Academic Marketing Toolbox by EF Education First

ACADEMIC MARKETING TOOLBOX 2016

UTILIZE YOUR MARKETING MATERIALS The Academic Marketing Toolbox is your guide to the materials, campaigns, events, and offers to provide your partner educators, schools, and universities with – no matter where in the world they are. The Toolbox has been divided into three sections – Junior Schools, High Schools, and Universities – so that you can easily customize your sales and marketing strategy to meet the needs of your audience. Every section contains materials, campaigns, events and offers description to be used for particular target group. Use the Toolbox to discover the resources available before downloading PDF files of all relevant materials, campaign documents, and more detailed information from Globalnet or ZenDesk HOW DO I START USING MATERIALS, CAMPAIGNS, EVENTS OR OFFERS IN MY MARKET? MATERIALS You can print them locally after requesting ready for print files via publication request at www.ef.com/marketing. Alternatively you can fill out an Academic Marketing Central Order form, that is sent to you every June and November. We will then take care of printing centrally and will ship materials to you CAMPAIGNS After selecting campaign you want to implement, download a more detailed campaign document that is available at ZenDesk or contact campaign project manager directly to start.

EVENTS After selecting event you would like to set up, download a more detailed guideline document that is available on ZenDesk or contact Academic Marketing team for more details to start. OFFERS You can find sales materials for each offer available at ZenDesk. Please submit publications request at www.ef.com/marketing to translate the materials in your language.

For any questions, please contact Academic Marketing Team Franck Brandin, Alisa Taiturova, Elena Vogt, Lisa Heinemann (Asia) All below mentioned resources are available for external teachers overview at www.ef.com/teacher

ACADEMIC MARKETING TOOLBOX - TABLE OF CONTENT

01/ JUNIOR SCHOOL MARKETING

02/ HIGH SCHOOL MARKETING

03/ UNIVERSITY MARKETING

MATERIALS

CAMPAIGNS

EVENTS

OFFERS

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

01/ JUNIOR SCHOOL MARKETING

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

JUNIOR SCHOOL MARKETING MATERIALS

General Cover

Asian Cover

English Idioms

Take the following print materials with you on visits to junior schools. Your local teachers can also request from you these materials via www.ef.com/teacher. Please make sure to check your database for requests regularily and have your materials in stock.

English Idioms

English Idioms Stickers TO ACE

English Idioms Stickers MONEY DOESN’T IT’S ON

SOMETHING SMELLS FISHY

LET THE CAT OUT OF THE BAG

GROW ON TREES

THE HOUSE

TO HIT THE BOOKS

AN EXAM

To notice something suspicious

To share a secret that wasn’t supposed to be shared

Be careful how much you spend

It’s free

To start studying for an exam

To score high on a test

RAIN CHECK

HIT THE NAIL ON THE HEAD

To promise to repeat an invitation at a later date

To do or say something exactly right

IT’S NOT ROCKET MONEY DOESN’T SCIENCE GROW ON TREES It’s not complicated

IT’S ON THE HOUSE

TO SURF THE NET

International Language Centers

MONEY DOESN’T TO LEARN HEART GROW ONBY TREES

To be of a studious nature

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14am_Idioms_4up.indd 2

To learn and remember something word by word

Be careful how much you spend

It’s free

International Language Centers

English Idioms Stickers

IT’S ON THE HOUSE

TO BE A BOOKWORM

To browse the internet

Be careful how much you spend

14am_Idioms_4up.indd 1

It’s free

International Language Centers

2/28/14 8:49 AM

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1. A cademic Marketing brochure Description of all Academic Marketing programs that are available for teachers. General Cover

2. Idiom posters A set of three posters with idioms, which are perfect for classroom walls. 3. Idiom stickers Detachable stickers with idioms that students or teachers can stick in their notebooks or classroom.

English Idioms

MONEY MONEY DOESN’T DOESN’T GROW GROW ON ON TREES TREES

IT’S ON IT’SROCKET ON IT’S NOT THE HOUSE THE HOUSE SCIENCE

Be Becareful carefulhow howmuch much you youspend spend

It’s It’sfree free It’s not complicated

TO SURF THE NET

IT’S NOT ROCKET SCIENCE

TO SURF THE NET

It’s not complicated

To browse the internet

Asian Cover 14am_Idioms_Stickers.indd 2 14am_Idioms_Stickers.indd 2

4/4/14 3:40 PM

IT’S IT’S NOT NOT ROCKET ROCKET SCIENCE SCIENCE

TO TO SURF SURF THE THE NET NET

It’s It’snot notcomplicated complicated

To Tobrowse browsethe theinternet internet

PHRASAL VERBS I'm too busy to meet with you today. Let's put______our meeting until tomorrow. off / near / through 14am_Idioms_Stickers.indd 14am_Idioms_Stickers.indd 22

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IRREGULAR VERBS

GUESS & TRAVEL

THE SIMPLE PAST AND THE PAST PARTICIPLE OF: feel >>> felt / felt

PAIRS OF ADJECTIVES

4. Classroom activity cards A set of cards with fun writing, reading, listening, and speaking exercises that have proven extremely popular with teachers.

Listening Reading

OTHER Spell the number: 523.849 five hundred twenty-three thousand eight hundred forty-nine

Spend a few minutes Each of every lesson, give a different Re-present a text students have lesson having students student revisit the a homeworkread taskrecently. of task from the previouspreparing lesson orone of the listening This timetexts show it with no spaces week. They should befrom ableyour to docourse it to read between out loud. words and optionally quicker and more accurately. They should check pronunciation no punctuation, including capital Try spending an even with shorter a dictionary time and mark letters. pauses revisiting a key task from andaintonation few correctly. Students work in pairs or groups lessons back. When using them as ato‘recording’ read and re-edit the text back make no attempt to correct towards their the original and then language but have them discuss repeat differences. as needed. This can be done marking up on paper or with computers.

GUESS & TRAVEL

Cards Joker.indd 1

Record what groups of Have students students choose three items say while they work. from their bag. When they finish, swap Give thethem an unusual situation recordings and have other wheregroups they have to use these check for errors and good three use things of (e.g. robbing a bank, target language. saving the planet, surviving a Can students explain spaceship why the crash). errors are wrong? Set a time for every student to write their story. Cards Listening.indd 1 Cards Reading.indd 9/18/13 8:33 1 PM 9/18/13 8:45 PM Swap stories at the end and vote for the best.

Cards Speaking.indd 1

Cards Writing.indd 1

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GUESS & TRAVEL 9/18/13 8:33 PM

GUESS & TRAVEL

International Language Centers

Speaking Writing

GUESS & TRAVEL

International Language Centers

5. Travel game For VIP schools, take this board game that teachers can play with their students.

FIND THE OPPOSITE OF: polite >>> rude / impolite / disrespectful

Joker

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

JUNIOR SCHOOL MARKETING MATERIALS

PRONUNCIATION

6 CLASSROOM FLUENCY TOOLS

6. Classroom fluency tools This booklet is full of useful tips and tricks to boost the effectiveness of language lessons.

ENGLISH SOUNDS EF’s Know Your Pronunciation chart of English sounds is divided into three groups: monophthongs on the top left and diphthongs on the top right—which together are the vowel sounds—and consonants occupying the bottom three rows.

