Services Portfolio
What is the EDU? The Enterprise of Urban Development, EDU, is a state industrial and commercial enterprise with juridical personality, its own assets and administrative and financial autonomy. EDU’s primary objectives are urban and real estate management and operation, the development and implementation of plans, consultancy and advisory services, urban and real estate programs and projecst in municipalities and the department as well as at national and international level.
EDU executes urban management programs, plans and projects that contribute to the consolidation of cities, converting them into modern, dynamic cities adapted to the most pressing needs of city-dwellers. The work of EDU transforms the habitat integrally and in the benefit of people from all socioeconomic stratums in an innovative way and complying corporate social responsibility.
Mission To guarantee well-being by transforming the habitat integrally, in an innovative way, and complying with corporate social responsibility.
Vision We will consolidate our leadership in the filed of integral habitat transformation and achieve economic soundness, with new national and international business activities.
Business Strategy To transform habitats in the benefit of people providing high quality services, social interaction, and the support of our brand.
Origin In September 1993, in order to expedite the construction of the San Antonio Square, the Council of Medellin issued the Agreement NÂş 043, which allowed the Mayor of Medellin to create and organize a Commercial and Industrial Enterprise of the Municipal Order. By Decree 1215 as of December 3rd, 1993, San Antonio square, the Commercial and Industrial Enterprise of the Municipal Order, was created, with legal capacity to sue, administrative autonomy and independent assets. Its statutes were adopted by Decree 1216 as of December 3rd, 1993. Later on, it became the developing real estate agency of MedellĂn, by the Municipal Agreement No. 07 as of 1996, in order to develop urban projects and real estates represented in the public space and in areas of urban renewal in the city of Medellin. Decree 637 established its statutes as of 1996. As of February 20th, 2002, by Decree 158, its statutes were modified and its name changed to Enterprise of Urban Development, EDU, as an artificial person of the Municipal order, endowed with administrative autonomy, financial autonomy and proper assets. The new statutes allow the entity to be manager, operator, developer, executant, consultant and advisor for urban and real estate plans, programs and projects, at municipal, departmental, national and international level.
Why Choose EDU? Distinguishing features: • A model of inter-institutional and social management. • Experience and skills acquired and recognized in the field of urban transformations.
• The EDU is not limited to executing projects; it implements
high standard urban transformations that generate a feeling of belonging, ownership and development. • High standards of quality, innovation and corporate social responsibility. • Capacity to bring the community closer to the institutional sphere.
• The social and environmental management led by EDU,
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during every stage of urban transformations, has engendered the development of a model that pervades before, during and after each project, achieving the acceptance and participation of communities. High standards of efficiency in public procurement processes. Competent work teams made strong by research and fieldwork experience. Capacity to work together with the private sector to achieve transformations on the territory. A technical soundness and transparency in the management and delegated administration of funds from third parties, which makes the budget execution easy to local governments. Experience in the implementing and designing land management tools.
The Pedagogical Urbanism Strategy
It´s Urbanism Because it achieves order in physical spaces
Motivate Educate
In each of the transformation projects it carries out, EDU promulgates and promotes the notion of Pedagogical Urbanism; an evolution of Social Planning, based on the idea that civility is to conceive the city based on the citizen, and to get the citizens involved in the integral improvement of their habitat. The objective is that everyone can enjoy a convivial atmosphere and an equitable life.
It´s Pedagogical
Because it achieves social behavior that allows community coexisitence. Because it develops through a citizen formation process in which the city is known, built and transformed
Connect Communicate I train
Pillars I enjoy
I participated Strategies
Pedagogical Urbanism I sustain
I Care
Lines of action
1
Land manager, urban and real estate restorer and operator In this role EDU, applies its land management tools to carry out plans, programs and projects. It also formulates and coordinates urban planning as well as social, legal, technical, and property management. In addition, it takes charge of promoting, building, selling, financing, managing and performing the auditing. Moreover, through resolution 009 JD 2013, EDU serves as property or land bank and carries out actions of urban fragmentation and urbanization, and building construction. The quality of our management has allowed us to obtain successful experiences, and led to the materialization of our line of action via:
Partial plans Partial plans allow for the social, environmental and urban transformations to be managed. Besides improving land use and space occupation, these transformation translate into: more public spaces, increased value of the sector and a significant improvement in the standard of living for residents, owners, neighbors and future buyers.
Temporary relocation mechanics from Naranjal
Partial Urban Renewal Plan of Naranjal and Arrabal Relocation and new housing Project
Environmental renewal park
Sevilla Partial Redevelopment Plan
EDU plays a legitimizing role and acts as a revitalizer and organizer of urban management on the social, housing and financial levels. It operates on the basis of the principles of urban renewal: association with owners, protection of the residents, financially efficient projects, environmental sustainability, diversified typology, architecture without barriers and housing for all sectors of society.
