International Language Centers
TEACHER DEVELOPMENT CERTIFICATE - TABLE OF CONTENT
03/ CAMPAIGN OVERVIEW
06/ CAMPAIGN PROMOTION - ONLINE
- OFFLINE
04/ CAMPAIGN TIMELINE
05/ HOW THE CAMPAIGN WORKS
08/ GOOD TO KNOW - TDC SUCCESS
09/ CONTACT DETAILS
TEACHER DEVELOPMENT CERTIFICATE - CAMPAIGN OVERVIEW
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CAMPAIGN OVERVIEW NAME - TEACHER DEVELOPMENT CERTIFICATE WEBSITE - WWW.EF.COM/TEACHERDEVELOPMENT The EF Teacher Development Certificate (TDC) is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting TDC is held centrally and promoted locally TDC is available for registration for all the teachers around the world It contains 6 webinars held from October to December 2015. Upon completing all 6 webinars, teachers get certificates.
CAMPAIGN GOALS > Create new relationships with teachers through a non-commercial message > Collect teacher names > Follow up on Teacher Development Certificate program to open the doors to more schools TARGET AUDIENCE - MULTIPRODUCT Language teachers and school directors
NEW THIS YEAR: > New topics > New speakers > Social share buttons integrated in all marketing materials > 3 different looks and feels, that will inspire your teachers no matter which part of the world they come from - Asia, Latin America or Europe > New autoreplies and thank you messages
CAMPAIGN GOALS
TEACHER DEVELOPMENT CERTIFICATE - TIMELINE
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CAMPAIGN TIMELINE WEBSITE LIVE 10th of September 2015 LIVE WEBINARS REGISTRATION DEADLINE 8th of October 2015 RECORDED WEBINARS REGISTRATION DEADLINE 18th of December 2015 E-CERTIFICATE SEND-OUT CENTRALLY 22nd of December 2015 TDC NAMES IMPORTED IN POSEIDON CENTRALLY 15th of January 2016 PRINT CERTIFICATE SEND-OUT LOCALLY 30th of January 2016
PROMOTIONAL TIMELINE September - December 2015 LIVE WEBINARS PUSH 10th September - 8th October 2015 RECORDINGS PUSH 8th October - 17th December 2015
TEACHER DEVELOPMENT CERTIFICATE - HOW CAMPAIGN WORKS
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HOW THE CAMPAIGN WORKS 1. Teachers register at www.ef.com/teacherdevelopment and receive auto-reply email 2. Auto-reply contains schedule of webinars, join button and call to action to share with colleagues via email and social networks 3. Teachers attend webinars from 8th of October until 17th of December 2015 and submit answers to questions after the end of each webinar via online form 4. If teachers miss some of the webinars they can always watch recordings and answer the questions 5. Those teachers who answered all 6 questions after the end of webinars correctly will receive e-certificate in December 2015 6. After e-certificates are sent to teachers, ready for print versions together with the list of winners and their contact details are sent to the markets on the 22nd December 2015 7. Local Academic Marketing managers then send out printed certificate to winners from their market and offer to participate in other campaigns EF EPI-s testing, EF Challenge, TOTR etc. 8. TDC names are imported in poseidon centrally with comment TDC
TEACHER DEVELOPMENT CERTIFICATE - ONLINE MATERIALS
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ONLINE MATERIALS > Campaign website www.ef.com/teacherdevelopment - showcases all the campaign details and webinar schedule and inspires teachers to participate and share with their colleagues
> Autoreply and Thank you page for every registration, whether recordings watch or live registration - contain details of the webinars and social share buttons
>C arma e-mail templates with 3 different looks and feels - promotional email templates that help you spread the word about campaign among your teacher database. Two options to focus on. First - focus is on live webinars participation. Second - focus is on recordings. You will find your carma template in your TZ_country_name_ 2015 folder
Europe Image
Latin Image
Asia Image
>O nline banners for social networks with 3 different looks and feels - help to promote TDC via your local social networks
> Social share buttons on the website, in thank you message and autoreply
Europe Image
Latin Image
Asia Image
>T eacher Zone promotions - you will find the promos for your country in your promo folder on sitecore. Please translate it and publish on your teacher zone website.
Europe Image
Latin Image
Asia Image
TEACHER DEVELOPMENT CERTIFICATE - OFFLINE MATERIALS
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OFFLINE MATERIALS Flyers - 3 types of flyers that can be translated, printed and used for promotion during school visits BOOST YOUR CAREER The EF Teacher Development Certificate is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting. All webinars are conducted by EF’s language education specialists. It is open to teachers worldwide and consists of six hour-long online seminars, which are held bi-monthly between 8th of October and 17th of December 2015.
GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE
Visit our website for more information about each webinar, register and share with your colleagues at:
Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.
www.ef.com/TeacherDevelopment
“
WHAT PARTICIPANTS SAY
BOOST YOUR CAREER The EF Teacher Development Certificate is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting. All webinars are conducted by EF’s language education specialists.
“I have benefited much from Teacher Development certificate program. I have been a teacher of English for 25 years but this is the first time I have been able to take part in this useful and interesting Webinar with the flexible time, without any cost but so marvellous . Once again, Thank you.”
“It is of great value to me because it shows the latest approach to teaching English. I was not aware of the fact that it has been changing so fast. Thank you for the invitation”.
WWW.EF.COM/TEACHERDEVELOPMENT
It is open to teachers worldwide and consists of six hour-long online seminars, which are held bi-monthly between 8th of October and 17th of December 2015.
GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.
Visit our website for more information about each webinar, register and share with your colleagues at: www.ef.com/TeacherDevelopment
“
“It is of great value to me because it shows the latest approach to teaching English. I was not aware of the fact that it has been changing so fast. Thank you for the invitation”.
International Language Centers
International Language Centers
Posters - 3 types of posters that can be used as an ad in a school magazine or a newspaper
GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE
GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE
GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE
Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.
Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.
Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.
Sign up now for Teacher Development Certificate:
Sign up now for Teacher Development Certificate:
Sign up now for Teacher Development Certificate:
WWW.EF.COM/TEACHERDEVELOPMENT
WWW.EF.COM/TEACHERDEVELOPMENT
WWW.EF.COM/TEACHERDEVELOPMENT
International Language Centers
International Language Centers
Certificate
since
EF TEACHER DEVELOPMENT CERTIFICATE This certificate is awarded to:
Name for attending at least five online seminars on Teacher Development Certificate
Issued on the following date:
Date
EF Head of Academic Development
1965
International Language Centers
The EF Teacher Development Certificate is a free online teacher training program that gives educators new and inspiring ideas to keep teaching a language fun and exciting. All webinars are conducted by EF’s language education specialists. It is open to teachers worldwide and consists of six hour-long online seminars, which are held bi-monthly between 8th of October and 17th of December 2015.
GROW AS AN EDUCATOR WITH OUR EF TEACHER DEVELOPMENT CERTIFICATE Earn an official EF Teacher Development Certificate by Participating in six of our free teacher training webinars. You’ll boost your teaching credentials as well as showing commitment to your professional development.
Visit our website for more information about each webinar, register and share with your colleagues at: www.ef.com/TeacherDevelopment
“
WHAT PARTICIPANTS SAY
“I have benefited much from Teacher Development certificate program. I have been a teacher of English for 25 years but this is the first time I have been able to take part in this useful and interesting Webinar with the flexible time, without any cost but so marvellous . Once again, Thank you.”
“It is of great value to me because it shows the latest approach to teaching English. I was not aware of the fact that it has been changing so fast. Thank you for the invitation”.
WWW.EF.COM/TEACHERDEVELOPMENT
WWW.EF.COM/TEACHERDEVELOPMENT International Language Centers
BOOST YOUR CAREER
WHAT PARTICIPANTS SAY
“I have benefited much from Teacher Development certificate program. I have been a teacher of English for 25 years but this is the first time I have been able to take part in this useful and interesting Webinar with the flexible time, without any cost but so marvellous . Once again, Thank you.”
International Language Centers International Language Centers
International Language Centers
TEACHER DEVELOPMENT CERTIFICATE - GOOD TO KNOW
GOOD TO KNOW - TDC SUCCESS 4000 TEACHER REGISTRATIONS HAVE BEEN RECEIVED IN SPRING 2015 650 CERTIFICATES HAVE BEEN SENT TO TEACHERS IN SPRING 2015 SOCIAL SHARE BUTTONS AND REFER A COLLEAGUE CALL TO ACTION HAVE BEEN ADDED IN FALL 2015 TO INCREASE THE VOLUME OF NEW TEACHERS JOINING THE PROGRAM
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TEACHER DEVELOPMENT CERTIFICATE - CONTACT DETAILS
CONTACT DETAILS Project Manager Alisa Taiturova
Offline requests www.ef.com/marketing
For all other questions regarding this amazing campaign, please contact Alisa Taiturova
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