Diphthongs

Monophthongs lips wider

1 e

mouth more closed

bed

mouth more open

bed

hip

about

sad

put

FLUENCY TOOLS

www.ef.com

The boxed vowel sounds are used in British English, but not usually in North American English. The shaded vowels are used in North American English, but not in British English.

sleep

CLASSROOM

food

come

her

cut

ball

very

soon

lips narrower

book

bird

father

toy

three

thing

boot

hear

;

story

pure

cloth

there

make

boy

right

gold

wow

cloth

dog

there

house

check

sad

laugh

jump

zero

red

cow

shoe

well

get

vision

yet

Consonants

Classroom Fluency Tools Interior.indd 1

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Classroom Fluency Tools

7. World map An EF branded world map – perfect for the classroom.

STUDY ABROAD PROGRAMS FOR ALL AGES EF International Language Centers 2015 - 2016

www.ef.com

Opportunities for educators TEACH, TRAIN AND TRAVEL WITH EF

International Language Centers

8. Junior pack What junior school kid doesn’t like pencils with monsters printed on them?! What’s more, the pack contains useful items like a plastic pouch and an eraser.

EF Language Travel Ages: 10 to 17 Travel abroad in an escorted group to an EF Course Town where you’ll combine activitybased language lessons with a full calendar of events.

EF Academic Year Abroad Ages: 17 and above Combine language and academic studies for total cultural fluency. Prepare for university study, take an official language exam, and gain international work experience.

EF Language Courses Abroad For adults and young professionals Enhance your job prospects by combining language learning, networking and career development. Courses start every Monday.

EF University Preparation Abroad Ages: 16 and above Earn guaranteed admission to an English-speaking university with a comprehensive preparation program abroad.

EF Teacher Training Courses Teaching professionals Further your teaching skills with training opportunities at one of our professional development destinations across the globe.

International Language Centers

8/11/15 5:05 PM

Also in other languages:

French, Chinese, German, Spanish, Italian and Japanese

10. T eacher on the Road Lesson + Powerpoint Presentation (A1 and A2 levels) The Teacher on the Road lesson booklet and Powerpoint presentation is an ideal resource not just for teachers bringing the TOTR experience to their class, but also external teachers who are looking to become more involved with EF programs.*

Efekta General English A1 A1.indd 1

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k oo kb or tW en ud St

www.ef.com/teacher

EF Language Courses Abroad Ages: 16 and above Learn a language faster abroad at an accredited EF International Language Center. Study from 2-52 weeks with results guaranteed

15AM_WorldMap_A2.indd 1

9. Junior quizzes A variety of 15 quizzes about different countries for junior students that should be used for lead generations.

*Presentation is available for download at

EF Language Courses Abroad Ages: 16 to 18 Learn a language, explore a new city and make international friends at one of our 44 destinations around the globe. Study from 2-52 weeks.

Efekta General English A2 A2.indd 1

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TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

JUNIOR SCHOOL MARKETING

MATERIALS

CALENDAR 2015/2016

US AND UK HOLIDAYS

WORD SEARCH

11. Antonym game A game that helps students learn antonyms in a fun way.

SEPTEMBER W

OCTOBER

10 11 12 13

NOVEMBER

10 11

1 2

10 11 12 13

14 15 16 17 18 19 20

12 13 14 15 16 17 18

10 11 12 13 14 15

14 15 16 17 18 19 20

11 12 13 14 15 16 17

17 18 19 20 21 22 23

21 22 23 24 25 26 27

19 20 21 22 23 24 25

16 17 18 19 20 21 22

21 22 23 24 25 26 27

18 19 20 21 22 23 24

24 25 26 27 28 29 30

28 29 30

26 27 28 29 30 31

23 24 25 26 27 28 29

28 29 30 31

25 26 27 28 29 30 31

E X P L O R E C

FEBRURARY

MARCH

10 11 12 13 14

15 16 17 18 19 20 21

APRIL

10 11 12 13

14 15 16 17 18 19 20

MAY W

JUNE T

11 12 13 14 15 16 17

10 11 12 13 14 15

1 4

Words are composed of 3 letters or more.

Chaque mot est composé de 3 lettres ou plus.

10 11 12 13 14 15 16

CAN YOU FIND THE HIDDEN WORDS?

PEUX-TU TROUVER 10 MOTS CACHÉS ?

JANUARY

DECEMBER T

WORD SEARCH

OH LA LA ! C’EST FRANÇAIS...

JEU DE MOTS

CAN YOU FIND THE HIDDEN WORDS? Words are composed of 3 letters or more.

AUGUST

T A L F X R U L

F X A S U L W A

L B M T T N E S

I M O U R R R S

G Z R D D A Q T

H E T Y O E M I

T R A V E L C M

S X H G U A L E

O A M I S Y T X

E K U V C R O A

X B D O U I E P

P Y É A Z R P P

L H C Z P E K R

O V O Y A G E E

R T U K Q A R N

E J V I E V X D

R K R A M O U R

T Y I M A V O E

E X P L O R E C

R H R C V É L O

T A L F X R U L

F X A S U L W A

L B M T T N E S

I M O U R R R S

G Z R D D A Q T

H E T Y O E M I

T R A V E L C M

S X H G U A L E

JULY W

10 11 12

13 14 15 16 17 18 19

11 12 13 14 15 16 17

22 23 24 25 26 27 28

21 22 23 24 25 26 27

18 19 20 21 22 23 24

16 17 18 19 20 21 22

20 21 22 23 24 25 26

18 19 20 21 22 23 24

28 29 30 31

25 26 27 28 29 30

23 24 25 26 27 28 29

27 28 29 30

25 26 27 28 29 30 31

30 31

12. Calendar The calendar lists US and UK public holidays, so the teacher can celebrate together with their class. 13. W ord game English Spanish French A word puzzle in English, Spanish and French that helps teachers with the lexicon development of their students.

International Language Centers

AUGUST 31.08

Summer bank holiday - UK

SEPTEMBER 07.09 Labor Day - US 08.09 Int. Literacy Day 26.09 European Day of Languages OCTOBER 05.10 World Teacher’s Day 12.10 Columbus Day – US 24.10 United Nations day 31.10 Halloween

International Language Centers

NOVEMBER 11.11 Veterans Day 26.11 Thanksgiving Day DECEMBER 25.12 Christmas Day US/UK 28.12 Boxing Day - UK JANUARY 01.01 New Year’s Day US/UK 18.01 Martin Luther King Day - US

FEBRUARY 07.02 Super Bowl - US 08.02 Chinese New Year 14.02 Valentine’s Day 15.02 Presidents’ Day - US 21.02 Int. Mother language Day MARCH 08.03 15.03 17.03 25.03 28.03

Int. Women’s Day Mother’s Day - UK St. Patrick’s Day Good Friday - UK Easter Monday - UK

APRIL 01.04 21.04

April Fool’s Day Queen Elizabeth’s Birthday - UK

MAY 02.05 08.05 30.05

Early May bank holiday - UK Mother’s Day - US Memorial Day - US

JUNE 19.06

Father’s Day - US/UK

JULY 04.07

Independence Day - US

15AM_English word puzzle_A4.indd 1

Dates of interest

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EXAMPLES DEVIDERS AND CARDS

International Language Centers

Official Public holidays

BOX

14. Communication lesson activity cards A1 and A2 DEVIDERS

15. C ommunication lesson teacher notes A1 and A2 A booklet of A1 and A2 level materials that allow teachers to produce a sample EF lesson. The cards go together with the booklet to support interactive activities and tasks in the classroom. 16. G o game with Go cards (Elementary and Intermediate levels) Go game is perfect for Elementary and Intermediate students. The game teaches English in a fun style and is a great way to introduce EF to your partner school.