Housing projects We offer our abilities in the field of urban management to implement the integral transformations of residences, public spaces, urban equipment and mobility, through the sociocultural and environmental implementation of solutions in accordance with the particularities of the territory; ensuring feasibility as well as environmental, social, technical, and economic sustainability. The transformations we carry out, create new models of urbanism, in which residential buildings, public buildings and urban infrastructure are on the same footing. In addition, they contribute to the consolidation of territories.
Indicators
15.211
316
About
1.586
houses designed
5 to 11 floors tower blocks
10.000
houses managed, built and audited
housing solutions with Integral Improvement of Neighborhoods Program “Mejoramiento Integral de Barrios, MIB�
Over
600.000
of housing
m2
450 Buildings
Mirador de Boston Residential Project
“Renovating the City� Program
Real property management It is a comprehensive strategy for the transformation of habitats. The program involves land management, on both a social and inter-institutional level, and aims at generating resettlement alternatives to accompany the infrastructure projects and public works. Its objective is to achieve balance in the transformation of the city.
It aims to manage, coordinate and carry out any activity related to the acquisition of properties for the execution of projects provided by the Act 388 of 1997. The EDU has the social, legal and technical capacity and eligibility to guide the actions inherent in the acquisition of land.
2
Designer and executant of innovative projects of comprehensive habitat transformation
UVA San Antonio de Prado
EDU achieves a comprehensive transformation of the habitat, by implementing projects of an urban and architectural nature. These projects are carried out via urban planning interventions in public spaces or facilities. To develop these projects, studies on design, social management and implementation of infrastructure projects, are coordinated with high quality standards and environmental sustainability. Our management work is evidenced by:
Reino de BĂŠlgica school section, MarĂa Cano Carambolas neighborhood, sector 3
66 Education facilities Their objective is to improve the quality of education by providing functional and modern infrastructure, which integrates to the city, both upgrading the facilities available to the community and recovering public spaces for citizen interaction.
Aures centrality, courtesy of Cielos y Muros
12 Kindergartens Kindergarten form part of the public education network of Medellin and articulates a comprehensive care around issues such as early childhood education, health, nutrition, recreation, social and emotional development for children aged zero (0 ) to five ( 5). Buen Comienzo Santander-Doce de Octubre Kindergarten
15 Cultural facilities
Library-parks are cultural centers that encourage social development and citizen interaction and provide educational and recreational activities. Strengthen of the construction of a collective approach to the new challenges of digital culture.
Manuel MejĂa Vallejo Library Park, Guayabal
8 Healthcare facilities They are functional spaces that contribute to citizen’s wellbeing. They reinforce prevention and health promotion with modern infrastructure and advanced technology.
Alfonso López Health Center
24 Sports facilities
They were created for the well-being of the community, and consist in functional, open spaces designed to encourage integration and healthy recreation.
Northwestern Integral Urban Project
Northeastern Integral Urban Project
4 Integral Urban Projects The Integral Urban Projects constitute an urban transformation strategy, which comprises the physical, social and institutional factors, in order to solve specific problems within a certain territory, using all the necessary tools for development simultaneously, in the area of operation.
Over 10 works on mobility (roads and transportation systems)
Sector 13 Escalators
The roads design by the EDU allow greater mobility and a smoother , quicker and safer travelling conditions for the community , which enhance integral human development and quality of life. The transportation equipment includes the proper operation of bus routes, consequently generating spaces favorable to interaction and social services, for the benefit of citizens. La Herrera Bridge
72 Public space work Public spaces and facilities (urban walkways, linear parks, sidewalks , etc.) are built to promote citizen interaction. They connect different areas of the city and bring the communities closer by providing spaces for social encounters, entertainment, culture and healthy recreation, promoting both life and equity.
Unidad Deportiva Atanasio Girardot
18 Safety Facilities EDU designed these facilities as new models for the city. They bring justice closer to citizens and are made to be friendly places that aim at changing the restrictive vision on security infrastructure.
Buenos Aires Police Station
Other facilities at the service of community Functional facilities that aim at providing comprehensive care needed by communities in various areas.
Module Expansion 2 Centre for Animal Welfare La Perla, rural district Altavista
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Other facilities at the service of community Area-based Development Center Santo Domingo Area-based Development Center Manrique Area-based Development Center town of San Cristobal Restoration of the Prado house Refurbishment of the Carré building Unique counter and complementary work at the basement of the CAM (Administrative Center of Medellin) • Home for Senior citizens, commune 13 • Refurbishment of the local community centers • “La Perla” expansion.
