MAS TER BOOK 20 19 -2020
Master Book 2019-2020
Home of Claude Bernard
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3
Table of contents
Les Genevez – Home of Claude Bernard
The brand History Quality World presence
8 12 13
Collection Classic Slim Line Aquarider Dress Code
14 52 74 84
Marketing Key reasons to buy Claude Bernard Advertising
110 112
POS Material Displays Shop in shop Display accessories – Publications
118 120 121
Miscellaneous
Technical Specifications Numbering System
124 127
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The brand Born in Les Genevez, Switzerland.
The first Swiss watch brand manufacturing Swiss-made and hand-assembled timepieces at an affordable price.
6
7
The brand
The original atelier. Built in mid 16th century.
The brand History
The Claude Bernard story Past. Present. And an eye to the Future.
Founded in 1973, Claude Bernard takes its name from a master watchmaker from the Jura Valley where centuries earlier Switzerland’s watchmaking industry had taken hold. In the mid-16th Century Frenchman John Calvin broke with the Roman Catholic Church and fled to Geneva. French Huguenots followed him but A Claude Bernard creation is more than when Calvin banned the production, a mere watch; it is a miniature ‘time and wearing of, jewellery because machine’ of engineering and design it had ‘no place in the worship of excellence forged from 500 years of God’ local goldsmiths and jewellers Swiss watchmaking tradition. were forced to turn to a new trade For nearly 50 years, the independent, - watchmaking. family owned watchmaker Claude Bernard has produced excep- Most of these craftsmen farmed during the warmer months and honed tional, beautiful - and affordable their watchmaking skills in the winter - timepieces. Les Genevez 1892
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and Les Genevez, a plateau high in the Jura, became a focal point for what became a roaring trade. And it’s in Les Genevez today that Claude Bernard creates its gorgeous timepieces, either with mechanical or quartz movements, all assembled with a passion for detail that can be traced back to those 16th-century pioneers and Claude Bernard himself.
“We’re honoured at Claude Bernard to carry on the traditions of our great watchmaking pioneers. But we are equally proud to be using the most modern designs and materials and producing watches for the 21st Century that are fantastic value for money.”
Today, Claude Bernard prides itself on using the most modern of materials in its watches but without forsaking that magnificent Swiss watchmaking tradition.
Combining tradition and innovation and the highest quality but without the price tag to match, Claude Bernard
watches are the best value Swissmade watches available today.
Precision, quality, reliability and attention to the finest detail are hallmarks of Claude Bernard watches, now distributed to more than 70 countries throughout the world. From sleek diver’s models such as the Aquarider to the slick Sophisticated Classics dress watches and the elegant, ultra-feminine Dress Code family, Claude Bernard’s portfolio is as diverse as watch-buyers themselves.
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The brand
The brand History
The brand History
Hand-assembled Swiss watches A passion for mechanics is what makes Claude Bernard tick
“Each and every detail of each and every timepiece, whether technical or aesthetic is equally important.”
One of the few remaining independent Swiss watch companies, Claude Bernard has produced quartz and mechanical watches at its building in the picturesque village of Les Genevez in the Swiss Jura. The watchmakers at Claude Bernard are dedicated to producing high quality timepieces with intricate mechanical and quartz workings, superior reliability and functionality. Claude Bernard is one of the last few Swiss independent family-owned businesses. True to its heritage, the brand stands out its creativity, its watch-making know-how and its independence of mind.
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Performance and emotion: this is what Claude Bernard is willing to share with you, its worldwide clientele. The brand Claude Bernard brings together all the elements of tradition of the Swiss watchmaking industry. Precision, quality, reliability and the technical nature of the materials are among the many standards that the Les Genevez-based company combines with aestheticism and refinement in the creation of its models. Claude Bernard timepieces are manufactured from the finest materials, to the highest standards, by the most talented watchmakers.
A Passion For Details Here at Claude Bernard we have a passion for creating beautiful, high quality watches with impeccable finish. Each and every detail of each and every timepiece, whether technical or aesthetic is equally important. Right from the conception of a new model, we take the utmost care over even the smallest details and parts that make up your watch, to guarantee your complete satisfaction, in regards to both the design as well as the comfort on your wrist.
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The brand
The brand   History
The brand   Quality
The Claude Bernard Quality Movements All movements used by Claude Bernard are Swiss-made movements
Mechanical movement:
A mechanical movement undergoes several stresses in its life. To ensure it will remain functional and precise as long as possible, Claude Bernard simulates watch wearing in its own quality office for every single manual and self-winding mechanism.
Quartz
Quartz movements provide time measurement accurate to within a few seconds per year. Most of Claude Bernard watches are equipped with quartz movements.
Sapphire crystals 100% of Claude Bernard timepieces are fitted with a scratch-resistant crystal that has been cut from a polished slice of solid sapphire. Each has a triple-coated anti-reflective treatment on the internal side for better legibility.
Stainless Steel The 316L stainless steel alloy used in Claude Bernard cases and bracelets has strong anti-magnetic properties and is optimized for toughness and corrosion resistance. It is also a good choice for consumers allergic to nickels.
Leather All Claude Bernard leather straps are specially cut, stitched and padded by expert craftspeople. Various ways of tanning provide different touch and feel for the straps made of cow or calf leather. It is always important to
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remember that colors and suppleness of leather are subject to change with time and exposure to external factors. Daily showers or swims are not recommended. If your consumers live a very active lifestyle, especially one involving frequent exposure to salt water and heavy perspiration, we recommend a steel bracelet or rubber strap.
Open Heart The Open Heart watches allow to view the beating heart of the watch through an opening on the dial and on the caseback and the mechanical movement can be admired.
Rubber Claude Bernard uses genuine highgrade rubber for its straps (a natural material and extremely comfortable). The rubber is silky finished and easy to maintain with the proper cleaning.
Mother-of-pearl Resilient, and iridescent, mother-ofpearl is integrated in many Claude Bernard dial designs. It is produced inside the shells of certain mollusk shells. This is why each dial made of mother-of-pearl is unique.
Zirconia Stones Claude Bernard stones are carefully selected and matched not just according to carat value but also to cut, color and clarity.
Conformity Every component coming into our production facility in Les Genevez in the Swiss Jura is checked to ensure its dimensions, aesthetics, quality and interchangeability.
Visual and manual testing Luminescence This technology, branded under the name Super-Luminova, offers brightness in low-light conditions, thanks to a non-radioactive and non-toxic material like the tritium previously employed in the industry. Claude Bernard uses Super-Luminova for its highly functional attributes. It is applied on watch parts such as hands, numerals, bezel indices, etc.
Batteries In compliance with global regulations and standards, Claude Bernard equips its quartz timepieces with mercury-free batteries. This is a positive step towards environmental sustainability with no effect on the watch precision and efficiency.
In addition to our testing process, all timepieces are visually checked between each manufacturing step ensuring overall quality based on our own Claude Bernard standards. If a timepiece does not pass inspection, it is checked and repaired. It can only go back to the production phase if it has passed the quality check.
From Les Genevez* to worldwide distribution in 70 countries * Hometown village of Claude Bernard Afghanistan Algeria Argentina Australia Bahrain Bangladesh Belarus Belgium Bosnia-Herzegovina Brunei Cambodia Canada
Chile China Colombia Czech Republic Ecuador Egypt France Georgia Germany Greece Hong Kong India
Indonesia Iran Israel Italy Japan Kazakhstan Korea Kuwait Laos Latvia Lithuania Lybia
Macao Macedonia Malaysia Malta Marocco Mexico Moldavia Myanmar Nepal New Zealand Nigeria Norway
Pakistan Panama Philippines Poland Qatar Romania Russia San Salvador Saudi Arabia Singapore Spain Sweden
Switzerland The Netherlands Turkey UAE Ukraine United Kingdom Vietnam
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The brand
The brand World presence
Classic Sophisticated
Inspired by Claude Bernard’s roots, the Classic collection timepieces display a timeless and elegant look combining Swiss watchmaking tradition with the most modern of materials.