CARDS

LEVEL A1

Let’s Talk

LEVEL A2

LEVEL A2 - Holidays

Holidays

Price List 4

Deck 4

COMMUNICATION LESSONS - LEVEL A1+A2

TEACHER NOTES

Destination: India

110MM

Price: $300 Activities:

100MM

Elephant ride: $20 Jungle trek: $30 Mountaineering: $50 Sailing: $30

International Language Centers © Signum International S.à.r.l. Luxembourg, Luzern Branch, Luzern, 2015

A1 Tabbed divider Front

70MM

15AM_ All_70x100_Tab Deviders.indd 1

EXAMPLES CARDS

A2 Holidays 17: Front 8/18/15 3:14 PM 15AM_A2_70x100_Cards.indd 33

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A2 Holidays 17: Back

70MM

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ELEMENTARY BOX INSTRUCTIONS

BOX

ELEMENTARY QUESTION CARDS

International Language Centers

INTERMEDIATE BOX

INTERMEDIATE QUESTION CARDS

International Language Centers

INTERMEDIATE QUESTION CARDS

International Language Centers

8/11/15 12:09 PM

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

JUNIOR SCHOOL MARKETING CAMPAIGNS

Rollups

Posters

Flyers WHAT YOU NEED TO DO: 1. REGISTRATION DEADLINE: MARCH 15, 2016 All students and teachers must be registered and will receive an email with instructions on how to submit the speeches

1. EF Challenge The EF Challenge is an international speech competition enables students from around the world to present their ideas on language learning, communication, and education.

2. SUBMISSION DEADLINE: APRIL 1, 2016 All videos have to be uploaded to YouTube or a similar platform, and the link must be shared with us

3. NATIONAL WINNER ANNOUNCEMENT: APRIL 15, 2016 A national juries will choose the best speeches and announce the finalists

DO YOU BELIEVE NOTHING IS IMPOSSIBLE?

APRIL 30, 2016 The global winners of the EF CHallenge 2016 will be announced and showered with prizes

CONNECT AND ENGAGE

www.ef.com/efchallenge

The EF Youth Leadership Forum brings together outstanding students from all over the world and gives them an opportunity to become better global leaders: The EF Youth Leadership Forum 2015 took place in New York, USA. In 2016, the selected students will meet in Rio, Brazil.

Project manager - Elena Vogt

International Language Centers

DO YOU BELIEVE NOTHING IS IMPOSSIBLE? International Speech Competition Your chance to inspire the world Register by March 15, 2016

2. Teacher on the Road A TOTR will travel to your market to teach in partner schools. Depending on their schedule, the TOTR will teach in one or more schools. All the teachers are highly-qualified and will show students the value of language travel through engaging and unique lessons. The TOTR program includes English, Spanish, French, German and Italian teachers. Project

DO YOU BELIEVE NOTHING IS IMPOSSIBLE?

Stickers

www.ef.com/efchallenge

International Speech Competition Your chance to inspire the world Register by March 15, 2016

www.ef.com/efchallenge

International Language Centers

www.ef.com/efchallenge

International Language Centers

manager - Alisa Taiturova

3. Teacher Development Certificate The EF Teacher Development Certificate (TDC) is a free online training program that equips language educators with new and inspiring ideas to share with their students. The course consists of six webinars between October and December and then from March to May. Upon completing all six webinars, teachers receive their certificate.

GLOBAL WINNER ANNOUNCEMENT:

International Speech Competition Your chance to inspire the world Register by March 15, 2016

Posters

Flyers EF International Language Centers 2014

www.ef.com/teacher

INVITE A TEACHER ON THE ROAD www.ef.com/invitetotr SURF OUR WEBSITE & ORDER A BROCHURE www.ef.com/teacher SEND US AN EMAIL xxxxxxxx

GIVE US

A CALL CALL (+00) 000 000 0000

INVITE THE WORLD INTO YOUR CLASSROOM

READY TO INSPIRE? BECOME A TEACHER ON THE ROAD Take your teaching skills on a world tour! Use your EF expertise to give external students a lesson in language and culture they’ll never forget. ASK YOUR MANAGER FOR MORE INFORMATION.

Project manager - Alisa Taiturova

GET IN TOUCH WITH YOUR LOCAL EF OFFICE

Italy

Milano Via Borgogna 8 20122 Milano tel. XXX XXX XXX tel. XXX XXX XXX

International Language Centers www.ef.com

www.facebook.com/EF<country>

www.youtube.com/EF

France INVITE ADVENTURE INTO YOUR CLASSROOM

Swed

ium

Belg

Mexico

15AM_TOTR_A3_EF TEachers_MASTER.indd 7

A Teacher on the Road isn’t just an educator – they’re a cultural expert with exciting tales of overseas adventure to tell. When they join forces with language teachers, they’re guaranteed to ignite students’ passion for learning. It’s a winning partnership... and best of all, it won’t cost you a thing.

Russ

International Language Centers

WHAT IS A TEACHER ON THE ROAD?

WHAT MAKES A TEACHER ON THE ROAD SPECIAL?

An EF Teacher on the Road is a full-time professional educator who can bring a wealth of cultural knowledge and language instruction techniques into your classroom for free. It’s the ideal way to add an extra element of excitement to your existing language curriculum. Your guest teacher will stay with you for up to two weeks, igniting your students’ passion for learning with exciting lessons that focus on your choice of either language or culture.

Each Teacher on the Road is carefully chosen for the in-depth knowledge of their native culture, which they’re well-versed at sharing with your students to expand their love of language. In addition, EF Teachers on the Road are full-time language educators – so they know what it takes to keep students focused and engaged, especially when tackling difficult language rules and concepts.

HOW TO... REQUEST A TEACHER ON THE ROAD It’s easy to invite a guest educator from EF into your school, free of charge: just follow these simple steps:

Visit our dedicated Teacher on the Road website at www.ef.com/invitetotr and make your request

Your nearest EF office will get back to you as soon as possible to finalize timings and logistic details

We’ll find a teacher for your school, send you their profile and get in touch to prepare you for their visit

Having trouble making your request? Send an email to XXXX@ef.com or give us a call at XXX XXX XXX XXX.

11/20/14 9:06 AM

“

My students were delighted to have a guest teacher in their classroom. They loved the stories she had to tell, and every one of them told me how much her lessons had made them want to become fluent in another language. Nancy Descazals Teacher, France

“

I feel so lucky to be able to connect with students from other countries. I love getting the chance to introduce them to concepts they’ve never heard of before. My favorite part? When they ask me for more travel stories once the lesson is over! Sabine Biederman Teacher on the Road, Germany

“

The Teacher on the Road’s passion for language learning was infectious – I’ve never seen my students so engaged before! Sometimes it’s hard to communicate the value of language but I think our guest educator really got the message across.

“

The best part of my job is being able to share my culture with students from other countries. I use my personal experiences to help students understand the way language is used in everyday life – it’s so satisfying to see them excited about learning.

