SourceCode-Etag Naming Channel Source Code
Exbibition/Fair
Paper/Magazine Content
Radio
SMS
01000
01100
00200
00300
007996
*
F2_FAI FAI_abcd FAI
School-SCH University-UNI Any or Both -ANY
Fair-FAI EduEx-EDU Other -OTH
Ad-ADV Press Release-PRL Advertorial-OTH
(1234 could be the channel)
Categories in etag
Channel
School /Uni Partnerships
Outdoor Advertising
Other offline material
Referrals Ambassadors
Referrals Teachers
Source Code
005100
03100
018555
0014210
0014212
Etag
OFFLINE CHANNELS
Action14/Street Action
Etag Categories in etag
F1_SCH SCH_abcd SCH
F5_SCH SCH_abcd SCH
*
School-SCH University-UNI Any or Both -ANY
F6_BIL BIL_abcd BIL
*
*
Billboard-BIL PublicTransportation (bus,tube)-PTR Movies-MOV Other-OTH
F3_ADV ADV_abcd ADV
F7_SLT SLT_abcd SLT
*
*
F4_1234 1234_abcd 1234
*
F8_UNI UNI_abcd UNI
Sales Letters-SLT Brochures-BR Other-OTH
*
School-SCH University-UNI Any or Both -ANY
F10_abcd *
F9_UNI_abcd
*
School-SCH University-UNI Any or Both -ANY
* When manually uploading the names into Poseidon, please use the same sourcecode & etag in the corresponding columns in the excel file of the upload and add OFF_ in the beginning of the etag (i.e. "OFF_F1_SCH_James3")
Channel
Online Ads
Online Partners
Online Affiliates
Facebook Organic
Facebook Ads
Source Code
007934
007934
007986
007966
007932
Etag
N1MC*_SCH SCH_abcd SCH MC* = market code
(talk to the SEO team!) MC* = market code
FOMC*_D D _ WP_abcd WP MC* = market code
FBMC*_ILS ILS_P ILS PC_WF_abcd* WF MC* = market code (XX -multi)
ONLINE CHANNELS
ILS / AYA / ILSH / LT / UPA / LSP / XX (multi) External Blog-BLG
External Blog-BLG
Campaign (test,partnerships, etc)_C
Profile Targetting_P
Travel Sites - TRA
Travel Sites - TRA
Destination _D
Retargetting_R
JobSearch Portal-JOB
JobSearch Portal-JOB
Promotional_P
Look Alike_L
Educational Sites-EDU
Educational Sites-EDU
General (product)_G
Custome Audience_C
Govermental Sites -GOV
Govermental Sites -GOV
Event (fair, IM, etc)_E
External magazine-MAG
External magazine-MAG
Other Portals-OTH
Other Portals-OTH
Likers & Frieends _ F Campaign (test,partnerships, etc)_C
Categories in etag
Form on Prodduct Website_WF
LanguageTest_T
Page on Product Website_WP
Destination _D
Campaign Site_CM
Promotional_P
Landing Page_LP
General (product)_G
Program Guide_PG
Event (fair, IM, etc)_E
Other Social Media pages_SM
Thematic_F Form on Prodduct Website_WF Page on Product Website_WP Campaign Site_CM Landing Page_LP Program Guide_PG Other Social Media pages_SM *abcd
Channel
Twitter Ad
Twitter Organic
LinkedIn Ads
Linkedin Organic
Source Code
007880
007969
007666
007967
Etag
(idem Facebook Organic)
(idem Facebook Organic)
(idem Facebook Organic)
Channel
Vkontakte Ad
Vkontakte
Sina Weibo Ad
Source Code Etag
007987
007100
007003
(idem Facebook Organic)
(idem Facebook Organic)
(idem Facebook Organic)
(idem Facebook Organic)
Sina Weibo
007279 (idem Facebook Organic)
Channel
Other Social Media Ad
Other Social Media
Youtube Ad
Youtube
Source Code Etag
007004
007005
007881
007970
(idem Facebook Organic)
(idem Facebook Organic)
(idem Facebook Organic)
(idem Facebook Organic)
Instagram Unpaid
007002 (idem Facebook Organic)