Slim Line Neat
Aquarider Sleek
Dress Code Elegant
14
15
Classic
Classic
16
54 g
85017 3M2 AIN2 Ø 40.5 mm
7 640174 544417
85017 3 AIN2 Ø 40.5 mm
7 640161 376960
85017 3 ARBUN Ø 40.5 mm
7 640161 377974
ADVERTISING
7 640174 544394
85017 3M2 ARBUN Ø 40.5 mm
54 g
85017 37R BRIR2 Ø 40.5 mm
7 640161 377059
85017 37R AIR2 Ø 40.5 mm
7 640161 377042
85017 37R ARBUR Ø 40.5 mm
7 640161 377967
20 mm
10 mm
17
Classic
125 g
ADVERTISING
ADVERTISING
Classic Automatic Open Heart
Classic Automatic Open Heart
54 g
85017 37R BUIR Ø 40.5 mm
7 640161 379442
125 g
54 g
85017 3 BUIN Ø 40.5 mm
85017 3M2 BUIN Ø 40.5 mm
7 640161 379459
7 640174 544431
20 mm
18
10 mm
NEW
NEW
NEW
85017 3 AIBU3 Ø 40.5 mm
85017 3 BUIN3 Ø 40.5 mm
7 640174 547142
7 640174 547159
NEW
NEW
85017 3 NIN3 Ø 40.5 mm
7 640174 547173
NEW
85017 37R BUIR3 Ø 40.5 mm
7 640174 547197
85017 3 AIN3 Ø 40.5 mm
7 640174 547166
NEW
85017 37R NIR3 Ø 40.5 mm
7 640174 547203
85017 37R AIR3 Ø 40.5 mm
7 640174 547180
54 g
20 mm
10 mm
19
Classic
Classic Automatic Open Heart
Classic Automatic Open Heart
NEW
NEW
85018 3 ROIN3 Ø 35 mm
7 640174 546978
NEW
85018 3 VBUIN3 Ø 35 mm
NEW
85018 3 BUIR3 Ø 35 mm
7 640174 546985
85018 3 AIN3 Ø 35 mm
7 640174 546992
7 640174 547005
Movement 85 – See page 124 NEW
NEW
85018 37R NIR3 Ø 35 mm
7 640174 547012
45 g
20
17 mm
10 mm
85018 37R AIR3 Ø 35 mm
7 640174 547029
85018 37R NPR2 Ø 35 mm
85018 37R NAPR2 Ø 35 mm
85018 37R TAPR1 Ø 35 mm
7 640161 377240
7 640161 377202
7 640161 378483
85018 3 NPN2 Ø 35 mm
85018 3 NAPN2 Ø 35 mm
85018 3 TAPN1 Ø 35 mm
7 640161 377127
7 640161 377080
7 640161 378469
85018 37R BUIPR1 Ø 35 mm
7 640161 378476
85018 3 BUIPN1 Ø 35 mm
7 640161 378445
45 g
17 mm
10 mm
21
Classic
ADVERTISING
Classic Automatic Open Heart
Automatic Open Heart
85018 37R APR 22
85018 37R BUIR Ø 35 mm
7 640161 379534
85018 37R APR Ø 35 mm
7 640156 429176
Movement 85 – See page 124
85018 3 BUIN Ø 35 mm
7 640161 379541
85018 3 APN Ø 35 mm
7 640156 429169
45 g
17 mm
10 mm
23
Classic
ADVERTISING
Classic Automatic Open Heart
Classic Automatic
Movement 80 – See page 124
80091 37R DIR1 Ø 42 mm
80091 37R AIR Ø 42 mm
7 640161 379411
ADVERTISING
7 640156 427578
80091 3 BUIN1 Ø 42 mm
80091 3 AIN Ø 42 mm
7 640161 379428
7 640156 427530
63 g
24
21 mm
10 mm
80091 3 NIN Ø 42 mm
7 640156 427554
10237 37R NIKAR Ø 43 mm
SPECIAL EDITION
7 640174 544592
NEW
10237 3 BUIR1 Ø 43 mm
7 640174 546862
74 g
21 mm
9.9 mm
25
Classic
SPECIAL EDITION
Classic Chronograph
Classic Chronograph
10237 37R AIR Ø 43 mm
10237 37R ARR Ø 43 mm
7 640174 544561
7 640174 544578
NEW
NEW
10237 37R AIR1 Ø 43 mm
10237 37R NIR1 Ø 43 mm
7 640174 546961
7 640174 545193
74 g
26
21 mm
9.9 mm
10237 37R BUIR Ø 43 mm
7 640174 544585
10237 3 AIN Ø 43 mm
7 640174 544523
10237 3 BUIN Ø 43 mm
7 640174 544547
10237 3 ARN Ø 43 mm
7 640174 544530
10237 3 NIN Ø 43 mm
7 640174 544554
74 g
21 mm
9.9 mm
27
Classic
Classic Chronograph
Classic Chronograph
NEW
NEW
NEW
10237 3 AIN1 Ø 43 mm
10237 3 BUIN1 Ø 43 mm
7 640174 545162
7 640174 545223
74 g
28
21 mm
9.9 mm
10237 3 NIN1 Ø 43 mm
7 640174 545155
10231 3 AIN Ø 35 mm
7 640174 540341
10231 3 BUIN Ø 35 mm
7 640174 540334
10231 37R AIR Ø 35 mm
7 640174 540389
10231 3 NIN Ø 35 mm
7 640174 540327
10231 37R BUIR Ø 35 mm
7 640174 540372
48 g
17 mm
9.7 mm
29
Classic
Classic Chronograph
Classic Chronograph
10231 37R BUIPR1 Ø 35 mm
10231 37R TAPR1 Ø 35 mm
7 640174 540358
7 640174 540365
10231 3 BUIPN1 Ø 35 mm
7 640174 540303
48 g
30
10231 3 TAPN1 Ø 35 mm
10231 3 ROPN1 Ø 35 mm
7 640174 540297
7 640174 540310
17 mm
9.7 mm
62007 37R AIR Ø 42 mm
7 640174 544486
62007 37R ARR Ø 42 mm
7 640174 544493
62007 37R BUIR Ø 42 mm
7 640174 544509
62007 37R NIBRR Ø 42 mm
7 640174 544516
67 g
21 mm
8.45 mm
31
Classic
Classic 2nd Time Zone
Classic 2nd Time Zone
62007 3 AIN Ø 42 mm
62007 3 BUIGN Ø 42 mm
7 640174 544448
7 640174 544455
62007 3 NIN Ø 42 mm
62007 3 GRN Ø 42 mm
7 640174 544462
7 640174 544479
67 g
32
21 mm
8.45 mm
01002 3M2 AIN Ø 42 mm
7 640174 542963
01002 3M2 BUIN Ø 42 mm
7 640174 542970
01002 3M2 NIN Ø 42 mm
7 640174 542987
118 g
21 mm
10.5 mm
33
Classic
Classic Chronograph
ADVERTISING
Classic Chronograph
01002 37R BRIR Ø 42 mm
01002 37R BUIR Ø 42 mm
7 640156 424089
7 640161 375871
01002 3 BUIN Ø 42 mm
01002 3 NIN Ø 42 mm
7 640161 375864
7 640156 424034
61 g
34
21 mm
10.5 mm
01002 37R AIR Ø 42 mm
7 640156 424072
01002 3 AIN Ø 42 mm
7 640156 424027
41001 3 AIN Ø 42 mm
7 640174 540549
41001 37R AIR Ø 42 mm
7 640174 540570
41001 3 BUIN Ø 42 mm
7 640174 540525
41001 37R BUIR Ø 42 mm
7 640174 540556
41001 3 NIN Ø 42 mm
7 640174 540532
41001 37R BRIR Ø 42 mm
7 640174 540563
86 g
21 mm
10 mm
35
Classic
Classic Big Date Retrograde
Classic Big Date
118 g
63003 3M2 AIN Ø 40.5 mm