Miguel García Ramos

Alessandro Rossi

Teacher, Spain

Teacher on the Road, Italy

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

JUNIOR SCHOOL MARKETING

1. Teacher Seminars You can request your Teacher on the Road to hold an EF Teacher Seminar, which is a locally organized event for the external teaching community in your region. Local teachers will have the chance to gain a valuable insight on a comprehensive range of topics including best practices for teaching foreign languages to integrating technology in classrooms.

1. Teacher Training Courses (TTC)/TESOL courses Teacher Training Courses are a great way to develop the skill set and language proficiency of partner teachers. The courses last one or two weeks and are held in multiple destinations around the world. TESOL courses equip partner teachers with the basic skills to teach English as a foreign language.

EVENTS

Project manager - Alisa Taiturova

OFFERS

Project manager - Elena Vogt

2. School group travel Group travel allows teachers to make the world their classroom. They travel with their class and immerse themselves in the language. Project manager - Elena Vogt

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

010

02/ HIGH SCHOOL MARKETING

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

011

HIGH SCHOOL MARKETING MATERIALS

General Cover

Asian Cover

General Cover

Asian Cover

Take the following print materials with you on visits to high schools. Your local teachers can also request from you these materials via www.ef.com/teacher. Please make sure to check your database for requests regularily and have your materials in stock.

1. Academic Marketing Brochure Description of all Academic Marketing programs that are available for teachers. 2. EPI report and EPI-s report The EPI report features groundbreaking data: It details the language levels of adults around the world, and the 2015 report (released in November 2015) will also include proficiency levels of students from different countriesthat have been collected from EF EPI-s testing campaign.

English Idioms

LET THE CAT OUT OF THE BAG

GROW ON TREES

THE HOUSE

TO HIT THE BOOKS

AN EXAM

To notice something suspicious

To share a secret that wasn’t supposed to be shared

Be careful how much you spend

It’s free

To start studying for an exam

To score high on a test

RAIN CHECK

HIT THE NAIL ON THE HEAD

To promise to repeat an invitation at a later date

To do or say something exactly right

IT’S NOT ROCKET MONEY DOESN’T SCIENCE GROW ON TREES It’s not complicated

International Language Centers

5. Classroom activity cards A set of cards with fun writing, reading, listening, and speaking exercises that have proven extremely popular with teachers.

IT’S ON THE HOUSE

TO SURF THE NET

To browse the internet

Be careful how much you spend

English Idioms Stickers

2/28/14 8:49 AM

MONEY DOESN’T TO LEARN HEART GROW ONBY TREES

To be of a studious nature

14am_Idioms_4up.indd 2

To learn and remember something word by word

Be careful how much you spend

Speaking Writing

It’s free

International Language Centers

2/28/14 8:49 AM

14am_Idioms_4up.indd 3

Listening Reading

IT’S ON THE HOUSE

TO BE A BOOKWORM

It’s free

International Language Centers

14am_Idioms_4up.indd 1

Joker

English Idioms Stickers TO ACE

English Idioms Stickers MONEY DOESN’T IT’S ON

SOMETHING SMELLS FISHY

3. Idiom posters A set of three posters with idioms, which are perfect for clasroom walls. 4. Idiom stickers Detachable stickers with idioms that students or teachers can stick in their notebooks or classroom.

English Idioms

Cards Joker.indd 1

2/28/14 8:49 AM

4 MONEY MONEY DOESN’T DOESN’T GROW GROW ON ON TREES TREES

IT’S IT’SROCKET ON ON IT’S NOT THE THE HOUSE HOUSE SCIENCE

TO SURF THE NET

IT’S NOT ROCKET SCIENCE

TO SURF THE NET

Be Becareful carefulhow howmuch much you youspend spend

It’sfree free It’s notIt’s complicated

To browse the internet

It’s not complicated

To browse the internet

14am_Idioms_Stickers.indd 2 4/4/14 3:40 PM

14am_Idioms_Stickers.indd 2

IT’S IT’S NOT NOT ROCKET ROCKET SCIENCE SCIENCE

TO TO SURF SURF THE THE NET NET

It’s It’snot notcomplicated complicated

To Tobrowse browsethe theinternet internet

14am_Idioms_Stickers.indd 14am_Idioms_Stickers.indd 22

4/4/14 4/4/14 3:40 3:40PM PM

Cards Speaking.indd 1

4/4/14 3:40 PM

Cards Writing.indd 1

9/18/13 8:57 PM

9/18/13 9:04 PM

9/18/13 8:33 PM

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

012

HIGH SCHOOL MARKETING MATERIALS

EF’s Know Your Pronunciation chart of English sounds is divided into three groups: monophthongs on the top left and diphthongs on the top right—which together are the vowel sounds—and consonants occupying the bottom three rows. The boxed vowel sounds are used in British English, but not usually in North American English. The shaded vowels are used in North American English, but not in British English.

Diphthongs

Monophthongs lips wider

sleep

bed

mouth more open

bed

CLASSROOM

hip

mouth more closed

about

her

sad

cut

put

ball

FLUENCY TOOLS

food

very

come

soon

lips narrower

book

bird

make

boy

right

gold

wow

pure

there

cloth

toy

;

thing

hear

cloth

father

three

boot

story

bird

dog

there

house

check

sad

laugh

jump

zero

red

cow

shoe

get

vision

well

yet

Consonants

Classroom Fluency Tools Interior.indd 1

18/08/2015 10:09

Classroom Fluency Tools

Efekta General English B1

7. Teacher on the Road Lesson + Powerpoint Presentation (B1 and B2 levels) The Teacher on the Road lesson booklet and Powerpoint presentation is perfect not just for teachers bringing the TOTR experience to their class, but also teachers who are looking to become more involved with EF programs.*

Efekta General English B2

TOTR B1 Mini Book.indd 1

15AM_fashion map_A2ok.pdf

*Presentation is available for download at www.ef.com/teacher

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CLASSROOM FLUENCY TOOLS

6. Classroom fluency tools A booklet full of useful tips and tricks to boost the effectiveness of language lessons.

ENGLISH SOUNDS

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PRONUNCIATION

www.ef.com

7/20/15

25/11/14 14:26

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International Language Centers

8. World map An EF branded world map – perfect for the classroom 9. Fashion map Ideal for a classroom activity, the map marks the locations of where some of Europe’s biggest brands were founded

www.ef.com

STUDY ABROAD PROGRAMS FOR ALL AGES EF International Language Centers 2015 - 2016

www.ef.com

LONDON

Opportunities for educators TEACH, TRAIN AND TRAVEL WITH EF

EF Language Courses Abroad Ages: 16 to 18 Learn a language, explore a new city and make international friends at one of our 44 destinations around the globe. Study from 2-52 weeks.

EF Language Courses Abroad Ages: 16 and above Learn a language faster abroad at an accredited EF International Language Center. Study from 2-52 weeks with results guaranteed

EF Language Courses Abroad For adults and young professionals Enhance your job prospects by combining language learning, networking and career development. Courses start every Monday.

EF University Preparation Abroad Ages: 16 and above Earn guaranteed admission to an English-speaking university with a comprehensive preparation program abroad.

EF Teacher Training Courses Teaching professionals Further your teaching skills with training opportunities at one of our professional development destinations across the globe.

