HYBRID
HYBRID All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,� at the address below.
WH Hybrid is an annual magazine that focuses on the intersection areas between art, design and modern science: the encounter of two worlds.
HYBRID
BRAND GUIDELINES
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SCIENCE OF CREATIVITY
Architecture Art and technology Fashion and technology More and more often artists and designers worldwide rely on the incredible wonders of modern science and engineering as the backbone of their creative process.
HYBRID
BRAND GUIDELINES
CREATIVITY OF SCIENCE
Transport Artificial Intelligence Bioegineering
Art and design may not be the first thing to cross your mind when talking about scientific research but nowadays they are more connected than ever.
HO Here you will find the main technical guidelines to correctly replicate with consistencty the aestethics and the look we designed for the magazine:
HYBRID
BRAND GUIDELINES
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THE TYPEFACE Foundry Gridnik represents the main magazine’s typeface. Both modern and elegant it is a key element in the visual assets that compose the aesthetic of the magazine.
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Design is genuine, de function which the ob and technical possib which it can be produ
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etermined by the bject must have bilities with uced.
THE MEASURES A single page of the magazine measures 24,3x31cm + 0,5cm bleed on each side for a pre-cut double page measure of 49,6x32cm. The layout is subdivided by a six column grid each measuring 2,8cm in width with a gap of 0,6cm between one and another.
PARAGRAPHS All paragraphs must be left-justified using typeface Ciutadella Slab in 10pt size and 12pt line spacing. Most commonly used paragraph occupies three columns of the grid precisley like this one you are reading right now. You can use Master Pages to be sure you are using correctlty the paragraphs and the other visual assets.
All paragraphs must be left-justified using typeface Ciutadella Slab in 10pt size and 12pt line spacing. Most commonly used paragraph occupies three columns of the grid precisley like this one you are reading right now. You can use Master Pages to be sure you are using correctlty the paragraphs and the other visual assets.
Titles use different styles and weights along the magazine: refer to master pages for precise guidelines.
THE COLOR
Pantone Green Gecko a bright and modern light green. The brand identity color is Pantone 13-0340 TN (Green Gecko): a bright and modern light green. In all printing files you will find the color substituted by Pantone 902C as it is not supported by Adobe Pantone libraries. This is something that must be notified to the printer.
RGB: 55, 255, 220 HEX: 36FF82 NEVER CMYK
THE IMAGES
Make them
m wonder.
THE PAPER
Natural and Materic but still Modern.
The paper used throughout the magazine is a Strathmore Writing Ultimate White 120g/m2.The paper gives a natural and materic feel still mantaining an elegant and modern look. For what concerns the cover of the magazine we used a 300g/ m2 coated matte paper. The Magazine is packaged with a milled paperback.
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All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,� at the address below. Imaginary Press 1233 Pennsylvania Avenue San Francisco, CA 94909 www.imaginarypress.com Ordering Information: Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the publisher at the address above. Orders by U.S. trade bookstores and wholesalers. Please contact Big Distribution: Tel: (800) 800-8000; Fax: (800) 8008001 or visit www.bigbooks.com. Printed in the United States of America
Brand and Magazine Visual Guidelines.
HYBRID All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,� at the address below.