63003 3M2 BUIN Ø 40.5 mm
7 640174 542994
7 640174 543007
ADVERTISING
7 640174 543014
63003 3M2 NIN Ø 40.5 mm
54 g
63003 3 AIN Ø 40.5 mm
63003 3 BUIN Ø 40.5 mm
7 640156 426311
7 640161 375895
20 mm
36
8
mm
63003 3 NIN Ø 40.5 mm
7 640156 426342
63003 37R BUIR Ø 40.5 mm
7 640161 375918
63003 37R BRIR Ø 40.5 mm
7 640156 426380
63003 37R AIR Ø 40.5 mm
7 640156 426359
63003 37R DIR1 Ø 40.5 mm
63003 3 BUIN1 Ø 40.5 mm
7 640174 541843
7 640174 541836
54 g
20 mm
8
mm
37
Classic
ADVERTISING
Classic Big Date
Classic Big Date Small Second
64005 3 BUIN Ø 40.5 mm
64005 3 AIN Ø 40.5 mm
7 640161 375826
7 640156 426434
64005 37R AIR Ø 40.5 mm
64005 37R BUIR Ø 40.5 mm
7 640156 426489
7 640161 375833
53 g
38
20 mm
8
mm
64005 3 NIN Ø 40.5 mm
7 640156 426441
118 g
64005 3M2 AIN Ø 40.5 mm
7 640174 543557
64005 3M2 BUIN Ø 40.5 mm
7 640174 543564
64005 3M2 NIN Ø 40.5 mm
7 640174 543571
20 mm
8
mm
39
Classic
Classic Big Date Small Second
Classic Big Date Small Second
NEW
NEW
NEW
64005 3 BUIN3 Ø 40.5 mm
64005 3 NIN3 Ø 40.5 mm
7 640174 547074
NEW
64005 37R NIR3 Ø 40.5 mm
7 640174 547111
7 640174 547135
53 g
20 mm
8
mm
64005 3 GIR3 Ø 40.5 mm
7 640174 547067
NEW
64005 37R BUIR3 Ø 40.5 mm
40
64005 3 AIN3 Ø 40.5 mm
7 640174 547098
NEW
NEW
7 640174 547081
NEW
64005 37R AIR3 Ø 40.5 mm
7 640174 547104
64005 37R BRIR3 Ø 40.5 mm
7 640174 547128
NEW
NEW
53009 357JM AID Ø 42 mm
7 640174 547388
53009 357JM BR Ø 42 mm
7 640174 547401
103 g
21 mm
8
mm
41
Classic
Classic Date
Classic Date
NEW
NEW
53009 3M AIN Ø 42 mm
53009 3M ARBUN Ø 42 mm
7 640174 547319
53009 3M BB Ø 42 mm
7 640174 547326
NEW
NEW
53009 3M BR Ø 42 mm
7 640174 547340
103 g
42
NEW
21 mm
8
mm
7 640174 547333
NEW
53009 3M BUIN Ø 42 mm
53009 3M NIN Ø 42 mm
7 640174 547357
7 640174 547364
NEW
NEW
NEW
53009 37R AIR Ø 42 mm
53009 37R BB Ø 42 mm
53009 37R BR Ø 42 mm
7 640174 547272
7 640174 547289
7 640174 547296
NEW
53009 37R BUIR Ø 42 mm
7 640174 547302
53 g
21 mm
8
mm
43
Classic
Classic Date
Classic Date
NEW
NEW
53009 3 AIN Ø 42 mm
53009 3 ARBUN Ø 42 mm
7 640174 547210
53009 3 BB Ø 42 mm
7 640174 547227
NEW
NEW
53009 3 BR Ø 42 mm
7 640174 547258
53 g
21 mm
8
mm
7 640174 547234
NEW
53009 3 BUIN Ø 42 mm
7 640174 547241
44
NEW
53009 3 NIN Ø 42 mm
7 640174 547265
105 g
20 mm 8
mm
53007 3M NIN Ø 39 mm
53007 3M AIN Ø 39 mm
53007 3M BB Ø 39 mm
53007 3M BR Ø 39 mm
7 640161 373587
7 640161 373556
7 640161 373563
7 640161 373570
54005 3M NIN Ø 28 mm
54005 3M AIN Ø 28 mm
54005 3M BB Ø 28 mm
54005 3M BR Ø 28 mm
7 640161 375208
7 640161 375178
7 640161 375185
7 640161 375192
60 g
14 mm 6.6 mm
45
Classic
Classic Gents/Ladies
Classic Gents/Ladies
NEW 105 g
20 mm
NEW
8
mm
53007 357RM BUIR Ø 39 mm
NEW
53007 3M BUIN Ø 39 mm
7 640174 546169
53007 3M ARBUN Ø 39 mm
7 640174 546183
7 640174 546206
NEW
60 g
14 mm
NEW
6.6 mm
54005 357RM BUIR Ø 28 mm
7 640174 546251
46
NEW
54005 3M BUIN Ø 28 mm
7 640174 546275
54005 3M ARBUN Ø 28 mm
7 640174 546237
105 g
20 mm 8
mm
53007 357RM AIR Ø 39 mm
7 640161 379718
53007 37RM AIR Ø 39 mm
7 640161 373525
53007 357JM AID Ø 39 mm
7 640161 378636
53007 37JM AID Ø 39 mm
7 640161 378643
60 g
14 mm 6.6 mm
54005 357RM AIR Ø 28 mm
7 640161 379787
54005 37RM AIR Ø 28 mm
7 640161 375147
54005 357JM AID Ø 28 mm
7 640161 379435
54005 37JM AID Ø 28 mm
7 640161 379756
47
Classic
Classic Gents/Ladies
Classic Gents/Ladies
41 g
20 mm 8
mm
53007 3 NIN Ø 39 mm
7 640161 375017
53007 3 AIN Ø 39 mm
7 640161 374980
53007 3 BB Ø 39 mm
7 640161 374997
53007 3 BR Ø 39 mm
7 640161 375000
23 g
14 mm 6.6 mm
54005 3 NIN Ø 28 mm
7 640161 375109
48
54005 3 AIN Ø 28 mm
7 640161 375079
54005 3 BB Ø 28 mm
7 640161 375086
54005 3 BR Ø 28 mm
7 640161 375093
41 g
20 mm 8
mm
53007 37J AID Ø 39 mm
53007 37J BB Ø 39 mm
53007 37J BR Ø 39 mm
7 640161 378629
7 640161 379664
7 640161 379671
54005 37J AID Ø 28 mm
54005 37J BB Ø 28 mm
54005 37J BR Ø 28 mm
7 640161 378612
7 640161 378728
7 640161 379732
23 g
14 mm 6.6 mm
49
Classic
Classic Gents/Ladies
Classic Gents/Ladies
41 g
20 mm 8
mm
53007 37R AIR Ø 39 mm
53007 37R BB Ø 39 mm
53007 37R BR Ø 39 mm
7 640161 375024
7 640161 375031
7 640161 375048
54005 37R AIR Ø 28 mm
54005 37R BB Ø 28 mm
54005 37R BR Ø 28 mm
7 640161 375116
7 640161 375123
7 640161 375130
23 g
14 mm 6.6 mm
50
NEW 41 g
20 mm
NEW
8
mm
NEW
53007 37R BUIR Ø 39 mm
53007 3 BUIN Ø 39 mm
7 640174 546176
7 640174 546190
53007 3 ARBUN Ø 39 mm
7 640174 546213
NEW
23 g
14 mm
NEW
6.6 mm
NEW
54005 37R BUIR Ø 28 mm
54005 3 BUIN Ø 28 mm
7 640174 546268
7 640174 546220
54005 3 ARBUN Ø 28 mm
7 640174 546244
51
Classic
Classic Gents/Ladies
Classic Sophisticated
Slim Line Neat
With an amazingly low profile on the wrist, the Slim Line models are perfect for those who love modern and neat timepieces.