International Language Centers

15AM_WorldMap_A2.indd 1

MANCHESTER

DUBLIN

PA R I S

BARCELONA

MADRID

MÁLAGA

ROMA

1 MÜNCHEN

Jeager 12-14 King Street. Jaeger.co.uk

A|Wear Grafton Streer 1. Awear.com

Colette 213, Rue Saint-Honoré. Colette.fr

Maje 5, Rue Alphonse Karr. Maje.com

Custo C/ La Rambla 109. Custo-barcelona.com

Loewe Gran Via 8. Loewe.com

Adolfo Dominguez C/ Alarcón Luján 12. Adolfodominguez.com

Prada Via Condotti 92/95. Prada.com

Jil Sander Maximilianstrasse 30. Jilsander.com

French Connection 2-4 Exchange Street. Frenchconnection.com

Next 68 Grafton Street. Nextdirect.com

Merci 111, Boulevard Beaumarchais. Merci-merci.com

Zadig & Voltaire 4, Av. de Suède. Zadig-et-voltaire.com

Desigual C/ Caspe 33, 08010. Desigual.com

Manolo Blahnik C/ Serrano 58. Manoloblahnik.com

Zara C/ de Liborio García 10. Zara.com

Dolce & Gabbana Piazza di Spagna 94. Dolcegabbana.com

Hugo Boss Maximilianstrasse 21. Hugoboss.com

Mulberry 50 New Bond Street. Mulberry.com

Jigsaw 37 Hanging Ditch. jigsaw-online.com

River Island 102-103 Grafton Street. Riverisland.com

APC 23, Rue Madame. Apc.fr

Chanel 6, Rue Paradis. Chanel.com

Zara Passeig de Gràcia 16. Zara.com

Oscar de la Renta C/ Claudio Coello 17. Oscardelarenta.com

Massimo Dutti C/ Marqués de Larios 4. Massimodutti.com

Versace Via Bocca Di Leone 26-27. Versace.com

Escada Maximilianstrasse 25. Escada.com

Matthew Williamson 28 Bruton Street. Matthewwilliamson.com

Oasis 28 Arndale Centre. Oasis-stores.com

The Loft Market 59 South William Street. Theloftmarket.com

Surface to Air 108, Rue Vieille du Temple. Surfacetoair.com

Sandro 5, Rue Alphonse Karr. Sandro-paris.com

Bershka Passeig de Gràcia 7. Bershka.com

Camper C/ Preciados 23. Camper.com

Bershka Marques de Larios 9. Bershka.com

Diesel Via del Corso 186. Diesel.com

Wunderkind Promenadeplatz 11. Wunderkind.com

Dorothy Perkins 99-101 Marsden Way. Dorothyperkins.com

Moonson 38 Grafton Street. Uk.monsoon.co.uk

Isabel Marant 16, Rue de Charonne. Isabelmarant.tm.fr

The Kooples 11, Rue Paradis. Thekooples.com

Mango Outlet Girona 37, 08010. Mangooutlet.com

Mango C/ Fuencarral 70. Mango.com

Mango C/ Marqués de Larios 1. Mango.com

Marni Via Bocca di Leone 8. Marni.com

Esprit Kauﬁngerstrasse 24. Esprit.com

Reiss 10 Barret Street. Reissonline.com

Topshop 74 Market Street. Topshop.com

Warehouse 44-45 King Street. Warehouse.co.uk

Sonia Rykiel 175, Boulevard Saint-German. Soniarykiel.fr

Cartier 4, Av. de Verdun. Cartier.com

Joseph Font C/ Provença 304. Josepfont.com

Zara Gran Via 34. Zara.com

Stradivarius Constitucion 10. Stradivarius.com

Sportmax Via Borgognona 7/A-7/B. Sportmax.com

POOL Maximilianstrasse 11. Verypoolish.com

Topshop 214 Oxford Stree. Topshop.com

Miss Selfridge 74 Market Street. Missselfridge.com

Dolls Boutique 14A Emorville Avenue. Dollsboutique.ie

Christian Dior 30, Av. Montaigne. Dior.com

Hermés 8, Av. de Verdun. Hermes.com

Uterqüe Passeig de Gràcia 65. Uterque.com

Massimo Dutti Fuencarral 139. Massimodutti.com

Sfera c/ Nueva 23. Sfera.com

Miu Miu Via del Babuino 91. Miumiu.com

Almstadt Reichenbachstrasse 25. Almstadt-schmuck.de

The Dr. Marten’s Store 17-19 Neal Street, Covent Garden.Drmartens.com

Urban Outﬁtters 42-43 Market Street. Urbanoutﬁtters.co.uk

Avoca N7 Naas Road. Avoca.ie

Louis Vuitton 101, Av. des Champs-Elysées. Louisvuitton.com

Lacoste 3, Pl. Ch. de Gaulle, Antibes. Lacoste.com

LeSwing C/ del Rec 16. Leswingvintage.com

Adolfo Dominguez C/ Serrano 5. Adolfodominguez.com

Pull & Bear C/ Marqués de Larios 3. Pullandbear.com

United Colors of Benetton C.C. Forum Via Giolitti 9. Benetton.com

Just in Frauenplatz 14. Just-in.de

Dover Street Market 17-18 Dover Street. Doverstreetmarket.com

Karen Millen 48 King Street. Karenmillen.com

Brown Thomas 88-95 Grafton Street. Brownthomas.com

Balmain 44, Rue Francois. Balmain.com

Agnés B 17, Rue des Ponchettes. Agnesb.com

La Manual Apargatera C/ Avinyo 7. Lamanual.net

David Delﬁn C/ Marques de Monteagudo 22. Davidelﬁn.com

Oysho Marques de Larios 6. Oysho.com

Pennyblack Via Frattina 35/36. Pennyblack.com

Meandler Theatinerstrasse 7. Maendler.com

Old Spitafields Market Brushfield Street. Oldspitalfieldsmarket.com

Ted Baker 98-166 Deansgate. Tedbaker.com

Kildare Village Outlet Nurney Road, Kildare Town. Kildarevillage.com

Chloé 44, Av. Montaigne. Chloe.com

Sephora 8 Av. Jean Médecin. Sephora.com

Santa Eulalia Paseo de Gracia 93. Santaeulalia.com

Alma Aguilar C/ Azcona 56. Almaaguilar.com

Uterqüe Avenida de la Aurora 25. Uterque.com

PINKO Via del Babuino 92 A/B. Pinko.it

Puma Theatinerstrasse 1. Puma.com

8/11/15 5:05 PM

10. We love languages lesson pack (EN, FR, ES and DE) The pack includes a lesson sheet, poster and video. 11. Antonym game

NICE

Stella McCartney 91-97 Fulham Road. Stellamccartney.eu Burberry 21-23 New Bond Street. Burberry.com

All Saints 240 Regent Street. Allsaints.com

International Language Centers

EF Language Travel Ages: 10 to 17 Travel abroad in an escorted group to an EF Course Town where you’ll combine activitybased language lessons with a full calendar of events.

NOS ENCANTA EL ESPAÑOL MIRA EL VÍDEO Y DISCUTE EN CLASE

WWW.EF.COM/WE LOVE LANGUAGES

“TAL VEZ POR SER FÁCIL DE APRENDER…”

“EL SEGUNDO MÁS IMPORTANTE DEL MUNDO”

“ESTA ES NUESTRA PROPIA LETRA”

¿Crees que el español es una lengua fácil de aprender? ¿Por qué?