Home of the Elderly, sector 13
Strategic Projects
Camino de la Vida, Pan de AzĂşcar hill
Las Tinajas Ecopark, sector 8
Ecological Farm
Jardín Circunvalar de Medellín (Peripheral Garden of Medellin)
It is a short and medium term strategy for a comprehensive habitat transformation. It forms part of the Cinturón Verde Metropolitano (Metropolitan Green Belt), and aims at improving residents’ quality of life and consolidating a well-balanced and fair territory at the meeting point of urban and rural, by means of an ensemble of programs and projects incited by the Municipality of Medellin. This garden comprises the Camino de la Vida (the Path of Life, footpath), the Ruta de Campeones (the Road of Champions bike trail) and a clean mobility corridor. The Jardín Circunvalar de Medellín and the Cinturón Verde Metropolitano will be the ultimate expression of Pedagogical Urbanism.
Barrios Sostenibles
Unidades de Vida Articulada (Leisure and Cultural Centers)
The Municipality of Medellin, in association with EPM , EDU, and INDER, are building 20 UVA in the communes and districts of the city, with an investment of approximately 200,000 million pesos.
UVA comuna 13
UVAs are urban, cultural and educational urban transformations carried out in the neighborhoods and districts of Medellin to promote the collective leisure time and generate encounters between citizens, thus promoting of sport, recreation, culture and communal participation. The project seeks to promote vital spaces where the UVA Community can create, communicate, care and share experiences.
UVA Nuevo Occidente
UVA Sol de Oriente
It aims at converting the Medellin River into the main environmental axis and public space of both the region and the city, optimizing its current role as a principal mobility axis. Such transformation will turn the river into the element of structuration and integration of the different transportation systems existing in the territory, and into the central point for social meeting and enjoyment. This urban restructuring of the river banks seeks to enhance connectivity in the city by providing efficient mobility systems, public spaces, housing, additional facilities and environmental intervention.
3 Advisor and consultant on planning, urban and real estate projects
EDU provides advisory, design, and consultancy services, offering high standards of quality, innovation and corporate social responsibility to various stakeholders in the public and private sectors, and has a great capacity of adaptation to meet every need.
• Consultancy and advice in the implementation of planning tools such as development plans, land use plans, master plans, PUI (integral urban projects), partial plans, API (Infrastructure Preservation Area), PEM (Special plan for the Management of patrimony), MIB (Comprehensive Improvement of neighborhoods), public spaces and mobility plans, among others.
• Consultancy for the implementation of asset management
plans based on the conservation and restoration of built heritage.
• Planning that takes prospects into account and projects selected in accordance with the bearing capacity and vocation of the land.
• Consultancy and advisory services in the technical and financial structuring of urban and real estate projects, and public-private partnership schemes.
• Consultancy for urban studies and architectural designs. • Consulting and socio-environmental and communication management for the programmed development of projects.
• Transmission of knowledge in the field of methods and forms of intervention for integrated habitat transformations.
• Assistance in the development of the different stages of housing and real estate projects.
• Advice services and strategy definition to implement tools for
urban management, financing and other applicable actions that enable the generation of urban changes in a certain area.
• Advice services and strategy definition, management
mechanisms and procedures to carry out successful urban development operations that enable the development of the required occupation or project model.
OTHER SERVICES The Route of Innovation This is a strategy conceived to promote the management work of the entity and to make visible its transparency in the use of resources; highlighting the principles followed by EDU in the creation of their projects. EDU is always involved with various stakeholders, and provides a service of guided tours designed to promote EDU’s management and offer the possibility to experience the materialization of urban transformation in the intervened areas. Experience 1: themed tours tailored to the needs of every stakeholder. The visitors are accompanied by a guide, which provides basic information on EDU’s work on land management and on the characteristics of the project.
Experience 2: themed tour including exhibitions or workshops, adapted to the needs of every stakeholder, accompanied by a team of professionals with expertise in the topics proposed by the stakeholders. This experience is divided between the field and a classroom where an in-depth look is taken on the content requested by stakeholders.
EDU's Lecture It is a space for academic purposes generated by EDU. It is developed in partnership with various national and international academic institutions. The main objective is to project and enhance the knowledge and experience gained in the process of urban transformation led by the EDU.
EDU's hiring system Establishes collective agreements, and signs and executes all types of contracts; EDU forms associations, consortia or temporary unions. All of the above can be carried out with natural or legal persons, public, private or mixed persons, and domestic or foreign persons. Through this process, EDU makes strategic alliances, establishes joint venture partnerships and receives any kind of agreement or contract for business collaboration that allows for the fulfillment of its purpose.
EDU can participate in activities for the promotion of innovation in the fields related to the services that constitute its raison d’être, and establishes agreements to provide or receive technical cooperation, in accordance with Colombian technical regulation NTC ISO 9001 of 2000 and in accordance to Modelo Eståndar de Control Interno MECI (Standard Model for Internal Control). In general, EDU carries out every activity that forms part of its corporate purpose or that is necessary for the fulfillment of its purposes.