Aquarider Sleek
Dress Code Elegant
52
53
Slim Line
Slim Line
54
NEW
NEW
80501 3 BUIN Ø 42 mm
7 640174 545612
NEW
80501 3 NIN Ø 42 mm
7 640174 545629
80501 3 GIR Ø 42 mm
7 640174 546152
84 g
21 mm
10.8 mm
55
Slim Line
Slim Line Automatic Moon Phase
Slim Line Gents/Ladies
58 g
80102 3 AIN Ø 40 mm
80102 3 AR Ø 40 mm
7 640174 540259
7 640174 540266
80102 3 BUIN Ø 40 mm
80102 3 NIN Ø 40 mm
7 640174 540280
7 640174 540273
80102 3M BUIN Ø 40 mm
80102 3M NIN Ø 40 mm
7 640174 543458
7 640174 543465
109 g
80102 3M AR Ø 40 mm
80102 3M AIN Ø 40 mm
7 640174 543427
7 640174 543441
20 mm
56
9.5 mm
58 g
80102 37J AR Ø 40 mm
7 640174 540235
7 640174 540228
80102 37J DI Ø 40 mm
7 640174 540242
ADVERTISING
80102 37J AID Ø 40 mm
109 g
58 g
80102 3 AIR Ø 40 mm
7 640174 541119
80102 3M AIR Ø 40 mm
7 640174 543434
20 mm
9.5 mm
57
Slim Line
Slim Line Automatic
Slim Line Small Second
65004 3 AING Ø 41 mm
65004 3 BRA Ø 41 mm
7 640174 544608
7 640174 544622
65004 3 BUING Ø 41 mm
65004 3 GING Ø 41 mm
7 640174 544639
7 640174 544646
48 g
58
20 mm
6.95 mm
65004 3 AIRG Ø 41 mm
7 640174 544615
65004 37J AIDG Ø 41 mm
7 640174 544653
65004 37J DID Ø 41 mm
7 640174 544677
65004 37J BUIDG Ø 41 mm
7 640174 544660
48 g
20 mm
6.95 mm
59
Slim Line
Slim Line Small Second
Slim Line Moon Phase
40004 3 AIN Ø 41 mm
40004 3 BR Ø 41 mm
7 640174 543588
7 640174 543595
50 g
60
8.3 mm
20 mm
40004 3 BUIN Ø 41 mm
7 640174 543601
40004 37J AID Ø 41 mm
40004 37J BR Ø 41 mm
7 640174 543618
7 640174 543625
40004 37J DI Ø 41 mm
7 640174 543632
40004 37J GID Ø 41 mm
7 640174 543649
50 g
8.3 mm
20 mm
61
Slim Line
Slim Line Moon Phase
Slim Line Two Hands
20219 3M ARVION Ø 41 mm
20219 3M AIRR Ø 41 mm
7 640174 543397
7 640174 543380
20219 3M BUINRO Ø 41 mm
20219 3M NINB Ø 41 mm
7 640174 543410
7 640174 543403
95 g
62
20 mm
7.25 mm
20219 37RM AIRR Ø 41 mm
7 640174 543373
20219 3M AIN Ø 41 mm
20219 3M AIR Ø 41 mm
7 640174 543304
7 640174 543298
20219 3M GIN Ø 41 mm
20219 3M NIN Ø 41 mm
20219 3M BUIN Ø 41 mm
7 640174 543359
7 640174 543366
7 640174 543342
95 g
20 mm
7.25 mm
63
Slim Line
Slim Line Two Hands
Slim Line Two Hands
95 g
20219 3M AR Ø 41 mm
20219 3M BR Ø 41 mm
7 640174 543311
7 640174 543335
46 g
20219 3 AR Ø 41 mm
20219 3 BR Ø 41 mm
7 640174 542819
7 640174 542833
20 mm
64
7.25 mm
95 g
NEW
NEW
20219 37RM AIR Ø 41 mm
NEW
20219 37RM BUIR Ø 41 mm
7 640174 546930
20219 37RM NIR Ø 41 mm
7 640174 546947
7 640174 546954
46 g
NEW
NEW
20219 37RC AIR Ø 41 mm
7 640174 546909
NEW
20219 37RC BUIR Ø 41 mm
7 640174 546916
20219 37RC NIR Ø 41 mm
7 640174 546923
20 mm
7.25 mm
65
Slim Line
Slim Line Two Hands
Slim Line Two Hands
20219 37RC AIRR Ø 41 mm
20219 37RC NIRB Ø 41 mm
7 640174 543199
7 640174 543182
20219 3C BUINRO Ø 41 mm
20219 3C NINB Ø 41 mm
7 640174 543168
7 640174 543175
46 g
66
20 mm
7.25 mm
20219 3 AIN Ø 41 mm
20219 3 AIR Ø 41 mm
7 640174 542796
7 640174 542802
20219 3 GIN Ø 41 mm
20219 3 NIN Ø 41 mm
20219 3 BUIN Ø 41 mm
7 640174 542857
7 640174 542864
7 640174 542840
46 g
20 mm
7.25 mm
67
Slim Line
Slim Line Two Hands
Slim Line Two Hands
20219 37J AID Ø 41 mm
20219 37J DI Ø 41 mm
7 640174 542871
7 640174 542918
20219 37J AR Ø 41 mm
20219 37J BR Ø 41 mm
7 640174 542888
7 640174 542901
46 g
68
20 mm
7.25 mm
20214 3M NIN Ø 39 mm
20214 3M AIR Ø 39 mm
20214 3M BUIN Ø 39 mm
20214 3M GIN Ø 39 mm
7 640174 543281
7 640174 543212
7 640174 543267
7 640174 543274
20214 3M AIN Ø 39 mm
20214 3M BR Ø 39 mm
7 640174 543229
7 640174 543250
89 g
20 mm
6.7 mm
69
Slim Line
Slim Line Two Hands
Slim Line Two Hands
NEW NEW
89 g
20214 37RM AIR Ø 39 mm
NEW
20214 37RM BUIR Ø 39 mm
7 640174 546879
20214 37RM NIR Ø 39 mm
7 640174 546886
7 640174 546893
NEW NEW
41 g
20214 37R AIR Ø 39 mm
20214 37R BUIR Ø 39 mm
7 640174 545582
7 640174 545599
20 mm
70
NEW
6.7 mm
20214 37R NIR Ø 39 mm
7 640174 545605
41 g
20 mm 6.7 mm
20214 3 AIR Ø 39 mm
20214 3 BUIN Ø 39 mm
7 640174 540082
7 640174 540099
20214 3 NIN Ø 39 mm
7 640174 540068
ADVERTISING
7 640174 541102
20214 3 GIN Ø 39 mm
20 g
13 mm 6.1 mm
20215 3 AIR Ø 27 mm
7 640174 541096
20215 3 BUIN Ø 27 mm
7 640174 540204
20215 3 GIN Ø 27 mm
7 640174 540211
20215 3 NIN Ø 27 mm
7 640174 540181
71
Slim Line
ADVERTISING
Slim Line Two Hands
Slim Line Two Hands
41 g
20 mm 6.7 mm
20214 3 AIN Ø 39 mm
7 640174 540075
20214 3 AR Ø 39 mm
7 640174 540037
20214 3 BR Ø 39 mm
7 640174 540051
20 g
13 mm 6.1 mm
20215 3 AIN Ø 27 mm
7 640174 540198
72
20215 3 AR Ø 27 mm
7 640174 540150
20215 3 BR Ø 27 mm
7 640174 540174
Slim Line Two Hands
20 mm 6.7 mm
20214 37J AID Ø 39 mm
20214 37J AR Ø 39 mm
20214 37J BR Ø 39 mm
7 640174 540013
7 640161 379985
7 640174 540006
20215 37J AID Ø 27 mm
20215 37J AR Ø 27 mm
20215 37J BR Ø 27 mm
7 640174 540136
7 640174 540105
7 640174 540129
20214 37J DI Ø 39 mm
7 640174 540020
20 g
13 mm 6.1 mm
20215 37J DI Ø 27 mm
7 640174 540143
73
Slim Line
41 g
Classic Sophisticated
Slim Line Neat
Aquarider Sleek
Water-resistant to 200m / 20 ATM, the Aquarider models are reliable timepieces with a sporty soul and versatile look.
Dress Code Elegant
74
75
Aquarider
Aquarider
76
Aquarider Chronograph
NEW
10222 357RM BRIR1 Ø 44 mm
7 640174 543717
10222 357RM BUIR1 Ø 44 mm
7 640174 543731
10222 357RM NIR Ø 44 mm
7 640174 543748
159 g
22 mm
11.3 mm
77
10222 357RM AIR Ø 44 mm
Aquarider
7 640174 543724
ADVERTISING
Aquarider Chronograph
159 g
10222 3M AIN Ø 44 mm
10222 3M BUIN1 Ø 44 mm
7 640161 374898
7 640161 379084
10222 3M NV Ø 44 mm
7 640161 374911
87 g
10222 3C AIN Ø 44 mm
10222 3C BUIN1 Ø 44 mm
7 640174 543670
7 640174 543656
22 mm
78
11.3 mm
10222 3C NV Ø 44 mm
7 640174 543663
Aquarider Chronograph
NEW
7 640174 546831
10222 37RC AIR Ø 44 mm
7 640174 543083
10222 37RNC BUIR1 Ø 44 mm
10222 37NC NIR Ø 44 mm
7 640174 546848
7 640174 546855
10222 37RC BUIR1 Ø 44 mm
10222 37RC BRIR1 Ø 44 mm
7 640174 543069
Aquarider
10222 3C AIR Ø 44 mm
NEW
7 640174 543076
87 g
22 mm
11.3 mm
79
NEW
Chronograph
10222 37NC NINOB 80
Aquarider Chronograph
10222 3C BUARIN Ø 44 mm
10222 3C NINOO Ø 44 mm
7 640174 543687
7 640174 543694
10222 37NC NINOB Ø 44 mm
10222 37NC NINOO Ø 44 mm
10222 37NC NINOBU Ø 44 mm
7 640174 543045
7 640174 543038
7 640174 543052
ADVERTISING
Aquarider
7 640174 543700
87 g
22 mm
11.3 mm
81
10222 3C AINRO Ø 44 mm
Aquarider Chronograph
10222 37RNCA AIR Ø 44 mm
10222 37RNCA BUIR1 Ø 44 mm
7 640161 379091
10222 3CA BUIN1 Ø 44 mm
7 640161 379077
87 g
82
10222 37RNCA NIR Ø 44 mm
7 640161 379015
7 640161 374867
10222 3CA AIN Ø 44 mm
10222 3CA NV Ø 44 mm
7 640161 374881
7 640161 374904
22 mm
11.3 mm
83 Aquarider
Classic Sophisticated
Slim Line Neat
Aquarider Sleek
Dress Code Elegant
Hand-assembled with a passion for detail, the Dress Code timepieces are delicate and feminine watches which will compliment every outfit.