Con alrededor de 400 millones de hablantes nativos, el español es la segunda lengua nativa en el mundo (después del chino). ¿Qué país piensas que es el que tiene un mayor número de hablantes nativos de español?

Ñ es una letra independiente en español. ¿Conoces palabras en español con Ñ?

4. EL IDIOMA DEL FUTURO

Algunos dicen que en 2050 otro país será el que tendrá el mayor número de hablantes nativos de español. ¿Qué país?

8. MELODÍAS Y HISTÓRIAS

www.ef.com/Welovelanguages AMPLIAME NTE HABLADO E N 33 PAÍS E S | 400 MILLONE S DE HABLANTE S NATIVOS - NÚME RO 2 DE TODOS LOS IDIOMAS | 2º IDIOMA MÁS UTILIZ ADO E N LA COMUNICACIÓN INTE R NACIONAL UNO DE LOS IDIOMAS OFICIALE S DE LAS NACIONE S UNIDAS | E L PAÍS CON MÁS HABLANTE S E S MÉ XICO - E L NÚME R O DOS E S E S TADOS UNIDOS | BUE NA MÚS ICA LATINA CON ARTIS TAS COMO S HAK IRA

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¿Alguna vez escuchas música o ves películas en español? Tienes algún cantante, director o actor hispanohablante favorito?

“… O POR HABER SIDO EXPLORADORES”

“HEMOS PERSEGUIDO SUEÑOS…”

Cantante:

En 1492, Cristóbal Colón partió de Andalucía y comenzó a explorar las Américas. Durante siglos, España colonizó amplios territorios y el español se expandió por el mundo. ¿Qué países de habla hispana conoces?

En el vídeo vemos una familia argentina loca por el fútbol. Históricamente, ¿qué países hispanohablantes han ganado alguna vez la Copa del Mundo de Fútbol?

Europa:

América Central:

El Caribe: América del Sur:

Director de cine: Actor:

América del Norte:

6. “…Y MOLINOS DE VIENTO”

“QUE NO SOMOS TODOS IGUALES”

El vídeo menciona algunas palabras en el español de España y en el español de América Latina. ¿Conoces otros ejemplos?

El vídeo hace referencia a una famosa novela de 1605 de Miguel de Cervantes, considerada la más importante escrita en español. ¿Cuál es el nombre de la novela?

África: Asia:

International Language Centers

Presentado por:

www.ef.com

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Centros Internacionales de Idiomas

6/2/15 3:04 PM

25/11/14 14:28

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

013

HIGH SCHOOL MARKETING MATERIALS

12 A game that helps students learn antonyms in a fun way. 12. Calendar The calendar lists US and UK public holidays, so the teacher can celebrate together with their class.

US AND UK HOLIDAYS

SEPTEMBER

OCTOBER T

10 11 12 13

NOVEMBER

1 8

10 11

JANUARY

DECEMBER

1 7

10 11 12 13

14 15 16 17 18 19 20

12 13 14 15 16 17 18

10 11 12 13 14 15

14 15 16 17 18 19 20

11 12 13 14 15 16 17

17 18 19 20 21 22 23

21 22 23 24 25 26 27

19 20 21 22 23 24 25

16 17 18 19 20 21 22

21 22 23 24 25 26 27

18 19 20 21 22 23 24

24 25 26 27 28 29 30

28 29 30

26 27 28 29 30 31

23 24 25 26 27 28 29

28 29 30 31

25 26 27 28 29 30 31

10 11 12 13 14 15 16

FEBRURARY

MARCH

10 11 12 13 14

APRIL

10 11 12 13

MAY W

JUNE

11 12 13 14 15 16 17

10 11 12 13 14 15

JULY

10 11 12

Australia consists of the Australian mainland, the island of Tasmania, and 8221 smaller islands.

Spain is the 28th largest country in the world by population, but Spanish is the third most spoken language.

22 23 24 25 26 27 28

21 22 23 24 25 26 27

18 19 20 21 22 23 24

16 17 18 19 20 21 22

20 21 22 23 24 25 26

18 19 20 21 22 23 24

Continent: Australia Capital: Canberra Official languages: English

Continent: Europe Capital: Madrid Official languages: Spanish

28 29 30 31

25 26 27 28 29 30

23 24 25 26 27 28 29

27 28 29 30

25 26 27 28 29 30 31

Fun Facts

Fun Facts > Spain produces over 30 percent of the world’s olive oil.

15 16 17 18 19 20 21

14 15 16 17 18 19 20

1 8

13 14 15 16 17 18 19

11 12 13 14 15 16 17

> Australians are often referred to as “Aussies”.

30 31

> There are 2 900 species of spiders in Australia.

> Spain is home to the world´s largest tomato fight: La Tomatina, celebrated every year in the village of Buñol, close to Valencia.

> Australia is home to approximately 25 million kangaroos.

> Pablo Picasso and Salvador Dali were Spanish. AUGUST 31.08

Summer bank holiday - UK

SEPTEMBER 07.09 Labor Day - US 08.09 Int. Literacy Day 26.09 European Day of Languages

13. Destination posters (English and non-English) Choose from eight English posters and seven non-English posters that feature EF’s destinations and fun country facts. 14. Communication lesson activity cards B1+B2

CALENDAR 2015/2016 AUGUST

OCTOBER 05.10 World Teacher’s Day 12.10 Columbus Day – US 24.10 United Nations day 31.10 Halloween

NOVEMBER 11.11 Veterans Day 26.11 Thanksgiving Day DECEMBER 25.12 Christmas Day US/UK 28.12 Boxing Day - UK JANUARY 01.01 New Year’s Day US/UK 18.01 Martin Luther King Day - US

FEBRUARY 07.02 Super Bowl - US 08.02 Chinese New Year 14.02 Valentine’s Day 15.02 Presidents’ Day - US 21.02 Int. Mother language Day MARCH 08.03 15.03 17.03 25.03 28.03

Int. Women’s Day Mother’s Day - UK St. Patrick’s Day Good Friday - UK Easter Monday - UK

APRIL 01.04 21.04

April Fool’s Day Queen Elizabeth’s Birthday - UK

Official Public holidays

www.ef.com

MAY 02.05 08.05 30.05

Early May bank holiday - UK Mother’s Day - US Memorial Day - US

JUNE 19.06

Father’s Day - US/UK

JULY 04.07

Independence Day - US

Dates of interest

International Language Centers

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7/23/15 11:36 AM

EXAMPLES DEVIDERS AND CARDS (IN SALMON COLOR FOR B1+B2)

BOX (IN SALMON COLOR FOR B1+B2)

15. Communication lesson teacher notes B1+B2 A booklet of B1 and B2 level materials that allow teachers to produce a sample EF lesson. The cards go together with the booklet to support interactive activities and tasks in the classroom.

DEVIDERS

CARDS

LEVEL B1

Discussion

LEVEL B1.2

LEVEL B1.2 - Social media

Social media

Discussion Points – Card 1

COMMUNICATION LESSONS - LEVEL B1+B2

TEACHER NOTES

What criteria do you think there should be for accepting friends on social media?

110MM

How many friends is too many? How would you describe a ‘real’ friend?

100MM

16. Go game with go cards (for Advanced level) Go game is perfect for Advanced students. The game teaches English in a fun style and is a great way to introduce EF to your partner school.

