Moving Ideas Forward There is an enduring curiosity about creative ideation – the Eureka! moment, the stroke of genius, the proverbial light bulb – and how ‘new’ ideas take shape. Hats off to the celebrated artists, writers, inventors, and designers who seamlessly connect the seemingly dissociated and see patterns, form, and function where others see chaos. 17_DESIGN MATTERS
From Thought to Reality
It has been said that creativity is like LEGOS. If there are only a few of the same brick in a bucket, the outcome is drab and uniform. But, with a bag of colorful bricks of various shapes and sizes, the imaginative is inspiring. “Anyone can optimize their creativity by enriching their mental pool of resources with diverse, eclectic, cross-disciplinary pieces that can be rearranged into new combinations,” suggests Senior Associate, Gabriela Patocchi. “Anyone can be trained to capture the essence of place if they are curious, lift their eyes, open their mind – stay alert and stay engaged. After all, the average design is not the result of little effort, rather the lack of inspiration.”
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