84
85
Dress Code
Dress Code
86
Dress Code Automatic Open Heart
55 g
85023 37RPM BRPR Ø 34 mm
7 640161 372238
85023 3PM NPN Ø 34 mm
7 640161 372191
85023 3PM APN Ø 34 mm
7 640161 372184
Movement 85 – See page 124 44 g
85023 3P NPN Ø 34 mm
85023 3P APN Ø 34 mm
7 640161 372160
7 640161 372153
16 mm
9.6 mm
87
Dress Code
7 640161 372245
85023 37RPM APR Ø 34 mm
Dress Code Automatic Open Heart
55 g
85022 37RM BRPR Ø 34 mm
7 640161 372146
85022 37RM APR Ø 34 mm
7 640161 372139
85022 3M NPN Ø 34 mm
85022 3M APN Ø 34 mm
7 640161 372092
7 640161 372085
40 g
85022 37R BRPR Ø 34 mm
7 640161 372122
85022 37R APR Ø 34 mm
7 640161 372115
16 mm
88
9.6 mm
85022 3 NPN Ø 34 mm
7 640161 372061
85022 3 APN Ø 34 mm
7 640161 372054
Dress Code Chronograph
101 g
10230 3M NAN Ø 37 mm
10230 3M NANN Ø 37 mm
7 640174 540495
7 640174 540501
10230 3 NANN Ø 37 mm
10230 37R NAR Ø 37 mm
7 640174 540457
7 640174 540464
10230 37RM NANR Ø 37 mm
7 640174 540518
48 g
10230 3 NAN Ø 37 mm
7 640174 540440
10230 37R NANR Ø 37 mm
7 640174 540471
17 mm
9.1 mm
89
ADVERTISING
Dress Code
7 640174 540488
10230 37RM NAR Ø 37 mm
Dress Code Diamonds
45 g
10215 3 NADN Ø 35 mm
10215 3 NANDN Ø 35 mm
7 640174 541065
7 640174 541072
10215 3 VIODN Ø 35 mm
7 640174 541089
10215 3 NABUDN Ø 35 mm
7 640174 543205
25 g
20501 3 NADN Ø 28 mm
20501 3 NANDN Ø 28 mm
7 640161 379176
7 640161 379183
17 mm
90
9.5 mm
20501 3 VIODN Ø 28 mm
7 640161 379169
20501 3 NABUDN Ø 28 mm
7 640174 544813
Dress Code Chronograph
45 g
7 640174 540808
10216 37J APD2 Ø 35 mm
7 640161 378124
10215 37J APD1 Ø 35 mm
7 640174 540792
10215 37J APD2 Ø 35 mm
7 640161 378155
Dress Code
10216 37J APD1 Ø 35 mm
17 mm
9.5 mm
91
65 g
Dress Code Chronograph
65 g
10216 37R BRPR2 Ø 35 mm
10216 37R BEIR2 Ø 35 mm
7 640161 379367
7 640156 428421
10216 37R APR2 Ø 35 mm
7 640156 428407
10216 37R BUIFR2 Ø 35 mm
7 640161 378353
45 g
10215 37R BRPR2 Ø 35 mm
10215 37R BEIR2 Ø 35 mm
7 640161 379350
7 640156 428315
17 mm
92
9.5 mm
10215 37R APR2 Ø 35 mm
7 640156 428292
10215 37R BUIFR2 Ø 35 mm
7 640161 378070
Dress Code Chronograph
65 g
10216 3 APN2 Ø 35 mm
7 640156 428360
7 640156 428346
10215 3 NPN2 Ø 35 mm
10215 3 APN2 Ø 35 mm
7 640156 428254
7 640156 428230
10216 3 BUIFN2 Ø 35 mm
7 640161 378346
45 g
10215 3 BUIFN2 Ø 35 mm
7 640161 378063
17 mm
9.5 mm
93
ADVERTISING
Dress Code
10216 3 NPN2 Ø 35 mm
ADVERTISING
Dress Code Chronograph
65 g
10216 3 NPN1 Ø 35 mm
10216 3 APN1 Ø 35 mm
7 640156 428353
7 640156 428339
10215 3 NPN1 Ø 35 mm
10215 3 APN1 Ø 35 mm
7 640156 428261
7 640156 428247
10216 37R APR1 Ø 35 mm
7 640156 428391
45 g
10215 37R APR1 Ø 35 mm
7 640156 428308
17 mm
94
9.5 mm
Dress Code Two-Hands
NEW
20508 37RM NAR Ø 34 mm
NEW
NEW
20508 3M NANN Ø 34 mm
7 640174 545537
20508 3M NAN Ø 34 mm
7 640174 545520
50 g
16 mm
6.8 mm
95
Dress Code
7 640174 545544
Dress Code Two-Hands
50 g
30 g
20508 37RM BUIBER Ø 34 mm
20508 37RC BEIR Ø 34 mm
7 640174 544332
50 g
20508 37RC BUIR Ø 34 mm
7 640174 544301
7 640174 544318
7 640174 544325
20508 3C BEIN Ø 34 mm
20508 3C BIN Ø 34 mm
20508 3C BUIN Ø 34 mm
7 640174 544349
7 640174 544356
7 640174 544363
30 g
20508 3M CIELN Ø 34 mm
7 640174 544387
16 mm
96
20508 37RC BIR Ø 34 mm
6.8 mm
Dress Code Two-Hands
NEW
20509 37RM NAR Ø 34 mm
NEW
NEW
20509 3M NANN Ø 34 mm
7 640174 545568
20509 3M NAN Ø 34 mm
7 640174 545551
50 g
16 mm
6.8 mm
97
Dress Code
7 640174 545575
Dress Code Two-Hands
50 g
30 g
20509 37RM BUIBER Ø 34 mm
20509 37RC BEIR Ø 34 mm
7 640174 544240
50 g
20509 37RC BUIR Ø 34 mm
7 640174 544219
7 640174 544226
7 640174 544233
20509 3C BEIN Ø 34 mm
20509 3C BIN Ø 34 mm
20509 3C BUIN Ø 34 mm
7 640174 544257
7 640174 544264
7 640174 544271
30 g
20509 3M CIELN Ø 34 mm
7 640174 544295
16 mm
98
20509 37RC BIR Ø 34 mm
6.8 mm
99 Dress Code
Dress Code Two-Hands
44 g
20500 37R BRPR1 Ø 28 mm
7 640156 428735
20500 37R APR1 Ø 28 mm
7 640156 428711
20500 3 NPN1 Ø 28 mm
20500 3 APN1 Ø 28 mm
7 640156 428681
7 640156 428667
20501 3 NPN1 Ø 28 mm
20501 3 APN1 Ø 28 mm
7 640156 428780
7 640156 428766
25 g
20501 37R BRPR1 Ø 28 mm
7 640156 428834
20501 37R APR1 Ø 28 mm
7 640156 428810
14 mm
100
7
mm
Dress Code Two-Hands
44 g
20500 37R BRPR2 Ø 28 mm
20500 37R APR2 Ø 28 mm
7 640156 428728
7 640161 378377
20500 37R BEIR2 Ø 28 mm
7 640161 379381
25 g
20501 37R BRPR2 Ø 28 mm
7 640156 428827
20501 37R APR2 Ø 28 mm
7 640156 428803
20501 37R BUIFR2 Ø 28 mm
7 640161 378391
20501 37R BEIR2 Ø 28 mm
7 640161 379374
14 mm
7
mm
101
ADVERTISING
Dress Code
7 640156 428742
20500 37R BUIFR2 Ø 28 mm
Dress Code Two-Hands
44 g
20500 37J APD2 Ø 28 mm
7 640161 378087
20500 3 NPN2 Ø 28 mm
20500 3 APN2 Ø 28 mm
7 640156 428698
7 640156 428674
20501 3 NPN2 Ø 28 mm
20501 3 APN2 Ø 28 mm
7 640156 428773
7 640156 428759
20500 3 BUIFN2 Ø 28 mm
7 640161 378360
25 g
20501 37J APD2 Ø 28 mm
7 640161 378094
14 mm
102
7
mm
20501 3 BUIFN2 Ø 28 mm
7 640161 378384
ADVERTISING
Dress Code Two-Hands
35 g
27 g
20504 37JPM APD2 Ø 30 mm
20504 3P APN2 Ø 30 mm
7 640161 371477
7 640161 371460
20504 3P BUIFN2 Ø 30 mm
7 640161 378421
27 g
20504 37RP BRPR2 Ø 30 mm
7 640161 371538
20504 37RP APR2 Ø 30 mm
7 640161 371521
20504 37RP BEIR2 Ø 30 mm
7 640161 379398
20504 37RP BUIFR2 Ø 30 mm
7 640161 378407
14 mm
7
mm
103
Dress Code
7 640161 378117
20504 3P NPN2 Ø 30 mm
Dress Code
20204 37R B Ø 28 mm
7 640161 371422
20204 357R B Ø 28 mm
7 640161 371415
60 g
104
13 mm
6.2 mm
20204 3 N Ø 28 mm
7 640161 371408
20204 3 B Ø 28 mm
7 640161 371392
Dress Code
NEW
NEW
NEW
20085 357RM NAPR Ø 36 mm
7 640174 546794