70MM B1 Tabbed divider Front 15AM_ All_70x120_Tab Deviders.indd 9

B1.2 Discussion 1: Front

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B1.2 Discussion 1: Back

70MM

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70MM

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8/10/15 7:31 PM

EXAMPLES CARDS

INSTRUCTIONS

BOX ADVANCED BOX

ADVANCED QUESTION CARDS

International Language Centers

8/11/15 1:42 PM

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

014

HIGH SCHOOL MARKETING CAMPAIGNS

1 CERTIFICATE OF ACHIEVEMENT

1. EF EPI-s testing The English Proficiency Index for Students is a testing campaign available worldwide. The goal of the campaign is to create relationships with schools and universities by testing the English levels of their students for free. The results of the tests go directly into Poseidon. From 2015, EFSET questions have been integrated into the EPI-s platform. Project managers - Franck Brandin, Alisa Taiturova

EF English Proficiency Index for Students

This test report form declares that

has achieved

has achieved the following EF EPIs score

place

date

Head of Academic Affairs

EF EPI-s 2

MOCK UP, New design in progress

Rollups

Posters

Flyers

Stickers WHAT YOU NEED TO DO:

2. EF Challenge The EF Challenge is an international speech competition that will enable students from all around the world to present their ideas on language learning, communication, and education.

1. REGISTRATION DEADLINE: MARCH 15, 2016 All students and teachers must be registered and will receive an email with instructions on how to submit the speeches

2. SUBMISSION DEADLINE: APRIL 1, 2016 All videos have to be uploaded to YouTube or a similar platform, and the link must be shared with us

3. NATIONAL WINNER ANNOUNCEMENT: APRIL 15, 2016 A national juries will choose the best speeches and announce the finalists

DO YOU BELIEVE NOTHING IS IMPOSSIBLE?

International Language Centers

International Speech Competition Your chance to inspire the world Register by March 15, 2016

www.ef.com/efchallenge

International Language Centers

Posters

Flyers EF International Language Centers 2014

www.ef.com/teacher

INVITE A TEACHER ON THE ROAD www.ef.com/invitetotr SURF OUR WEBSITE & ORDER A BROCHURE www.ef.com/teacher SEND US AN EMAIL xxxxxxxx

GIVE US

A CALL CALL (+00) 000 000 0000

Project manager - Alisa Taiturova

The global winners of the EF CHallenge 2016 will be announced and showered with prizes

INVITE THE WORLD INTO YOUR CLASSROOM

GET IN TOUCH WITH YOUR LOCAL EF OFFICE

Italy

Milano Via Borgogna 8 20122 Milano tel. XXX XXX XXX tel. XXX XXX XXX

International Language Centers www.ef.com

www.facebook.com/EF<country>

www.youtube.com/EF

France INVITE ADVENTURE INTO YOUR CLASSROOM

Swed

ium

Belg

Mexico

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Russ

International Language Centers

WHAT IS A TEACHER ON THE ROAD?

WHAT MAKES A TEACHER ON THE ROAD SPECIAL?

HOW TO... REQUEST A TEACHER ON THE ROAD It’s easy to invite a guest educator from EF into your school, free of charge: just follow these simple steps:

Visit our dedicated Teacher on the Road website at www.ef.com/invitetotr and make your request

Your nearest EF office will get back to you as soon as possible to finalize timings and logistic details

We’ll find a teacher for your school, send you their profile and get in touch to prepare you for their visit

Having trouble making your request? Send an email to XXXX@ef.com or give us a call at XXX XXX XXX XXX.

11/20/14 9:06 AM

“

Teacher, France

Teacher on the Road, Germany

“

CONNECT AND ENGAGE The EF Youth Leadership Forum brings together outstanding students from all over the world and gives them an opportunity to become better global leaders: The EF Youth Leadership Forum 2015 took place in New York, USA. In 2016, the selected students will meet in Rio, Brazil.

DO YOU BELIEVE NOTHING IS IMPOSSIBLE?

Project manager - Alisa Taiturova

4. Teacher Development Certificate The EF Teacher Development Certificate (TDC) is a free online training program that equips language educators with new and inspiring ideas to share with their students. The course consists of six webinars between October and December and then from March to May. Upon completing all six webinars, teachers receive their certificate.

APRIL 30, 2016

International Speech Competition Your chance to inspire the world Register by March 15, 2016

www.ef.com/efchallenge

Project manager - Elena Vogt

3. Teacher on the Road A TOTR will travel to your market to teach in partner schools. Depending on their schedule, the TOTR will teach in one or more schools. All the teachers are highly-qualified and will show students the value of language travel through engaging and unique lessons. The TOTR program includes English, Spanish, French, German and Italian teachers.

GLOBAL WINNER ANNOUNCEMENT:

“

Miguel García Ramos

Alessandro Rossi

Teacher, Spain

Teacher on the Road, Italy

www.ef.com/efchallenge

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

015

HIGH SCHOOL MARKETING

1. Language Education Innovation Forum (LEIF) LEIF is an annual event that brings together decision makers, such as deans, school directors and representatives of educational ministries, from around the world. The three day forum sees participants engaged in panel discussions, workshops, field visits and networking activities. The forum enables markets to create and strengthen academic partnerships. Project manager - Alisa Taiturova

1. Teacher Training Courses (TTC)/ TESOL courses Teacher Training Courses are a great way to develop the skill set and language proficiency of partner teachers. The courses last one or two weeks and are held in multiple destinations around the world. TESOL courses equip partner teachers with the basic skills to teach English as a foreign language.

EVENTS

OFFERS

LOGOS

Project manager - Elena Vogt

2. Youth Leadership Forum (YLF) The 20 winners of the EF Challenge Campaign are invited to the YLF where they take part in workshops, presentations and activities. In 2016, the forum will take place in Rio de Janeiro during the Olympic Games. Project manager - Elena Vogt 3. Teacher Seminars You can request your Teacher on the Road to hold an EF Teacher Seminar, which is a locally organized event for the external teaching community in your region. Local teachers will have the chance to gain a valuable insight on a comprehensive range of topics including best practices for teaching foreign languages to integrating technology in classrooms.

EF YOUTH LEADERSHIP FORUM

Project manager - Alisa Taiturova

2. School group travel Group travel allows teachers to make the world their classroom. They travel with their class and immerse themselves in the language. Project manager - Elena Vogt

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

016

03/ UNIVERSITY MARKETING

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

017

UNIVERSITY MARKETING MATERIALS

Take the following print materials with you on visits to universities. Your local professors and teachers can also request from you these materials via www.ef.com/teacher. Please make sure to check your database for requests regularily and have your materials in stock.

General Cover

Asian Cover

General Cover

Asian Cover

1. Academic Marketing Brochure Description of all Academic Marketing programs that are available for teachers.

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5. Writing activity lesson Powerpoint presentation + booklet These lessons of C1 and C2 level help university students develop their advanced writing skills, such as business letters and official papers.* *Presentation is available for download at www.ef.com/teacher

Test your English today WWW.EF.COM/EPIS

Discover your English language proficiency in 60 minutes with the EF Standard English Test (EFSET) - the world’s first free standardized English test.

BUILT FOR SUCCESS

FROM START TO FINISH

The EFSET is built to the same standards of reliability and accuracy as other leading English tests, so you can confidently prove your fluency to future employers – you can even add the result to your LinkedIn profile.

Take the test throughout the year to track your language progression and receive certified proof of your English skills.

