STORIES Inspiring people in an interactive and personal way
THIS IS STORIES Q&A’s – Our people describe their experience with EF in their own words by answering questions Video module – A top selection of videos presented in a fun and interactive way Ask a student (only for test markets yet) – A new function that allow the visitor to get in touch with one of our ambassadors EF blog – A link to our beautiful EF blog Instagram module – Live feed from our centrally managed hashtag #efmoment Before, during, after – An interactive presentation of our key selling points that describe the complete EF experience
#1 STEP/ STORYTELLERS • re All default Q&A’s are added as dummies until you add your own local stories. To create your own Q&A’s, please send the following three documents to websites@ef.com. 1. Get good answers by asking these questions
2. A high resolution picture of the person, taken in daylight
3. A signed copy of this quote form
#2 STEP/ MAKE IT SHINE • re
Make sure all translations are made with love! Don’t only look for typos but make them sound good. Do you have any ideas on how to improve this section? We warmly welcome any feedback and ideas!
#3 STEP/ GET THE MOST OUT OF IT the content in this section presents unique value for engaging with our • re All current leads – get the most out of it! Use the section in all your marketing channels: email, social ads, offline, etc. There is a direct link to each section so by adding a hashtag at the end of the URL you can make the customer land on the specific module on the site. These are the links (note that this is an example from the ILS site): www.ef.com/ils/stories/#people www.ef.com/ils/stories/#videos (www.ef.com/ils/stories/#askastudent) - only a few markets (www.ef.com/ils/stories/#blog) - only a few markets www.ef.com/ils/stories/#instagram www.ef.com/ils/stories/#completeexperience
INSPIRE PEOPLE