7 640174 546817
20085 37RM NAPR Ø 36 mm
20085 37JM NAPD Ø 36 mm
7 640174 546800
7 640174 546824
NEW
NEW
20085 3M APN Ø 36 mm
7 640174 546756
NEW
20085 3M BUPN Ø 36 mm
7 640174 546770
NEW
20085 3M NAPN Ø 36 mm
7 640174 546763
20085 3M NPN Ø 36 mm
7 640174 546787
55 g
18 mm
7.5 mm
105
Dress Code
20085 357JM NAPD Ø 36 mm
NEW
Dress Code
NEW
NEW
20220 357JM NAPD Ø 30 mm
20220 357RM NAPR Ø 30 mm
7 640174 546701
7 640174 546718
NEW
NEW
20220 3M APN Ø 30 mm
7 640174 546695
55 g
NEW
20220 37JM NAPD Ø 30 mm
12 mm
7.5 mm
20220 37RM NAPR Ø 30 mm
7 640174 546725
NEW
20220 3M BUPN Ø 30 mm
7 640174 546671
106
NEW
7 640174 546732
NEW
20220 3M NAPN Ø 30 mm
7 640174 546688
20220 3M NPN Ø 30 mm
7 640174 547418
107 Dress Code
Marketing
108
109
Marketing
Marketing
Marketing Key reasons to buy Claude Bernard
Key reasons to buy Claude Bernard
1. Swiss Made
2. Accessible Luxury
For a “Swiss-made” watch, at least 50% of its value has to be added within Switzerland. We go further than that. All our watches are produced at the world famous “Watch Valley” in the Jura Mountains, where our predecessors started to produce clocks over 400 years ago. All of our timepieces include a Swiss movement and are assembled and controlled by highly qualified craftsmen as well as stateof-art equipment. We take the “Swiss Made” label very serious. Moreover Claude Bernard offers outstanding value for money.
Claude Bernard is one of the very few Swiss watch brands able to offer authentic Swiss Made timepieces at attractive prices.
110
Our motto is «Take a little less and you receive more.»
Marketing  Key reasons to buy Claude Bernard
3. Hand-assembled
4. Design by Claude Bernard
Claude Bernard watches are handassembled by qualified Swiss watchmakers. Each Claude Bernard watch is checked and controlled over a long period of time - by both human beings as well as special equipment to ensure optimal quality. Making no compromises in terms of quality is a strict priority for Claude Bernard. The best quality standards are respected.
We pay particular attention to the design at Claude Bernard. We like our watches to be mainly classical and traditional whilst remaining timeless. Every timepiece is created with a genuine passion for details. You will discover delicate guillochĂŠ decoration and refined printings on our dials, while our cases are entirely hand-polished for a luxurious, smooth feel and a remarkable shine.
111
Marketing
Unless otherwise specified, all Claude Bernard respect the following standards: - Swiss Made movement - Hand-assembled in Switzerland - 316L stainless steel cases and bracelets - Minimum water-resistance of 30 meters
Marketing Advertising
Advertising X=L:4
Y
1/2 Y
All Claude Bernard visuals are available and native files can be obtained upon request. Corporate guidelines are also available and allow you to easily adapt the artwork to your specific requirements.
Z Y
1/2 X
Y
1/2 Y Logo 70% black
BORN IN LES GENEVEZ, SWITZERLAND*
Y
Titel: Helvetica Neue 45 Color: C36/M51/J69/N12
Z
Y
The use of the corporate advertising artwork gives the Claude Bernard campaign a perfect graphic design and increase the visual impact.
Y
Diameter= ~200%
All visuals can be adapted for media advertising for magazines, indoor store decoration with posters, banners or window stickers, billboard campaigns, etc. All landscapes can be used for any model of watch. For specific project, please contact Claude Bernard for additional information.
X=L:4
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
Texte: Helvetica Neue 45, 11/14 Color: C36/M51/J69/N12
*
1/2 Y
w w w.claudebernard.ch
63003 37R BRIR
1/2 Y
1/1 page
X=L:4
Z Y
1/2 X
X
1/2 Y
Titel: Helvetica Neue 45 Color: C36/M51/J69/N12
Logo 70% black
BORN IN LES GENEVEZ, SWITZERLAND*
X
Z
1/2 Y
Diameter= ~200%
X=L:8
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
Texte: Helvetica Neue 45, 11/14 Color: C36/M51/J69/N12
Texte: Helvetica Neue 45, 11/14 Color: C36/M51/J69/N12
*
1/2 Y
w w w.claudebernard.ch
2/1 page
112
63003 37R BRIR
Marketing  Advertising
Classic BORN IN LES GENEVEZ, SWITZERLAND*
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
*
w w w.claudebernard.ch
CB_A4_85017_3_AIN2.indd 1
22.02.18 11:11
CB_A4_85017_3_ARBUN.indd 1
85017 3 AIN2
BORN IN LES GENEVEZ, SWITZERLAND*
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
22.02.18 12:00
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
*
w w w.claudebernard.ch
CB_A4_63003_37R_BRIR_TEMP.indd 1
63003 37R BRIR
23.02.17 15:59
CB_A4_20214-15_3_BUIN.indd 1
20214-15 3 BUIN
23.02.17 16:13
CB_85018 37R APR_TEMP_A4.indd 1
w w w.claudebernard.ch
85018 37R APR
23.02.17 16:03
Marketing
63003 3 AIN
23.02.17 15:51
85017 37R BRIR2
BORN IN LES GENEVEZ, SWITZERLAND*
*
w w w.claudebernard.ch
CB_A4_85017_37R_BRIR2.indd 1
BORN IN LES GENEVEZ, SWITZERLAND*
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
*
w w w.claudebernard.ch
01002 37R BUIR
113
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
BORN IN LES GENEVEZ, SWITZERLAND*
*
CB_A4_63003_3_AIN.indd 1
22.02.18 11:35
85017 3 ARBUN
Marketing  Advertising
Aquarider
CB_A4_10222_3M_AIN-white.indd 1
10222 3M AIN
23.02.17 16:23
CB_AD_2018_004 template 10222 37NC NINOB.indd 1
10222 37NC NINOB
13.03.18 09:46
10230 3 NANN
23.02.17 16:45
CB_10215_TEMP_A4.indd 1
10215 3 NPN2
23.02.17 16:34
Dress Code
CB_A4_10230_3_NANN.indd 1
BORN IN LES GENEVEZ, SWITZERLAND*
Residence of Claude Bernard. The historic home of clock and watchmaking for 450 years.