DEFINING THE FUTURE

The EFSET adapts to your answers during the test – meaning your results are as precise as possible.

Every completed test is securely recorded and analyzed to improve language learning materials for students around the world. It also becomes part of the groundbreaking English Proficiency Index Research. www.ef.com/epi

IMMEDIATE RESULTS

A FULL EVALUATION

TAILORED TO YOU

As soon as you finish the test, you’ll receive a The results include a comparison of where comprehensive analysis of where your language your EFSET score ranks in comparison to skills rank according to the Common European other language proficiency exams – like the Framework of Reference. Cambridge English, TOEFL and IELTS.

Efekta General English A1 A1.indd 1

*Presentation is available for download at www.ef.com/teacher

4. EF EPI-s testing comparison poster The poster shows the correlation between EF EPI-s EFSET testing score and CEFR and international examination scores like TOEFL.

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3. Teacher on the Road lesson + Powerpoint presentation (A1-B2 levels) The Teacher on the Road lesson booklet and Powerpoint presentation is perfect not just for teachers bringing the TOTR experience to their class, but also teachers who are looking to become more involved with EF programs.*

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2. EPI report and EPI-s report The EPI report features groundbreaking data: It details the language levels of adults around the world, and the 2015 report (released in November 2015) will also include proficiency levels of students from different countries that have been collected from EF EPI-s testing campaign.

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FRAMEWORK LEVELS

EFSET

TOEFL

C2 PROFICIENT

IELTS

71-100

119-120

C1 ADVANCED

61-70

110-118

7-8

B2 UPPER INTERMEDIATE

51-60

87-109

5.5-6.5

B1 INTERMEDIATE

41-50

57-86

4-5

A2 ELEMENTARY

31-40

19-56

2.5-3.5

A1 BEGINNER

1-30

0-18

1-2

International Language Centers

15AM_Levels EFSET.indd 1

LEVEL C1 & C2

Writing Skills: Review Overview

A review is an evaluation of a publication (e.g. book or magazine), service (e.g. restaurant), production (e.g. movie or play), composition (e.g. a music album or video game), a piece of hardware (e.g. home appliance or computer), or event (e.g. live music concert or art exhibition).

ADVANCE YOUR WRITING SKILLS

Structure Introduction • Introduces main details of book/film/ restaurant/exhibition, such as name/title, location, author, star, director, etc.

FOR C1-C2 LEVELS

• Includes personal information to grab readers’ attention. Body • 2 to 3 paragraphs each focusing on one specific attribute of what makes the subject of the review good or bad.

SUCCESSFULLY COMPLETE ANY WRITING TASK – INCLUDING EF LESSON ACTIVITIES THAT CAN BE FOUND AT WWW.EF.COM/TEACHER –

• Includes several details that prove the point the writer is trying to make.

WITH THE HELP OF THESE ESSENTIAL TIPS

Conclusion • Summarizes the main ideas expressed in the review. • States the writer’s overall evaluation. • Makes the writer’s recommendation.

Language & style Do: • Employ a variety of language functions: describing, narrating, and evaluating. • Use colourful language and idioms. • Use quotes or examples from the product/ service, if possible, to help prove your point. Don’t: • Use adjectives words more than twice and avoid simples ones like good and bad. • Use insulting language if you are dissatisfied with the product/service.

Writing Skills: Review (cont.) USEFUL LANGUAGE (cont.)

USEFUL LANGUAGE

General left a lot to be desired lives up to the hype / is by far the best raises the bar / ticks all the right boxes made a lasting impression Anecdotal I couldn’t resist giving it a try. Seldom do I find the time to …, however when I do take time out of my hectic schedule, I like nothing more than … Being a bit of a film buff/book worm/ foodie, the news that … had opened a new restaurant/released a new film/ book had me impatient to try/see/ read it. Having never seen/read/tried … before, I approached … with a sense of trepidation, not knowing what to expect. Book Review A page-turner/a tearjerker/I couldn’t put it down/I was up all night. A slow start/a gripping climax/nailbiting conclusion/cliff-hanger ending/a shocking twist The book is set in ... /The action takes place in an alternate reality ... /a sleepy village in ... /the bustling city of ... The plot centres around/focuses on/ follows the adventures of ... Villain/hero/heroine/anti-hero/main character/protagonist The characters are authentic/slightly two-dimensional. Film Review An all-star cast/an accomplished actor. Startling originality/a sheer disaster. A polished performance / gives a(n) (un) convincing performance as … A dazzling display of ... /suspense builds up /sets off an amazing chain of events. It was like watching paint dry. /It kept me on the edge of my seat/held my attention.

Restaurant Review hearty/wholesome/piping-hot/ succulent/juicy/creamy/with a kick/ mouth-watering /to die for/delectable/ delicious/exquisite / divine/wellseasoned/packed with flavour lively atmosphere/service with a smile / (un)inspiring environment /devour/ savour /nibble cheap / inexpensive / pricey / expensive / €20 a head Unfortunately/Fortunately the ... was (not) matched with the high quality of … The menu offers a huge selection of ...

Writing & preparation tips • Before you start writing your review, make a list of what elements you are going to evaluate. What is good or bad about the product/service? For example, in a movie review you can evaluate things such as acting, directing, special effects, camera work, plot, entertainment value. In a book review you can examine plot, character development, writing craft, use of language, poetic devices. For a restaurant review, you can look at the menu, food quality, service, setting, prices, etc. • If two elements blend together, for example menu and food quality, you can combine both in one paragraph. • Be authentic, informative, and specific to the product/service you’re reviewing. Describe what other people are likely to find based on your own experience and highlight what makes it special. • If your review is primarily negative, be sure to warn readers about the product’s/service’s downfalls in a respectful and constructive manner. • If writing about a book, film or play, do not spoil the ending!

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International Language Centers 1

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TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

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UNIVERSITY MARKETING CAMPAIGNS

1. Global Citizen Package A set of free, downloadable educational materials for classroom use. Project manager - Alisa Taiturova

2. EF EPI-s Testing The English Proficiency Index for Students is a testing campaign available worldwide. The campaign creates relationships with schools and universities by testing their students for free. The results of testing go directly into Poseidon. From 2015, we have integrated EF SET test question set into the EPIs platform. Project managers - Franck Brandin, Alisa Taiturova

CERTIFICATE OF ACHIEVEMENT EF English Proficiency Index for Students

This test report form declares that

has achieved

has achieved the following EF EPIs score

place

date

Head of Academic Affairs

EF EPI-s MOCK UP, New design in progress

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

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UNIVERSITY MARKETING

1. Focus Group travel Group travel allows teachers to make the world their classroom. They travel with their class as they immerse themselves in the language.

EVENTS

Project manager - Alisa Taiturova

2. Global Citizen Seminar Locally organized seminars focused on leadership, social responsibility and entrepreneurship, which are based on materials developed by EF together with the United Nations Alliance of Civilization (UNAOC). Project manager - Alisa Taiturova

OFFERS

Project manager - Elena Vogt

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

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04/ GENERAL GADGETS ACADEMIC MARKETING

TABLE OF CONTENT ACADEMIC MARKETING TOOLBOX

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ACEDEMIC MARKETING GENERAL GADGETS

Available for central order and local print in November 2015 1. Coffee mug 2. Water bottles 3. Headphones 4. USB stick 5. Pen