Enterprise of Urban Development, EDU Social Management
EDU conducts a process of social support in all projects it implements. The objective is to achieve a concerted process of transformation, with unified criteria in the intervention. This allows for a holistic approach of the land, as well as homogeneous guidelines, to encompass both the physical and social factors, and in accordance with the interests of the beneficiary communities, seeking to improve the development of the area concerned and the living conditions of its inhabitants.
Quality Policy SIGO “In order to fulfill its mission, the Enterprise of Urban Development, EDU guarantees that it will conform to every efficiency and effectiveness criteria, established by the customer, by law, by the applicable technical standards and by the entity, to
Certificates The EDU is a certified entity and complies with various quality standards. The ISO 9001 standard is applicable to any type of organization and the GP 1000 standard is applicable to enterprises. These certifications involve many advantages for the company. Among them are:
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Increased productivity Increased competitiveness Recognition Improved corporate image
The global rating agency Fitch Ratings gave EDU the national ratings AA (col) and F1 + (col ) for, respectively, long and short term credit risks. The long-term credit of AA, indicates that the entity has great credit quality, due to low risk expectations. EDU shows a great capacity to fulfill its financial obligations and the interest they
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Improved relations with stakeholders Improved standardization of organizational processes Improvement in organizational performance Reduction of organizational risks
generate promptly. A very strong capacity that is not significantly vulnerable to foreseeable events. The F1 + is the highest rating credit risk in the short term at national level. F1+ indicates a great capacity to meet loan-related payment obligations promptly. In the case of the EDU, it reveals an exceptionally strong feature on the financial level.
Achievements The Urban Development Enterprise, EDU, works in alliance with the Municipality of Medellin to implement public programs for urban development, It has played a leading role in making the municipal development plans a reality, by means of the transparent management of the resources it receives from the municipal Administration. In this manner, EDU’s work has transformed our city, and made it the world’s most innovative. During the past 10 years EDU, by means of its land management, has transformed territories with more than 334 infrastructure projects, and has managed resources of the city for more than
1.3 billion pesos and achieved social metamorphosis of both individuals and communities, through social support based on the cornerstones of life: equity, economic development and institutional sustainability, good governance and a participatory society. In addition, EDU has led more than 17 thousand social activities with the residents of the area of influence of these works, to favor appropriation and allow for sustainability.
Awards that make us proud The Management competence of the Enterprise of Urban Development has been recognized at national and international levels, and rewarded by:
5 National awards 10 International awards 4 Awards for urban design 5 Awards for architectural design 1 Award for corporate responsibility. 2 Awards for social habitat and development 1 Award for the quality of materials
Hightlights • Dubai International Award for the Integral Improvement of
Premio Verónica Rudge en diseño urbano de la Universidad de Harvard
the Juan Bobo and La Herrera neighborhoods project.
• Holcim Award for the Integral Urban Project in commune 13
• Veronica Rudge Green Prize in Urban Design bestowed by
Harvard University, for the Integral Urban Project carried out in the northeast region, urban projects such as the Cinturón Verde Metropolitano (Metropolitan Green Belt) and the Medellin River Park. • Second prize in the Building of the Year 2013 award, presented by Chilean Portal Plataforma Arquitectura, for the design concept of CAI peripheral branches. • Decoration bestowed by Asdesilla and Asocaba for the remodeling of the Coliseum Aurelio Mejia.
Premio Mundial de Dubai
Segundo puesto Obra del año 2013
Premio Holcim
María Margarita Ángel Bernal, CEO of the Enterprise of Urban Development As the CEO of the Enterprise of Urban Development, EDU, she leads the consolidation of the entity, in its mission to ensure general welfare by transforming the habitat in the benefit of people. She is a Civil Engineer graduated from Universidad de Medellin (University of Medellin) before specializing in Management, with an emphasis on quality, at Universidad de Antioquia (University of Antioquia). She was secretary of Infraestructura Física para la Integración y Desarrollo de Antioquia (Physical Infrastructure for the Integration and Development of Antioquia), and megaproject manager in the field of roadwork in the Antioquia department. At Metro de Medellín, she worked as general manager (e), Operations and Maintenance Manager and Internal Control Director. She has also worked as a teacher and lecturer on the topic of mobility, valuation and urbanism in Latin American countries and Europe, and as a consultant for the implementation plan of Lima’s Metro system. María Margarita Ángel Bernal, with the SYTECSA Company, received the International award bestowed in Mexico by CEMEFI and Forum Empresa, for being one of the socially responsible companies in Latin America. (margarita.angel@edu.gov.co)