relevant than VDP) brand‐aligned solution for: • Late landing page creative (placeholder) landing page creative (placeholder) • No landing page creative • ECM placeholder (late I/O)
Production Timing: Production Timing 1 full day to create/deploy
No part of this document or the information it contains may be used, or disclosed to any person or entity, for any purpose other than advancing the best interests of the Edmunds Inc., and any such disclosure requires the express approval of Edmunds Inc.
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