*
CB_20501_TEMP_A4.indd 1
114
20501 37R APR2
23.02.17 16:41
w w w.claudebernard.ch
CB_A4_20504_3P_NPN2_TEMP.indd 1
23.02.17 16:44
20504 3P NPN2
CB_10216_TEMP_A4.indd 1
10216 37R APR1
23.02.17 16:40
115
Marketing
Marketing  Advertising
POS Material
116
117
POS Material
POS Material
POS Material  Displays
550 mm
330 mm 900 mm
Big Display 6088 W 900 x D 330 x H 550 mm 3 Watch Holders 1 Set of Name Plates 1 Official Retailer Plate 1 Hand-assembled Plate 55 C-rings
450 mm
330 mm 780 mm
Medium Display 6089 W 780 x D 330 x H 450 mm 1 Set of Name Plates 1 Official Retailer Plate 1 Hand-assembled Plate 36 C-rings
118
POS Material  Displays
230 mm
215 mm 250 mm
Small Display 6090 W 250 x D 215 x H 230 mm 3 Watch Holders 1 Official Retailer Plate 1 Hand-assembled Plate 17 C-rings
230 mm
330 mm
POS Material
780 mm
Incase Display 6091
119
W 780 x D 330 x H 230 mm Set of Name Plates 1 Official Retailer Plate 1 Hand-assembled Plate 36 C-rings
POS Material Shop in shop
Backwall (W 1200 x D 300 x H 2410 mm) ref. 6050 Dimensions can be adapted
Counter (W 1200 x D 500 x H 1132 mm) ref. 6051 Including display material
Tower (W 370 x D 370 x H 1611 mm) ref. 6052 Including display material
120
POS Material Display accessories – Publications
Key Holder ref. 6104
Notebook ref. 6103
Pochette ref. 6083
Selvyt ref. 6043
Shopping Bag ref. 6100
Box ref. 6101
Gloves ref. 6040
POS Material
Swiss plate ref. 6099
Tray ref. 6061
Toboggan ref. 6009
121
Watchstand ref. 6092
Miscellaneous
122
Miscellaneous
Miscellaneous
123
Miscellaneous Technical Specifications Mechanical Movements Caliber / Manufacturer
80A - ETA 2824 / SW 200
805 - SW 280-1
85 - ETA 2824 / SW 200
Functions
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds
Frequency
28’800 A/h
Display of hours, minutes, seconds, date and moon phase 28’800 A/h
Power reserve
38h
38 h
38h
Diameter
25.60 mm (11 ½’’’)
25.60 mm (11 ½’’’)
25.60 mm (11 ½’’’)
Movement height
4.60 mm
5.40 mm
4.60 mm
Number of jewels
25/26 jewels
26 jewels
25/26 jewels
Shock resistance
Novodiac or Etachocs
Novodiac
Novodiac or Etachocs
Max. variation all positions
30s/ds
30 s/d
30s/ds
015 - ETA G15.261
10 - RONDA 5040.B
Movement
28’800 A/h
Quartz Movements Caliber / Manufacturer
010 - ETA G10-212
20 - RONDA 763
21 - ETA 901.005
Movement
4
31 0
60 50
5
4
2
20 30
3
10
1
0
0
9
60 50
10
8
7
3
40
20
30
Functions
Display of hours, minutes, seconds, date, Chronograph and split time
Display of hours, minutes, seconds, date and Chronograph retrograde
Display of hours, minutes, seconds and big date Chronograph, split time
Display of hours, minutes and seconds
Display of hours and minutes
Diameter
31.7 mm (13 ¼’’’)
23.30 mm (10 ½’’’)
28 mm (12 ½’’’)
15.30 x 17.80 mm (6 ¾ x 8’’’)
13 x 15.55 mm (3 ½ x 6 ¾’’’)
Movement height
5.20 mm
5.25 mm
4.40 mm
2.50 mm
2.35 mm
Battery
N° 394
N° 394
N° 395
N° 364
N° 321
Caliber / Manufacturer
23 - RONDA 1069
25 - RONDA 1064
34 - RONDA 7004
39 - RONDA 788
40 - RONDA 706.1
Functions
Display of hours, minutes, and small seconds
Display of hours, minutes, and small seconds
Display of jours, minutes, small seconds, big date, day-retrograde
Display of hours, minutes, seconds, date and moon phase
Display of hours, minutes, seconds, date and moon phase
Diameter
15.30 x 17.80 mm (6 ¾ x 8’’’)
15.30 x 17.80 mm (6 ¾ x 8’’’)
33.8 mm (15’’’)
19.40 mm (8 ¾’’’)
23.90 mm (10 ½’’’)
Movement height
2.30 mm
1.90 mm
5.60 mm
2.98 mm
3.00 mm
Battery
N° 379
N° 321
N° 381
N° 362
N° 371
Movement
124
Miscellaneous Technical Specifications Quartz Movements Caliber / Manufacturer
41 - RONDA 7003.L
53 - RONDA 515
54 - RONDA 585
62 - RONDA 6203.B
63 - RONDA 6003
Display of hours, minutes, small seconds, date retrograde
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds and date
Display of hours, minutes, date, second time zone
Display of hours, minutes, seconds and big date
Movement
Functions
Diameter
33.8 mm (15’’’)
26.20 mm (11 ½’’’)
20 mm (8 ¾)
25.60 mm (11 ½’’’)
25.60 mm (11 ½’’’)
Movement height
5.60 mm
3.00 mm
3.00 mm
3.30 mm
3.30 mm
Battery
N° 381
N° 371
N° 362
N° 373
N° 373
Caliber / Manufacturer
64 - RONDA 6004.B
65 - RONDA 6004.D
79 - RONDA 708
84 - RONDA 517
101 - RONDA 5021.D
Functions
Display of hours, minutes, small seconds and big date
Display of hours, minutes, small seconds and date
Display of hours, minutes, seconds and date
Display of hours, minutes, seconds, day and date
Display of hours, minutes, seconds, date and chronograph
Diameter
25.60 mm (11 ½’’’)
25.60 mm (11 ½’’’)
23.30 mm (10 ½’’’)
25.60 mm (11 ½’’’)
28.00 mm (12 ½’’’)
Movement height
3.30 mm
2.50 mm
2.98 mm
3.12 mm
4.40 mm
Battery
N° 371
N° 373
N° 371
N° 371
N° 395
Caliber / Manufacturer
102 - RONDA 5030.D
202 - RONDA 762
205 - RONDA 762
Functions
Display of hours, minutes, seconds, date and chronograph
Display of hours and minutes
Display of hours and minutes
Diameter
28.00 mm (12 ½’’’)
15.30 x 17.80 mm (6 ¾ x 8’’’)
15.30 x 17.80 mm (6 ¾ x 8’’’)
Movement height
4.40 mm
2.50 mm
2.50 mm
Battery
N° 395
N° 364
N° 364
Movement
Miscellaneous
Movement
125
126
Miscellaneous Numbering System Example:
63003 3 AIN 2nd part: represents the material and coating of the case.
Movement
Case Material
Dial Variation
3
Stainless steel 316L
AR
BUIDG
3C
Stainless steel 316L with leather strap
Silver / Roman numberings
Dial Variation Blue / Yellow indices – silver subcounters
AID
Silver / Golden indices
BUIFN
Dark blue / Silver indices
3CA
Stainless steel 316L with rubber strap
AIDG
Silver / Golden indices – grey subcounters
BUIFR
Dark blue / Pink indices
Stainless steel 316L with steel bracelet
AIN
Silver / Silver indices
BUIGN
3M
Blue / Silver indices – silver subcounters
Stainless steel 316L with stones
AING
Silver / Silver indices – grey subcounters
BUIPN
3P
Blue / Stones / Silver indices
AINRO
Silver / Silver indices – red details
BUIPR
Blue / Stones / Pink indices
3PM
Stainless steel 316L with stones, with steel bracelet
AIR
Silver / Pink indices
BUIN
Blue / Silver indices
BUINRO
Blue ( Silver indices – red details
37J
Yellow PVD coating
AIRR
Silver / Pink indices – pink details
37JM
Yellow PVD coating, steel bracelet
AIRG
Silver / Pink indices – grey details
BUIR
Blue / Pink indices
37JP
Yellow PVD coating, with stones
APD
Silver / Stones / Golden indices
BURBN
Blue / Roman numberings – silver and white details
37JPM
Yellow PVD coating, with stones, with steel bracelet
APN/1/2
Silver / Black stone
CIELN
Light blue / Silver indices
APR/1/2
Silver / Pink stone
DID
Golden / Golden indices
3NA
Stainless steel 316L, with NATO strap
ARBUN
Silver / Blue hands / Silver indices
DIR1
Golden shades / Pink indices
37NCA
Black PVD coating and black bezel
ARBUR
Silver / Blue hands / Pink indices
GID
Grey / Golden indices
GIN
Grey / Silver indices
37R
Pink PVD Coating
ARN
GIR
Grey / Pink indices
37RM
Pink PVD coating with steel bracelet
Silver / Roman numberings – silver details
GRN
Grey / Roman numberings – silver details
NABUDN
Blue Mother-of-Pearl / Diamonds / Silver indices
NADN
Mother-of-pearl / Diamonds
NAN
Black Mother-of-Pearl
NANDN
Black Mother-of-Pearl / Diamonds
37RNA
Pink PVD coating with NATO strap
ARR
Silver / Pink numberings – pink details
37NC
Black PVD coating with leather strap
ARVION
Silver / Roman numberings – purple and silver details
37RC
Pink PVD coating with leather strap
ARVIOR
37RNCA
Pink PVD coating, rubber strap
Silver / Roman numberings – purple and pink details
B
White
37RP
Pink PVD coating, stones
BB
White / Breguet numberings
NANN
Black Mother-of-Pearl / Silver indices
37RPM
Pink PVD coating, stones, with steel bracelet
BEIN
Beige / Silver indices
NANR
Beige / Pink indices
357J
Stainless steel 316L with yellow PVD coating
BEIR
Black Mother-of-Pearl / Pink indices
BIN
White / Silver indices
NAPN
Mother-of-Pearl / Silver Stones
357R
Stainless steel 316L with pink PVD coating
BIR
White / Pink indices White / Stones / Red details
NAPR
BPRON
Mother-of-Pearl / Pink Stones
White / Stones – silver indices
NAR
BPN
White Mother-of-pearl / pink details
White / Stones – pink indices
NIBRR
BPR
Black / Pink indices – brown details
White / Roman numberings
NIKAR
BR
Black / Olive and pink details
NIN
Black / Silver indices
BRA
White / Roman numberings – silver subcounters
NINOB
Black / Black indices – white details
BRIN
Brown / Silver indices
NINOBU
Black / Black indices – blue details
BRIR
Brown / Pink indices
NINOO
Black / Black indices – orange details
NIRB
Black / Pink and white details
NPN1 / 2
Black / Stone
357RM
Stainless steel 316L with pink PVD coating and steel bracelet
37
Reference number system Movement number The operating instructions are related to the reference of the movement (calibre) in your watch. Please check first of all which movement is in your watch. You1 6 are able to find the reference on the 8 / 6 3 0 0 3 Serial number case back of your watch.
