Make Your Space Reflect Your Office Values
Do you have a business where customers come to your office? If your answer is yes, then make sure that it reflects your company’s brand and brand promise. Visitors and employees alike see your office space as an extension of company culture. If you create an office that reflects who you are as a brand and as a business, you’ll project that to your customers.
Reflect Your Office Values • An inspiring office environment starts with identifying how you can reflect your company values in items and things that you can put into your office space. • By integrating your values into your workspace, you create an immediate understanding of what your company is like.
Reflect Your Office Values Workspace branding tells your employees how to behave and your customers what to expect. It is a daily reminder of what you do and what you stand for. It also helps you carve out a much needed unique identity from the rest of the competition.
Make Your Space Reflect Your Office Values • • • • •
Start by listing your values Incorporate custom signage Use of logos and slogans Use of colors Use your office walls to share your brand’s story • Get the help you need from the right people
Start By Listing Your Values • Create a list of your business values - What drives your business? What are you committed to inside your business? • This may seem like a no-brainer, but this help you start thinking about how to translate them into the physical workspace. • The office renovation process is a great chance for you to refocus on the principles that are most important to your work.
Incorporate Custom Signage • How can you visually bring your brand into your workspace? • While there are plenty of ways to integrate branding into your office design, signage is the perfect way to add a personality or identity to your office. It helps shout out to the goals and messages the company is trying to convey. • Using the same font that you have used in your company website is a great way to continue a brand from the digital to the physical space.
Use Of Logos And Slogans • A logo is often the simplest and most recognizable representation of company’s brand. • This is a delicate area. Too much, and it can be overkill. You want to reinforce your company’s identity? Then placing it in the right spot is the key. • A small logo on name-plates outside of offices might be a nice touch, Or how about a logo on embossed glass?
Use Of Colors • Bringing color into your workspace is a powerful way to communicate your brand and the energy you want to project about your brand. • Every brand should have at least two definitive colors that best represent their message. • You’ve probably already designed the site and other marketing materials with these same colors in mind. • Using the same colors in the physical space eventually develops a company culture.
Use Your Office Walls To Share Your Brand’s Story • Showcase your achievements! Display awards you have won or news about your company in your office walls. • Use photos, design, even an actual timeline to highlight where your organization has been, what it does, and where it’s going. • Professional photos of what you produce or the service you provide is a great way to showcase your skills. • The display on your walls reinforces your values to your employees. It also tells your clients a lot about you, sometimes without having to use words.
Get The Help You Need From The Right People • Interior renovators and industry specific expert commercial contractors are the people you run to when you want to take branding to a higher level and incorporate it into your office design. • Hiring an expert commercial contractor in GTA will help you bring out the best possible designs you want and maximize every inch of your workspace.