0
37
0
16
8
/ 63003
Reference number
White / Roman BRMAUN numberings – purple and silver details BRPR1 /2
Brown with stone
BUARIN
Blue / Silver indices – silver subcounters
Miscellaneous
63
please refer to the page 125
3rd part: represents the color and design of the dial.
IMPORTANT NOTICE Watches shown in this catalogue are printed in 1:1 sizes. We reserve the right to make technical or aesthetic changes to the models shown in this catalogue.
127
1st part: The first 2 or 3 digits represent the Claude Bernard movement code. The last 2 or 3 digits of this code are for internal use.
CLAUDE BERNARD CH-2714 LES GENEVEZ SWITZERLAND TEL.: +41 (0) 32 484 70 10 FAX:+ 41 (0) 32 484 70 19 INFO@CLAUDEBERNARD.CH
The models and product lines in this 2019-2020 catalogue are subject to change without notice. All models are subject to availability. The information provided refers to the model named, or is of a general nature. Not all watches and movements in this catalogue are shown in their actual size. The colours of the watches and movements illustrated may vary due to the printing process. No part of this brochure may be reproduced, scanned or transmitted either online or in any form without prior written permission from Claude Bernard. Claude Bernard is a registered trademark. Printed in Switzerland
Pictograms
ENGLISH
ESPAÑOL
TÜRKÇE
РYCСКИЙ
Automatic
Automático
Otomatik
Автоподзавод
自动
自動
Quartz
Cuarzo
Kuvars
Кварц
石英
石英
XX mm
XX mm
XX g
XX mm
XX mm
中文
Open heart
Corazon abierto
Yarım İskelet
Открытый баланс
鏤空
鏤空
Chronograph
Cronógrafo
Kronograf
Хрнограф
计时手表
計時碼錶
Day date
Diá / Fecha
Gün/ tarih göstergesi
День и дата
星期日历
星期日曆
计时逆跳
計時逆跳
Chronograph Retrograde
Cronógrafo Retrógrado
Retrograd krono
Ретроградный хронограф
Moon phase
Fases lunares
Ay durum göstergesi
Фаза луны
月相盈亏
月相盈虧
Big Date
Gran Fechador
Büyük takvim
Большая дата
大日期显示
日期大視窗
GMT
GMT
GMT
GMT
两地时间
兩地時間
Diving bezel
Bisel de buceo
Dalgıç çerçevesi
Вращающийся безель
潜水上圈
潛水上圈
Water resistance
Resistencia al agua
Su geçirmezlik
Водозащита
防水
防水
Manecillas y/o indices luminiscentes
Karanlıkta parlayan göstergeler
Люминисцентные стрелки и/или индексы
夜光指针和/或刻度
夜光指針及或刻度
Sapphire Crystal
Cristal zafiro
Safir kristal
Сапфировое стекло
蓝宝石水晶表面
藍寶石水晶錶面
Transparent case back
Fondo de caja transparente
Şeffaf arka kapak
Прозрачная задняя крышка корпуса
透明表底盖
透明後底蓋
Crown with double O'ring
Corona con doble sello
Çift contalı tepe
Коронка с двойной окольцовкой
双圈表冠
雙圈錶冠
Screw down crown
Corona de seguridad enroscable
Vidalı tepe
Завинчивающаяся заводная коронка
旋入式表冠
旋入式錶冠
Weight
Peso
Ağırlık
Вес
重量
重量
Расстояние между ушками
表带头衔接处
錶帶頭銜接處
Luminescent hands and/or indices
XX g
中国語
Horn gap
Ancho de pulso
Kayış genişliği
Case height
Espesor del reloj
Kasa yüksekliği
Толщина корпуса
表壳重量
錶殼重量
Rubber strap
Caucho
Kauçuk kayış
Каучуковый ремень
橡胶带
橡膠帶
Stainless steel
Acero inoxidable
Paslanmaz çelik
Нержавеющая сталь
不锈钢
不銹鋼
PVD coating
PVD
PVD kaplama
PVD покрытие
PVD包覆
PVD 包覆
Zirconia stones
Zirconia stones
Zirconia stones
Zirconia stones
Zirconia stones
Zirconia stones
FRANÇAIS
DEUTSCH
ROMÂNĂ
한국어
POLSKI
Automatique
Automatik
Automatic
자동시계 (기계식)
Mechanizm automatyczny
Quartz
Quarz
Quartz
전자식 아나로그 (쿼츠)
Mechanizm kwarcowy
Cœur ouvert
Zifferblattöffnung
Open Heart
Open Heart
Otwarte serce
Chronographe
Chronograph
Cronograf
스톱워치
Chronograf
Jour-date
Tag / Datum
Zi-Data
요일날자
Datownik
Chronographe rétrograde
Retrograd
Cronograf retrograd
역행 크로노그래프
Funkcja retrograde
Phase de lune
Mondphase
Fazele Lunii
문페이스
Fazy księżyca
Grande date
Grossdatum
Data dubla
빅 데이트
Duży datownik
GMT
GMT
GMT
GMT
Druga strefa czasowa
Lunette de plongée
Taucherlünette
Bezel scufundari
잠수용 베젤
Obrotowy pierścień
Etanchéité
Wasserdicht bis
Rezistenta la apa
방수표기 --- m
Wodoszczelność do xxx metrów
Aiguilles et/ou index luminescents
Mit Leuchtstroff beschichtete zeiger / Indizes
Indicatoare si/sau marcaje luminescente
야광침/야광케이스링
Luminescencyjne wskazówki i/lub indeksy
Verre saphir
Saphirglas
Geam safir
사파이어 크리스탈
Szkło szafirowe
Fond transparent
Transparenter Gehäuseboden
Capac transparent
투명 유리 케이스백
Transparentny dekiel
Couronne avec double joint
Krone mit doppeltem O'ring
Remontoar cu dubla garnitura
2중오링 용두
Podwójna uszczelka koronki i/lub przycisku
Couronne vissée
Sicherheitsschraubkrone
Remontoar infiletabil
스쿠루식 용두
Zakręcana koronka
Poids
Gewicht
Greutate
무게
Waga
Entre-corne
Bandbreite
Latime curea
밴드폭 및 넓이
Rozstaw uszu koperty
Hauteur de boîte
Gehäusehöhe
Grosime carcasa
케이스높이 두께
Wysokość koperty
Caoutchouc
Kautschuk
Curea cauciuc
우래탄(고무) 밴드
Pasek kauczukowy
العربية أوتوماتيكية كوارتز Open Heart
تاريخ اليوم كرونوغراف ارتجاعي تاريخ عريض طارة للغطس
أو عالمات مضيئة/عقارب و زجاج من السفري غطاء خلفي شفاف تاج مع حاشية مزدوجة تاج لولب
مطاط
Acier inoxydable
Rostfreier Edelstahl
Otel inoxidabil
스테인레스 스틸
Stal
فوالذ اليصدأ
Revêtement PVD
PVD
Placare PVD
PVD 도금 코팅
PVD
.دي.يف.طالء مبادة يب
Zirconia stones
Zirconia stones
Zirconia stones
Zirconia stones
Zirconia stones
Zirconia stones
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